Abstract: A system of distributing publications including collecting information from a person, selecting a publication, customizing the publication through the addition of at least one advertisement and/or promotional material based upon the collected information, and distributing the publication to the person.

Abstract: A substantially transparent display sheet for mounting of fabric and trim samples is provided which allows one to easily view the samples directly against various furniture and fabrics to determine color coordination. The samples are mounted on the display sheet so as to provide sufficient free space adjacent each of the samples to permit the fabric/furniture to be easily viewed through the sheet. A sample book is also provided which includes a front and back cover, and plurality of stacked display sheets bound therebetween.

Abstract: Described is a system and method for pharmaceutical promotion. The method comprises the steps of receiving prescription data indicative of a prescribed medication, identifying a promotional item corresponding to the prescribed medication as a function of the prescription data, the promotional item being coupled to a product container, and placing the prescribed medication into the product container.

Abstract: Herein are disclosed a magic code for marketing and a medium using the magic code.

Abstract: A color sample or collector (1) of color samples is described, adapted for presenting surface dyes, of a type comprising a paper support (2) of color tablets (6); such samples or collector (1) is adapted to reproduce the same physical and chemical characteristics of a reference substance for the dyes.

Abstract: A method of advertising using a mechanical fastener comprising a pair of cooperating strips, including the steps of: fabricating the mechanical fastener comprising the pair of cooperating strips, wherein one strip is a stationary strip and the other strip is a removable strip; annotating the stationary strip with the advertising; attaching the stationary strip to a stationary object and the removable strip to a removable object; and concealing the advertising on the stationary strip by the removable strip so as to allow the advertising on the stationary strip to not be visible when the removable strip is engaged with the stationary strip, but when the removable strip is removed from the stationary strip, the advertising on the stationary strip is allowed to be visible.

Abstract: The present invention is an multi-strip promotional piece that can be used as an insert for a food product package and that includes a number of printed strips releasably secured to one another by an adhesive. The strips each include an inner polymeric film layer printed on one or both sides and having an outer polymeric film layer secured over one of the sides of the inner polymeric film layer. The first polymeric film layer is releasably securable to a first polymeric film layer of the adjacent strip such that the inks printed on the first film layers of the strips are kept in a sealed configuration within the insert while the strips are secured to one another within the package.

Abstract: A transparent or partially transparent polymer packet is described containing a hand sanitizing fluid in which floats a printed insert. Inclusion of the message-bearing insert promotes the distribution and use of the hand sanitizing fluid for improving hand hygiene.

Abstract: A patient starter kit for distributing a product sample together with educational materials or additional product samples is disclosed. Integral to the kit is a one or a two-compartment packaging technique that provides pharmaceutical product samples in the same container as other patient drug information, disease state material and consumer product samples, coupons, other forms of media and/or related consumer products.

Abstract: A device for packaging a product which can be included with an article, such as an article containing a first cosmetic product. The device includes a sachet containing a second product, in particular a sample cosmetic product, which may be the same as the first or different. In addition, a sheet is folded so as to delimit a compartment in which the sachet is accommodated, with the sheet including information relating to at least one of the first and second products. A packing assembly is also provided, which includes a package having a container therein for a first cosmetic product, with the folded sheet accommodating the sachet of a second cosmetic product also positioned in the package.

Abstract: A single-sheet registration form and key packet that may be printed on a laser printer or other automated printing device during a registration process conducted by a commercial organization, such as a hotel or motel. The single-sheet registration form and key packet includes lines of perforations for separating the registration form from the key packet and for quickly folding the key packet in order to construct the key packet during the registration process. Additionally, the key-packet portion of the single-sheet registration form and key packet includes dye-cut slots for inserting magnetic key cards and metal keys.

Abstract: The invention is of a stethoscope cleansing unit and of the use of the stethoscope cleansing unit as a novel business method for promoting a marketer's logo and advertisement to medical personnel and patients in the examining room or hospital. The system attaches such advertisements to a useful and conveniently used stethoscope cleansing unit that will be used by medical personnel to sterilize stethoscope diaphragms between patient assessments, thereby preventing the spread of infectious diseases. This apparatus can be utilized in a novel business method as a way for marketers to distinguish their product from the myriad of others by 1) attracting the attention of busy medical personnel during patient examinations, which is the exact time that medical product marketers would benefit most from such attention; and by 2) attracting the attention of the patient through its presence in the examining room at a time when the patient is typically waiting for attention and has time to notice such advertisements.

Abstract: A decorative light strand has user-selectable color schemes corresponding to each holiday for year-round use. In one illustrative embodiment, the light strand has a plurality of lights; a decorating selector comprising a switch which provides a plurality of user-selectable settings; and logic coupled to the switch and the plurality of lights to provide different holiday color schemes in response to the user-selectable settings.

Abstract: The present invention provides a print creating method which can instantaneously create media such as advertisements which are agreeable to the customer by incorporating therein customer snapshots, etc. by the process of printing with an ink-jet recording system on a coating layer of ink-jet recording ink on a variable region of a recording sheet on which constant information such as advertisements or scenery is printed by offset printing or the like, and which can thus notably enhance the memorial advertisement effect.

Abstract: A high speed method for producing a booklet containing a personalized mail reply form, a set of personalized return address mail stickers, event and endorsement stickers, and a collated tablet of personalized note paper, such as stationary. The entire booklet can be inserted into a window envelope or polywrapped, revealing the mailing address for postal delivery. Alternatively, the booklet can be edge tabbed to mail without an envelope.

Abstract: The present invention discloses a paperback rider instantly redeemable coupon (IRC) including a booklet disposed on a liner having an adhesive backing layer, a first clear film laminate disposed on the booklet, and an IRC having a second clear film laminate disposed thereon. The IRC may be releasably affixed to the first clear film laminate by perforations. The invention further includes a paperback rider instantly redeemable coupon (IRC) including, a booklet disposed on a liner having an adhesive backing layer, a clear film laminate disposed on the booklet, and an IRC releasably affixed to the first clear film laminate by clean release adhesive. The invention also provides a method of manufacturing the paperback rider instantly redeemable coupons (IRC) described above.

Abstract: A floatable barrier suitably adapted for use with a beverage container having a circular base and a cylindrical wall extending vertically therefrom. The floatable barrier comprising top and bottom planar surfaces for displaying advertising material thereon and for floatingly engaging a substantial portion of a comestible liquid contained in the beverage container, respectively; an outer wall integrally connecting the top and bottom planar surfaces along the periphery thereof principally serving as means to space apart and maintain a parallel relationship of the surfaces to form an inner chamber possessing thermal retaining and buoyancy characteristics; and a plurality of apertures collectively located along the periphery of and extending from the top planar surface to the bottom planar surface, through the inner chamber, to assist in promoting the condition of laminar flow over the floatable barrier as the beverage container is being filled with the comestible liquid.

Abstract: Advertising materials are provided for cooperative promotions. The materials comprise of a set of print or electronic coupons printed on removable tabs and a promotional piece or flare. Each coupon entitles its purchaser to a substantial discount on a product. Selected coupons entitle its purchaser to a prize. Multiple break-open windows are formed on the coupons and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Abstract: A postal mailer which comprises a postcard having in the front left top section a detachable calling card and having in the back surface left top, left bottom, right bottom and central sections map indicia designating the general area and specific location of the return address indicia on the postcard.

Abstract: A retail establishment discount coupon generating system for use with a chain made up of a plurality of retail establishments includes a targeting and delivery system which may assign coupons to individual households as a function of purchases by each household and a kiosk. The kiosk may be positioned at an entry area of a retail establishment and include at least a user identification device and an output device. The kiosk retrieves data from the targeting and delivery system for coupons assigned to the individual household and outputs coupons assigned to the individual household in response to identification of a user. The targeting and delivery system includes an enhancement function which provides tools for enhancing the coupon offer data. This includes tools for enhancing the coupon offers including the ability to select particular coupon offers for dispensing by particular retail establishments. This allows an operator to select different coupon offers for dispensing at different retail establishments.

Abstract: A promotional form is provided which includes a detachable element received within the surrounding margin of a base sheet, the base sheet being folded and sealed around one side of the detachable element to initially conceal a message, question or other indicia hidden until the detachable element is at least partially removed. The promotional form may include a plurality of detachable elements having correlated indicia printed on an exposed side and either on the concealed side of the element or in a portion of the opposing form section in registry with the detachable element. A game or educational piece may be inexpensively provided by correlating different indicia messages corresponding to respective detachable elements, so that in response to an initial query or instruction, a plurality of possible results may be revealed, leading in turn to an outcome revealed by removal of a further detachable element.

Abstract: A multi-sheet article comprising a plurality of sheets is disclosed. Each of the sheets has opposite first and second faces that share a common perimeter edge. Each sheet also has an edge margin that extends from a portion of the perimeter edge of the respective sheet. The edge margins of the sheets are bound to each other in a manner connecting the sheets to each other. At least a first one of the sheets comprises a first removable portion and at least one frangible connection that is configured and adapted to facilitate the separation of the first removable portion from the remainder of the first sheet and from the other sheets. This first removable portion comprises a portion of magnetized material. However, the edge margin of the first sheet of the multi-sheet article is devoid of magnetized material.

Abstract: Toilet paper, paper towel and facial tissue products (10) are presented. Information may be placed, through printing or embossing, on the toilet paper, paper towels and facial tissues. The information (62) may comprise advertisements, coupons, prizes (such as stickers and crossword puzzles), games or other promotional materials. In addition, information (62) may be placed on a sheet separate from the toilet paper and/or paper towels and/or facial tissues. The information sheet may be then be placed in conjunction with the toilet paper, paper towel or facial tissue by rolling or by interleaving (16) the information sheet with the toilet paper, paper towel or facial tissue. In another aspect, different information may be place on two or more sheets to convey a story (39) or other information. The information (72) may, for example, be used to help potty train children, or to teach children numbers or the alphabet.

Abstract: An insert for a magazine or book has a recording medium compartment defining a top edge, a bottom edge and two lateral side edges. Two of the edges are closed at all times, one of the edges is initially open for passage therethrough of a recording medium into the compartment (and then closed), and another of the edges is initially closed but openable for passage therethrough of the recording medium out of the compartment.

Abstract: Disclosed herein is a collapsible, educational chart that also serves as a promotional item.

Abstract: A unique packaging method is disclosed. The method advertises products related to a product shipped in a box and comprises obtaining a box, placing a product in the box, and identifying a particular product category associated with the product being shipped in the box. This may be followed by obtaining an elongated flexible planar member having a width and a length substantially greater than the width, the planar member having an upper surface and a lower surface. The flexible planar member is provided with a layer of adhesive material deposited on and covering a substantial portion of the lower surface to form a packaging tape. The tape is imprinted with indicia comprising visually perceivable information to provide a purchaser with information relating to various products within the particular product category by disposing the information on the upper surface of the tape. The box is sealed with the tape.

Abstract: A method of marketing a good or service is provided including the step of providing a sign having a preprinted website address and an indication that a good or service is for sale. The method further includes providing a website where sellers can post information about the particular good or service. Consumers can visit the website indicated on the sign and view the posted information for a particular good or service by reference to a unique identifier, such as an identification number, listed on the sign.

Abstract: A unique packaging method is disclosed. The method advertises products related to a product shipped in a box and comprises obtaining a box, placing a product in the box, and identifying a particular product category associated with the product being shipped in the box. This may be followed by obtaining an elongated flexible planar member having a width and a length substantially greater than the width, the planar member having an upper surface and a lower surface. The flexible planar member is provided with a layer of adhesive material deposited on and covering a substantial portion of the lower surface to form a packaging tape. The tape is imprinted with indicia comprising visually perceivable information to provide a purchaser with information relating to various products within the particular product category by disposing the information on the upper surface of the tape. The box is sealed with the tape.

Abstract: Advertising materials are provided for cooperative promotions. The materials comprise of a set of print or electronic coupons printed on removable tabs and a promotional piece or flare. Each coupon entitles its purchaser to a substantial discount on a product. Selected coupons entitle its purchaser to a prize. Multiple break-open windows are formed on the coupons and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Abstract: A business card which has the normal information, such as name address and telephone number printed on one side of the card and this same information is printed on a static cling sheet which is attached to the opposite side of the card.

Abstract: A method of offering a customized promotional product to a user. The method comprises the steps of: accessing a user-supplied digital image at a digital imaging device; providing a digital image representative of a promotional product, the promotional product digital image having a predetermined image location adapted to receive at least a portion of the user-supplied digital image; generating a modified user image by modifying the at least a portion of the user-supplied digital image to simulate an application of the at least a portion of the user-supplied image to the promotional product; generating a customized digital image representative of the customized promotional product, the customized digital image comprising the promotional product digital image having the modified user image disposed within the predetermined image location; and displaying the customized digital image to the user on a display of the digital imaging device.

Abstract: The present invention is directed to an advertisement display for placement within a printed publication comprised of a plurality of panels, each of which have at least one edge. A first panel, attached to the printed publication, is coupled to at least one second panel along at least one edge of the first panel, such that the second panel is configured to be folded onto the first panel along the edge.

Abstract: A device for use as an advertising card, such as a business card, or one or more collar stays, as well as a method of using such device, are disclosed. In one form, the device comprises a resilient, flexible sheet member having a first and second opposing edges and a third and fourth opposing edges, the first and second opposing edges forming a width, the third and fourth opposing edges forming a height, the width being greater than the height, and one or more detachable regions within the sheet member, each detachable region having an elongated rectangular shape including two long edges and two short edges, wherein a short edge forms a symmetrically tapered point is disclosed. The flexible sheet member may be composed of cardboard stock, plastic or metal, and may bear imprinted information on either the front or back side or both.

Abstract: A promotional card including a base card defining front and rear surfaces with at least one of the surfaces having indicia thereon and a token attached to at least one of the surfaces of the base card. In one example, the token is an informational booklet that is removably attached to the base card. An overlaminate is disposed over at least a portion of the informational booklet, the overlaminate includes at least one weakened region between the informational booklet and at least one of the top and bottom edges of the base card. The informational booklet is attached to at least one of the surfaces of the base card and contains at least one non-adhered edge and at least one adhered edge with the adhered edge being the leading edge for feeding the promotional card into a high speed processing machine that will feed the promotional card into a multi-page article.

Abstract: A system and method for advertising and providing sales incentives to customers of stores. This method includes placing advertisements or sales incentives, which can include coupons or rebates, on a useful device such as a carrying strap containment device and receiving payment for doing so. The carrying strap containment devices are packaged and distributed to stores either directly or through a store's distribution system. Each store distributes the carrying strap containment devices to its customers by attaching the devices to the straps of shopping bags and giving the bags to the customers during the checkout process. The stores are paid for distributing the devices based on the number of devices distributed. The effectiveness of this system can be determined by comparing the number of devices distributed with the number of sales incentives redeemed.

Abstract: A two-sided image product is disclosed having an image bearing side and a non-image bearing side; printing a plurality of undetermined images on the image bearing side. The image product is made from a single piece of an image bearing media folded such that the first and second sides are adhered together in a substantially co-extensive manner. The first and second sides having a plurality of slits cut therein prior to folding of the page which are sized and positioned to receive at least one corner of a document thereby securing the document to the page.

Abstract: A method and device bearing information of a promotional nature to encourage repeated use of a promotional card by a customer in order to obtain promotional discounts offered by a vendor. The preferred form of the device comprises a wallet-sized card containing business information of a sponsor, promoter information, as well as a space to record transactions redeemed with the vendor by the cardholder. The method comprises the steps of imprinting information of sponsors and promoters on a promotional card, imprinting a transaction grid on the opposite face of the card and circulating the card to customers of the sponsor together with information identifying vendors offering discounts. An alternate form of the device includes an actual business card of the sponsor as the front face which may be laminated and bonded to a card containing promoter information as well as a transaction grid.

Abstract: The invention relates to a method for producing advertising, comprising the following steps: in a first step, individual image information that is stored on a storage medium is prepared for image processing; during a subsequent image processing step, the individual information is at least partially replaced by advertising information that is not part of the image; in the next step, the remaining individually recorded image information and the advertising information that is not part o f the image is t ransferred to a positive m aterial. The invention also relates to t he advertising produced according to this method, which comprises individually recorded image information and advertising information that is not part of the image. The advertising information partially or wholly overlaps the individually recorded image information in determinable areas.

Abstract: Advertising materials are provided for cooperative promotions. The materials consist of a set of coupons and a promotional piece or flare. Each coupon includes a back face with award structure information printed thereon and a front face with product advertising printed thereon. Each coupon entitles its purchaser to a substantial discount on a product, which discount exceeds the purchase price of the coupon. Multiple break-open windows are formed in the coupon and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Abstract: An advertising card is provided which includes a supported blank having a frontal surface for display of an indicia, at least one depression extending across a width of the blank for folding the blank at an angle into a bottom section and a top section, with the bottom section attached to a side wall of any structure.

Abstract: A discount, special value, or “cents-off” advertising or promotion coupon that is generic in nature so as to permit its use with a number of disparate offerings, at the discretion of the customer or end-user; and a means for promotion, distribution, redemption and utilization of such coupons.

Abstract: A promotional card including a base card defining front and rear surfaces with at least one of the surfaces having indicia thereon and a token attached to at least one of the surfaces of the base card. In one example, the token is an informational booklet that is removably attached to the base card. An overlaminate is disposed over at least a portion of the informational booklet, the overlaminate includes at least one weakened region between the informational booklet and at least one of the top and bottom edges of the base card. The informational booklet is attached to at least one of the surfaces of the base card and contains at least one non-adhered edge and at least one adhered edge with the adhered edge being the leading edge for feeding the promotional card into a high speed processing machine that will feed the promotional card into a multi-page article.

Abstract: An assembly of a carrier and an information storage unit for attachment to a publication. The assembly includes a support panel and a cover secured thereto and forming a pouch for receipt of a storage unit therein. The assembly is adapted for securement in a publication.

Abstract: An information service system includes a display section (14), provided at a place where unspecified number of users each having a portable information device (1) can use the display section (14), for displaying image information; a transmitting/receiving section (17) for communicating with the portable information device (1); and a display control section (15) for causing the display section (14) to display image information supplied via the transmitting/receiving section (17) from the portable information device (1), in accordance with a request from the portable information device (1). This allows, for example, a personal computer (PC) user to work with a large display screen even in visiting places without being forced to use a PC with poor portability in visiting places.

Abstract: A merchandiser attracts potential customers to its premises by giving away one or more valuable products as prizes to selected customers on its premises. Each customer receives a promotional item associated with the product, either for free, such as upon entering the premises, or with a purchase, at no cost, reduced cost or full cost. Winning items have special indicia entitling the bearer to receive the product prize.

Abstract: A promotional insert for advertising a transdermal patch to a reader of a periodical comprising a sample of the transdermal patch attached to the promotional insert, wherein the promotional insert contains a description of the sample of the transdermal patch attached thereto, and wherein the promotional insert is suitable for inclusion into a periodical. A process for producing the promotional insert, and a use of the promotional insert in a magazine for advertisement of the transdermal patch are also described.

Abstract: The Lamella card consists of a foldable wrapping having at least one sighting window, a first image carrier arranged inside it and a second image carrier comprising at least 4 lamellae inserted in one another. At least one of said lamellae is fitted with a lever, which is guided in a guiding slot, connected to a driving element. The lamellae are arranged in such a way that each lamella is brought under the first folding section and over a second neighboring folding section and can be driven by the motion of the driving element from the covered position of the first folding section over the second neighbouring folding section. Through the movement of the lamellae over a motion track, either the image located on the first image carrier or an image located on the lamellae can be displayed in a sighting window.

Abstract: A promotional form is provided which includes a detachable element received within the surrounding margin of a base sheet, the base sheet being folded and sealed around one side of the detachable element to initially conceal a message, question or other indicia hidden until the detachable element is at least partially removed. The promotional form may include a plurality of detachable elements having correlated indicia printed on an exposed side and either on the concealed side of the element or in a portion of the opposing form section in registry with the detachable element. A game or educational piece may be inexpensively provided by correlating different indicia messages corresponding to respective detachable elements, so that in response to an initial query or instruction, a plurality of possible results may be revealed, leading in turn to an outcome revealed by removal of a further detachable element.

Abstract: A system and method for applying labels to a meat product and organizing a meat display case for ease of use by the consumer. The method of the present invention includes collecting PLU codes and corresponding product descriptions from a retailer, associating each PLU code with one or more preparation characteristic, using simple, easy-to-understand symbols, and applying a label to the meat product that the consumer can read and understand quickly and easily. In one embodiment, the present invention further includes a method for organizing a retailer's meat display case for facilitating desired product selection by the consumer.

Abstract: An advertising page that is intended to be bound within a publication includes a page portion and an extension portion. The publication is bound along a binding side, and the page portion of the advertising page has a binding side and a plurality of unbound sides. The extension portion of the advertising page is contiguous with a part of an unbound side of the page portion that is adjacent to the binding side and has an inner side that is spaced from the binding side of the page portion. At least a part of the extension portion is folded over to form a folded part. In a preferred embodiment of the invention, a sample material is contained within the folded part of the extension portion. The invention also includes a method for making an advertising page.