Abstract: An applicator (1) especially for make-up product (P), includes a first applicator region (2) formed by a molded support with an axis X and having a number of reliefs (5) over at least part of its surface. The reliefs are capable of holding the product at their surface, of transporting it and of releasing it to a surface to be treated. The support, together with the reliefs, is formed of a moldable material. A second applicator region (7) is disposed adjacent to the first, and has one end secured to a first end (3) of the first applicator region (2). The second applicator region (7) consists, at least in part, of a material capable of pumping the product from deep down and/or of natural or synthetic fibers.

Abstract: The present invention includes an applicator device that comprises a first sheet with a bottom surface and a top surface. A cosmetic portion is positioned on the top surface of the first sheet. The applicator device also includes a second sheet that comprises a bottom surface facing the top surface of the first sheet and the cosmetic portion. A plurality of fibers is positioned on either the top surface of the second sheet or the bottom surface of the second sheet or both. An adhesive adheres the first sheet to the second sheet.

Abstract: A cosmetic sampler comprising an elongated base formed from a sheet with a top portion and a bottom portion. The top portion has an applicator portion and a discard portion separable from the applicator portion. The discard portion has a first hinge therethrough at a midpoint thereof and perpendicular to the longitudinal axis of the base and a second hinge therethrough where the top portion connects to the bottom portion. There is a cosmetic product disposed on a part of the applicator portion and a transparent protective layer disposed over the top portion of the base. An adhesive attaches the protective layer to the base, covering the discard layer above the first hinge and only partially covering the discard layer between the first hinge and the second hinge, so that the protective layer is easily lifted off of the base below the first hinge.

Abstract: A brush includes a mascara applicator and a stem with a grip, the stem having first and second ends substantially aligned with each other along a common axis, and an intermediate non-rectilinear portion connecting the first and second ends, the intermediate non-rectilinear portion having an offset shape protruding in a first direction from the common axis, the mascara applicator being attached to the first end and protruding from the common axis in a second direction substantially opposite the first direction, and the grip being attached to the second end of the stem.

Abstract: A unitary applicator formed in a single mold, which may be formed with the container, filled, sealed and ready for packaging and shipping at a lower cost. The applicator head may also be manufactured for later attachment to a container, such as by fusing, welding or bonding, or by preconstructed mechanical connectors. A mold with movable parts allows construction of the applicator with two shots of material. The first shot forms structural parts of the applicator and container, and a subsequent shot of softer material forms the applicator surfaces. In addition, non-slip surfaces may be formed by the second shot on parts of the container that is hand held during applications of the flowable material to skin or other substrates or surfaces. The use of non-open cell materials to form the contact surface improves hygiene by reducing contamination of the applicator. The reduction of dead space in the cap minimizes waste by allowing almost all of the contents to be dispensed.

Abstract: A hair coloring applicator system is provided including a bottle. Next provided is a brush including a hollow tube having a first end situated within the bottle. The brush further has a plurality of bristles mounted thereon adjacent to a second end thereof with a plurality of bores formed therebetween for allowing the excretion of hair coloring from the bottle and through the bores.

Abstract: A cosmetic brush assembly according to the invention comprises a first hollow cylindrical type casing; a second hollow cylindrical type casing having a smaller length than that of the first casing and slidably accommodating a lower portion of the first casing; a brush member slidably accommodated in the first casing. The brush member has a brush formed at upper end and a plurality of engaging pieces formed at a periphery of lower end thereof. The present invention further comprises a length-variable member having an end fixed to a center of lower surface of said brush member and a cylindrical engaging member fixed to an inner circumference of lower portion of the first casing. The engaging member has a plurality of engaging pieces formed at upper end thereof, the each engaging piece of the engaging member is capable of engaging with the each engaging piece of the brush member respectively.

Abstract: A cosmetic applicator includes a body adapted for grasping by a user having a base with at least three walls extending upwardly therefrom. Each side presents a purchase surface for receiving one of the fingers of a user. The walls converge to form a top section of the handle. An applicator is releasably attached to the top section of the handle for receiving a cosmetic material thereon. The applicator includes a base having at least three sides with a face extending upwardly from each side of the applicator base. The applicator faces converge to form an applicator top, each face being generally parallel to a respective corresponding wall of the handle.

Abstract: Transparent plastic strips are dispensed one at a time for use in sampling cosmetics. Each strip has a facial feature outline, preferably lips, embossed, etched or printed on the strip for receiving colored cosmetic, preferably lip color, within the outline. The strips have extensions extending outward from the outline for grasping and holding the strips in front of the facial feature of the user, usually lips, to determine which cosmetic color or lip color, shade and gloss best suits the user's face and satisfies the user. The transparent plastic strips are disposable and are used to promote sales of cosmetics by encouraging sampling of multiple colors and shades. The transparent strips are disposable after use by a customer to provide sanitary conditions for the users and for the cosmetics available for sampling at a cosmetic counter. The transparent plastic strips may be blank. The plastic strip is then placed on a template that has a lip depiction.

Abstract: The present invention is a hand-held nail polish removal tool for use in removing nail polish, The tool comprises a hollow base portion for receiving and containing nail polish remover. A cap portion is secured to the hollow base portion with the nail polish remover receivable into the cap portion from the hollow base portion. At least one rest member is secured to either or both the hollow base portion and/or the cap portion. A porous applicator material is removably secured to the cap portion with the nail polish remover receivable into the porous material from the cap portion and substantially retainable within the porous material such that contacting pressure of the porous material with a fingernail or the like releases at least a partial amount of the nail polish remover from the porous material onto the fingernail or the like.

Abstract: A device (1) for applying a make-up product for keratinous fibers, in particular eyelashes, includes a handle (8) of a substantially flat profile, whose first end (10) carries an applicator element (50) having a free end. The applicator element is formed by a blade (6) defining a unitary structure elastically deformable in a multidirectional mode, and disposed substantially parallel to a plane of the handle. The blade (6) has two main sides (51, 52), the surface of at least one of the sides having reliefs (53) capable of retaining some of the product after a substantial portion of the surface has been brought into contact with the product. The width of the free end, measured along a first direction (X) parallel to the plane, is at least equal to a quarter of the average width of an arc of eyelashes.

Abstract: An applicator or brush having a twisted wire core and a bristle portion that has a square cross-section. The brush portion is formed from a plurality of plastic filaments. Each plastic filament is crimped medially of its ends by the wire core. The crimping action causes the filament ends to form bristle ends that flare outwardly in various directions from the wire core so as to provides a uniform bristle end distribution throughout the bristle portion. The filament density is about 45 to 60 filaments per helical turn. Each filament has a hollow central core from which two or more bent flanges extend. The area along the central core between adjacent flanges holds mascara by surface tension.

Abstract: Disclosed is a lipstick blotter having sheet-like main body of generally circular shape and a thickness of from about one to about three millimeters, the periphery of said body having a plurality of generally arced cutouts spaced about the periphery to allow the user to position lips around the cutouts to blot freshly applied lipstick, the blotter having at least one handle member extending from said main body, the blotter being of a soft absorbent polyether polyurethane material.

Abstract: The invention relates to a brush for applying makeup, in particular mascara, the brush comprising a core made up of two twisted-together lengths of wire between which bristles are held. At least some of said bristles are constituted by bristles of deformable section each having at least two zones of preferential deformation extending along the length thereof.

Abstract: An applicator for applying fluid, liquid, gel, medicine or lotion to the human body. The applicator has a handle, an applicator head and a pivot lock. The pivot lock positions the applicator head at a number of discrete positions with respect to the handle. The applicator head has a clevis with a first fork and a second fork. The first fork and the second fork have star-shaped openings. The handle has a base with a star-shaped aperture. A star-shaped extrusion on the pivot lock fits through the star-shaped openings and the star-shaped aperture to lock the position of the applicator with respect to the handle. The pivot lock also has a spring rod with a spring a compression spring around it. The spring is compressed between a shoulder and a spring rod cap. The spring rod fits into a spring rod opening in a structural member between the clevis and a dispenser portion of the applicator head.

Abstract: The applicator includes an exterior layer of liquid retaining material, an interior layer of liquid barrier material, an interior layer of filler material and an exterior layer of powder retaining material. The liquid barrier layer is interposed between the liquid retaining layer and the filler layer. The layer of powder retaining material has a peripheral edge section which extends around the end of the filler material layer to a position beneath the liquid barrier layer with its exterior surface facing the interior surface of the liquid retaining layer.

Abstract: A cosmetic sampler package comprising a slurry of cosmetic and solvent which is printed onto a transparent or translucent film overlay. The film overlay includes opaque portions printed in the negative image of the desired design on the surface opposite that of the cosmetic, so as to form a display window for viewing the cosmetic sample. A perimeter adhesive may be printed on the film overlay around the sample and a protective backing is sealed to the film. The entire surface of the protective backing which faces the cosmetic sample is covered with a texturized layer of flocked fabric fibers so that the backing may be used as an applicator for the cosmetic sample.

Abstract: A brush for the treatment and/or make-up of a lock of hair holds the lock of hair therein and facilitates the delivery of an even application of product with, preferably, minimal strokes and without depositing excess product. A method of applying product for a lock of the hair includes loading product onto the bristles of such a brush, contacting the lock with the loaded bristles, and moving the loaded bristles along or around the lock to evenly coat the lock with the product.

Abstract: A shaving brush comprises a body member having an upper end and a base, a brush head comprising natural or synthetic bristle being attached to said upper end, the body member including a delivery channel extending therethrough from said base to said head for shaving product dispensed in use from an aerosol container having an outlet valve, the brush including a removable adapter member which is locatable in use on said outlet valve.

Abstract: A long handled ointment applicator comprises a non-absorbent roller rotatably carried by an elongate handle member at one end thereof, and on the applicator for enabling a user to measure out a predetermined dose of ointment for application to the surface of the roller. An arm is pivotally mounted on the handle member so that it is movable between a first position in line with the handle member and a second position in which an arcuate recess in the arm is applied to the surface of the roller, and the measuring means is constituted by a depression having a predetermined volume formed in the arm within the arcuate recess.

Abstract: A sampler device for applying sample material having a supporting base with a hole through its width. A stretchy layer, such a latex, is affixed to the base to cover the hole. A cover protects sample material deposited on the stretchy layer. After removing the cover, a user inserts a finger through the hole, stretches the stretchy layer into an applicator shape, and applies or consumes the sample material.

Abstract: A lipstick tube for one-hand operation in which a sanitary case is opened at its top end, a lipstick extended for use and then retracted, and the case closed. The tube operating components include a support frame for receiving and guiding a lipstick carrier and lipstick, closure cap for opening and closing the open top of the assembled lipstick tube, a drive mechanism for engaging and axially moving the lipstick carrier and for opening and closing the closure cap, an upper and lower exterior case members.

Abstract: A mascara container has a bottle for receiving a supply of mascara and defining a bottle neck and opening. A cap is removably secured to the bottle neck at a closure end of the cap, the cap having a comb end extending from the closure end to a top end of the cap and defining a comb slot therebetween. An applicator is mounted to the closure end of the cap and extends through the bottle opening when the cap is secured on the bottle neck. A comb has teeth sized for combing eyelashes, and the comb pivotally mounted to the comb end of the cap for pivotal movement between a closed position with the teeth stored in the comb slot and an open position with the teeth deployed for combing action. The comb is removably retained in the comb slot by snap engagement and is provided with an extending grip for manipulating the comb.

Abstract: A pen-type chemical applicator is provided for making it possible to easily and discretely apply a chemical such as a hair grower or a cosmetic chemical. In the pen-type chemical applicator, a pen tip member is provided at a distal end portion of a sleeve-like pen-like body which may be gripped by one hand and which contains a liquid, semisolid, paste-like, sol-like, or gel-like hair grower; the hair grower ejects or soaks out to the pen tip member or in the vicinity of the pen tip member; and the sharpness of the pen tip member is set to a stimulus that does not give a feeling of pain to a scalp when the pen tip member is brought into contact with the scalp.

Abstract: A multiple pen-like cosmetics applying device comprising a central holder having a first end with a brush for applying wet or dry powder cosmetic and a second end with a lining pencil removably mounted in the second end, whereby the pencil is capable of being moved between an operative position with a marking tip of the pencil being exposed for use and an inoperative position with the tip being housed in a cavity of the holder.

Abstract: A brush which includes a straight wand defining a major axis; a flexible core which defines the length of the brush, the core including a first end and a second end, the first end being secured to the wand. A plurality of bristles are inserted radially into this core, the end of the bristles defining an envelope surface of the brush, the envelope surface having a first end and a second end, wherein the core is curved in a plane of curvature and the envelope surface of the brush over at least part of its length has a cross-section of elongate shape in the direction of an axis of greatest length perpendicular to the plane of curvature.

Abstract: A mascara applicator (50) comprising: a handle end portion (20); an opposite bristle/brush end portion (90); and a button (30) positioned on the handle end portion (20) which when radially depressed causes the bristles to move with respect to the applicator (50), so that one may hold the handle end portion (20) and depress the button (30) with a single hand to apply mascara.

Abstract: A container and a related brush for applying mascara are disclosed. A sleeve (3) with a non-circular opening (4) is freely rotatably mounted in the neck (2) of the container (1), and a brush (8) with a non-circular cross-section matching the shape of the opening (4) is supported by a rod (6) that also has a non-circular cross-section and is shaped to fit said opening (4). The rod is attached to a cap (5) thus enabling the brush (8) to be inserted into the neck (2) of the container (1) and withdrawn therefrom in such a way that excess mascara is effectively scraped off the brush (8) at the opening (4) of the sleeve (3). Mascara may thus be applied accurately to the eyelashes alone.

Abstract: Described is a device for applying a powdery, pasty, gel-like or liquid cosmetic product to skin or hair. The application device comprises at least one application element which is used to hold the cosmetic product and release it onto the skin or hair upon touching the skin or hair. According to the invention, the application element is elongated and extends along an at least partially convex circumferential line of the device.

Abstract: A liquid applicator having a curved hollow handle and a sponge head assembly. Liquid is poured into the hollow handle or the hollow handle is threadably secured to a threaded neck of a bottle. The sponge head assembly removably mounts to a dispensing end of the hollow handle and includes a base and a sponge. A pair of aligned holes are formed in the dispensing end of the handle and the base of the sponge head assembly for allowing liquid contained within the handle to flow therethrough and be absorbed by the sponge. A valve assembly is provided to adjust the flow of the liquid from the handle to the sponge. The valve assembly may include a dial formed with a plurality of different-sized holes. The dial is rotatable between a fully open position, a closed position or several intermediate positions. Alternatively, the valve assembly may include a slide plate having a tapered opening.

Abstract: A brush comprises a wand defining a major axis, a flexible core which defines the length of the brush, the core having a first end and a second end, the first end being secured to the wand. Bristles are inserted radially into the core, the ends of the bristles defining an envelope surface of the brush, the envelope surface having a first end and a second end. The core describes a curve in a plane of curvature, and the envelope surface of the brush, over at least part of its length has a cross section of elongate shape in the direction of an axis of greatest length parallel to the plane of curvature.

Abstract: A cosmetic sampler comprising three panels connected to each other via scored hinges. There is an application tip cut into the second or middle panel that extends upward from a first end panel when the middle and first end panels are folded against each other. A single dose of a cosmetic product is deposited on the tip. A third end panel extends from the middle panel and has a hole cut therethrough. The hole directly overlies the tip when the third end panel is folded over the other two panels so the cosmetic is visible through the hole. The sampler is maintained in a folded state where the third end panel overlies the other two panels until the sampler is used. At this point, the sampler is opened and the first end panel is folded back from the middle panel to allow the user to apply cosmetic from the tip directly to their skin.

Abstract: A liquid hair treatment dispenser and dispenser head therefor. The dispenser includes a bottle for containing a quantity of liquid hair treatment and the dispenser head which connects to an open end of the bottle. The dispenser head includes stiff bristles which extend, preferably longitudinally upwardly, and liquid outlet apertures for dispensing the liquid hair treatment into the bristles by gravity feed and bottle squeezing. A slender, elongated hair parting member is pivotally connected at one end to a base portion of the dispenser head. The hair parting member, preferably substantially straight, readily available during liquid hair treatment application, is quickly positionable between a closed or non-use position against the bottle and an in-use position laterally extended at an angle of about at least 45.degree. with respect to a longitudinal axis of the bottle.

Abstract: A sandwich-type product applicator (1) includes a support (2) defining an applicator portion (4) and a gripping portion (6). The support is semi-rigid and the gripping portion is covered, at least in part, by a layer (16a) of a first soft spongy material. The flexibility of the first material is greater than the flexibility of the support.

Abstract: An applicator (1) for a friable product (P) has a resiliently deformable element (2) of which at least one side constitutes a surface (6) for applying the product. The resiliently deformable element has at least one hole (9) opening out on the application surface (6) and delimiting at least one recess (4) wherein the product is fixedly disposed. The product has at least one free surface (5). The resiliently deformable element is capable of selectively passing from a rest position, wherein the free surface (5) is situated at the level of, or below, the application surface (6), to an application position wherein the resiliently deformable element (2) is at least partially compressed along the axis (A) and in which the said free surface (5) is substantially at the level of the application position (6).

Abstract: A brush (200) has a straight stem (201) defining a main axis (X--X), a flexible core (202) having a first and a second end, the first end being integral with the stem, and bristles (204) implanted radially in the core. The end of the bristles defining the surface (205) of the brush have a first face, the intersection of any meridian plane passing through the main axis with the surface of the brush defining two peak lines (207) having a specific curvature. The core is curved, the peak lines (207) are convex, and the first face (207.1) is substantially straight and parallel to the main axis (X--X).

Abstract: The present invention is an ergonomic mascara shield specifically designed to provide a barrier or protective shield over the upper and lower eyelid areas of a user's face to prevent smearing during the application of mascara. The device is comprised of an ergonomically designed eye portion being both angled and concave relative to an ergonomic handle portion integrally attached to the eye portion. The eye portion is adapted to fit even the deepest set eyes through its curvature and relative angle to the handle. The handle is designed to curve around the cheekbone and brow ridge thereby allowing the eye portion to rest comfortably and perfectly where desired in the eye socket. The handle likewise provides a contoured surface area to facilitate griping and positioning of the mascara shield in a preferred position against the lower or upper eyelids.

Abstract: A co-molded makeup applicator assembly includes a resilient body and a rigid handle cover. The generally elongated and unitarily molded body is formed of a resilient material. The body has a first end and a second end, at least one of the first and second ends defining an applicator for applying makeup. The handle cover is co-molded over a portion of the body and is formed of generally rigid material. The handle cover cooperates with the body to form an integral handle and applicator assembly. Preferably, the handle cover is substantially coextensive with the body between the ends thereof and defines at least one longitudinally extending slot through which a portion of the body extends to facilitate non-slip grasping of the assembly.

Abstract: The present invention is a case for a stick product that prevents the release of the stick product from the holder cup the case comprises an inner sleeve having a wall and a longitudinal track within the wall. The longitudinal track has a first upper lateral segment and a second upper lateral segment, said first upper lateral segment having a ramp. An outer sleeve is fitted about the inner sleeve so as to be able to rotate with respect to the inner sleeve, said outer sleeve having an inner wall, an outer wall, and a helical track along the inner wall. A holder cup is fitted into the inner sleeve. The holder cup comprises a shell having an inner surface and an outer surface. A lug is attached to the outer surface and extends through the longitudinal track to engage the helical track. A bellows portion is located below the lug and comprises part of the shell of the holder cup, said bellows capable of occupying a first stretched position and a second contracted position.

Abstract: A brush (200) has a straight stem (201) defining a main axis (X-X), a flexible core (202) having a first end integral with the stem and bristles (204) implanted radially in the core. The ends of the bristles define the surface (205) of the brush, this surface having a first face. The intersection of any meridian plane passing through the main axis with the surface of the brush defines two peak lines (207) having a specific curvature. The core is curved, the peak lines (207) are concave and the first face (207.1) is substantially straight and parallel to the main axis (X-X).

Abstract: A cosmetic applicator using a thermoplastic attachment and method of manufacture is provided. The cosmetic applicator comprises an elongate wand having a first end, the wand comprising a polymeric material, a tip having an interior cavity with an open-end mouth, the first end of the wand positioned in the interior cavity of the tip, the tip comprising resilient polymeric foam having a plurality of cells and sized to substantially cover the end of the wand, and a thermoplastic material adhered to the first end of the wand and melted into the cells of the foam in the interior cavity of the tip for securing the tip to the first end of the wand.

Abstract: In a cosmetic applicator, a first resilient member having a first density is provided and includes a tip end, an exterior surface and a lower end. A second resilient member having a second density for retaining and depositing a cosmetic material is coupled to the first resilient member. The cosmetic applicator also prevents contamination of the user's hands by cosmetic material by providing an interior area defined by the first resilient member for receiving at least two fingers of the user. Alternatively, the first and second resilient members can be mounted on or in a sleeve that can be manipulated either by the user grasping the sleeve's exterior surface, or sliding at least two fingers into an interior area defined by the sleeve. A cap containing a cutter for trimming a tip portion of both the first and second resilient members can also be provided, thereby allowing the user to obtain a fresh clean application surface when desired.

Abstract: A device for the application and manipulation of paint includes a handle having a distal end and a proximal end and a working tip. The working tip is comprised of a flexible, polymer material and has a proximal end that includes structure defining at least one aperture or channel. A cavity is located at the distal end of the handle into which the proximal end of the working tip is inserted. The working tip is secured in the cavity by a flowable adhesive material which at least partially penetrates the aperture or channel prior to curing. The cured adhesive material adheres to at least a portion of an interior surface of the cavity and forms solid pins in the apertures or corresponding ridges in the channels of the proximal end of the working tip, thereby securing the working tip within the cavity. Methods for creating a device in accordance with the present invention, either with or without a ferrule are also disclosed.

Abstract: A lotion applicator, particularly adapted for applying suntan lotion or oil to the body of a user, includes an elongated handle in which a supply of lotion is stored and a cylindrically shaped sponge roller which facilitates an even distribution of lotion over the user's body. Lotion is delivered to the sponge roller by a plurality of freely rotatable applicator balls which are in communication with a reservoir of lotion. The balls are provided with grooves which allow them to more efficiently deliver lotion to the sponge roller, and the rotatable movement of the sponge roller effects the concurrent rotation of the applicator balls so as to maintain a continuous supply of lotion to the roller. The handle of the applicator is provided with a flexible neck portion which allows the handle to be angularly adjusted relative to the roller to thus increase the capability of the user to apply lotion to hard-to-reach areas of his or her body.

Abstract: The invention is a folding lotion applicator for applying liquids, lotions, and other materials to hard-to-reach places on the user's body. The applicator includes an elongated applicator handle for griping. The applicator handle is pivotally connected to an elongated pivot arm which extends from the applicator handle and includes an opposing applicator end with a pad for applying lotions. The pivot arm can be pivoted to a plurality of pre-determined pivot angles wherein a biasing member/tightening nut is employed to urge the pivot arm against the applicator handle wherein opposing detent surfaces interengage thereby locking the pivot arm in the desired or selected pivot angle. A portion of the applicator handle is formed to define a receiving seat to receive the pivot arm when it is completely folded adjacent to the applicator handle. In this way, the lotion applicator can assume a compact arrangement suitable for situations where economy of space is desirable.

Abstract: A disposable mascara applicator assembly has a mascara brush-applicator that is completely contained in first and second plastic casing-sections, with the casing-sections being filled with mascara.

Abstract: A lotion bottle is configured to be removably engaged to a handle portion, the handle portion is connected to a head, and a pad is configured to be removably attachable to the head. The handle portion includes a plurality of removably engageable segments. The head is threadedly connected to the handle portion, the head including a flow control device therein, the flow control device having structure forming flow control ports therein, the head, the handle segment and the flow control device configured such that the flow control ports are open when the handle segment is in its most distal position from the head, and the flow control ports are closed when the handle segment is in its nearest position to the head.

Abstract: A dispensing device is disclosed which generally comprises an elongate cylindrical container adapted to hold an elongate cylindrical stick medicament composition, having an open end sized and shaped to generally conform to a cross-section contour along a human finger, and a shaping cap which covers the open end and comprises a convex inner surface enabled for shaping the stick medicament.

Abstract: A co-molded makeup applicator assembly includes a resilient body and a rigid handle cover. The generally elongated and unitarily molded body is formed of a resilient material. The body has a first end and a second end, at least one of the first and second ends defining an applicator for applying makeup. The handle cover is co-molded over a portion of the body and is formed of generally rigid material. The handle cover cooperates with the body to form an integral handle and applicator assembly.

Abstract: An apparatus and method for selective marking using natural or artificial light (10) includes a semi-rigid, flexible design (12) with thread holes (14) in the periphery. A beveled edge (16) is provided around the design edge so that top (18) angles away from bottom (20) along the beveled edge (16). Additionally, a gripping edge (22) is provided so that when the semi-rigid, flexible design (12) is attached to a user's clothing and the semi-rigid, flexible design (12) is brought in contact in the location desired on the user's skin, the semi-rigid, flexible design (12) does not slip or move from its original position. In a preferred embodiment, a universal retainer (24) is provided with interior space (26) and retaining edge (28) for removably receiving a variety of different semi-rigid, flexible designs (12). When exposed to natural or artificial light, a tatoo-like design is created. In another embodiment, a non-threaded, permanent retainer (36) is provided with flexible retaining posts (38).