Abstract: The present disclosure relates generally to systems and methods for association of information with a product using genetic material. In various embodiments, genetic material such as plasmids may be incorporated into and/or otherwise persistently associated with a product. The genetic material may be encoded with, among other things, information that may uniquely identify the product, provide details relating to the origins of the product, the handling, distribution, and/or chain of custody of the product, intellectual property rights and/or other rights associated with the product, and/or the like. By extracting and analyzing the genetic material from the product, information encoded in the genetic material may be obtained by an interested party.

Abstract: Automated integration of partner products in connection with a web analytics application is facilitated. A list of available partner products is displayed, and the user is provided with an opportunity to select one or more of the displayed partner products. A wizard is presented, allowing the user to configure the partner product by specifying and mapping metrics, dimensions, and the like. Partner product integration then takes place automatically, thereby simplifying the process by which such integrations can be implemented.

Abstract: A system that is capable of receiving and interpreting a user's spoken commands is also coupled to a television interface device that controls video programming content displayed the user's television. The user can speak commands to cause certain programs to be played, and to control various functions of the television. The system can track and analyze a user's video viewing habits. In addition, the system is able to determine which of multiple users might be interested in a particular video program, and the system can play marketing messages regarding that video program to those users that might be interested in viewing the video program.

Abstract: Some embodiments may provide a method and a system for receiving, from a first user, a first evaluation indication with respect to a first publication, and in response to receiving the first evaluation indication, automatically initiating a secondary evaluation process comprising automatically selecting a set of publications including at least a second publication; presenting a first user interface affordance to elicit a selection indication indicating a publication from among the set of publications, receiving a selection indication indicating the second publication, and in response to receiving the selection indication, presenting a second user interface affordance to elicit a second evaluation indication with respect to the second publication.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for identifying and presenting view information for a video content item. The method comprises identifying view data for a video content item, segmenting the view data to create a segmentation that compares paid views versus organic views, and presenting the segmented view data to a user.

Abstract: The present disclosure is directed towards methods and systems for administering an electronic survey to a respondent via a client device based on geolocation information associated with the client device. For example, the systems and methods include associating a geographic location with an electronic survey. The systems and methods further allow for receiving a geolocation information associated with a respondent's client device. Based on the geolocation information corresponding to the geographic location associated with the electronic survey, the systems and methods determine to provide the respondent's client device with an electronic survey. Accordingly, the systems and methods can provide electronic surveys and electronic survey questions based on a physical location of a respondent.

Abstract: Systems and methods provide for delivering a marketer's attribution data to media partners on a per-content impression basis to allow the media partners to make actionable decisions based on how valuable the marketer views the media partners' content impressions. During content impressions, a pixel tag is fired that captures and sends media partner metadata and content impression data for each content impression to an attribution engine. The attribution engine scores each content impression using an attribution model and associates an attribution score with the media partner metadata for each content impression. An attribution file is generated and sent to each media partner. The attribution file for a given media partner includes an attribution score associated with the media partner metadata for each content impression served by that media partner. The attribution file can also include additional data related to each content impression otherwise only available to the marketer.

Abstract: Confidence of attentiveness of a consumer of a media object on a media playback device is estimated by monitoring for a user action performed on a mobile computing device while the media objects are being played back; responsive to a user action, retrieving descriptors for the media object; computing a relevance of the detected user action and the descriptors using correlation; if sufficiently correlated, determining a degree of confidence that the user is attentive to the media object; and recording the one user action, the media object descriptors, and the degree of confidence into digital results for reporting and usage by other devices and processes to improve viewership, readership, and listenership measurements.

Abstract: Provides are a visit big data processing system using a beacon and a method therefor. According to the visit big data processing system and the method for processing the visit big data processing system, when a consumer visits a visiting place, a number of visits is automatically calculated and managed to figure out interest of the visiting place and thus provide visitor information and visiting place information that the consumer wants to know, and the information may be utilized for various marketing fields.

Abstract: Disclosed herein is a method for generating a web page based on a consumer's behavior pattern. The method includes: receiving information indicating that a consumer carrying a first terminal device assigned an identifier has entered a zone of a store when the consumer entered the zone; receiving a log record associated with the consumer's behavior pattern via a second terminal device installed in a zone of the store; storing the log record in a folder corresponding to the identifier assigned to the first terminal device; and generating a web page based on the log record.

Abstract: Embodiments are directed to a trusted platform powered by a client-side company application that implements a Business Organizing Principle (“BOP”) for a company and distributed immutable ledger, which provides the company with secure transactions and transaction data. The application's Business Organizing Principle identifies the business components for a company (e.g., HR, marketing, suppliers, etc.) which the application identifies as core, medium-core, and non-core. The application can then suggest and link the business to other businesses on the network based on matching BOP components. The platform's scoring engine uses the ledger's trusted transactions to generate a BOP network score and “local score” to augment traditional thereby creating a quickly developed trusted ecosystem for horizontal B2B integration between not just businesses, but business components.

Abstract: A method for generating a digital magazine is provided, including: providing a content pool, the content pool defined by a plurality of non-advertising content pieces stored to a content storage device; providing, over the Internet, a curator interface to a curator client device for rendering thereon, the curator interface including a search tool to access the content pool, the search tool providing filtering of the non-advertising content pieces based on media type, metadata, or conditions associated with the non-advertising content pieces; processing input received over the Internet from the curator client device via the curator interface, to define a fixed selection of non-advertising content pieces of the content pool to be included in the digital magazine; responsive to receiving requests over the Internet from a plurality of presentation devices for the digital magazine, transmitting the digital magazine over the Internet to the presentation devices for rendering thereon.

Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

Abstract: Provided is a grouping system capable of grouping customers and options in each channel, considering variation of behavior of each customer depending on the channel. A grouping means 3 uses a likelihood of a group of customers, a group of options in a first channel, and a group of options in a second channel, calculated based on a distribution parameter of a history of the activity according to a combination of the group of customers and the group of options in the first channel, a history of the activity in the first channel, a distribution parameter of a history of the activity according to a combination of the group of customers and the group of options in the second channel, and a history of the activity in the second channel, to determine the group of customers, the group of options in the first channel, and the group of options in the second channel.

Abstract: Provided is a process that determines a device-dwell graph based on noisy reported geolocations for mobile computing devices.

Abstract: The present invention discloses a virtual and real market commodity recommendation and reward system for recommending a target commodity or a target location. The virtual and real market commodity recommended and reward system includes a wireless mobile device, a transaction host, and a recommendation server. The recommendation server is for generating a recommended URL about the target commodity or the target location, and the wireless mobile device is for receiving this recommended URL and sharing the recommended URL on a social media. When the second user gets the recommended URL from the social media and completes a shopping action for the target commodity or on the target location via the recommend URL, the recommendation server will provide a reward to the recommended user.

Abstract: The present invention relates to a system and method for providing benefits based on MO service, and there is provided a benefit providing system based on MO service, the system including: a service apparatus for identifying, if an event participation message including a Message Oriented (MO) identification is received, broadcast contents corresponding to the MO identification, setting recommended benefit information based on the identified broadcast contents or corresponding user information, and creating a response message including a service connection address capable of connecting to the set recommended benefit information.

Abstract: A system determines points within a hierarchical marketing environment across several different business entities. The points are collected based on activities within the business entities. Three different categories of points are determined, with the difference in points being where the activities occur and whether points are redeemed for a discount or reward. A central server connects to a network of devices to redeem and collect points.

Abstract: A resource allocation and conservation system comprises a network communication interface and a memory device storing a resource allocation and conservation application. A processing device is operatively coupled to the memory device, wherein the processing device is configured to execute computer-readable program code to: receive a user resource data based on a user resource activity from a third party system associated with one of a plurality of independent third parties; and update a user record in the memory device with a user resource based on the user resource data and allocate the resource. A resource means a user benefit developed as a result of a user transaction with a third party or developed as a result of the user's relationship with a financial institution. A user resource generating activity may be a transaction such as the purchase of services or goods, the use of a credit card or the like.

Abstract: Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.

Abstract: A system and method for improving marketing services in a social networking environment are provided. A processor creates and stores data record sections from input data, each having associated metadata associating them with at least one community and at least one associated data record section. Associated data record sections are assembled, and service data records including pages incorporating the input data are generated and stored. A service data record request is received from a device with associated metadata. The processor confirms the request is from a member of the at least one community and the service data record includes only data record sections associated with the at least one community, and responsively transmits the requested service data record to the device to display the pages on the device. A response from the device corresponding to interaction with the series of pages is received and recorded at the memory.

Abstract: A point-of-sale terminal includes a code reader, a communication interface, a memory device, a control panel, and a processor. The processor is configured to control the communication interface to transmit a customer code read by the code reader to an electronic receipt server, store in the memory device, a number of times electronic receipts have been issued in association with the customer code, the number of times being provided by the electronic receipt server to the communication interface, store in the memory device, transaction details based on one or more product codes read by the code reader, determine whether or not a sales promotion is to be offered based on the number of times, in response to a user input to complete the transaction on the control panel, and generate receipt information based on the transaction detail stored in the memory device and the offered sales promotion, if any.

Abstract: An online system provides feedback to a content provider creating a content item for a target audience. The feedback may include a score, recommendation, or error notification for a creative such as an image, video, or text to be included in the content item. The score indicates a likelihood that users of the online system will interact with the content item having the creative. Modifying the content item based on recommendations may result in a different score for the content item. The online system trains a machine learning model to generate the scores. The model learns which creatives are popular among particular audiences. The online system provides error notifications if the content item violates a rule. The online system can generate the content item even if there are rule violations. The feedback is displayed inline on a graphical user interface while the content provider is creating the content item.

Abstract: The present invention provides various systems and methods to intelligently predict the user's intent and persona based on derived hyper-contextual information from user's computing device and device-server ranking system to serve at least one search advertisement or at least one search string relevant to user's intent and persona at the time of user entering input or even before user entering input in the search editor of a computing-device application or webpage in real-time using a recommendation engine. The present invention suggests providing the recommendation engine implemented on the computing device that may enable the user to automatically perform hyper-contextual discovery and intelligently predict user's intent and persona and in response provide at least one search advertisement or at least one search string relevant to user intent.

Abstract: Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a “malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.

Abstract: Systems and methods are disclosed for communicating product or service information to a potential purchaser. A product or item describing a service are scanned to obtain both a product or service code and an advertisement promotion code provided by a vendor/retailer or manufacturer of the product or service using a smartphone of a first user. A barcode is generated on the smartphone by combining the product or service code and the advertisement promotion code with information from the smartphone associated with the product or service and with an advertiser code that uniquely identifies the first user. The barcode is communicated to a communication device of a second user that is the potential purchaser of the product or service. When the communication device is presented to a point of sale (POS) terminal, the terminal scans the barcode, decodes the barcode, and compensates the first user according to the advertisement promotion code.

Abstract: Systems and methods for providing routine suggestions include determining that a user is in a current location that is over a predetermined distance from a home location that is associated with the user in a non-transitory memory. A current time is then determined that corresponds to a time period associated with a routine purchase type that is associated with the home location in the non-transitory memory. At least one merchant is then retrieved over a network that is associated with the current location and that provides the routine purchase type. The at least one merchant is then displayed on a display device. The systems and methods operate to “learn” routine purchases made by the user in a home location, and then provide suggested merchants at which those routine purchases can be made when the user is in a location different from the home location.

Abstract: A system and method for enhancing marketing efforts uses a plurality of advertising media objects, each having a geotagged coded icon located thereon. A remotely located server stores data associated with each of the geotagged coded icons. A personal electronic device in communication with the server comprises executable software that displays representations of one or more of the coded icons on a map at their respective location, selectively filters the displayed representations, and retrieves data associated with selected displayed coded icon(s).

Abstract: A device, such as a cellular phone, includes an audio and visual display configured to identify content entered by a user of the device and to automatically initiate a select message file related to the content entered as a result of a user-initiated implementation of a predetermined feature of the device that is not related to the message file and to allow the user-initiated implementation of the predetermined feature to proceed only after the user closes the select message.

Abstract: The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

Abstract: Provided are a retargeting advertising product recommending user device and service providing device, an advertising product recommending system including the same, a control method thereof, and a non-transitory computer readable storage medium having a computer program recorded thereon. That is, according to the present invention, it is possible to extract an advertising targeting set personalized based on a food list and payment information provided after having a meal at a store of an advertiser and provide the extracted advertising targeting to a terminal corresponding to the corresponding payment information, thereby inducing the user of the terminal to revisit the restaurant and calculating an advertising cost only for a food ordered through the advertising to reasonably set the advertising cost.

Abstract: A fixed-wing aircraft advertisement method, system, and non-transitory computer readable medium for a fixed-wing aircraft, include a user observing circuit configured to observe a plurality of users to identify a speaking user, a word identifying circuit configured to identify a keyword profile from words of the speech of the speaking user, and an advertisement selecting and delivering circuit configured to select an advertisement to deliver via the fixed-wing aircraft based on the advertisement being associated with the keyword profile.

Abstract: An online system provides feedback to a content provider creating a content item for a target audience. The feedback may include a score, recommendation, or error notification for a creative such as an image, video, or text to be included in the content item. The score indicates a likelihood that users of the online system will interact with the content item having the creative. Modifying the content item based on recommendations may result in a different score for the content item. The online system trains a machine learning model to generate the scores. The model learns which creatives are popular among particular audiences. The online system provides error notifications if the content item violates a rule. The online system can generate the content item even if there are rule violations. The feedback is displayed inline on a graphical user interface while the content provider is creating the content item.

Abstract: Systems, methods, and computer-readable media for integrating e-commerce capabilities with social media services using a central trusted service are disclosed. A client application executable on a client device interacts with a central trusted e-commerce/social media service executing on one or more servers. The central trusted service receives social networking credentials associated with a user from the client application and identifies a particular user profile associated with the user based at least in part on the received social networking credentials. The central trusted service determines a trusted group of user profiles linked to the particular user profile and analyzes various types of data associated with the trusted group of user profiles to identify products to recommend to the particular user profile. In addition, the central trusted service provides a direct, centralized conduit to online retailers to allow the user to purchase a product via a trusted and secure mechanism.

Abstract: Embodiments of the present invention are directed to detecting misuse of contextual data, such as user data. In accordance with some embodiments of the present invention, artificial contextual data is created for artificial users and is, thereafter, provided to a bidder(s). Based on reception of artificial contextual data, bidders can place bids for presentation of advertisements. Bids placed by bidders receiving such artificial context data can be collected and analyzed. When bids appear to be atypically increased or decreased based on the artificial contextual data, a determination can be made that the bidder retains and/or misuses contextual data, such as user data.

Abstract: A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.

Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.

Abstract: Systems and methods for determining location-based bid modifier suggestions include determining a content placement cost based in part on a likelihood of a user that has entered a physical establishment completing a transaction, an average transaction amount for the establishment, and an expected return on investment (ROI). A location-based bid modifier may be determined using the computed cost and a base bid amount. In some implementations, the location-based bid modifier may also be based on a probability model that models the probability of the user visiting the establishment.

Abstract: An online system generates target audiences for a new content campaign based on target audiences for similar content campaigns. A content provider submits to the online system a request to create a new content campaign, and the online system compares keywords associated with the new campaign with keywords associated with existing campaigns to calculate and adjust similarity scores. The online system retrieves target audiences for campaigns that have a similarity score that equals or exceeds a threshold and uses the retrieved target audiences to create a target audience for the new campaign.

Abstract: According to some implementations of the present disclosure, a method for displaying offline content using offline cards and instructions for executing the method are presented. In some implementations, the method includes receiving an offline card object including card data and content data, and storing the card data and the content data in an offline card cache. The method further includes detecting that the user device is in an offline condition. While the user device remains in the offline condition, the method includes: retrieving the card object from the offline card cache; displaying a card based on the card data via a user interface of the user device; receiving a selection of the card via the user interface of the user device; and displaying the content based on the content data via the user interface. The card includes a user selectable link to view content corresponding to the content data.

Abstract: A system for navigating a shopper in a store comprises a mobile device application that is stored at and executed by a mobile computing device; an electronic device in communication with the mobile device application, wherein at least one of the mobile device application and the electronic device receives location data for determining directions and a proximity to an item of interest and processes a predetermined feedback pattern for use by the at least one of the electronic device and the mobile device application and generated according to an established location of the at least one of the mobile electronic device and the electronic device, and wherein the feedback pattern is constructed and arranged to provide an indicator of both a direction to the item and a proximity from the item; and a store navigation system that provides instructions for generating the feedback pattern.

Abstract: A method and system for managing a plurality of spectators at an activity venue, suitable for improving an experience of the spectators at the activity venue. In particular, the present invention relates to tracking locations of participants, staff, equipment, and spectators at the activity venue and optimizing a spectator experience by directing recommended spectator movement based on the tracked locations. A data management tool is used to obtain the data necessary to track participants, staff, and spectators within an activity venue to enable live traffic control of the spectators, provide predictive analytics related to gameplay and flow of traffic, and provide operators and spectators with information necessary to maximize spectator experience of events at the activity venue.

Abstract: In one embodiment, a method includes receiving input data related to a driver's vehicle and displaying a stock image of the driver's vehicle. The stock image includes multiple selectable body parts. The method further includes receiving a selection of a particular vehicle body part on the stock image that corresponds to a damaged body part of the driver's vehicle and displaying a partitioned image of the selected vehicle body part. The partitioned image includes multiple selectable regions. The method further includes receiving a selection of one or more particular regions of the partitioned image and determining a status of the damaged body part. The status indicates either to repair or to replace the damaged body part. The method further includes determining a line-item estimate for the damaged body part of the driver's vehicle and displaying one or more costs associated with the determined line-item estimate.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use corresponding to a second type of use. The method further includes storing, by a server, the agreement. The method further includes receiving, by the server, a request for use of a first exchange item from a merchant server regarding a transaction by a user computing device for a particular item. The method further includes determining, by the server, whether the merchant server is affiliated with the first or second issuing server. The method further includes, when the merchant server is affiliated with the second issuing server, interpreting, by the server, the agreement to determine extended use parameters. The method further includes processing, by the server and in accordance with the extended use parameters, use of the first exchange item for the particular item.

Abstract: A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the particular item has an acquisition value. For the instance, the method continues with the server determining whether a quantifiable value of the exchange item compares favorably to the acquisition value, where a set of exchange item rules includes rules established by an issuing server regarding use of the exchange item with respect to the particular item. When the quantifiable value of the exchange item does not compare favorably to the acquisition value, the method continues with the server determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.

Abstract: A system and method for an event marketplace. The system comprises a first interface for communicating with a plurality of user devices; a second interface for communicating with a plurality of systems of service providers; a progressive accuracy module for at least iteratively computing a set of total cost estimations of the event based in part on an event specification and information retrieved from one or more of the plurality of systems of service providers; and a cost optimizer for providing at least an optimal set of service providers matching the event specification, wherein the optimal set of service providers is ranked by their total cost estimations, the total cost estimation is a function of at least a proposal for a respective service.

Abstract: A simulation module is embedded in a popular video game which simulates the functioning and use of one or more new subsystems. The game is chosen to be one which would possibly implement one of these subsystems in the course of the game. One such new subsystem may be a mobile payment system in which a user can pay for items using his/her smartphone. The simulation module may show a simulated mobile phone and allow the user to operate the simulated smartphone to buy items within the video game, using credits accumulated while playing the video game. The user's operation of the simulation module is monitored by a monitoring module and processed by an analysis module. This may alter the difficulty level of the game or activate or deactivate various simulations of subsystems.

Abstract: Some embodiments comprise a system to support customers while shopping, comprising: a plurality of virtual reality rendering systems; a field of expertise database associating each of multiple products with one or more of multiple different fields of expertise and with one of multiple different virtual reality environments; a central control system configured to: identify a product for which a customer is requesting expert advice; access a virtual reality content database and acquire a set of code to be applied in rendering a virtual reality environment corresponding to the field of expertise and the product; and distribute the set of code to a rendering system corresponding to the customer to cause the rendering system to visually render the virtual reality environment and an expert avatar.

Abstract: A mobile station is arranged to determine its location, which is searched against street addresses from a database, and at least one matching street address is retrieved. The street address is searched on the mobile station and/or over the network. The search engine conducts a search in the mobile station file system and/or the Internet and/or a file system over the network with the at least one query term, —at least one search result is arranged to be displayed to user on the screen of the mobile station. This facilitates on-demand effortless Mobile Internet Search that allows the users to access opportunities that they did not know about, or would not have had time to find out about with minimum effort as the software of the mobile phone is scanning the Internet and information pages for these opportunities and displaying the results dynamically on the mobile phone screen.

Abstract: It is possible to manage a correlation between a presence and absence of a so-called up-selling talk, in which a clerk recommends that a customer buy an item, and a sales performance of the recommended item. A device includes a voice input unit that inputs a voice from a microphone in a store, a sales management unit that inputs sales data of the store, a storage unit that stores the sales data, a detector that detects whether or not a first keyword is included in the voice input to the voice input unit, and a determiner that determines whether or not the sales data is stored in the storage unit within a predetermined time from the time when it is detected by the detector that the first keyword is included.