Abstract: One embodiment provides a method for augmenting missing values in historical or market data for deals. The method comprises receiving information relating to a set of deals. For any service included in one or more deals of the set of deals but not included in one or more other deals of the set of deals, the method further comprises augmenting, for any or all of the one or more other deals that does not include the service, one or more missing values for the service with one or more recommended values based on a recommendation algorithm. The service may be at any service level of a hierarchy of services.

Abstract: Systems and methods are disclosed herein for attributing credit to online consumer touchpoints for a consumer performing an action. The systems and methods involve determining whether a consumer is in a particular environment for an online consumer touchpoint by detecting an external viewing condition for the consumer for the online consumer touchpoint. The systems and methods determine that the consumer performed an action, such as a conversion, following the online consumer touchpoint and additional online consumer touchpoints. An effectiveness of the online consumer touchpoint in the particular environment is determined and used to attribute relative credit to the online consumer touchpoint and the additional online consumer touchpoints for the consumer performing the action.

Abstract: Subject innovations are directed towards a churn model using dynamic state-space modeling to determine churn risks for each active subscriber of a service provider having exhibited a precise sequence of behaviors. The churn model identifies complex behavioral patterns that are consistent with those of subscribers who have churned in a defined past, allowing for a personalized determination of churn risk. The churn model may also use static contextual data to assist in refinement of the churn model through identification of subscriber segments. A churn index is produced that may be used by an automated contextual marketing model to refine decision making for selectively marketing to a subscriber based, in part, on that individual subscriber's churn risk.

Abstract: Systems and methods for operating placebo-based experiments are described for online advertisements. One or more embodiments of the disclosed systems and methods utilizes an ad swapping approach to offer placebo media exposures, at no additional cost to an advertiser. One or more embodiments further provide a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads and view results displayed on a user interface. The disclosed systems and methods can assign viewers into a test group if shown the test ad or a control group if shown a control ad. The control ad can be provided at no cost to the advertiser for embodiments where the placebo ad belongs to an alternative advertiser. Effectiveness of third party attribution can also be evaluated. The disclosed systems and methods can define experiment parameters, including control frequency, test viewer groups, and control viewer groups.

Abstract: A system and method for optimizing at least one of a promotion, a targeting of the promotion, and a campaign associated with the promotion. Acceptances of the promotion are received following each user's selection of the promotion. Information representing users is received from publisher computing devices. Thereafter, respective match keys are generated that are usable to access information representing transaction accounts of each of the users. The match keys are transmitted computing device(s) having access to information representing transaction accounts. Information representing a selected one account is received. For users who redeemed the promotion, the promotion is associated with the selected one transaction account.

Abstract: A computer-implemented method includes generating a test group for a pointer to information; generating a control group for the pointer to information; receiving conversion information from the test group and the control group; and determining, based on the conversion information, a number of incremental conversions that are attributable to the pointer.

Abstract: According to a first aspect of the invention, a computer-implemented method for determining an effectiveness of an electronic advertisement received at a user device is provided, the method including, at a server: receiving a notification message in response to the electronic advertisement being downloaded; generating a unique identifier and a time stamp in response to the download of the electronic advertisement, the unique identifier identifying the user device, and the time stamp identifying a time at which the electronic advertisement is downloaded; and receiving transaction data relating to a transaction initiated by the user using the downloaded electronic advertisement, the transaction data indicating the electronic advertisement has been used and including the unique identifier and the time stamp; determining the effectiveness of the electronic advertisement based on the transaction data and a relevance score of the user, the relevance score indicating the relevance of the electronic advertisement

Abstract: A system for evaluating advertising effectiveness operates to generate a customer conversion outcome that shows how effectively a desired outcome has been achieved by an advertising campaign. The effectiveness of advertising campaign can be evaluated in light of control customer conversion information that reflects different conversion propensities of customers.

Abstract: Systems and methods are provided for discovering advertisements on publisher web pages and for identifying placement pathways by which discovered advertisements have been placed on the publisher web pages. An advertisement tracking and discovery system may use multiple web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes times associated with each request made by the web crawler application. The system may use the gathered advertisement data and the times associated with each request to determine the placement pathways by which discovered advertisements have been placed. Each placement pathway may include one or more advertising channels or combinations of advertising channels. The system may accumulate and aggregate advertising data associated with the advertisements and the placement pathways and display the aggregated advertising data to a customer.

Abstract: An online system receives a request from a content provider to run multiple campaigns. Each campaign is for a different physical location. The online system also receives from the content provider a total budget for running the multiple campaigns. The online system determines a campaign budget for each campaign, which is a portion of the total budget allocated to the campaign. For each campaign, the online system determines the campaign budget by determining a geographic region that includes the location associated with the campaign. The online system determines the campaign budget for the campaign based on the total budget and a number of users that were within the geographic region during one or more time periods. The online system executes the campaigns based on the campaign budgets determined for the campaigns.

Abstract: Methods, apparatus, systems and articles of manufacture for communication with an audience metering device are disclosed. An example method includes identifying a context of a message to be transmitted to a configuration device. In response to identifying the context of the message is a first context, the message is stored in a first characteristic memory of the audience measurement device. In response to identifying that the context of the message is a second context, the message is stored in a second characteristic memory of the audience measurement device. The example method includes advertising, to the configuration device, that the message is stored in at least one of the first characteristic memory or the second characteristic memory.

Abstract: Audience segmentation can be based on a viewing angle of a user viewing a video of a multi-angle viewing environment. During playback, a sequence of the user-controlled viewing angles of the video are recorded. The sequence represents the viewing angle of the user at a given point in time. Based on the sequences of several users, a predominant sequence of viewing angles of the video is determined. One or more audience segment tags are assigned to the predominant sequence of viewing angles. During subsequent playbacks of the video, the sequence(s) of user-controlled viewing angles of the video are recorded. The recorded sequence(s) of the subsequent user(s) are compared to the predominant sequence of viewing angles of the video, and the subsequent user(s) are assigned to an audience segment based on the comparison and the corresponding audience segment tags.

Abstract: Methods and systems for matching a consumer to benefits offered by enabling organizations provide flexibility and utility to consumers in the marketplace for various products. Information about benefits and enabling organizations are provided and stored in a memory of a computer system. A search query including consumer interest data of a consumer, or results of such a search query, are received. The enabling organization information, benefit information, and search query or information related to the search query results are analyzed automatically in the computer system to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the consumer interest data. Also determined is whether a coupon is applicable to the consumer interest data and if the coupon can be aggregated with the benefit.

Abstract: Providing discounts to users in a physical store location. The method includes detecting that a user has stopped at a given location in the physical store. The method further includes, based on the location, identifying a set of products. The method further includes, providing an identification of the set of products to an ad server. At the ad server an auction is initiated between different product promoters to identify ads to be provided to the user. The method further includes, receiving from the ad server one or more ads to be provided to the user based on the results of the ad auction. The method further includes, providing the one or more ads to the user.

Abstract: A fuel deal advertisement method, system, and non-transitory computer readable medium, include a navigation route and fuel availability determining circuit configured to determine a plurality of navigation route maps, each navigation route map including at least one fuel refill center for each of the plurality of navigation routes, an advertisement generating circuit configured to generate an advertisement for each of the at least one fuel refill center included on the plurality of navigation route maps, an advertisement playing circuit configured to play the advertisement for each of the at least one fuel refill center according to a predetermined rank of the advertisements, and a route selecting circuit configured to query a user of a vehicle to select a route of the plurality of navigation route maps including a preferred fuel refill center that the user wants to visit based on the advertisement.

Abstract: Systems, devices, media, instructions, and methods are provided for presentation of media collections with automated advertising. In one embodiment, display time data associated for a first plurality of content elements and a first advertising element as displayed on a first device are used in adjusting a presentation order for a second content collection comprising a second plurality of content elements and at least a second advertising element, where a placement of the second advertising element within the presentation order is based on the display time data. In some embodiments, a ratio of advertising to content elements is targeted over time for a user based on user interactions with various content and advertising elements.

Abstract: In particular embodiments, a client computing device identifies an available timeslot for displaying content on a screen. The client computing device notifies one or more applications of the available timeslot and receives from each of one or more applications a bid to fill the available timeslot with content associated with the application. Each bid indicates the application, indicates a format of the content associated with the application, and provides at least a portion of the content associated with the application. The client computing device selects one of the bids and displays in the available timeslot on the screen the content associated with the selected bid with the format indicated by the selected bid.

Abstract: A method includes detecting, via a server, a beginning of a communication session between multiple electronically connected users, initiating transfer, via the server, of multiple messages between the users, at least one message effecting a transfer of a random numerical value to a temporary pool of a first user to add to a total numerical value in the first user temporary pool, responsive to a change in the total numerical value in the first user temporary pool during the communication session, obtaining, via the server, a list of numerical values corresponding to digital content, at least one such digital content comprising a key communication offering the digital content in exchange for a first numerical value, comparing, via the server, the total numerical value in the first user temporary pool to the first numerical value, and initiating sending, via the server, the key communication to the first user if the total numerical value in the first user temporary pool is equal to or greater than the first nume

Abstract: A content output device includes: a display that outputs content; a communication unit that transmits at least one piece of beacon information correlated to the content which is being output by the display; and a CPU that makes responsive period information or unresponsive period information for a communication device based on the content which is being output by the display, and causes the communication unit to transmit the beacon information containing the responsive period information or the unresponsive period information, wherein the responsive period information or the unresponsive period information indicates a period which the communication device executes or does not execute an action corresponding to the received beacon information.

Abstract: The present disclosure relates to a 5G or pre-5G communication system for supporting a higher data transmission rate than a 4G communication system such as LTE. A security problem in which information of a monitoring device is provided to another PLMN exists in the procedure for connecting ProSe Functions of two PLMNs and transmitting and receiving information therebetween, and thus, configuration of a D2D discovery service between different providers (inter PLMN) is difficult in reality, despite being defined in the standard. Therefore, the present invention provides a method of using a content server with an existing D2D discovery method in order to advertise, through D2D discovery, real-time local area advertisements to device of a plurality of providers.

Abstract: A system and method that can customize mobile advertising services and increase the effectiveness of advertising is provided. The method includes registering contact details of one or more advertisers in a phone book, receiving one or more mobile advertising messages from the registered advertisers, notifying a user of the reception of the mobile advertising messages, and displaying the received mobile advertising messages according to the user's confirmation request.

Abstract: Embodiments of the present invention provide methods and systems for modification and/or removal of a push notification from a mobile device upon an event such as exit from an area. A positioning system tracks the location of a mobile device through an area. A push notification is presented to the mobile device while the device is in or near the area. If the user exits the area without acknowledgement of the message, the message is modified or removed.

Abstract: An approach is provided for managing a contact with an inactive customer. After grouping customers into active and inactive customers, the active customers are grouped according to activity segments corresponding to a level and style of activity. Personality traits, values, and needs of the active customers are determined. A mapping between the personality traits, values, and needs of the active customers and the activity segments is generated. Personality traits, values, and needs of an inactive customer are determined. Using the mapping and based on the personality traits, values, and needs of the inactive customer, an activity segment in which the inactive customer likely belongs is determined. Action(s) corresponding to the active customers in the determined activity segment are selected. The action(s) are applied to the inactive customer to increase a likelihood of the inactive customer becoming engaged in an activity similar to activities performed by the active customers.

Abstract: A method of operating a health tracking system includes utilizing user profile data for a user and health parameter data received from a health tracking device associated with the user to derive parameters relating to the user. The parameters are compared to tags associated with content pages or objects to determine a relevancy or match. Particular ones of a plurality of content pages or objects are selected for delivery to the user based on the comparison.

Abstract: A display control method, system, and non-transitory computer readable medium for a digital billboard display, include an attribute identification circuit configured to identify attributes of each user of a group of users viewing the digital billboard display, a content determining circuit configured to determine a content type to be displayed on the digital billboard based on an aggregation of all of the attributes of the group of users identified by the attribute identification circuit, and a display augmenting circuit configured to deliver the content type to the digital billboard display.

Abstract: A system is disclosed for promoting a talent of a user. The system includes one or more application servers accessible over a wireless network, and a plurality of mobile clients configured to access the one or more application servers over the wireless network. The application servers and the mobile clients cooperate to execute a profiler mode of operation in which details of talents of profiler users are entered at respective mobile clients and uploaded to the application servers, each of the plurality of profiler users having a corresponding rank. The application servers and mobile clients also cooperate to execute a supporter mode of operation in which supporter users, using respective mobile clients, access the details of the talents and corresponding ranks of the profiler users. The supporter mode of operation facilitates advancement of a profiler user to a higher rank through receipt of endorsements.

Abstract: A computer-implemented method of providing an advertising product includes generating a plurality of segments by grouping similar users among a plurality of users based on a targeting condition of an advertiser; displaying a target advertising product of the advertiser for each segment of the plurality of segments; receiving feedback information according to display of the target advertising product for each segment of the plurality of segments; and adjusting the display of the target advertising product for each segment of the plurality of segments based on an efficiency of the feedback information.

Abstract: Systems and methods provide for determining optimal viewability ranges for content impressions. During content impressions, a content server receives content requests via an ad tag that is enhanced with a content impression identifier or cost data from a bidding platform. The content server serves a pixel tag with content in order to collect viewability data for each content impression. The content server stores the viewability data with the content impression identifier or cost data from the bidding platform for each content impression. This allows for the correlation of cost data and viewability data on a per-content impression basis. The cost data and viewability data are used to compute cost-per-conversion information for each of a number of different viewability ranges.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided.

Abstract: One embodiment provides a method for assessing probability of winning an in-flight deal. The method comprises receiving information for the in-flight deal. The information for the in-flight deal comprises a set of price points for the in-flight deal and metadata relating to the in-flight deal. The method further comprises, for each price point of the set of price points, predicting a probability of winning the in-flight deal at the price point based on a predictive analytics model.

Abstract: The present disclosure proposes an advertisement bidding device capable of inducing advertisers to actively participate in bidding by determining a trustee group that guarantees an advertising effect among recipients receiving an advertisement and providing information related to the trustee group to the advertisers as bidding information.

Abstract: A system serves web pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the web pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each fields based on the field's viewability score.

Abstract: Embodiments of systems and methods for the aggregation, analysis, display and monetization of pricing data for commodities in general, and which may be particularly useful applied to vehicles are disclosed. In certain embodiments, one or more models may be applied over a set of historical transaction data associated with a vehicle configuration to determine pricing data. Some models may leverage incremental data in various conditions, including cases where fewer than a desired number of historical transactions are present in the bin of a specified vehicle, where fewer than, equal to, or more than a certain number of list prices for the specified vehicle available, and where no historical transaction data for new models is available.

Abstract: An email payment gateway may be configured to send emails to potential donors. The emails may include mailto hyperlinks. Each mailto hyperlink may be associated with one or more fundraising campaigns, and each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. When a mailto hyperlink is selected, the generated email message may include one or more parameters related to the fundraising campaign associated with the hyperlink, such as an identifier of the fundraising campaign, donor identity or donation amount. The generated email message may then be transmitted to the email payment gateway. The email payment gateway may receive the message and, based on the parameters in the received message, process the donation on behalf of the donor.

Abstract: In some examples, one or more processors of a computing system may receive telemetry data from a plurality of devices, user identifications (IDs) of a set of users of the plurality of the devices, and information from social media indicative of user sentiments toward the devices. The computing system may predict user experience related to the devices based at least in part on the telemetry data, the user IDs, and the information from the social media.

Abstract: Methods and systems to dynamically calculate pricing of IT services provided by a cloud-computing facility are described. A number of different price plans that are constrained to a given policy are generated. Given the generated price plans an optimal price plan is determined. Methods also determine an optimal price plan as a balance between costs of cloud-computing resources used to execute a customer's application program, such as IaaS and PaaS, application program performance, and application program business value, resulting in an optimal price plan for the data center customer.

Abstract: In an aspect of the disclosure, a method, a computer-readable medium, and a network based platform. A platform entity of the network based platform receives, from a first group entity managing a group of vehicles, data of projected payments that are to be generated based on transportation activities of the group of vehicles. The platform entity determines an amount of convertible preferred shares of a business entity to be issued to the group of vehicles based on the projected payments. Further, another platform entity of the network based platform receives, from a first group entity managing a group of housing units, data of projected payments that are to be generated based on household activities of the group of housing units. The platform entity determines an amount of convertible preferred shares of a business entity to be issued to the group of housing units based on the projected payments.

Abstract: Methods and systems for facilitating payment of a bill are described. The methods use voice and context recognition to create an inventory of items for a specific user. When it is time to split the bill among a group at a table, each user is apportioned their share of the bill based on their inventory so that each user pays for what they ordered. The users may decide to split the bill differently, such as equally among themselves.

Abstract: The present disclosure provides methods and devices for displaying information, methods, devices and systems for pushing information, relating to the field of network technology. The method includes: sending, by a terminal, bank card information of a bound bank card to a server; sending, by the terminal, a geographical location to the server; receiving, by the terminal, commercial service information pushed by the server, in which the commercial service information matches the bank card information and the geographical location; and displaying, by the terminal, the commercial service information.

Abstract: Disclosed is a system and method for visually verifying the exact item a customer will be receiving through the online grocery pick up of a retail store. The system allows for customers to order a fresh item, such as apples, and view images of the exact fresh item online before finalizing purchase for retail store pickup. The exact fresh item is scanned using three dimensional scanning. The customer views the images and approves or rejects the exact fresh item before finalizing purchase.

Abstract: Aspects described herein pertain to the use of an adaptive and tunable processing system and method to provide a risk assessment and compliance analysis, but are not so limited. An adaptive and tunable processing system of an embodiment adaptively determines an amount of compliance and/or risk based on one or more quantification variables, including one or more of a litigation category variable, a licensing category variable, and/or a consumer sentiment category variable, to generate a stratified score that quantifies an amount of compliance and/or risk associated with a particular entity. The system of an embodiment uses one or more adaptive filters tuned to output values corresponding to an amount of compliance and/or risk associated with use of a particular entity to perform a service or services.

Abstract: A method to present a personalized list of items is disclosed. The method may include presenting information pertaining to an event via a display device. The information pertaining to the event may include a time element. The method may further include receiving a selection of a location associated with the event. The method may also include sending a request for the digital image to preview the event from the location and for weather data in view of the time element. The method may include receiving the digital image and the weather data. The method may further include presenting the digital image and the weather data via the display device.

Abstract: A method begins with a server recording conditions for an exchange item. The method continues with the server determining whether a corresponding condition of the exchange item is compliant with one or more rules of an applicable set of rules. When the corresponding condition of the exchange item is compliant with the one or more rules, the method continues with the server establishing a secure communication with a computing device affiliated with a current owner to take control of the exchange item. While having control over the exchange item, the server securely modifies a quantifiable value of the exchange item based on the one or more rules to produce a modified exchange item and prevents the computing device or another computing device from accessing the exchange item. The method continues with the server releasing control of the modified exchange item to the computing device affiliated with the current owner.

Abstract: A method begins with storing, by an enterprise storage, an exchange item database, an agreements database, and a rules database. The method continues with an enterprise server initially validating exchange items and creating records in the exchange item database for validated exchange items, where each of the exchange items includes data regarding a quantifiable value, a serial number, and issuance information. The method continues with the enterprise server securely transferring a selected exchange item from a first computing device to a second computing device in accordance with an offer for sale of the selected exchange item and securely applying the selected exchange item to a closed loop digital transaction between two computing entities in accordance with an agreement of the agreements database. The method continues with the enterprise server securely modifying the data of the selected exchange item in accordance with an applicable set of rules from the rules database.

Abstract: Embodiments of the present disclosure provide a method, apparatus, and computer-readable medium for advertising. An exemplary method includes displaying an advertisement, wherein the advertisement is operable to receive an input and receiving an input. The method further includes in response to the receiving, determining whether the input is appropriate; and in response to determining that the input is appropriate, determining a response to the input based on a plurality of information in a digital repository.

Abstract: Technologies are described herein for the facilitation of authorized in-store pickup in conjunction with online ordering. A request to process an order of an item selected by a customer and placed through a website may be received. The website may be transformed to a cart fulfillment web page including a fulfillment interface. Through the fulfillment interface, a selection of an option for in-store pickup by a third party may be received from the customer. Through the fulfillment interface, identifying information regarding the third party, pickup details associated with the in-store pickup of the item by the third party, and a preferred notification method for contacting the third party may also be received from the customer. An authorization pickup record related to the in-store pickup of the item by the third party may be generated. The authorization pickup record may be transmitted to the third party via the preferred notification method.

Abstract: This disclosure relates to better methods for making garments, for example by capturing images of a subject and making garments for that subject without requiring the subject to visit a tailor for conventional measurement with a tape measure. The disclosed methods provide a faster, easier, and more convenient way to acquire measurements. The disclosed methods also provide better fitting garments and higher customer satisfaction.

Abstract: A method and system for performing deferred searching comprising receiving an event input identifying event data for an event on an event date in the future from a user at a user interface, receiving a query input from the user at the user interface, processing the query input using the event data to generate a query using a processor, transmitting the query in dependence upon the event data, and receiving search results responsive to the transmitted query.

Abstract: A method is provided, comprising steps (a) providing a search query to a user, wherein the user enters an item into the search query; (b) presenting the user with a consumer choice model, wherein the consumer choice model is a three choice model comprising a first container block having first item, a second item, and a third item; (c) navigating through a plurality of three choice models via a plurality of commands; and (d) selecting an item.

Abstract: In various example embodiments, a system and method for vector representation of descriptions and queries are presented. A query that includes one or more search terms is received. A vector that corresponds to the query is generated. An item vector that corresponds to a description of at least one published item listing is accessed. A distance in a common vector space is measured between the vector that corresponds to the query and the item vector. A match is determined based on the distance.