Abstract: Systems and methods are disclosed for dynamic routing of electronic transactions. One method comprises receiving a request message from a merchant system and determining a routing directive associated with the request message. Upon determining the routing directive, contextual data may be retrieved based on the routing directive. Then, a final destination payment processor may be determined based on the routing directive and the contextual data. The request message may be updated based on the final destination payment processor. The updated request message may then be transmitted to a downstream entity for further processing.

Abstract: Apparatuses, methods, and systems for generating subject lines for electronic messages of electronic campaigns. One method includes receiving, by a server, information related to the electronic campaign, preprocessing the received information, receiving a plurality of N subject lines generated based on the preprocess received information from a generative text engine model, reducing the N subject lines down to M subject lines, applying a fine-tuned enhancer model to enhance existing content for a selected one or more of the M subject lines, and displaying M subject lines with enhanced existing content to a merchant user. For an embodiment, reducing the N subject lines down to M subject lines includes filtering the N subject line to eliminate subject lines based on content, and generating similarity scores between each of the N subject lines and eliminating one or more subject lines based on a similarity with one or more other subject lines.

Abstract: Integrated systems and method for integrated management of advertising campaigns are provided. The system provides a user device with access to a centralized transaction platform server based on authentication information provided by the user device, which is verified by one or more integrated third party systems utilized by the one or more users. The system receives data regarding inventory from the one or more integrated third party systems, wherein the data is received via an application programming interface (API). The system aggregates a collection of available inventory based on the data regarding the inventory from the one or more integrated third party system. The system filters the aggregated collection of available inventory based on one or more categories of the inventory. The system generates, on a graphical user interface, a custom display based on a received criteria that matches the one or more categories of the inventory.

Abstract: Computing systems and methods for facilitating mobile transactions are disclosed. An example method includes: detecting, via a hardware communication interface, a user check-in request based at least on a communication exchange between a user device and a signaling device at a location. The communication exchange corresponds to a proximity of the user device to the signaling device. The method further includes: determining a user identifier associated with the user device based at least on the user check-in request; and transmitting one or more promotional items to the user device based at least on the user identifier.

Abstract: Embodiments are provided for enhancing an in-store retail experience for a customer by facilitating search queries for products and services available for sale in a retail store. According to certain aspects, an electronic device may receive a search string associated with the retail store and transmit the search string to a server that may execute a corresponding search query. The server may send results from the search query to the electronic device, which may dynamically update an interface accessible by a user. The user may view the information and make appropriate selections.

Abstract: Provided are methods and systems for detecting locations and positions of users to determine best options for consuming content. In one implementation, advertisements can be tailored and presented to the detected users. The methods and systems can also detect when a user is no longer in a position to consume content and can take other actions, such as presenting a default advertisement or tailoring advertisements for a different user.

Abstract: In some examples, a method is included for converting and exchanging loyalty points. The method includes generating, by a computing system, records that include relationship information linking a credit card of a credit card issuer to loyalty rewards program entities. The method includes converting card issuer points of the issuer to loyalty rewards program points of one loyalty rewards program entity of the program entities according to a point conversion rule. The loyalty rewards program points can be issued by the one loyalty rewards program entity to a corresponding loyalty rewards program account of a cardholder of the card after the conversion and according to the point conversion rule. And, the conversion of the card issuer points to the loyalty rewards program points can include a two-step conversion including converting the card issuer points to intermediate points and then converting the intermediate points to the loyalty rewards program points.

Abstract: Aspects of the present disclosure involve a system comprising a storage medium storing a program and method for predicting a conversion rate. The program and method provide for receiving, from an advertisement service, a bid to display a first advertisement at a computing device; determining, in response to receiving the bid, a set of features that relate to the first advertisement; providing the set of features to a machine learning model configured to output a predicted conversion rate for the first advertisement, the machine learning model having been trained based on multi-task learning using plural sets of features corresponding to plural second advertisements, the plural sets of features being associated with both click-through conversions and view-through conversions; and determining, based on the output of the machine learning model with respect to the set of features, the predicted conversion rate for the first advertisement.

Abstract: Delivering an advertisement is disclosed. Local user information is collected. Examples of local user information include language settings, web browser history, and actions taken by a user with respect to various applications. An advertisement is selected from a plurality of advertisements based at least in part on the local user information. The selected advertisement is caused to be displayed.

Abstract: A digital promotion processing system may include shopper devices each associated with a given shopper. The digital promotion processing system may also include a digital promotion processing server configured to cooperate with each of the shopper devices to operate a retailer loyalty application on corresponding ones of the shopper devices. The digital promotion processing server may also be configured to obtain an outcome of a contested event, determine a geographic location associated with the contested event, and determine ones of the shoppers within a threshold distance from the geographic location based upon respective geographic locations of the shopper devices. The digital promotion processing server may also be configured to generate and communicate a digital promotion to the ones of the shoppers and accessible via the retailer loyalty application based upon the outcome of the contested event matching a desired event outcome.

Abstract: The method includes: An electronic device 100 obtains first personal data (S1001); the electronic device 100 constructs a personal knowledge graph based on the first personal data (S1002); the electronic device 100 obtains parameter information of first advertisement content from an advertisement server 200 (S1003); the electronic device 100 obtains parameter information of second advertisement content from the parameter information of the first advertisement content based on the personal knowledge graph (S1004); the electronic device 100 obtains the second advertisement content based on the parameter information of the second advertisement content (S1005); and the electronic device 100 displays the second advertisement content on a display (S1006).

Abstract: Systems and methods for predictively and dynamically updating content using nested A/B testing are provided. In certain embodiments, a system may assign a content item to a dynamic content portion of a communication. The communication may be sent to a first plurality of recipients. The system may receive information about interactions of a second plurality of recipients with the communication, wherein the second plurality of recipients is a subset of the first plurality of recipients. The system can determine a first conversion metric. The system can then compare the first conversion metric to a conversion metric threshold and based on the comparison, modify the dynamic content portion of the communication to generate a modified communication. The modified communication may be sent to a third plurality of recipients, wherein the third plurality of recipients is a subset of the first plurality of recipients not including the second plurality of recipients.

Abstract: Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auction for advertising, at five minutes or less before airtime, announcing the spot, providing the past viewership data augmented with demographic data, with bids accepted for a rate, accepting and selecting a winning bid, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone, after selecting the bid and before the airtime. After airing the ad, included is processing collected delivery logs within ten minutes of receipt, calculating current measured viewership during the spot, calculating an extended price, and reporting to a winning bidder the extended price, within six hours of airing the ad.

Abstract: A system is provided that determines reserve inventory units required for each promotional campaign. Based on one of input parameters to meet defined parameters for defined amount of inventory units for one or more specified durations until end of a specified upcoming time-frame, inventory units are allocated from defined amount of inventory units among each inventory utilization type. Incremental value of revenue from each inventory utilization type is optimized and ratings for previously allocated inventory units assigned to a promotion inventory utilization type is increased. Previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on difference in demand value of an estimated inventory units forecasted for upcoming specified duration and actual value of the inventory units for current duration. Based on remaining inventory units and each inventory utilization type, schedule of a channel is communicated to a user device, via a network.

Abstract: A system and methods are disclosed for linking video-game activation on gaming consoles to connected television (“CTV”) or over-the-top (“OTT”) advertisement delivery. This system and method are implemented in a tracking and linking platform that is configured to trigger a “postback” call or signal when a gaming application is activated via a console to solicit advertising. In some embodiments, a “postback” call or signal trigger when different events occur, for example, observing different levels of achievement attained by gamers, in-game purchases or the like.

Abstract: Systems and methods for golf course tee time booking, score tracking, and customer relationship management are disclosed in near real-time. The system may be used for administering a loyalty program whereby loyalty points are earned and automatically redeemable for future purchases at golf courses, and for providing rate integrity. For example, the price in dollars for a deal (and the associated fees and taxes) is automatically converted into a point value which is displayed as the purchase price for the deal instead of the dollar amount. The system may be used for automated score tracking for individual rounds of golf, tournaments or leagues. The disclosed system can agglomerate tee time booking and score tracking for individual golf courses or associations of affiliated courses thereby providing customers with a centralized booking system and loyalty program.

Abstract: In one aspect of the present disclosure, a device includes one or more memories having computer-readable instructions stored therein and one or more processors. The one or more processors are configured to execute the computer-readable instructions to receive, over a period of time, information regarding transactions conducted in association with a user account; identify a category associated with one or more of the transactions based on the information, wherein identifying yields a number of categories; generate a ranking of the categories based on a transaction parameter; assign a different number of points to corresponding transactions in one or more of the categories based on the ranking, with a highest number of points assigned to the corresponding transactions in at least one category with highest ranking; and apply the corresponding number of points to the user account.

Abstract: A server (battery replacement management server) includes: a communication unit (acquisition unit) that acquires number-of-users information (situation information) in a battery replacement apparatus; and a processor (control unit) that adjusts, based on the situation information, an incentive given to a user of the battery replacement apparatus.

Abstract: A method implemented on an electronic computing device includes identifying a user of an augmented reality (AR) device. Profile information is obtained for the user based on the identity of the user. An interactive game is activated on the AR device. The interactive game is tailored to the user based on the profile information. One or more rewards are provided to the user for implementing aspects of the interactive game.

Abstract: An information processing method includes: causing a display to display: an advertisement within a game that is different from another advertisement for the game, and a question related to the advertisement in response to displaying the advertisement; calculating a degree of scrutinization according to an answer to the question received from a player of the game, the degree of scrutinization indicating a degree to which the player has scrutinized the advertisement; providing a content that the player uses in the game based on the display of the advertisement: and prioritizing the player to whom the controller provided the content based on the degree of scrutinization.