Abstract: Methods, systems and apparatus for identifying illegitimate selections of content items. In some implementations, one or more servers can receive display data specifying a display state of a web page in a viewport. The web page includes a content item. Display instances are identified. A display instance is a display of at least a portion of the content item in the viewport. Selection instances of the content item are identified. A selection instance is a selection of the content item. The server(s) determines whether a selection of the content item occurred during a display of at least a portion of the content item in the viewport based on the display instances and the selection instances. A selection of the content is defined as an illegitimate selection if the selection did not occur during a display of at least a portion of the content item in the viewport.

Abstract: A combination of two or more offers may be selected from a plurality of offers to be served to potential respondents, in a method performed using one or more processors in a computing system. The method of selecting may comprises receiving a request for a selection of a combination of two or more offers from the sets of offers; in response to the request: performing a series of selection operations each resulting in the selection of one offer to be included in the combination, each selection operation being carried out according to a respective model including one or more variables. The variables of the model for the second and any subsequent selection operation may include at least one selected offer from a previous selection operation. A signal identifying the selected offers may be output to cause the combination of the selected offers to be served to a respondent.

Abstract: A conversational and live interactions development and marketplace distribution system and process are disclosed for the purpose of enhancing customer engagement experiences by implementing lead/customer engagement and call-to-action strategy in social media advertisement, digital marketing, and customer success. The conversational and live interactions development and marketplace distribution system includes a stateful network of live interaction plug-ins that are triggered on demand and on-the-fly from inside social media, applications, or messaging channels. The conversational and live interactions development and marketplace distribution system provides a platform for development of conversational and live interaction plug-ins, chatbots, and smart human chat components. The conversational and live interactions development and marketplace distribution system hosts a cloud marketplace for distribution of conversational and live interaction plug-ins, chatbots, and smart human chat components.

Abstract: The present disclosure includes systems, methods, and non-transitory computer readable media that train and utilize multi-phase learning models to predict performance during digital content campaigns and provide digital content to client devices in a real-time bidding environment. In particular, one or more embodiments leverage organizational structure of digital content campaigns to train two learning models, utilizing different data sources, to predict performance, generate bid responses, and provide digital content to client devices. For example, the disclosed systems can train a first performance learning model in an offline mode utilizing parent-level historical data. Then, in an online mode, the disclosed systems can train a second performance learning model utilizing child-level historical data and utilize the first performance learning model and the second performance learning model to generate bid responses and bid amounts in a real-time bidding environment.

Abstract: The present disclosure describes a dynamic optimization of delivery of one or more advertising messages of an advertising campaign. The various apparatuses and methods disclosed herein deliver the one or more advertising messages to a targeted audience of the advertising campaign. Thereafter, these apparatuses and methods monitor exposure of the targeted audience to the one or more advertising messages to generate an advertisement exposure list. This list can include members of the targeted audience that have not been exposed to the one or more advertising messages, members of the targeted audience that have been exposed to the one or more advertising messages less than an optimal frequency of exposure, and/or members of the targeted audience that have been exposed to the one or more advertising messages greater than or equal to the optimal frequency of exposure.

Abstract: Systems and methods are described for attributing online actions to previously delivered electronic advertisements on a plurality of devices using a plurality of device identifier (ID) clusters without use of central IDs. Each device ID cluster is associated with a device, and each device has device characteristics. Each device ID cluster includes one or more device identifiers. Device-related ad impression data and online action data is received. This data includes a device identifier associated with the device. The device identifier is used to identify the device ID cluster associated with the device to which the ad impression was delivered or the online action took place on. Copy devices are selected and paired with respective devices, and the same ad impression data or online action data are assigned to respective copy devices, thereby anonymizing the devices for which the device-related ad impression data or online action data was received.

Abstract: The illustrative embodiments described herein provide systems and methods for managing advertisements for advertisers. In one embodiment, a method includes receiving a set of advertising preferences from an advertiser. The set of advertising preferences includes advertiser-definable criteria controlling when to initiate an advertisement associated with the advertiser. The method also includes monitoring a set of events associated with event data to determine whether to initiate the advertisement during an event. The set of events are viewable on an interfacing device associated with a user. The method also includes initiating the advertisement during the event in response to the event data for the event meeting the criteria defined by the advertiser.

Abstract: An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received advertiser data and publisher data. Furthermore, the approach manages the one or more SSPs activities associated with the received advertiser data, publisher data and the one or more DSPs activities and selects one or more advertisement for one or more website. Finally, the approach manages the one or more consumer behaviors associated with the selected one or more advertisement.

Abstract: Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.

Abstract: Methods, systems, and computer-readable media for accurately estimating causal effects for related events are disclosed. A plurality of estimates of causal effects of events are determined. The estimates are determined independently. A subset of the estimates are determined not to satisfy a relationship among the causal effects. A set of accurate estimates are generated based at least in part on the subset of the estimates. The accurate estimates are generated using a smoothing process, and the accurate estimates satisfy the relationship.

Abstract: The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.

Abstract: Systems and methods for digital coin exchange. A digital coin platform receives a distribution request from an entity server comprising digital multimedia content associated with an entity. Digital coins are created responsive to the request. Each digital coin comprises a first coin associated with the entity and a second coin associated with consumers. The first and second coins are linked via linking information. The first coins are transferred to the entity server. A consumption request including the digital multimedia content is transmitted to a consumer device. Responsive to an indication that the content is at least partially consumed via the consumer device, one or more second coins are transferred to the consumer device. The digital coins and the transferred first and second coins are recorded. The transferred second coins permit the consumer device to perform transactions associated with the entity.

Abstract: A point calculation device includes a point granting information acquisition unit configured to acquire a point granting start time and a point granting end time for use points relating to a vehicle; and a point calculation unit configured to calculate use points for a user of the vehicle according to a time difference between the acquired point granting start time and the acquired point granting end time.

Abstract: A query session system and method is operable to determine a current location of a consumer conversation acquisition system when the consumer conversation acquisition system is a mobile electronic device or determine a current operation of the consumer conversation acquisition system when the consumer conversation acquisition system is stationary. Stored state information corresponding to the determined location or operation is accessed that identifies one of a receptive state of the consumer, an unreceptive state of the consumer, or optionally an indeterminate state of the consumer. The query session is presented to the consumer when the consumer is the receptive state. A query session presents a series of audible questions to the consumer that pertain to a subject media content event that the consumer has previously consumed. Responses of the consumer to each one of the presented audible questions of the query session are acquired and are saved.

Abstract: Embodiments of the present disclosure includes systems for and methods of managing local and remote data.

Abstract: The present disclosure covers systems and methods for collecting and analyzing analytics data for a plurality of online user interactions and aggregating the analytics data to determine sentiment scores and generate a presentation of a path of interactions. For example, the systems and methods analyze the analytics data to identify attributes of the online user interactions and determine, based on the identified attributes, a sentiment score for each of the plurality of online user interactions. In addition, the systems and methods aggregate the plurality of online user online user interactions to identify an interaction path commonly experienced by the users of the interactions. Further, the systems and methods generate and provide an interactive presentation including a visualization of the interaction path and associated ranges of sentiment scores associated with types of online user interactions that make up the interaction path.

Abstract: The present disclosure is directed toward systems, computer-readable media, and methods that automatically modify a pacing plan for a digital content distribution campaign, which provides digital content to client computing devices based on the pacing plan. For instance, the systems disclosed herein can automatically detect when a service error causes a digital content distribution campaign to deviate from the pacing plan. In response, the disclosed systems can generate a new pacing plan based on the actual allocated budget at the conclusion of the service error. In particular, the disclosed systems can generate a new pacing plan that enables the digital content distribution campaign to efficiently maximize the remaining resources allocated to the digital content distribution campaign.

Abstract: Examples of techniques for predictive media content delivery are disclosed. In one example implementation according to aspects of the present disclosure, a computer-implemented method for predictive media content delivery includes identifying, by the processing device, a customer approaching a kiosk. The method further includes determining, by the processing device, an estimated duration that the customer is expected to be in proximity to the kiosk. The method further includes presenting, by the processing device, media content to the customer that has a playback duration commensurate with the estimated duration that the customer is expected to be in proximity to the kiosk.

Abstract: The disclosed embodiments include methods, systems, and articles of manufacture for providing offers for merchant accounts. The disclosed embodiments include, for example, a system for providing offers for accounts associated with a merchant. The system may be configured to receive a product identifier from a consumer, the product identifier identifying a product available from a merchant. The system may also determine whether the consumer has a current financial service account associated with the merchant. Further, the system may determine one or more incentives to offer the consumer, the one or more incentives being based at least in part on the product identifier.

Abstract: Systems, apparatus, and methods for providing networked-based electronic messages having local relevance to consumer device location are discussed herein. Some embodiments may include an apparatus or distributed apparatuses including processing circuitry configured to provide a merchant interface to a merchant device. The merchant interface may be configured to facilitate creation of promotion data that defines a promotion based on merchant device input. The promotion data may further define one or more merchant locations capable of providing redemption of the promotion, such as shipping or in-store pickup. The processing circuitry may track the location of the consumer device, and may provide impressions of the promotion to the consumer device based on the location of the consumer device relative to the one or more merchant locations capable of providing redemption.