Abstract: Embodiments of the present disclosure provide an information processing method, a server, and a computer storage medium. The method includes: collecting first information; selecting from the first information at least one information material, and generating, according to the first information material, a media information form template supporting at least two types of scenario presentation requirements; receiving a first request for the information material initiated by a data traffic monitor; sending the information material and the media information form template to the data traffic monitor; and generating a presentation result according to the information material and the media information form template.

Abstract: Methods and apparatus for implementing a promotion offer language architecture for representing offer. The promotion offer language architecture includes at least an offer type field and an offer expression field. The offer type field pertains to the type of offer. The offer expression field pertains to identification of items that the offer applies to and/or the condition required to receive the benefits of the offer type. The item is identified by a quantity and a product identification.

Abstract: Systems and methods for providing augmented reality (AR) advertisements are described herein. An example method may commence with providing, to a user, at least one virtual object via an AR interface. The AR interface may be associated with an application running on an AR-enabled device. The method may further include streaming a gamified interactive content to the AR interface based on user data. The gamified interactive content may be associated with the at least one virtual object and designed to inform and educate the user by providing information about available options and features with regard to a product. The method may continue with analyzing user interactions with the gamified interactive content in response to the information and education provided to the user. The method may further include providing, based on the analysis, rewards to the user according to predetermined rules.

Abstract: The embodiments herein provide a system and a method for enhancing audience reach and brand promotion in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes brands, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.

Abstract: Techniques and system configurations for providing content to a mobile device based on activity in a physical commercial environment such as a retail store are described herein. Mobile devices that are operated by an associated customer may be tracked with the use of beacons to determine customer activities in the retail store, including particular areas visited in the store, activities conducted by the customer in the store, and like tracking information. The customer activity and data for the activities and locations in the physical environment may be correlated to an identifier, profile, or other tracking information. This tracking information may be subsequently used by the mobile device to identify the user to an advertising network, or other information service, and obtain customized media content and information.

Abstract: A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion.

Abstract: Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

Abstract: A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.

Abstract: The referral system described herein can give users the ability to recommend a vendor (such as, e.g., a company or a service provider) to another user via electronic sharing of a dynamically generated code when one or more pre-established conditions have been met, such as when the vendor has submitted a qualifying offer to the referral system and the user is verified to have previously utilized the referral system to redeem a prior offer of the given vendor.

Abstract: Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using controlled experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a controlled experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page are kept constant in the pages. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.

Abstract: Systems and methods of the disclosure relate to selecting content using beacon identifiers. An indication of a location of a user device and a beacon identifier are received. The beacon identifier can correspond to a beacon at a retail location. A data structure storing attribute data associated with the beacon identifier can be accessed. The attribute data can be associated with a signal having a unique identifier of the user device. The signal can indicate the retail location having the beacon. A request for content for display on the user device can be received. A content item can be selected for display on the user device based on the attribute data. A reward value can be determined based on receiving an indication of user interaction with the content item and the attribute data used to select the content item.

Abstract: A method including displaying content elements on one or more websites to users. This method can also include tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites and (b) a time of the response of the user. Additionally, the method can include receiving a request from a first user. The method can further include determining weightings of the content elements based on posterior distributions using the impression response data, as adjusted by a temporal decay factor based on the times of the impression response data for the content elements. The method additionally can include generating the webpage to comprise the selected content element. Other embodiments are disclosed.

Abstract: Embodiments of methods and/or systems for constructing one or more online ads using one or more media objects created using one or more generative processes are disclosed.

Abstract: A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for detecting application programs installed on a mobile computing device. The method includes initiating, using a promotion application program installed on the mobile computing device, a plurality of mobile software program communication requests in order to detect one or more additional application programs installed on the mobile computing device. The promotion application program is associated with a promotion and marketing service. The method also includes programmatically generating, within the promotion application program, an indication of the one or more additional application programs installed on the mobile computing device.

Abstract: A method including tracking usage data for users using a first channel and a second channel. The method also can include performing a classification of first users of the users into a first group and second users of the users into a second group. The classification can be based on the usage data. The method additionally can include, for each impression of a content element of content elements being displayed on a website to a user of the users, tracking impression response data including (a) whether the user is grouped into the first group or the second group, and (b) response data including: (i) a first response by the user to the content element in the first channel, and (ii) a second response by the user to the content element in the second channel. The method further can include receiving a request from a first user of the users to display a webpage of the website. The method additionally can include generating the webpage to include a selected content element from among the content elements.

Abstract: A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for enabling download of a promotion application program provided by a promotion and marketing service. The method includes using a computer-executable tool on a first application program to initiate a determination of whether a promotion application program is installed on the mobile computing device. The method includes, upon determining that the promotion application program is not installed on the mobile computing device, using the first application program to indicate an impression of a promotion in association with a representation of the promotion application program. The representation of the promotion application program is configured to enable download of the promotion application program to the mobile computing device.

Abstract: A method including displaying content elements on one or more websites to users. The classification of the users into segments can be based on each impression of content elements being displayed on the one or more websites to a user of the users, tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites, and (b) one or more segments of the segments in which the user is classified. The method can also include receiving a request from a first user. The method can also include generating a mixture distribution for the first segment for the first content element based on the impression response data for the first segment and generating the webpage to comprise the selected content element. Other embodiments are disclosed.

Abstract: A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for determining profile data of a user of a promotion application program on a mobile computing device. The method includes receiving, from a promotion application program running on a mobile computing device, an indication of one or more additional application programs installed on the mobile computing device. The method also includes programmatically determining a characteristic of a first application program within the one or more additional application programs, and based on the characteristic of the first application program, programmatically generating a first profile data characteristic of a user of the mobile computing device.

Abstract: Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

Abstract: An apparatus, computer program product, and method are disclosed for improving relevance of promotions. An example apparatus includes communications circuitry configured to receive contextual data regarding a consumer device, transmit, to the consumer device, a message indicating terms of a promotion, and receive, from the consumer device, a message requesting purchase of the promotion. The example apparatus further includes design circuitry configured to identify a geographical area for redemption, retrieve a set of promotions related to the geographical area for redemption and to preferential indicators contained within the contextual data regarding the consumer device, determine a proximity density mapping of each promotion within the retrieved set of promotions, and select the promotion from the set of retrieved promotions based on a comparison of the determined proximity density mapping of the promotion to the proximity density mappings of the other promotions in the set of retrieved promotions.