Abstract: Disclosed are a blockchain-based platform and methods for monetizing a social media following. An example method may commence with receiving content associated with an object of a social media following. The content may be received from at least one content source. The method may further include aggregating the content received from the at least one content source. The method may continue with gamifying the aggregated content to facilitate interactions of at least one fan of the object of the social media following with the aggregated content. The method may further include awarding at least one virtual asset to the at least one fan based on the interactions with the aggregated content. The method may continue with securely storing transactions associated with the at least one virtual asset to a blockchain and facilitating exchange of the at least one virtual asset for a currency.

Abstract: Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited.

Abstract: The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements is measured, in one embodiment, by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. In one embodiment, the group of panelists is a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists. Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. In one embodiment, such analysis and selection is performed substantially in real-time.

Abstract: Embodiments for managing call-to-action elements by one or more processors are described. User data is received from at least one data source associated with the user. Based on the user data, a label for a call-to-action element to be rendered by a computing node is determined. A signal representative of the determined label for the call-to-action element is generated.

Abstract: A method for mounting an aircraft pylon connected to a wing includes: a step of pre-positioning first and second contact surfaces respectively provided on the wing and the pylon, a step of installing and tightening temporary connection elements, so as to keep the first and second contact surfaces clamped against one another, a step of installing and expanding at least one radially expandable element in at least one pair of first and second receptacles respectively provided on the wing and the pylon, a step of installing and tightening final connection elements connecting the pylon and the wing in the mounted state, a step of removing the radially expandable element(s) and the temporary connection elements, and of installing the remaining final connection elements and shear pin(s).

Abstract: An identity and security system may register a user associated with a mobile device and a user identity that comprises characteristics of the user. The system may assign a reputation score and a spend propensity score to the user identity. The system may base the reputation score on a plurality of reputation assessments, and the spend propensity score on a history of transactions and non-transactions by the user. The system may also detect the mobile device at a merchant location, and it may transmit at least one of the reputation score and the spend propensity score to a POS device at the merchant location in response to detecting the mobile device at the merchant location.

Abstract: A system to control programmatic advertising traffic that provides to a demand-side platform (DSP) server a desired amount and type of digital advertisement inventory data traffic from at least one real-time-bidding (RTB) advertising exchange. The system includes a network traffic management computing platform that receives the digital advertisement inventory data traffic over at least one network. The system also includes a toggle component of the network traffic management computing platform that restricts delivery of a portion and routes delivery of an unrestricted portion of the digital advertisement inventory data traffic to the DSP server based on pre-selected parameters. The toggle component also routes data representing a bid to the at least one RTB advertising exchange associated with the unrestricted portion of the digital advertisement inventory data traffic delivered to the at least one DSP server.

Abstract: Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of creating a unique identification (UID) for an online advertisement for an item available for sale from an online retailer, publishing the online advertisement with the UID for the item in an online medium of the online retailer, receiving a user selection of the online advertisement with the UID, coordinating displaying a landing webpage for the item from the online retailer on an interface of the user electronic device, recording the user selection of the online advertisement with the UID in an event log, and extracting the UID from the event log to track clicks of the online advertisement when published.

Abstract: Methods, systems and media for presenting media content that was advertised on a second screen device using a primary screen device are provided.

Abstract: A player device is associated with a human player, the player associated with a human customer. A boundary is defined, defining a geographic restriction of the player device with respect to a geographic location of the customer. Using a customer movement prediction model, a path of the customer is predicted. The boundary is adjusted corresponding to the predicted path of the customer. Within a augmented reality application presenting information using the player device, a geographic location of an augmented reality item within the augmented reality application is caused to be adjusted, the augmented reality item presented at the adjusted geographic location, the adjusted geographic location determined so as to persuade the human player to remain within the adjusted boundary.

Abstract: Aspects of the subject disclosure may include, for example, a mobile device gateway that receives an HTTP POST message including an advertising identifier from a mobile device, determining whether a uniform resource locator of the HTTP POST message is on a list of URLs for data management platforms; and routing the HTTP POST message to the Internet responsive to determining that the URL of the HTTP POST message is not on the list of URLs for data management platforms. Other embodiments are disclosed.

Abstract: A server system selects a question from a pool of questions associated with an online media campaign. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the question to be presented by the client device, an affordance to be provided corresponding to each of the predefined answers to the question upon a lapse of a first predetermined amount of time following initiating display of the question on the client device, and a multimedia-skip affordance to be presented upon a lapse of a second predetermined amount of time following initiating display of the question on the client device. In response with receiving an indication that the respective affordance was selected at the client device, the system stores a predefined answer that corresponds to the selected respective affordance.

Abstract: A computer implemented electronic computer system using a blockchain method for creating, distributing, validating, and redeeming a secure electronic smartcoupon. A smartcoupon transaction record is highly secure and may comprise embedded business rules that define the requirements that consumers and retailers must meet for the smartcoupon to redeemed. Consumers may save or hold smartcoupons in a variety of different digital wallets. Retailers may redeem through their POS system by evaluating the embedded business rules in the smartcoupon against the consumer's purchase basket and if valid, completing the redemption process by publishing a redemption token to smartcoupon transaction record on the Blockchain database.

Abstract: A system may use optical character recognition (“OCR”) techniques to identify license plates or other textual information associated with vehicles. Based on this OCR information, the system may determine additional information, such as users associated with the vehicles. The system may further obtain other information, such as history information associated with the vehicles and/or the users (e.g., via an “opt-in” data collection service). Ad content may be selected based on trends associated with the users and/or vehicles, and may be presented via “smart” billboards (e.g., billboards that may dynamically display different content).

Abstract: A system and method of operating a carwash with flexible service offerings comprises providing an automated computer terminal at which a user of a vehicle can purchase a car wash and at least one additional service, such as a hand service, after receiving the car wash, determining a queue for the at least one additional service at the time a user purchases a car wash, calculating a price for the at least one additional service based on the queue and displaying the price for the at least one additional service on the automated computer terminal. If the queue for the at least one additional service is low or empty, the user is provided with a discount to incentivize the user to purchase such service.

Abstract: A unique session is obtained and an anonymous session is generated that maps to the session. The anonymous session is passed to a selected advertisement service, and the selected advertisement service provides, in response thereto, an interface, which is proxied together with an existing interface of a device (associated with the unique session) during the unique session for a consumer to interact with the proxied interface on the device.

Abstract: The present invention relates to a method and system for managing mobile offer records. The system may receive a query from a user including a shopping list comprising a plurality of items and a maximum price for a set of item descriptions of the shopping list. The system may identify a location of a mobile device. The system may obtain a plurality of offer records based on the location of the mobile device, the shopping list, and the maximum price. The system may normalize the plurality of offer records based on a value of the offer records. The system may rank the plurality of offer records based on the normalization.

Abstract: A method and article of manufacture are provided for detecting message impressions from a document. The document includes one or more data collection areas adapted to receive input, and one or more message areas. Each message area includes a message. Memory representations of messages are stored in a memory. The document is received at a document processing engine which is adapted to access the memory to obtain the representations of messages. Message impressions are detected from the document by analyzing the document in the document processing engine. Message impressions are detected if it is determined that there is relevant input in the one or more data collection areas, and the document includes a representation of one or more of the messages.

Abstract: Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.

Abstract: In general, the invention relates to a system and method of operating a shopping system to facilitate payment using a mobile device. A network is configured to include a server programmed with a personal characteristic database, a database searching algorithm, and to be coupled to a wireless communication system that is capable of communicating with the user's personal data device. The user logs on through the wireless communication system to the secure network using her personal data device, and communicates to and stores in the database personal data defining her characteristics. Either the secure network automatically identifies the first users precise geographic location, or the user himself otherwise indicates and stores in the database of the network an identifying address that indicates his current specific geographic location. Personal data defining the user's characteristics are then sent to a business location at the user's location to facilitate a payment transaction.