Abstract: Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using parallel experiment methodology are disclosed. Test promotions are presented to visitors of a website in a parallel experiment manner wherein each page presents one test promotion to isolate the test promotions from one another. The visitors' responses with respect to the test promotion are then recorded and analyzed to determine the performance of the test promotion.

Abstract: Embodiments of the invention are directed to methods, systems, and apparatuses for providing digital concierge services through a portable electronic device. The digital concierge may be provided through an application installed on a portable electronic device that is configured to contact a concierge service, provide filtered and relevant offers including promotions and accountholder benefits, and provide ATM location services for users as they travel. One embodiment of the present invention is directed to a method comprising determining a location of a portable electronic device, receiving concierge data associated with the user, filtering, by a processor, a plurality of offers according to the location of the portable electronic device and the concierge data associated with the user, and presenting filtered offers to a user. Some embodiments may further filter the plurality of offers according to an issuer associated with the user of the portable electronic device.

Abstract: A server device determines a first item number by specifying a first object correlated with an item number of items defined in a game and determines a change value by specifying a second object correlated with the change value for changing the first item number. The server device changes the first item number to a second item number on the basis of the determined first item number and the determined change value and gives a reward on the basis of the second item number.

Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are automatically proposed. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on segmented subpopulations, whereby the test promotions are automatically generated. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: An advertisement distribution program is configured to cause a computer 4 of an information processing device 3 to function as a first transmission control means which, when the number of advertisement points is equal to or higher than a predetermined number, transmits the link data of the shopping site to a user terminal along with the advertisement data of the shopping site, while when the number of advertisement points is lower than the predetermined number, transmits only the advertisement data of the shopping site to the user terminal 5, and a second transmission control means which, when the number of advertisement points turns from being equal to or higher than a predetermined number to being lower than the predetermined number, selects a specific purchaser from all purchasers at the shopping site, and transmits benefit information to the user terminal 5 operated by the selected purchaser.

Abstract: Provided is a method of collecting advertisement exposure data of a game video, and more particularly, to a method of collecting advertisement exposure data of a game video, in which data on advertisements that are actually exposed to a user from among advertisements applied to a game video, is collected. According to the method of collecting advertisement exposure data of a game video, data on advertisements that are actually exposed to a user when the user plays, by using a game terminal, a game, to which advertisement objects are applied, may be effectively collected from among game objects applied to a virtual space of the game.

Abstract: A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for enabling download of a promotion application program provided by a promotion and marketing service. The method includes using a computer-executable tool on a first application program to initiate a determination of whether a promotion application program is installed on the mobile computing device. The method includes, upon determining that the promotion application program is not installed on the mobile computing device, using the first application program to indicate an impression of a promotion in association with a representation of the promotion application program. The representation of the promotion application program is configured to enable download of the promotion application program to the mobile computing device.

Abstract: The present disclosure is directed toward tracking visual gaze information. Methods and systems of the present disclosure track a visual gaze of a user with respect to a display of a computing device. In particular, one or more embodiments track a visual gaze of a user with respect to content on a display. The methods and systems can use information about the visual gaze of the user for use in improving the presentation of content. For example, the systems and methods can increase a display size or volume of content in response to the visual gaze of the user. Still further, the methods and systems can use the visual gaze information for providing analytics regarding the viewing habits of the user.

Abstract: The present application discloses a method for providing promotion content. A server provides to a client device media content and a sequence of closed caption (CC) messages that are synchronized with the media content. Two consecutive CC messages are separated by a blank duration that is marked by a blank mark and lasts for a predetermined length of time. The client device is configured to detect the blank mark and generate a request for promotion content that includes at least a user identification for identifying a user of the client device. Upon receiving the promotion content request, the server determines user preferences associated with the user identification, and further identifies a promotion content item according to the user preferences. The promotion content item is provided to the client device for concurrent display with the media content during the blank duration between the corresponding two consecutive CC messages.

Abstract: Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using randomized experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a randomized experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page may be randomized. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.

Abstract: Disclosed is a Social-Topical Adaptive Networking (STAN) system that can inform users of cross-correlations between currently focused-upon topic or other nodes in a corresponding topic or other data-objects organizing space maintained by the system and various social entities monitored by the system. More specifically, one of the cross-correlations may be as between the top N now-hottest topics being focused-upon by a first social entity and the amounts of focus ‘heat’ that other social entities (e.g., friends and family) are casting on the same topics (or other subregions of other cognitive attention receiving spaces) in a relevant time period.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are associated with at least one behavioral economics principles. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: A distribution apparatus includes a memory and a processor programmed to distribute control information and a first content to a terminal apparatus. The control information causes the terminal apparatus to execute displaying the first content superimposed onto a second content in a first display mode, the second content having a higher transparency than the first content; detecting an input operation causing the first content to move relative to the display region; in response to the detected input operation and the first content moving, changing the first display mode to a second display mode by changing a transparency of at least one of the first content and the second content, such that the first content and the second content are visible in the display region; and in response to completion of the input operation and the first content not moving, changing the second display mode to the first display mode.

Abstract: The present disclosure relates to dispensing coupons to viewers of media content and in particular, providing coupons to an individual to buy the product just after having viewed a commercial or other media program featuring that product.

Abstract: According to one aspect of an embodiment, an information display device includes a display unit configured to display first content and second content in a display region so as to overlap each other. The information display device includes a change unit configured to change the second content to third content, depending on a position where a predetermined region included in the first content is displayed.