Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste.

Abstract: According to one aspect of an embodiment, an information display device includes a display unit configured to display first content in a region which accounts for a predetermined proportion of a display region and displays second content in another region. The information display device includes a detection unit configured to detect an inclination of the information display device. The information display device includes a change unit configured to change the proportion of the region in which the first content is displayed and the proportion of the region in which the second content is displayed in the display region, depending on the detection result of the detection unit.

Abstract: A distribution apparatus includes a receiving unit and a distributing unit. The receiving unit receives an acquisition request for a first content. The distributing unit distributes the first content displayed with a second content and control information that causes a region of the second content that does not overlap the first content to be displayed in a selectable state and causes a region of the second content overlapping the first content to be displayed so as to overlap the first content in a non-selectable state, when the acquisition request is received by the receiving unit.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables and automatically incorporating constraints on segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: The systems and methods of the disclosure allow user to receive offers through social media channels. The systems and methods are capable of creating offers, ranking the offers based on both transaction data and social media profile activity information, distributing the offers through social media channels, associating the offers with a synced transaction account and providing rewards based on transactions that comply with offers. The rewards may be applied at the time of purchase, in response to authorization information or at settlement as a transaction account credit.

Abstract: A system and method are disclosed for providing a promotion associated with a transaction account. Target viewer information associated with at least one person targeted to receive an ad is identified. In accordance with the target viewer information and the ad, a probability of the at least one person to accept the promotion is determined. Promotion information associated with the promotion is selected as a function of the determined probability, and the promotion information is transmitted to a computing device associated with the at least one person. An acceptance of the promotion is received from the computing device associated with the at least one person, and processed to associate the promotion with the transaction account.

Abstract: A system and method are disclosed for applying a rebate or promotion associated with a transaction account. Offer information representing an offer for a promotion or rebate provided to a purchaser is received, and at least some of the offer information is processed to associate the purchaser with at least one transaction account. Account information representing the at least one transaction account associated with the purchaser is transmitted to a computing device associated with the first party. Transaction information representing a transaction associated with the offer information and the account information is received from a computing device associated with the first party or a second party, and is processed to associate the transaction with the transaction account associated with the purchaser and the promotion or rebate. The rebate or promotion is applied as a function of the transaction information.

Abstract: A distribution device according to the present application includes a distribution unit. The distribution unit distributes control information to a terminal device. The control information causes the terminal device to execute a detection procedure of detecting a position where a moving operation to move first content being displayed by the terminal device has been performed, and a display procedure of superimposing and displaying second content on the first content, based on the position detected by the detection procedure. For example, the display procedure causes the terminal device to execute processing of displaying, as second content, advertising content that allows an access to a web page provided by an advertiser, when the advertising content is selected by a user of the terminal device.

Abstract: A system and method are disclosed for providing a promotion associated with a transaction account. Advertising targeting criteria to target at least one person to receive a respective advertisement for the promotion is submitted to a computing device associated with a data management platform. Viewer information associated with at least one person targeted to receive the respective advertisement is received and processed to assess a value of the at least one person. Thereafter, a bid value that is representative of the assessed value and associated with presenting the respective advertisement is transmitted to a computing device associated with an advertisement exchange. An acceptance of the promotion is received, and the promotion information is processed to associate the promotion with the transaction account.