Abstract: The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.

Abstract: A system for providing a third party engagement in a host property is provided. The system includes a user device structured to: provide an indication of an active user session associated with a host property, the host property communicatively coupled to a host property provider computing system; receive a third party engagement based on a trigger activated during the active user session, the trigger structured to generate the third party engagement; provide, via a graphical user interface comprising the host property, the third party engagement based on the trigger activated; and receive an indication of activation of the third party engagement.

Abstract: A method for the use of electronic transactional tokens includes: generating a plurality of transactional tokens including a first token; associating each of the transactional tokens with a plurality of users, the first token associated with a first user; monitoring usage of the transactional tokens in a plurality of transactions in a local region or network; and in response to receiving transactional data for the first transaction, updating the first token from a first state to a second state (e.g., to provide a benefit when the token is applied in the local region or network). The tokens may be generated and monitored using a token processing system, which uses transaction data received by a transaction handler that is handling transaction processing for the transactions.

Abstract: Techniques for gamification for online social communities are described including receiving input data transferred from a client associated with an interaction on a website having one or more portions served from servers that are separate from each other, analyzing the input using a community analytic module to determine metrics associated with the interaction, the metrics having, at least, a first level, a second level, and a third level, the first level indicating a ranking associated with the input data, the second level being associated with feedback data transmitted by another client in response to the interaction, the third level being associated with generating one or more awards based on a determination generated by combining the first level and the second level, and storing metric data associated with the first level, the second level, the third level, the ranking, the feedback data, and the one or more awards.

Abstract: Methods, systems and media for presenting media content that was advertised on a second screen device using a primary screen device are provided.

Abstract: Notifying a user about relevant data for opportunities includes obtaining, from a database, opportunities, the opportunities representing a complex record structure in the database, in which each of the opportunities captures a number of fields of metadata, analyzing the metadata associated with the opportunities to identify patterns for the opportunities, identifying, based on the patterns, correlations for the opportunities, and notifying, based on the correlations, the user about relevant data for the opportunities.

Abstract: A campaign profile specifies products and/or content items associated with a campaign. A target group selection engine applies an affinity attribute model to user information of a user. The affinity attribute model is used to determine the user's affinity towards (a) product attributes of the products associated with the campaign and/or (b) content attributes of the content items associated with the campaign. The affinity attribute model may be generated using machine learning. A user interface accepts target user tuning parameters that specify weights to be applied to the affinity attributes determined by the affinity attribute model. Based at least on applying the weights to the affinity attributes, an inclusion score and/or exclusion score for the user is determined. The user is included in a target group, for engaging with the campaign, based on the inclusion score and/or exclusion score.

Abstract: A campaign profile specifies products and/or content items associated with a campaign. A target group selection engine applies an affinity attribute model to user information of a user. The affinity attribute model is used to determine the user's affinity towards (a) product attributes of the products associated with the campaign and/or (b) content attributes of the content items associated with the campaign. The affinity attribute model may be generated using machine learning. A user interface accepts target user tuning parameters that specify weights to be applied to the affinity attributes determined by the affinity attribute model. Based at least on applying the weights to the affinity attributes, an inclusion score and/or exclusion score for the user is determined. The user is included in a target group, for engaging with the campaign, based on the inclusion score and/or exclusion score.

Abstract: Techniques for processing event streams are provided that use streaming analytics to estimate a target user for dynamic assets. An exemplary technique includes receiving a batch of events that have position data for a potential target, determining one or more polygons that comprise the potential target based on the position data for the potential target, determining an approximate target viewership for the one or more polygons based on a profile or taxonomy of the potential target, associating an advertisement with the one or more polygons based on the approximate target viewership, receiving a continuous stream of events that have position data for a dynamic asset, determining that the one or more polygons include the dynamic asset based on the position data for the dynamic asset, obtaining the advertisement associated with the one or more polygons, and providing the advertisement to a sink for display on the dynamic asset.

Abstract: Disclosed herein are a method and system for distributing electronic publishing content.

Abstract: The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.

Abstract: Highly user-specific data is used to calculate user intent to make a purchase and the value of such a purchase. User activity and information is aggregated, per user, for a set window of time and real-time data on recent site behavior is obtained. Aggregated and/or real-time data is considered by a predictive intent model (calculating the probability that the user will make a purchase) and a predictive value model (calculating the expected revenue such a purchase may generate). Weights, specific to each model, are assigned to predictor features tracked in the aggregated and/or real-time user data. The most highly-weighted features of the intent model relate to users' viewing history, and the most highly-weighted features of the value model relate to price and market. By these means, a user conversion value can be obtained, guiding the application of user acquisition strategies for different home sharing markets.

Abstract: An electronic marketplace provides a communication platform between consumer and sellers. Consumers create product wish lists and the wish lists are used as the basis for product advertising from the sellers. In addition, a consumer may invite friends to view the wish list and purchase particular products that are added to the wish list. Because wish lists are used as the basis for advertising, consumers can manage the types of product advertising that they see. Consumers have the ability to turn off individual product advertisements by removing that product from the wish list. Sellers utilize reverse bidding to compete for advertising space with each consumer and friend. One particularly advantageous feature of the embodiment is that wish lists serve as nameless and untraceable proxies for each member by keeping personal information removed from the sellers.

Abstract: In general, the invention relates to a method of interactive and live computerized matching in which a first user has a personal data device including a wireless communication system. A network is configured to include a server programmed with a personal characteristic database and a database searching algorithm, and a wireless communication system that is capable of communicating with the user's personal data device. The first user is allowed to log on through the wireless communication system to the network using his or her personal data device, and communicates to and stores in the database personal data defining his or her characteristics and those for his or her ideal match. Either the secure network automatically identifies the first users precise geographic location, or the user himself otherwise indicates and stores in the database of the network an identifying address that indicates his current specific geographic location.

Abstract: Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auction for advertising, at five minutes or less before airtime, announcing the spot, providing the past viewership data augmented with demographic data, with bids accepted for a rate, accepting and selecting a winning bid, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone, after selecting the bid and before the airtime. After airing the ad, included is processing collected delivery logs within ten minutes of receipt, calculating current measured viewership during the spot, calculating an extended price, and reporting to a winning bidder the extended price, within six hours of airing the ad.

Abstract: Techniques and arrangements for performing data analysis in order to generate connections between merchants. For instance, a payment service may determine, based at least in part on transaction information, that a first customer conducted a first transaction at a first merchant followed a subsequent transaction at a second merchant. The payment service may further determine that a second customer conducted a second transaction at the first merchant followed by a subsequent transaction at a third merchant, Based on transaction information associated with the first transaction and the second transaction, the payment service may create a buyer profile including the first customer and second customer. Upon the payment service receiving a request to process a third transaction between the first merchant and the second customer, the payment service can generate a recommendation that the second customer conduct a subsequent transaction to the third transaction at the second merchant rather than the third merchant.

Abstract: A system, method and article of manufacture are provided for detecting message impressions from a document. The document includes one or more data collection areas adapted to receive input, and one or more message areas. Each message area includes a message. Memory representations of messages are stored in a memory. The document is received at a document processing engine which is adapted to access the memory to obtain the representations of messages. Message impressions are detected from the document by analyzing the document in the document processing engine. Message impressions are detected if it is determined that there is relevant input in the one or more data collection areas, and the document includes a representation of one or more of the messages.

Abstract: A method of facilitating a fleet exchange includes retrieving a fleet and retrieving a set of workers, analyzing the fleet and the set of workers using smart scheduling to generate allocations, and displaying the allocations to the workers. In another aspect, a non-transitory computer readable medium includes program instructions that when executed, cause a computer system to receive vehicle allocation request, retrieve worker information and a worker calendar, generate an allocation, and display the allocation in a display device. A computing system for facilitating fleet exchange includes one or more processors and a memory including computer executable instructions that, when executed by the one or more processors, cause the computing system to retrieve a fleet and a set of workers, analyze the fleet and the set of workers to generate allocations, and display the allocations in a respective computing device of the workers.

Abstract: Provided is a smart shopping method using a user terminal. Use information of various benefit means available to a user may be previously checked, set, and stored, and when making a payment, a transaction serial number may be presented to an affiliated store terminal, thereby enabling all benefit means to be easily applied. Also, since a payment serial number is presented along with a transaction serial number, a mobile payment to which a benefit means is applied may be performed by presenting only a user terminal, thereby enabling a user of the user terminal to shop quickly and conveniently.

Abstract: Disclosed are a complex payment system using a portable terminal, and a complex payment method. According to the present invention, a portable terminal such as a smartphone or a vendor server may analyze and display an optimum payment condition containing a minimum payment amount using bonus information such as card information, discount information, membership point information, or coupon information when a user pays, thus preventing personal information leakage and enabling the user to pay a minimum amount by means of his/her credit card using the bonus information.