Abstract: A method and system for providing personalized and integrated online services for communications and commercial transactions both in private and public venues. The invention provides personalized information that is conveniently accessible through a network of public access stations (or terminals) which are enabled by a personal system access card (e.g., smart card). The invention also provides advertisers the opportunity to directly engage actual and potential user-consumers with selected advertising or marketing content based on each user's profile and usage history.

Abstract: A method includes receiving, at a proxy server, a first request for advertising content from a computing device, where the first request includes an identifier and where the first request is associated with an e-mail received by the computing device. The method also includes determining whether state information associated with the identifier is available. The method further includes, in response to determining that the state information associated with the identifier is unavailable, generating the state information associated with the identifier at the proxy server. The method also includes sending a second request for the advertising content from the proxy server to an advertising server, where the second request includes at least a portion of the state information associated with the identifier. The method also includes receiving the advertising content from the advertising server. The method further includes sending the advertising content to the computing device.

Abstract: Systems and methods are provided for combined social behavior tracking, online surveillance and web bot software technologies via a mobile device or computer for tracking online consumer behavior and data, cookies, embedded advertisements, predicting online consumer behavior, buying patterns by monitoring online activities, online communications, search inquiries, social networking, social plugins, social applications, advertisements, purchasing, behavior, and buying patterns, consumer address books and contact lists, blogs, chat rooms, friends, acquaintances and strangers, instant messaging, text chat, internet forum, service providers, travel and hospitality, real estate, educational services, ancillary services (as defined herein) and delivery system for behavior targeting and filtering of coupons, mobile services, products, goods and services, advertisements and service providers and related company information on a three dimensional geospatial platform using multi-dimensional and scalable geospatial mapp

Abstract: A technique, method, apparatus, and system to provide educational related, integrated social networking, real time geospatial mapping, geo-target location based technologies including GPS and GIS and multiple points of interest, receiving current location of user's electronic or mobile device and multiple points of interest, cloud-type configuration storing and handling user data across multiple enterprises, generating user behavior data and ad links, promotions (“social/geo/promo”) links on a website for educational related products, goods, and/or services, including educational related social/geo/promo data sets for user customized visual displays showing 3D map presentations with correlated or related broad or alternative categories of social/geo/promo links to be displayed with web page content for view and interaction by an end user.

Abstract: Interactive Self-Service (SS) display mechanisms are provided. A SST includes a first display and a second display. The first display is operable to present information relevant to a transaction at the SST. The second display is operable to simultaneously present information relevant to a status of the SST and information unrelated to the status.

Abstract: A computer-implemented method for optimizing publisher profits in online advertising based on real market movements is provided. The method may include dividing an advertisement (ad) placement for an ad unit into a plurality of levels. The method may also include generating a plurality of variables that are configured to test for the real market movements between levels. The method may further include processing ad impressions based on the plurality of variables within a time period to evaluate the real market movements for the ad unit, and determining whether to adjust one or more of the minimum floor prices based on a score for each variable calculated within the time period.

Abstract: A system and method for providing a customer of a retailer with information during checkout may include pairing with a mobile device during checkout of a customer at a POS system. Prior to communicating data to the mobile device, permission may be received from the customer via the mobile device to allow for data to be communicated to the mobile device. The data may be communicated to the mobile device during checkout by the customer.

Abstract: Techniques pertaining to advertising through a digital data network are disclosed. Advertisement information is embedded in multimedia data stream as structured metadata, and transmitted through networks. Multimedia players installed in different locations, or zones, in a data network are configured to receive the stream data, and detect the presence of the embedded metadata. Through a network interface in the player, the metadata information is transmitted to and displayed on a controller. A user input interface in the controller allows a user to response to the displayed metadata and select to obtain the desired information accordingly.

Abstract: Systems and methods are described for providing variable-length media clips based upon a received media stream. An exemplary system for providing media clips to users includes a database comprising a list of rules associated with a plurality of programs, as well as a first server and a second server. The first server receives information about a particular program being viewed by a media player and obtains rules from the database for the identified program that are transmitted to the media player. The second server receives a media clip of the particular program being viewed from the media player, wherein the media clip is created at the media player in accordance with the rules corresponding to the program, and subsequently makes the media clip available to the users.

Abstract: A method and apparatus for finding predictive cross-category search queries for behavioral targeting in a networked online display advertising system. The methods include aggregating a training model dataset, the training model dataset comprising a history of clicks corresponding to historical advertisements. The training model dataset also contains plurality of targeting categories related to the history of clicks. Various techniques are disclosed for selecting a plurality of features from the training model dataset and calculating a click probability for a subject advertisement to be clicked by a user from a page, the calculating operations using features of the page that is to be presented to the user. Embodiments include mapping a particular query to one of the targeting categories and then presenting the subject advertisement selected on the basis of the value of the click probability. Normalization scales down the value of the click probabilities to filter out false positive categories.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for an advertisement to be presented in a slot on a web resource that is to be displayed by an access device; identifying an advertisement to serve; determining an amount of time required to deliver the advertisement to the access device including determining a connection speed; storing connection information including at least the connection speed; subsequent to the storing, receiving a second request for a second advertisement from the access device; using the stored connection information to determine one or more of an advertisement eligibility, an advertisement type, or an advertisement size, including selecting a second advertisement responsive to the second request that meets at least one of the determined eligibility, size or type; and providing the second advertisement responsive to the second request.

Abstract: A content evaluation system includes a scanning server to scan web sites to determine metrics for online ads. The content evaluation system may include a content evaluation server to classify the online ads into campaign groups based on the metrics, and each group is associated with a different ad campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

Abstract: Systems, methods, and computer-readable storage media for targeting segments of customers. A system maps users to targeting segments based on a respective purchase history of the users, and receives a segment identifier from a server, the segment identifier to be associated with a targeting segment from the targeting segments for anonymously identifying the targeting segment. Next, the system associates the segment identifier with the targeting segment and users mapped to the targeting segment, and sends, to the server, the segment identifier and unique user identifiers of the users mapped to the targeting segment associated with the segment identifier, the unique user identifiers masking respective identities of the users from the server and the segment identifier masking an identity of the targeting segment associated with the segment identifier. The system then instructs the server to deliver selected invitational content to at least one unique user identifier associated with the segment identifier.

Abstract: Rewards programs in which rewards are awarded for a series of transactions using a universal transaction associating identifier to associate transactions in common within each rewards program in a reward processing system. The system includes resource providers, a rewards program rule implementer having access to a rewards program database, and an implementer processor. The implementer processor receives transaction data whenever a transaction occurs using the universal transaction associating identifier, determines when a consumer has performed the transactions satisfying rules requirements, and identifies and awards a reward, including vouchers, for the consumer. The reward processing system generates a universal transaction associating identifier from a plurality of identification sources and provides for objects containing the universal transaction associating identifier. The reward processing system issues and redeems vouchers exchangeable for rewards.