Abstract: An inside leaflet of a book is provided which is bond-bound with pages of the book to provide an advertisement. The inside leaflet includes an advertisement printed part and a binding part. Catchphrases or illustrations for advertisement are printed on at least one side of the advertisement printed part. The binding part is configured to be bound with the pages along an edge of the inside leaflet such that the binding part has less binding portions than those of the pages in order to leave no traces or marks when the inside leaflet is detached from the book. Accordingly, since the inside leaflet is able to be bound to pages of various kinds of books and easily removed from the books without leaving any traces or marks in the books, the inside leaflet contributes to extension of the application range of advertisements and improvement of advertisement efficiency.

Abstract: A method for customizing direct marketing campaigns, by utilizing relationships within a computer social network and information that is known about the social network members to find the best opportunity to provide an offer for goods and services to potential customers; providing offers for the goods and the services via the computer based upon receiving recommendations from acquaintances of potential customers via the social networks; and sending offers to the potential customers via the computer on behalf of their acquaintance.

Abstract: A computer system selects prospects for insurance policy marketing activities. The computer system stores at least one equation that defines a predictive model responsive to a plurality of independent variables and a plurality of parameters and having an associated error component. The error component includes a spatio-temporal error component. The computer system also evaluates the parameters in order to parameterize the predictive model in such a way as to reduce the error component. Further, the computer system applies the parameterized predictive model to a data set that represents a universe of potential prospects for insurance marketing activities. Still further, the computer system generates a list of selected prospects, based on results of applying the parameterized predictive model to the data set. The list of selected prospects represents a subset of the universe of potential prospects. The computer system also outputs the list of prospective prospects.

Abstract: A film bearing advertising can be applied to a moving handrail for a set period of time. The film bearing the advertising can include a first film layer and a first layer of adhesive on the underside of the first film layer, the film being generally elongated and having a width corresponding to a width of the moving handrail. The film can be aligned and adhered, continuously and progressively, to the handrail. The advertising can include a pattern repeated at regular intervals along the length of the film. The advertising can include at least one of text, images and logos. After the set period of time, the film can be removed. After removing the film, the surface of the handrail can be cleaned. A second film bearing second advertising can be applied for a second set period of time. First and second advertisers can be charged different advertising rates.

Abstract: A device and method for preventing the dropping of money while change is being handed through a drive-through window from a cashier to a customer in an automobile. The cashier places the change is a specially designed envelope. The envelope has a pocket for holding the change and at least one third party ad is printed on the envelope. The cashier passes the envelope through the drive-through window. The customer grabs the envelope from the cashier and then removes the change from the envelope inside the automobile's interior. In a preferred embodiment, the envelope has shape characteristics and a printed image that relate to the business identity of the third party who paid for the ad. Also in a preferred embodiment, the fee paid by the third party ad purchaser surpasses the cost of the envelope to the fast food restaurant.

Abstract: Printed products (2), in particular newspapers or magazines with different supplements are, for distribution, packed into a covering sheet e.g. made of paper. The covering sheet (1) comprises at least one region, which is completely punched-out and/or at least one region (7), which, due to a partial punching out is easily removable from the covering sheet (1). The punched-out region is a window (6), through which the title and/or the headline of a newspaper or magazine packed into the covering sheet (1) is visible. Partially punched-out regions (7) of the covering sheet (1) are marked by corresponding printing as voucher, reply card, collector's card, punch-out sheet or toy and are removed from the covering sheet (1) for functions other than the covering function of the covering sheet (1).

Abstract: A coupon card assembly for attaching to a support structure is disclosed. The assembly includes a hinge partially cut through first and second layers of material and a liner to define a first and second card portion movable about a pivot axis. The first card portion includes a score line disposed along a width and cut through the first layer of material to define a segment of the first layer of material removable from the first card portion to expose one of a first and second layer of adhesive remaining on the first card portion for attaching the first card portion to the support structure. The score line is spaced from the pivot axis with at least a portion of the hinge continuing to include both of the first and second layers of material such that the hinge remains functional after removing the segment.

Abstract: A printable and imprintable multi-component form is described that features detachable components including a correspondence piece, an envelope, and a variable element. The multi-component form is formed from two plies of material such as paper, plastic, foil, or paperboard. The correspondence piece can be a greeting card or a post card. The variable element can be a scrip, a customizable component, e.g., a wallet-sized photograph, or a product stamp. The scrip can be any non-monetary certificate exchangeable for currency, goods, or services including, for example, a gift card or a gift certificate. The assembled envelope can be used to mail the correspondence piece and variable element to a recipient. The detachable components can be separated from one another and from the sheet of material of the form at a plurality of lines of separation such as perforations.

Abstract: A carrier for carrying one or more beverage containers of the kind having a base and a wall extending from the base, the base and wall defining an interior beverage containing space, each beverage container further including an opening opposite the base which is circumscribed by a rim and a protrusion extending laterally relative to the wall near to or at the rim. The carrier includes a support body including at least one opening; and a handle extending from the support body. In use, a beverage container is received within at least one of the openings and is releasably supported therein through the cooperative engagement of a surface associated with an edge of the opening. The present invention functions as a carrier for carrying one or more beverage containers and can be used as part of an advertising arrangement.

Abstract: By providing a pre-printed promotional holding system which can be produced in a wide variety of alternate forms and/or configurations and which employs a pre-folded, fully assembled panel system which is quickly and easily converted from a substantially flat configuration into a three-dimensional, fully constructed configuration, a hands-on, printed, visually exciting and interest generating advertising/promotional product and holding system is attained. This previously unattainable result is realized in the present invention. In the preferred embodiment, the panel system automatically produces, when moved into its three-dimensional configuration, a fully enclosed, rectangular shaped box incorporating an arcuately pivotable cover plate preferably associated with the top surface of the box.

Abstract: The apparent print quality of transaction promotions are matched to their recipients such that those more likely to respond favorably receive higher quality materials. Of the documents people receive, many, such as certain billing statements, also contain transaction promotions. Submitting a print job to a printer instructs it to produce a document by processing a document description. The document description can include a transaction promotion description. The transaction promotion can be printed at one of a number of predetermined quality levels by varying the document description, the print job, or the transaction promotion description. Knowledge of the intended recipient allows for the determination of a recipient quality level matching one of the predetermined quality levels. The document is then produced with a transaction promotion having a recipient based quality level.

Abstract: By providing a housing and a cooperating slider mounted in the housing, with the slider being movable between two alternate positions which cause graphic elements displayed in one position to be completely changed in the second position, a unique, visually exciting and interest generating advertising/promotional product is attained. In the preferred invention, the slider incorporates pre-printed graphic elements formed thereon which are movable between two alternate positions. In the preferred construction, in a first position, two separate and distinct graphic elements are prominently displayed in association with the front and the rear of the housing. In addition, in a second position, the original two graphic elements disappear from view, and are replaced by six new separate and distinct graphic elements, with three of said graphic elements appearing in association with the front of the housing and the remaining three graphic elements appearing in association with the rear of the housing.

Abstract: A device for containing and releasing a sample material having a first structural layer, a second structural layer, and a frangible layer containing a sample material attaching the first structural layer to the second structural layer. The sample material may be a fragrance. The device may further include a substrate such as a printed carrier sheet having a first panel and a second panel. The sampler may be placed on the second panel and the first panel is folded over the sampler to form the device. When the substrate is unfolded, the frangible layer separates for access to the sample material.

Abstract: A one-piece adhesive label is provided incorporating an integral tear strip. The tear strip is formed as the user grasps one activation tab that resides on either opposite end of the label. Preferably, one tab is formed at each opposite end. Slits formed on the opposite ends of the label adjacent the tabs enable the label to be torn in a uniform manner, taking advantage of the particular material characteristics of the label sheet that has unidirectional fibers.

Abstract: An information providing apparatus includes a leaflet obtaining section, a leaflet analysis section that extracts information on the leaflet obtained by the leaflet obtaining section and updates leaflet list data, the leaflet list data being a list of the information extracted from a plurality of the leaflets, a preference analysis section that calculates the number of appearances of information of the same keyword in the leaflet list data and generates preference data in which a correspondence between the keyword and the number of appearances thereof has been recorded, a recommendation information generation section that selects a keyword based on the number of appearances in the preference data, extracts information including the selected keyword from the leaflet list data, and generates recommendation information based on the extracted information, and a recommendation information providing section that provides the recommendation information to a user.

Abstract: A package is made from a polymer film that includes a breachable bubble. The package can be flexible. The breachable bubble is for opening the package. In particular, the bubble, once breached, causes two opposing layers to separate. The separated layers form peelable portions that can be peeled apart in order to access the contents of the package.

Abstract: The present invention relates to a luminous advertisement sheet. The luminous advertisement sheet includes a light-transmitting print sheet having an EL advertisement region formed in at least one area of the print sheet, and a general advertisement region formed in the other area thereof. The EL advertisement region has at least one of a fixed pattern portion in which a transparent electrode layer, an EL layer and a dielectric layer are sequentially laminated and a variable pattern portion in which a transparent electrode layer, an EL layer, a dielectric layer and a plurality of pixel electrode layers are sequentially laminated. The general advertisement region allows general dye printing to be performed therein. The luminous advertisement sheet further includes a pattern electrode layer laminated and printed with a conductive ink material to have a predetermined luminous pattern in at least one area of the dielectric layer laminated in the fixed pattern portion and/or the variable pattern portion.

Abstract: A bookmark or promotional device comprises a plurality of pockets aligned side-by-side with the opening of the pocket being at the edge of the bookmark. The pockets contain advertising or other promotional material as inserts. The devices are produced in different versions for different audiences and are distributed through a variety of channels generally free of charge to customers.

Abstract: An expandable business card is described that includes a first foldable page and a second foldable page. The first foldable page has a detachable business card. The second foldable page is connected to a booklet. The first page and second page are interconnected and slidingly engaged. When in a first folded position, the booklet is concealed within the perimeter of the expandable business card. When the expandable business card is opened in the second position, the booklet can expand to a predetermined size to provide an additional area for promotional information. The first page includes a projection that is not visible in the first folded position but then extends for viewing in the second open position.

Abstract: A system, method, computer program, and business form that may be used to more quickly, accurately, and efficiently label, identify, track, and inventory new and previously-owned vehicles on an auto dealer's lot. Many aspects may also be used to track other objects such as hotel keys. The computer program and method include the steps of: receiving vehicle information for at least one vehicle to be delivered to the auto dealer; storing the vehicle information in a vehicle database accessible by the computer; receiving data obtained from the vehicle when the vehicle is delivered to the auto dealer; comparing the data to the vehicle database to determine if vehicle information has been received for the vehicle; and directing a printer to print at least a portion of the vehicle information on an identifier to be applied to the vehicle if the data corresponds to the vehicle information in the vehicle database.

Abstract: An electronic business and information card device having sound recording means and sound producing means operably connected to sound storing means, all disposed within a business-card sized housing. The device is battery powered and features three-button operation. Sound information may be pre-recorded. The device has a lockout means to prevent inadvertent erasure of pre-recorded information and to selectively permit recording of new sound information over previous sound information. The surfaces of the housing are provided with identifying information such as names, logos and contact information. Alternatively, the surfaces of the housing may be left blank for customization by intermediate- or end-users.

Abstract: An infinitely variable diameter beverage sleeve includes a first surface configured to contact the container and extend around a circumference of the container, and a second surface configured to extend around the circumference of the container and face away from the container, and a securing device to hold the sleeve to the outside surface of the container. A first portion of the securing device is provided on one end of the sleeve on the first surface, and a second engaging portion of the securing means is provided as the second surface of the sleeve. The top edge of the sleeve is non-planar and the bottom edge of the sleeve is formed of a plurality of segments with at least two segments having a different radius of curvature.

Abstract: A method and system for connecting an audio message containing advertising information to a visual display advertisement is provided.

Abstract: This invention relates to methods and systems for business marketing and client management and in particular to, a client welcome pack which provides a complete customer relationship management/marketing system that is designed to assist a business owner in meeting the basic business objectives that need to be achieved on a daily basis to drive and grow the business.

Abstract: An advertising device including a container configured to hold contents; and a label removably adhered to the container; the label including indicia thereon identifying one of a product complementary to the container contents, and a product related to the container contents. A method of advertising including providing a container configured to hold contents; providing a label removably adhered to the container; and providing indicia on the label identifying one of a product complementary to the container contents, and a product related to the container contents.

Abstract: A disposable news and advertisement dissemination device for a food or beverage establishment comprising a disposable sheet material, having an upper surface portion and an under surface portion with a first indicia means and a second indicia means disposed thereon, whereby the first indicia means further comprises a plurality of cells containing advertisements and the second indicia means comprises a plurality of news information articles specifically targeted to the demographic profile of a restaurant's patronage. As sufficient revenue can be generated from the sales of the advertisements appearing on the first indicia means, a restaurant establishment can obtain the advertisement dissemination device at no cost to the restaurant establishment.

Abstract: A business form product (10) broadly including a printable sheet (12), a magnetic sheet (14) aligned edge-to-edge with the printable sheet (12) to define a seam (16), and a heat-resistant tape (18) applied over the seam (16) to retain the sheets (12,14) in the edge-to-edge relationship is disclosed. The inventive business form product (10, 106) is formed by joining multiple continuous webs (38, 58) edge-to-edge and marrying the webs (38,58) with a continuous streamer of tape (86) in a press (36). A preferred embodiment of the inventive method of forming the continuous sheet (106) is disclosed wherein at least one rotatable mechanical web guide (72) is used to align the webs (38,58) in the edge-to-edge relationship, thereby enabling precise alignment not available with existing optic-type web guides. A preferred embodiment of the printable business form product (10) is disclosed wherein heat-resistant tape (18) enables the business form product (10) to be printed in high-heat printing applications (e.g.

Abstract: A print catalog has a plurality of pages that are bound together with a binding. Each page of the print catalog has a listing of one or more products that are being offered for sale and at least one non-textual image that is representative of a category of product for products within the listing of products on that page. The non-textual image on each of the plurality of pages is positioned on a side of its respective page that is spaced furthest from the binding.

Abstract: A neoprene band including a first strip member and a second strip member which underlies and attaches to the first strip member forming a pocket therebetween is provided. Fastening elements are present as a hook and loop fastener strip and an adhesive portion at opposed ends of the first strip member. The band has a first use mode in which it is adapted to be fitted on the limb of a user and a second use mode in which it is adapted to surround and insulate a vessel.

Abstract: An advertising device includes an envelope having a front panel and a back panel, the front panel including an envelope window dimensioned to reveal first advertising information on an interior wall of the back panel. A slider is slidably disposed in the envelope and has a slider window that is dimensioned to reveal only a portion of the first advertising information depending upon its position in the envelope. The slider is moveable by a user of the advertising device.

Abstract: A method of advertising is provided in which a stopper having substantially parallel sides is inserted into a hole in a container, and a message is displayed on, a surface of the stopper towards a thicker end of the stopper and external to the container.

Abstract: A product representation made of a mouldable sheet of material sized and shaped to correspond to the size of a real corresponding product wherein at least a portion of said sheet is moulded according to a three dimensional pattern or image of the real corresponding product.

Abstract: To provide an advertisement medium capable of firmly conveying advertisement information to a person in need, a public needing the advertisement information by providing the advertisement information to individuals with pinpoint accuracy only for a public who are closely related to information of a product or the like constituting an object of the advertisement, the advertisement medium for being provided to respective individuals who are receivers of the advertisement information includes a stereoscopic image display portion capable of displaying the advertisement information and a spectacles portion capable of optically recognizing stereoscopically an image displayed on the stereoscopic image display portion

Abstract: A consumable article and a method for broadcasting a company's products and communicating corporate values is disclosed which includes providing a logo constructed as an alphabet letter formed from at least three groups of symbols, a first of the three groups representing one product category, a second of the three groups representing another product category, and a third of the three groups representing corporate values. The article bears the logo applied to a label on a package housing a consumable material.

Abstract: A method and system of dispatching non-digital merchandise and/or allied services related code is described, via a device operable on a mobile communication network. The method involves providing a pre-defined code indicative of non-digital merchandise and/or allied services on a promotional medium, the promotional medium being viewable by a user. The predefined code is input via a device operable on a mobile communication network by the user. The pre-defined code is stored in a storage medium. The stored code is analyzed for determining consumer requirements, so as to extract requisite information from the storage medium. The information is extracted from storage medium according to the analyzed code. Extracted information is communicated to the consumer and merchandise provider via a device operable on a mobile communication network. Transformation of extracted information is performed simultaneously.

Abstract: A coupon mailer with a plurality of stacked sheets interconnected along opposite edges. Each sheet has a plurality of detachable redeemable coupons redeemable through a redemption period. The sheets are chronologically stacked based upon the redemption period of the coupons on the sheet.

Abstract: A data processing system employs a unique coded promotional vehicle to attract customers into retail establishments for the purchase of discounted goods. The promotional vehicle includes coupon styled graphics integrated with a code to allow data tracking by the store pursuant to purchases by that customer. The promotional vehicle is easier and less costly to distribute compared to the prior art, avoids cutting of coupons, and post purchase redemptions. The system further allows more targeted discounting at a lower cost, and substantially reducing fraud by eliminating post purchase coupon processing and redemption. Additionally, the system provides for selective deactivation of the code for each discount used by redemption of the vehicle without deactivating the code for the discounts not used so that the code may remain selectively active for future use.

Abstract: The present invention is directed toward a combination stamp and advertising booklet. Particularly, a combination postage stamp and advertising booklet having dimensions of paper currency so that it can be readily placed in the till of a checkout register for easy dispensing thereof by the cashier. Each page of the booklet may include one or more removably attached stamps and one or more forms of advertisement, thereby exposing the potential customer accessing the stamps to the advertising material located on the page and adjacent pages. This configuration minimizes the risk that the advertising material will be overlooked or discarded by the consumer.

Abstract: A booklet with removable cards, together with a variety of systems, methods, and applications associated therewith. Embodiments can be incorporated into books, booklets, maps, catalogs, travel guides, schedules, and other printed information and materials. In one embodiment, the booklet comprises a travel guide having a plurality of information cards as pages. Each information card can provide information about a travel destination, language translation, cultural pointers, or other information. The cards are bound using a first ring fastener that can be opened by the reader so that one or more cards can be removed from the booklet, and carried in a wallet, on a second ring fastener, or as a second booklet, distinct from the main booklet.

Abstract: An advertising method comprising having one or more advertisement messages for placing on a medication reminder card; and forming the medication reminder card to create visible means for advertising the one or more messages and reinforcing medication usage compliance. The advertisement messages are any message capable of being visibly placed upon the medication reminder card. The medication reminder card formed to create visible means for advertising the one or more messages reinforces medication usage compliance through one or more visible means.

Abstract: An advertising device formed from an elongate, foldable one-piece blank is provided.

Abstract: It is provided an automatically remotely identifiable paper medium in particular for advertising or promotional purposes, having at least one passive unit (2) of a transponder (3) irremovably associated therewith, said unit being adapted to interact with an active read unit (4) of the transponder itself.

Abstract: A collar stay according to one embodiment includes a body carrying a fragrance so as to impart a pleasant scent to the collar stay that can be experienced over a period of time. In another embodiment, a retail article includes one or more pairs of collar stays and a package for holding the collar stays. A liquid fragrance is sealed within an interior of the package and in contact with the collar stays so as to impregnate the collar stays with a fragrant smell.

Abstract: A picture lamella card exhibits an image carrier (32) which consists of an upper part (34) and a bottom part (36). The upper part (34) exhibits a sight-opening (38) for a picture (16) which is designated for the inside (42) of the bottom part (36). At least one lamella component (10, 12), which covers part of the picture (16) and which can be moved, is designated. Furthermore, a slide component (18), which in particular also covers part of the picture (16), is designated. The slide component (18) is connected with the lamella component (10, 12) through a slide and take-along mechanism (26, 30, 64, 66). Furthermore a clamp component (44) for the purpose of a gripping retention of the lamella component (10, 12) during a movement of the slide component (18) by a first partial distance is designated. During a subsequent additional sliding over a second partial distance the release of the lamella component (10, 12) through the clamp component (44) occurs.

Abstract: An interactive, folding annotation device, method for promoting deal-making. An interactive folding device composed of substantially absorbent material comprising a plurality of panels sharing a folding junction for annotation thereon by a user who is an offeror, the device comprising a first panel comprising content substantially expressing the user's willingness to enter into a contract, a second panel comprising pre-printed content for prompting the user to responsively annotate terms of an offer, and a third panel comprising content for prompting the user to annotate thereon a date by which acceptance of the offer is sought, the personal delivery of the annotated device to a person constituting delivery of the offer to an offeree.

Abstract: A bookmark or promotional device comprises a plurality of pockets aligned side-by-side with the opening of the pocket being at the edge of the bookmark. The pockets contain advertising or other promotional material as inserts. The devices are produced in different versions for different audiences and are distributed through a variety of channels generally free of charge to customers.

Abstract: A tissue basesheet is printed with advertising text and/or graphics and bound into a magazine as one of several pages of advertising in the magazine to enable the reader to feel what the actual tissue product feels like.

Abstract: A page of a printed product having a plurality of information fields arranged in different printed columns is provided. At least one perforated line, extending parallel to the height of the page, is generated in the page between at least two printed columns. The at least one perforated line is formed over the entire height of the page. At least one printed column, along with its at least one information field, can be completely separated from the remaining part of the page via a separation process to be performed along a single such perforated line. The perforated line to be used to execute the separation process extends through a pictogram that is situated along both sides of this perforated line. The pictogram visualizes the position of this perforated line. A longitudinal perforation device for a web-fed rotary printing press can be used to produce this page and has at least one perforating blade for generating the perforated line. The longitudinal perforation device is configured as an autonomous module.

Abstract: The included drawings are illustrations of Logos and art work created for the sole purpose of identifying, marketing and branding Brothers XX20 Inc. program services and organizational mission/charter.

Abstract: An advertising method and system in which playing cards include advertisements for products. The hierarchical value of the cards and the price range of the advertised products are preferably generally correlated so that higher-value cards have advertisements for higher-value products and lower-value cards have advertisements for lower-value products. Also, the hierarchical value of the cards and the prices of the advertisements are preferably generally correlated so that the advertisements on the higher-value cards cost more than the advertisements on the lower-value cards. In addition, prize cards can be randomly distributed among a number of the decks. Furthermore, a building or building compound can include a casino using the cards and a retail outlet selling the products advertised on the cards. Moreover, the cards may feature a casino and be used and sold in that casino, and/or the cards may feature a celebrity whether affiliated with the casino or not.