Abstract: An advertising-television conversion chart display is detachably attached to the rear of a television remote control with a pressure sensitive adhesive or other means. The display is multileaf, having a series of panels, the outer surface of a cover panel imprinted with advertising, the inner surfaces of panels imprinted with a conversion chart. Various forms of panel connections are disclosed, as well as attachments and securements from the panels.

Abstract: An advertising check (10) having a checking account name (12A) printed thereon. The advertising check (10) further has a check pay endorsement (14A) printed thereon. The advertising check (10) further has a check date (14B) printed thereon positioned above and adjacent to the check pay endorsement (14A). The advertising check (10) further has a check pay amount box (14C) printed thereon. The check pay amount box (14C) further has a correlating check pay amount box script (14CA) printed adjacent thereto. The advertising check (10) further has a check financial institute clearing code (14E) printed thereon positioned along a bottom edge. The advertising check (10) further has a retail product graphical display (16A) printed thereon. The retail product graphical display (16A) further has a correlating retail product graphical display textual information (16AA) printed adjacent thereto.

Abstract: A folding carton or box is provided with a detachable panel preferably in the form of a business reply card. An informational brochure or pamphlet is suitably secured between the outside front panel of the box and the detachable panel or business reply card. The detachable panel is folded over the informational material and the open end of the detachable panel is secured down to the box by seals. To gain access to the information an end user need simply to break the seals. The detachable panel or business reply card can then be simply removed from the box and returned to the manufacturer or company.

Abstract: A merchandising system for generating and redeeming product discount coupons prints coupons for a selected consumer from a group of consumers by selecting particular coupons from a group of coupons to provide to the selected consumer and printing the coupons. Both the consumer and coupon identifications are encoded on the coupon in machine-readable form whereby the machine-readable code may be read at a point-of-sale terminal using a code reading apparatus. The portion of the read code corresponding to the consumer identification is replaced with a generic code to provide a substitute code. The substitute code is applied to a look-up table in order to determine coupon parameters related to the coupon identification. The entire machine-readable code may also be captured and uploaded to a central database for determining the coupon identification and consumer identification in order to update the database of consumers and coupons.

Abstract: A product marketing booklet that enables a company or a designated representative to communicate with other persons involved in the distribution and/or use of products, including the physician, the patient and the pharmacist. The marketing booklet includes a first multi-panel unit having panels movable relative to each other between an opened condition in which the panels are spaced transversely from each other and a folded, collapsed condition in which the panels overlie each other. A second multi-panel unit includes panels movable relative to each other between an opened condition in which the panels are spaced transversely from each other and a folded, collapsed position in which the panels overlie each other.

Abstract: A pharmaceutical marketing device and system which enables a pharmaceutical company or the designated representative to communicate with all persons involved in the marketing and administration of the pharmaceutical products, including the physician, the patient and the pharmacist. The marketing device comprises a unitary member with separable sections which include a free sample to the patient, a peel-off label containing information about the drug to be affixed to the patient's chart, and forms filled out by the physician and the pharmacist with of a mailer, which is returned to the pharmaceutical company or its representatives. Additionally, the patient upon visiting the pharmacist is given a free amount of the drug by the pharmacist, for which the pharmacist is reimbursed by the pharmaceutical company.

Abstract: A marketing device and system which enables a company or a designated representative to communicate with other persons involved in the marketing and administration of medical products, including the physician, the patient and the pharmacist. The marketing device comprises multiple, separable segments.

Abstract: The present invention is directed to a card structure which is a single unit phone card assembly which provides an area to provide variable information which will maintain the variable information in a hidden area until the information is exposed by the removal of an overlamination and allow the card to be detached to be used as a phone card. The phone card is comprised of two layers of material upon which a variable image printed message is applied. A pattern of silicone is positioned on the face of the top sheet and a pattern of varnish is positioned on the bottom of the top sheet. Adhesive is then used on the face of the base sheet and the sheets are slit and crossed over and laminated together. A series of die cuts and laminations are done to finish the card and extra material is stripped away. In use, the consumer will receive the card as a single unit and peel away the overlamination in order to remove the card to reveal the necessary information to make the telephone call.

Abstract: The variable value retail coupon system comprises a sheet which is covered to hide coupons and two offers with each coupon. First and second longitudinal perforation lines, preferably parallel and along the side edges, extend to separate the offers from the coupons. One of the edge tear tabs defined by the perforation lines is chosen and torn away before opening and making the coupons visible so that a selection is made from between the two coupon offers with the tearing away of a chosen one of two edge tear tabs.

Abstract: A combination medication sample, in a reusable container and medication prescription device includes a flat support panel having an obverse or front facing surface which defines a first and second portion thereof. A removable, reusable medication container holding a small sample quantity of medication in pill, tablet or capsule form is viewably attached to the first portion and a removable medication prescription form is attached to the second portion of the front surface of the support panel. This combination permits the physician to simultaneously distribute a starter quantity of medication and to write a prescription for a larger quantity of medication. A cover panel for protecting the prescription form, a pocket for holding printed material relating to the medication, and ample space for printed promotional indicia on behalf of the prescription manufacturer are also provided.

Abstract: A method and apparatus for forming books comprising pages of coated paper interspersed with pages of newsprint paper. The book is formed by providing a moving web of coated paper, providing a plurality of moving webs of newsprint paper, printing the moving web of coated paper with inks of a plurality of colors including printing within identified coupon areas, selectively perforating the moving web of coated paper around the printed coupon areas, subjecting the moving web of coated paper to a heatset operation to set the inks on the web, printing the moving webs of newsprint paper with at least one color ink, and associating the moving webs of coated paper and newsprint paper in a pasting, folding, and cutting operation to form a plurality of books each comprising a plurality of pages of coated paper interspersed with a plurality of pages of newsprint paper and adhesively bound together along one longitudinal edge of the book and each including detachable coupons on at least some of the coated paper pages.

Abstract: A card comprising a planar blank having a first planar surface and a second planar surface, the planar blank having at least one line of perforations dividing it into a first section and a second section; a thin, flexible, magnetic sheet material having magnetic materials therein, the magnetic sheet material having a first side and a second side, the magnetic sheet material being capable of magnetically holding the card to a magnetic substance, the first side of the magnetic sheet material being secured to the first planar surface within the first section; where the first section of the card having the magnetic sheet material secured thereto can be separated from the second section of said card along the at least one line of perforations; and, a spacer being removably secured to the second side of the magnetic sheet material.

Abstract: A paperboard compact disk holder made in the form of a magazine insert. The holder includes front and rear panels, joined to each other to form a disk receiving pocket, and an advertising panel, which, along with the rear panel is detachably joined to one or more binding panels adapted to be bound in the spine of a magazine or similar article.

Abstract: A process for producing metalized packaging films comprises the step of sputtering a metal, such as aluminum, gold, silver, copper, platinum, nickel, titanium or tantalum onto a biodegradable poly(hydroxy acid), preferably poly(lactic acid) film, which may then be adhered to a cellulosic substrate if desired.

Abstract: A color brochure with integral return mailer includes a single piece of paper which is folded along three fold lines to define four panels and eight panel sides. One side of the piece of paper is imprinted in color and the other side is imprinted in black and white only. On the color side, the first two adjacent panel sides are printed as a full bleed double panel color display, the panel side immediately below the full bleed display is imprinted with a reply form which may also include color, and the last panel side on the color side is imprinted with the first page color display. On the black and white side, the first panel side is imprinted with a business reply prepaid postage and return address, the second panel side is printed with the back page display and the last two panel sides are left blank. When the blank panel sides are folded to face each other, an envelope pocket is created and the blank panel sides are sealed at their edges in a conventional way.

Abstract: A signature equipped publication which has bound in to the interior thereof a personalized envelope assembly having at least one disc insert.

Abstract: Pop-up items are provided which can either be mounted in three-dimensional form on a suitable supporting surface by means of pressure-sensitive adhesive carried by the item or can be affixed to facing panels of a letter or pages of a book. Some preferred items include a pop-up element in the form of one or two panels carrying strategically located pressure-sensitive adhesive which permits instant mounting, e.g. between facing panels so that, upon opening, the pop-up element assumes a three-dimensional configuration as a result of the pressure-sensitive adhesive bonding to the surfaces of facing panels or pages. The 3-dimensional pop-up can also be mounted to a suitable supporting surface. A variety of methods for the mass production of such pop-up elements from a continuous web, e.g., a printed and die-cut web from a web press, facilitate their inexpensive fabrication. These pop-up elements are preferably marketed or distributed in groups, e.g.

Abstract: A signature equipped publication which has bound into the interior thereof a personalized envelope assembly having at least one insert.

Abstract: A package for carrying fluid or powder samples and which is well adapted for application to product packaging or cards using automated equipment. The package may be produced using a support web, a web of double coated tape, or a web of transfer tape.

Abstract: A label strip for applying labeling to the edge portions of sheet products, such as plywood and other lumber sheets comprises a label strip having a series of individual labels connected together by fragile lines of perforations so as to enable easy separation of adjacent labels from one another. The label strip is adhesively backed to facilitate its application to the side edges of a stack of sheets. The strip is attached so that at least one label is retained on each sheet as the sheets are removed from the stack. The label strip may include Bar Coding and written indicia.

Abstract: A method and apparatus for forming books comprising pages of coated paper interspersed with pages of newsprint paper. The book is formed by providing a moving web of coated paper, providing a plurality of moving webs of newsprint paper, printing the moving web of coated paper with inks of a plurality of colors including printing within identified coupon areas, selectively perforating the moving web of coated paper around the printed coupon areas, subjecting the moving web of coated paper to a heatset operation to set the inks on the web, printing the moving webs of newsprint paper with at least one color ink, and associating the moving webs of coated paper and newsprint paper in a pasting, folding, and cutting operation to form a plurality of books each comprising a plurality of pages of coated paper interspersed with a plurality of pages of newsprint paper and adhesively bound together along one longitudinal edge of the book and each including detachable coupons on at least some of the coated paper pages.

Abstract: A index card 20 is provided so that a third narrow part 25, a first narrow part 21 and a first wide part 22 overlap a second wide part 23, a second narrow part 24 and a third narrow part 26 respectively when folding is conducted with a border line between the first wide part 22 and the second wide part 23 a folding line 27. By this means, when conducting printing on the first narrow part 21 and the first wide part 22 using a printer of a word processor or PC, the parts from the second wide part 23 to the fourth narrow part 26 can be supported in a paper holding mechanism and a paper feed mechanism of the printer, and printing can be conducted over the entire paper surface.

Abstract: An article-structure comprises a bag that can be folded into a substantially flat configuration, and bound in a conventional manner into a magazine. The bag includes reinforcing element for maintaining the structural integrity of the bag when the bag is removed from the magazine and deployed. The reinforcing element includes a second attachment side, which may be constructed of conventional cardboard. The second attachment side that reinforces the bag forms a detachable portion of an attachment bound into the magazine in a conventional manner. The bag may contain printed material or graphical material on at least one outer surface. Handle elements may be provided in the bag to facilitate carrying by a user when the bag is in the deployed state.

Abstract: A label for affixing to a container and delivering a foldable document is constructed from a base layer, a strip, a pre-approved incentive card having a premium associated therewith, and a transparent outer layer. The outer layer attaches the folded strip to the base layer and encloses it between the base layer and outer layer. The outer layer is designed to be severed along at least one edge so as to allow access to the strip and the pre-approved incentive card. The pre-approved incentive card must be activated before a purchaser may redeem the premium.

Abstract: A combined advertising brochure and separable reusable envelope device formed from a rectangular sheet being portioned and folded through the application of grouped parallel scorelines (242) and/or perforation lines (221). Additional format ad space is provided amidst given vertex fold points through the mounting of preassembled leaflet configurations (261A), either of which are attached to the brochure via a release adhesive (301). The further formation of a separable reusable envelope, and accompanying ad contents (40), becomes incorporated on at least one end of the brochure embodiment. Furthermore, the free standing aftermarket envelope portion becomes closed through the engagement of the tuck-in tongue enablements (381A and 381B). Likewise, the aftermarket envelope is enhanced with a categorical title strip (281) located about the exposed inside back panel of the envelope.

Abstract: A carry card comprised of a sheet of material on which is printed an identification face motion for identifying the user and the company which is responsible for the card and an offer strip portion on which are printed advertiser discount offers. The offers are arranged in such a manner on the offer strip portion as to allow the sheet to be folded into creditcard shape and size with the identification face portion being outwardly directed.

Abstract: A plurality of cards, usable as both coupons and playing cards. Each card has a playing card indicia and a coupon message printed on one of its faces. The set of cards is a compilation of coupons in which each coupon is redeemable for valuable goods or services. The coupon playing cards may have a round, casino chip design. The design of the card aids in the promotion of the set of cards and the discounts offered in the cards to a number of consumers.

Abstract: A card fabricated of a flexible material such as paper, pasteboard, plastic and the like that has a first planar surface and a second planar surface. The card is formed with a line of perforations or a fold line dividing the card into first and second sections and a thin, flexible, magnetic sheet material is adhesively secured to one of the planar surfaces of one of the sections. The thin, flexible, magnetic sheet is dimensionally coextensive with the section to which it is attached. Indicia is printed on the exposed surface of the card section to which the magnetic sheet is secured.

Abstract: A combination ice scraper-sponge novelty device has a flat, acrylic base with a transparent top surface displaying a footprint configuration embedded therein. A theme message is imprinted within the footprint configuration relating to pacifying foot stomping on the floorboard of an automobile. A sponge with side edges having the same shape as the footprint configuration displayed on the base, is releaseably attached to the base so that the sponge generally overlies the footprint configuration of the base. Some base side edges may be formed into portions of the footprint configuration. The novelty device may function as an ice scraper or a key ring.

Abstract: A signature equipped publication which has bound in to the interior thereof a personalized envelope assembly having at least one insert.

Abstract: A paper card for providing a simulated fortune telling experience having a plurality of differing indicia printed thereon arranged in a defined pattern and having an opaque coating of material overlying the differing indicia sufficient to block the indicia from view without obstructing the defined pattern of arrangement of the indicia. The card further includes instructions printed thereon sufficient to instruct a reader regarding removal of the opaque coating from only certain portions within the defined pattern, to expose only the indicia in those limited areas, which the reader can interpret as he or she chooses for a simulated fortune telling experience.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.

Abstract: A shopping list (30) is disclosed having structure (22) to hold discount shopping coupons (24) and provide a visual correlation between the coupons and corresponding items (32) on the shopping list.

Abstract: A combination printed sheet and stamps that may be a direct mailer or a book of stamps comprising a sheet of imprintable material of substantially uniform thickness and including a first or stamp portion and a second self-mailer or stamp book cover portion, an adhesive coating on one side of the sheet and printed indicia on the other side thereof. The second portion of the sheet is foldable along a medial fold line to position the two segments thereof into superposed relation and the adhesive coating is activatable to secure the segments together to provide the thickness and stiffness necessary for the second portion to serve as a self-mailer or as a stamp book cover.

Abstract: A combined advertising brochure and separable reusable envelope device formed from a rectangular sheet being portioned and folded through the application of grouped parallel scorelines (242) and/or perforation lines (221). Additional format ad space is provided amidst given vertex fold points through the mounting of preassembled leaflet configurations (261A), either of which are attached to the brochure via a release adhesive (301). The further formation of a separable reusable envelope, and accompanying ad contents (40), becomes incorporated on at least one end of the brochure embodiment. Furthermore, the free standing aftermarket envelope portion becomes closed through the engagement of the tuck-in tongue enablements (381A and 381B). Likewise, the aftermarket envelope is enhanced with a categorical title strip (281) located about the exposed inside back panel of the envelope.

Abstract: An advertising assembly which comprises a paper or polymeric backing layer having opposite major surfaces printed with advertising indicia; and a plurality of sheets each comprising a layer of flexible polymeric material having a coating of repositionable pressure sensitive adhesive on one of its side surfaces on a second end portion adjacent a second end while being free of adhesive on both of its side surfaces along a first end portion. The sheets are releasably adhered in parallel rows to the first surface of the backing layer by the coatings of pressure sensitive adhesive with the sheets in each row being positioned with their side edge surfaces adjacent and with their first end portions aligned, and can be printed with advertising indicia.

Abstract: A booklet label adapted to be fixed to a container and having a spine. A plurality of sheets are provided which are folded along a fold line and permanently secured together along the fold line to form the spine. The first and last sheets have a length greater than the other sheets and the last sheet has a length greater than the first sheet. A resealable glue not disposed between the first and last sheets and beyond the other sheets for bonding the first sheet to the second sheet for holding the booklet in a closed position but permitting the booklet label to be reopened.

Abstract: A method and apparatus for forming books comprising pages of coated paper interspersed with pages of newsprint paper.

Abstract: A single panel communication card whose principal function is social expression. The card comprises a card body having a front face, a back face, and no fold; multi-color graphic images of social expression imprinted on the front and back faces; and an exposed surface upon which identifying indicia may be applied. The exposed surface is divided into predetermined regions of specified light reflectance and fluorescence requirements. All colors and images used within these regions are designed to meet the appropriate light reflectance and fluorescence requirements. This enables the exposed surface to be read by light sensitive postal equipment; even when bright and dark colors are present. Prior to mailing the card, the sender signs his/her name, then applies the address and proper postage.

Abstract: A carry card comprised of a sheet of material on which is printed an identification face motion for identifying the user and the company which is responsible for the card and an offer strip portion on which are printed advertiser discount offers. The offers are arranged in such a manner on the offer strip portion as to allow the sheet to be folded into creditcard shape and size with the identification face portion being outwardly directed.

Abstract: A label for affixing to a container and delivering a foldable document is constructed from an opaque base layer, a folded strip or document, and a transparent outer layer. The outer layer attaches the folded strip or document to the base layer and encloses it between the base layer and outer layer. The outer layer is designed to be severed along one edge so as to allow access to the folded strip or document. The strip or document has at least one line of perforation for separating it into at least two parts. One part is a product information label which forms an outer panel when the strip or document is folded. Another part is a negotiable instrument which is immediately negotiable by either a customer or retailer. The opaque base layer contains indicia which is similar to the product information label, except for some visually noticeable difference.

Abstract: A sports memorabilia authentication kit in which a collectable sports item is marked with an original thumbprint of the sports figure associated with the item and an authentication card having a duplicate original print together with other identifying indicia to identify the sports figure.

Abstract: A business form is provided ideally suited for use by an organization that delivers products, and/or which relies heavily on phone orders. A first paper sheet has a face, back, and first size. Indicia is disposed on the face, and a first pattern of repositional adhesive is disposed on the back. A second sheet having a face and a back, and a size much smaller than the first size, has indicia disposed on its face including a phone number, and a second pattern of repositional adhesive is disposed on its back. The second sheet back is readily removably attached to the face of the first sheet by the second pattern of repositional adhesive. The size of the second sheet is such that it will fit on the hand set of a telephone between the ear piece and mouth piece, and the first indicia includes an illustration of how to place the second sheet on a telephone hand set. The form may also comprise a coupon portion.

Abstract: A wagering, promotional or novelty product having a concealed message includes a sheet having an outer surface, ink visibly disposed on the outer surface in a first pattern, and transparent film overlying at least a portion of the inked outer surface and secured to the ink on the outer surface 8ortion in selected differentially adherent patterns, the first pattern being visible through the film. Removal of the film from the inked outer surface portion also removes the ink in one of the selected patterns to reveal a desired pattern of deinked outer surface and thereby render visible the previously concealed message.

Abstract: A magazine is provided with an insert which can be utilized as a return mailer. The insert can be stapled or glued in place when the plies of the magazine are assembled together and includes a multi-ply portion in another part of the magazine. The multi-ply portion has a pocket which contains one or more inserts and has a flap which can close over the pocket so that, when removed, the multi-ply portion can be used as a return mailer.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.

Abstract: Value token chip carrier, preferably of credit card format, comprising a card body (11), provided with a plurality of embossed rebates (12), into which value token chips (13) are integrated, detachably held by connection means. The value token chips (13) and the card body (11) are provided with a continuous, flush advertising carrier surface (20).

Abstract: A gift card is disclosed for accompanying a gift expressing awareness of an occasion and providing a return note expressing gratitude. The gift card has a fold which defines a first portion provided with language expressing awareness of the occasion, and a second portion having language expressing gratitude for the gift and gift card. The back side of the second portion is provided with the return address of the sender. A majority of the second portion is removably affixed to the remainder of the gift card, such that the return note expressing gratitude may be removed to form a thank you card which may be mailed from the recipient back to the sender.

Abstract: A greeting card includes a folder having mutually hinged front and rear rectangular panels, a tubular cookie cutter outlined to simulate an object separably attached to the front panel outside face and a cookie dry mix containing envelope separably attached to the front panel inside face. A cookie recipe using the dry mix and other information are printed on opposite faces of the rear panel and decorative material is printed on the front panel outside face. Various fastening means are disclosed for securing the cookie cutter and envelope to the front panel.

Abstract: A combination printed sheet and stamps that may be a direct mailer or a book of stamps comprising a sheet of imprintable material of substantially uniform thickness and including a first or stamp portion and a second self-mailer or stamp book cover portion, an adhesive coating on one side of the sheet and printed indicia on the other side thereof. The second portion of the sheet is foldable along a medial fold line to position the two segments thereof into superposed relation and the adhesive coating is activatable to secure the segments together to provide the thickness and stiffness necessary for the second portion to serve as a self-mailer or as a stamp book cover.