Abstract: In generating a customized notification on a website, a server receives a request for events from an events database from a browser. Each event includes event parameters for interaction(s) of a user with an instance of the website. The event parameters include a template reference, variable value(s), and a timestamp. The server retrieves an application identifier for the instance of the website from the request, finds events associated with the application identifier, and finds the referenced template. The template includes a message structure with template variables. For each event found, the server parses the event parameters and template variables in the referenced template and replaces the template variables with the variable values in the given event. The server sends an array of event objects to the browser, each including a message with the variable values, a link, and a timestamp.

Abstract: Systems and methods are provided for obtaining information from at least one computing system, the information including a set of records that respectively identify at least a network-based address of a computing device that accessed the computing system and an account hosted by the computing system that was accessed using the computing device; determining at least a first account and a second account were accessed from one or more computing devices that share a given network-based address based at least in part on the obtained information; and associating the first account and the second account with the network-based address.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements based on partial queries. In one aspect, a method includes receiving a request for advertisements that specifies a set of query suggestions. The query suggestions are ranked based, at least in part on a probability of each query suggestion being selected by a user that input the partial query. A proper subset of the query suggestions is selected and includes a highest ranked query suggestion based on the ranking and one or more query suggestions of the set of query suggestions that is at least one of a revision of the highest ranked query suggestion or refers to a same topic as the highest ranked query suggestion. One or more advertisements are identified for each query suggestion of the proper subset. Data specifying the identified advertisements are provided.

Abstract: A method of placing an ad in a video in an original format may include producing a transcoded video in a proxy format which is a representation of frames of the video in the original format. The transcoded video in the proxy format is convertible to other formats for output. The method may include selecting the ad from a set of ads, selecting a location within a frame of the transcoded video where the ad is to be placed, selecting frames of the transcoded video where the ad is to be placed, placing a placeholder in the transcoded video in the selected frames at the selected location, and storing the transcoded video in the proxy format. When the transcoded video is presented to a user on a display device, the selected ad is inserted in place of the placeholder.

Abstract: Advertisements are generated and selected for display to users, wherein the advertisements include representations of subject individuals. These subject individuals can be friends with whom the user interacts on the Internet and/or any other contributors who may or may not have expertise with regard to the subject matter of the advertisement. A subject individual can be portrayed in an advertisement by including any type of representation of the individual. Ranks for the subject individuals are determined based on the subject individuals' interactions with advertisements and/or on other factors. An advertisement is selected and presented to a user based on a score derived from friends' and/or contributors' interactions with the advertisement. According to various embodiments of the invention, a method is provided for choosing which advertisement(s) to show to a user and which subject individuals to portray in the advertisements.

Abstract: In some embodiments, a fulfillment entity receives over an electronic interface from a merchant website associated with a third-party online user community an order from a member of the user community for an item from the merchant website. During order processing, a set of rules for rewarding members of the third-party online user community based on the past behaviors of one or more members of the user community is evaluated. Responsive to a condition fulfilling one of the rules, the member order is modified to provide an incentivizing reward to the member of the online user community.

Abstract: Disclosed herein are methods and systems for providing multivariate time series clustering for customer segmentation. The system comprises of a model management unit that devices a customer segmentation procedure based on temporal variations of user preferences, using MTS clustering, and utilize the discovered clusters to learn association rules specific to each clusters, and improves campaign targeting. The order of the VAR model is fixed based on the nature of the data and length of the time series.

Abstract: A point calculation device includes an actual movement route calculation unit configured to calculate an actual movement route of a vehicle from departure to arrival, and a point calculation unit configured to calculate use points according to a difference between the actual movement route and a preset movement route from a departure location to an arrival location.

Abstract: This document presents a system and method for authors or consumers to obtain the same unique, universal classification identifier for every one of the thousands of recipes for the same dish. In this fashion, every one of thousands of chicken parmigiana recipes may have the same unique, universal classification identifier. The data for each of the hundreds or thousands of recipes for a particular dish could be aggregated under the single recipe classification. A consumer may present a recipe containing the universal classification identifier to capture recipe data at a retail establishment. This data could then be scanned at a Point-of-Sale terminal and reported to the retail establishment or other client to inform decisions regarding marketing, advertising, production strategies, and other outreach to consumers.

Abstract: A decentralized offer management system is described. An appliance may be capable of storing and managing offers related to the appliance without communication with a central server. The appliance may receive and store offer attributes related to offers received from an offer provider computer. When a user utilizes their user device to communicate with the appliance, the appliance may determine offers related to the stored offer attributes that can be provided to the user. In some cases, the offers may be specific to the appliance or specific to the user. The appliance may send an offer to the user device, where the offer may indicate that the user is to perform certain actions to qualify to redeem the offer. The appliance may verify that the user has performed such actions before enabling the offer to be redeemed.

Abstract: Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.

Abstract: A cooperative environmental and life benefit exchange system is presented. The system includes a grid for transmitting available electrical energy, a plurality of rate payers using energy generated from renewable energy sources, a plurality of utility companies providing the grid, a plurality of credits redeemable for acquiring one or more of a plurality of life benefits, and an administrator overseeing a redemption process. In one embodiment, credits are accumulated by the rate payers based on either a predetermined amount of electrical energy purchased from or sold back to the grid. In the redemption process the credits accumulated by the rate payers are redeemed at a redemption rate to provide a redemption value. The redemption value is remitted by the rate payers to satisfy benefit cost for acquiring the life benefits, or portions thereof.

Abstract: Methods and systems are provided for providing an alternative payment platform, including method and systems for providing a platform for presenting an alternate offer to a user who is engaged with a primary offer and receiving an indication of the user's engagement with the alternate offer, wherein the user's engagement with the alternate offer serves as an alternative form of payment for an item associated with the primary offer. Such methods and systems may further include methods and systems for selecting one or more alternate offers engagement with which serves as an alternative form of payment for an item associated with a primary offer, presenting the selected alternate payment offers to a user, receiving an indication of engagement with at least one and providing payment to the offeror the primary offer.

Abstract: A system and method for execution of customer-specific marketing, discounts, and promotions which alerts the customer that the customer is to receive the promotion. In one form, the system includes a point-of-sale computer at a checkout counter for processing purchase of items, a customer interface device at the checkout counter which alerts a customer to the existence of a promotion and for transferring details of the promotion to the point-of-sale computer, wherein the details of the promotion appear as bar code data to the point-of-sale computer, and a local promotional server wirelessly connected to the customer interface device for sending the details of the promotion to the customer interface display.

Abstract: In general, techniques are disclosed to facilitate communicating within computer networks. For example, a layer three (L3) router including a service card and an interface card may be configured to perform the techniques. The interface card receives a query from a network that sources communications in accordance with a plurality of models. The query may specify a customer device and one of the sourced communications, and request that the service card select one of the models for the specified sourced communication and the specified customer device. The service card further stores data defining a profile for the one of the customer devices. The service card may also, in response to the query, analyze the profile data for the specified customer device to determine the selected one of the models for the specified sourced communication with respect to the specified customer device.

Abstract: A method and system for transferring electronic units of value to a mobile device using a computer device coupled to a database are provided. The method includes establishing a transfer account associated with the mobile device, initiating, by the mobile device, a transfer of an identifier encoded in a geo.Chip to the mobile device, receiving, by the mobile device, the identifier and a geolocation of the mobile device, transmitting the received identifier and geolocation for verification of the identifier using the geolocation, and receiving, by the mobile device, an indication of the units of value associated with the geo.Chip location.

Abstract: A system and method for updating advertising content for a recorded program (e.g., recorded on personal video recorder equipment), substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.

Abstract: A method of providing contents in a communication system by a proxy server includes selecting one of a first content and a second content based on a first channel bandwidth usable by a terminal and a second channel bandwidth usable by a base station; and providing the selected content to the terminal, wherein the first content requires a wider channel bandwidth than a channel bandwidth of the second content.

Abstract: Information is provided a user of a mobile device. Media content is sensed by the mobile device and sent to an information processing server. The information processing server also obtains media content from another source and associates at least a portion of the obtained media content with a product or service offer. The sensed media content is correlated to the obtained media content such that an associated buy or service offer is selected. The buy or service offer is sent to the mobile device for display to the user.

Abstract: A method of selecting an advertisement (ad) network for providing promotional content to be presented in an ad spot, comprising: monitoring the performance of response to ad requests for embedding ads in ad spots for each ad networks; assigning a performance score to each ad networks based on the monitoring; constructing a ranked set of data values of the ad networks for a bidding process according to the performance score of each ad network and bid responses received by each ad network; and selecting an ad network according to the ranked set of data values.