Abstract: The present invention recognizes and takes advantage of the fact that there is a correlation between a consumer's overall like or dislike of two particular products (hedonic test results), each evaluated individually, and the likelihood that the consumer will choose one product over the other (forced choice test results) in a forced choice comparison. Taking advantage of this correlation, it is possible to determine the likelihood that a consumer will choose one product over another product of the same type simply by conducting hedonic testing and without specifically conducting forced choice testing.

Abstract: This invention relates to an advertisement print being printed on a substantially plane print carrier. The print is a transformation of a chosen three-dimensional geometrical element having a number of visible sides defined by at least a first viewpoint and a second viewpoint. The sides are combined and the print can optimally be viewed from two different viewpoints, even though they are pointing in opposite directions. The invention is e.g. especially advantageous in cricket games and the like, where the game is typically broadcasted using two or more main cameras pointing in substantially opposite directions.

Abstract: A label or neck hanger integrating a trial-use sample packet. The construction includes a first panel defining an aperture, a bubbled sample packet partially protruding through the aperture, and a base panel adhered to the top panel to sandwich the sample packet between the top and base panels. In the label embodiment, the base panel includes a pressure sensitive adhesive. In the neck hanger embodiment, the top panel includes a second aperture that fits around the neck of a bottle.

Abstract: An advertising apparatus and method utilizing a sheet of pre-cut removable and repositionable page marking stickers insertable into a magazine or other publication. The individual page markers can selectively include advertisements printed on the bottom surfaces of the markers, which include adhesive, as well as on the sheet surfaces underlying the page markers. Advertisements printed on the underside of a page marker (including under the adhesive) and on the associated portion of underlying sheet may directly or indirectly relate to or correspond to one another, and are exposed when the marker is peeled from the underlying sheet to mark a page of interest in the magazine for later reference. The advertisement on the marker is highly visible when the marker is used to mark a page. The advertisement on the exposed underlying sheet is visible whenever that page is open.

Abstract: Labels for blister packs, and to blister packs provided with such a label. A label for a blister pack comprising a support piece having a rear self-adhesive surface and at least one removable portion bounded by at least one tear line on a front surface of the support piece; and a multilaminar portion held on the front surface of the support piece.

Abstract: The present invention includes a box comprising a housing having a height-of about 2 millimeters. The housing comprises a bottom portion. The bottom portion defines a bottom surface, an internal lateral flank, and a top bottom surface. The top bottom surface is elevated from the bottom surface, extending from the internal lateral flank. The box also includes a thin film and at least one weld that seals the thin film to the housing.

Abstract: The invention relates to a NEW ADVERTISING MEDIUM and method involving the printing of advertising material in the form of text and/or half-tone graphical images, on regular consumable print paper. A sheet of paper is provided having a front surface, and a reverse surface, the front surface being blank, and the reverse surface having the advertising material printed thereon. The ink used to print the advertising material is lightly colored or reduced in density, and the paper is of a grade sufficient to limit the visibility of the advertising material through the paper from the front surface thereof. The paper may also be of a distinctive non-white color or include a distinctively colored marking. The invention includes a new method of advertising in the form of printing advertising material on the consumable print paper of the invention.

Abstract: An improved coupon sales promotion system applies the flexibility of computerized printing to the convenience of coupon sales offers to provide a recipient with coupons of unique relevance and with a cross-referenced map to facilitate use of such coupons.

Abstract: This invention relates to an advertisement device or a mailable device for direct mailing to a recipient, and in particular to an advertisement device or a mailable device for direct mail delivery to a recipient. The advertisement device has a panel, with a back side and a front side, at least one of the back side and the front side adapted to receive delivery information, and a thickness sufficient to maintain integrity of the panel. The panel also includes an anti-microbial agent. A method of delivering an advertisement device to a recipient having a panel, the panel having a back side and a front side, at least one of the back side and the front side adapted to receive delivery information, and a thickness sufficient to maintain integrity of the panel is also provided. The panel also includes an anti-microbial agent.

Abstract: This invention relates to an advertisement device for direct mailing to a recipient, and in particular to an advertisement device for direct mail delivery to a recipient. The advertisement device has a synthetic panel with a back side and a front side, at least one of the back side and the front side adapted to receive delivery information, and a thickness sufficient to maintain integrity of the synthetic panel. A method of delivering an advertisement device to a recipient having a synthetic panel, having a back side, a front side adapted to receive delivery information, and a thickness sufficient to maintain integrity of the synthetic panel is also provided. Also provided is an advertisement device system for direct mail delivery to a recipient, having a synthetic panel, with a back side, a front side adapted to receive delivery information, and a thickness sufficient to maintain integrity of the synthetic panel; and means for applying delivery information.

Abstract: A flat flexible and imperforate mirror which is conveniently designed and sized to fit anywhere a credit card can be stored is disclosed. The mirror has a substantially flat rectangular body, a front reflective layer and rounded edges. An indicia bearing layer is applied to the opposite side of the body from the reflective layer.

Abstract: An advertising or promotional brochure is disclosed that is to be mailed in conjunction with a magazine or periodical. The brochure may include high-quality, glossy photographs, and be personalized with text and/or images that relate specifically to the magazine subscriber. In addition, the brochure may include coupons for sales discounts, bank promotional checks, and other promotions that may be redeemed by the magazine subscriber. The brochure may be embodied as a multi-page pamphlet and may have an appearance and cover similar to the magazine to which it is attached.

Abstract: An advertising device and method of providing the same includes permanent advertising content and removable advertising content viewable through a display portion having an opening. One or more display portions, each with one or more openings may be provided. Advertising content to be viewed through the openings, which is capable of easy modification, is provided in a holder or support member of the advertising device. The holder or support member maintains proper positioning of the advertising content for viewing through the openings. Removable advertising content may thereby be provided in a manner such that overall consistency in appearance of the advertising device is maintained.

Abstract: A promotional mailer in the form of a two-piece in one post card housing an integral coupon card is disclosed. A redemption card is created and defined within the promotional mailer by score lines intermittently cut through a top layer, base layer and plastic film of the mailer in a manner to securely maintain the redemption card in place until forcibly removed. At least one edge of the redemption card is defined by a peripheral edge of the promotional mailer. The redemption card includes a plurality of coupons detachably cut into the redemption card, a bar code imprinted onto the redemption card, an integrated circuit chip, and/or a scratch-off foil overlying an offer printed on the redemption card. The promotional mailer preferably includes printed matter in the form of a postage area and addressing area outside the redemption card.

Abstract: An assembly of a carrier and an information storage unit for attachment to a publication. The assembly includes a support panel and a cover secured thereto and forming a pouch for receipt of a storage unit therein. The assembly is adapted for securement in a publication.

Abstract: A medical test form having a biological sample receiving material mounted thereto. In one embodiment, the sample receiving material is incorporated in a sample receiving sub-assembly that is secured to a multi-panel carrier substrate that has instructions and/or patient information printed thereon. In another embodiment, the sample receiving material provided on one panel of a V-fold mailer. If necessary or desirable one or more additional panels can be secured to the panels of the V-fold mailer.

Abstract: A folding carton, box, container, envelope, sleeve or the like is provided with at least one detachable panel in the form of an information card, an identification card, a reminder card, a business reply card, a return envelope or other useful item. At least one attachment in the form of informational material, brochures, pamphlets, media items, compact disks, cassette tapes, video tapes, packets or pouches, is suitably secured to the folding carton and/or the detachable panels between the outside of the box and the detachable panel or panels. The detachable panel is folded over the attachment and the open end of the detachable panel is secured down to the box by seals. To gain access to the information an end user need simply to break the seals. The attachments can then be accessed and the detachable panel or can then be simply removed from the box and used or returned to the manufacturer or company.

Abstract: A method for producing a printed product, such as a newspaper using a plurality of product and part-product webs. The webs, or selected ones of the webs can be longitudinally or transversely perforated or both. This allows a simple way for accomplishing the removal of parts of the printed product, such as selected advertisements or selected columns of material.

Abstract: A method of advertising is disclosed whereby an advertising message is incorporated into an aviation checklist in order to provide a means for commercial advertisers to target market products and services to pilots and other flight personnel of an aircraft. As the aviation checklist is used and re-used in every flight, the advertisement message, which is permanently incorporated into the checklist article, is reinforced. An advertisement article produced pursuant to the method is also claimed and may take a variety of constructions and forms, as disclosed and claimed.

Abstract: A mailer type business form intermediate, and method of producing a mailer from the intermediate, effect folding in a novel manner in order to produce a business form that is particularly advantageous for providing a negotiable instrument, such as a bank check or money order. The intermediate has conventional components, but with first, second and third fold lines defining a sheet of paper comprising the intermediate into first through fourth panels. The fourth panel has indicia defining the negotiable instrument and at least one line of weakness separating the negotiable instrument from the rest of the fourth panel. Tacking adhesive patterns may be disposed substantially parallel to the top and bottom edges of the intermediate to hold the first panel second face to the second panel second face adjacent the top edge and second fold line, and to hold the fourth panel second face to the second panel first face adjacent the first and third fold lines, when the intermediate is folded about the fold lines.

Abstract: An instruction leaflet made of paper comprising a box which contains this instruction leaflet together with the packaging and a content is provided along with a method of making same. The invention relates to an instruction leaflet for pharmaceutical products or similar comprising at least two superposed sheets joined on one of their edges, the instruction leaflet comprising at least one thinning line allowing the division of the originally single instruction leaflet into at least two distinct parts.

Abstract: A novelty item including an image or picture of a specific activity, object or place printed on one surface with an audio spectrograph tracing or complex waveform that corresponds to the activity, object, or place printed thereon. Optional written phrases describing the sport or activity depicted by the sound waves would appear vertically on the sleeve, or elsewhere on the shirt, such as “surf's up” or “the swing of the club”. Also disclosed is a method of promotion using the above novelty item.

Abstract: The present invention is an apparatus and method for the display and mailing of advertisements including a large transparent display window and a plurality of transparent pockets associated therewith for the purpose of providing cards or samples, and to such an apparatus that may be easily folded and sealed so as to provide its own mailing envelope and also having a plurality of holes along one edge so as to be suitable for storage in a binder notebook.

Abstract: A display easel for displaying literature and holding a blister pack is disclosed. The display easel has a cover flap to cover a literature display panel. Both the literature display panel and the cover flap are connected to a blister pack panel positioned behind the literature display panel. At the opposite end of the display easel from the connection between the cover flap, the literature display panel, and the blister pack panel, a bottom is formed by attaching a base section to the bottoms of the literature display panel and the blister pack panel. There are pockets in the literature display panel and the blister pack panel into which literature and a blister pack, respectively, may be inserted In one aspect of the present invention, all of these sections are formed from a unitary sheet of paperboard material.

Abstract: The invention relates a combined sample dispenser and order form comprising a backing sheet that may be prepared from cardboard and a generally planar retaining member, such as a clear plastic sheet, attached to the backing sheet along at least a portion thereof. The retaining member or plastic sheet defines a distention or pocket along a portion of its broad surface, that may contain samples of the product being dispensed, such as sample medications provided to physicians by pharmaceutical manufacturers. The invention is also useful for the sale of certain consumable items, including hardware, where the order form may be used by the consumer to directly request additional quantities of the product.

Abstract: Disclosed is an advertising and distributing device which is adapted to be stuck on a newspaper, magazine, catalogue, envelope, parcel, package or other similarly distributed print medium. A pressure-sensitive adhesive is applied to a back face of a first layer and to a back face of a second layer with located in between the promotional material per se. Preferably, there is also provided a peel off layer to which is attached the back of the second A device for advertising and distributing printed materials including at least one printed material, said device having a first layer having an adhesive applied to one surface thereof, a second layer having an adhesive applied to one surface thereof and a peel off layer, said peel off layer protecting said adhesive surface of said second layer prior to affixing to a host layer prior to removal for sticking to the print medium.

Abstract: An advertising or promotional brochure is disclosed that is to be mailed in conjunction with a magazine or periodical. The brochure may include high-quality, glossy photographs, and be personalized with text and/or images that relate specifically to the magazine subscriber. Different versions of the brochure may be targeted to and mailed to different groups of subscribers. In addition, the brochure may include coupons for sales discounts, bank promotional checks, and other promotions that may be redeemed by the magazine subscriber. The brochure may be embodied as a multi-page pamphlet and may have an appearance and cover similar to the magazine to which it is attached.

Abstract: The present invention relates to an educational planner for providing a cooperative system of planning books and folders that promote socially beneficial aims while providing assistance and organization of course materials.

Abstract: A method and apparatus for sequentially and precisely registering cut sheets for application onto advertising signatures at high speeds employs an initial roll of sheeting material. The sheeting material is unwound to track a process path, where eyemarks on the sheeting material are detected for use in registering the sheeting material to be cut into discrete sheets and to be aligned with a moving advertising signature for affixation thereto. The sheeting material has a repositionable pressure sensitive adhesive along one side edge thereof for use in adhering the cut sheet to the advertising signature. In one embodiment, the sheeting material is generally opaque adjacent one side edge and is sufficiently transparent adjacent its other side edge so that when a sheet cut from the sheeting material is adhered to an advertising signature, images on the advertising signature are visible through at least a portion of the sheet.

Abstract: Advertising materials are provided for cooperative promotions. The materials consist of a set of coupons and a promotional piece or flare. Each coupon includes a back face with award structure information printed thereon and a front face with product advertising printed thereon. Each coupon entitles its purchaser to a substantial discount on a product, which discount exceeds the purchase price of the coupon. Multiple break-open windows are formed in the coupon and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Abstract: A promotional display structure has a plurality of elongate strips of stiff but bendable material assembled in a pack with their obverse and reverse faces alternating in the pack, the first face having textual display including promotional matter and in some cases also cartoon matter, the second face having illustrative cartoon matter and in some cases also promotional matter, the pages of the pack being releasably connected at one end of their elongation, for example by gumming or other form of binding, and being readily detachable by hand from the remainder of the pack. One or more lines of weakness may be formed in the strips, for example by perforation or crimping, to facilitate folding of a part of the strip against the remainder of the strip, and a releasable fastening may be provided to retain that part in the folded condition. There are also provided a method of forming the promotional display structure, and a method of disassembly thereof.

Abstract: A booklet for disseminating advertising and technical information has a number of pages secured in a bundle between front and back covers, the pages being secured to a binding formed between the front and back covers, the pages being individually releasable as a whole from the binding, or being weakened across their height dimension adjacent to the binding, so as to permit a major portion of the page to be separated leaving a stub secured to the binding, the pages being elongated and having on their front and back surfaces cartoon-displaying areas and material of an advertising technical nature, the cartoon-displaying areas being individually separable from the remainder of the page. The front cover, at least, may also include cartoon-displaying and advertising technical material. The bundle of pages may have cartoon-displaying material and advertising technical material arranged as to be presented alternately through the bundle.

Abstract: A liner for a label sheet has a printed image under the release layer and an opaque ink receptive coating on the opposite side thereof with a printed image thereon. Label sheets with this liner further include an overlay having at least one label cut therethrough which is aligned with the release layer of the liner and an adhesive layer which bonds the overlay and liner. The label sheet can be part of a form/label combination where the overlay includes the portion that is not adhered to the liner.

Abstract: A self-adhesive label for displaying information includes a leaflet, a tab member, and an adhesive layer. The leaflet has a lower surface and an end edge. The tab member is separately formed from the leaflet. An exposed portion of the tab member is disposed alongside the leaflet adjacent the end edge. The tab member has a lower surface. The adhesive layer includes a first adhesive portion engaging the lower surface of the leaflet and a second adhesive portion engaging the lower surface of the tab member. At least a portion of the leaflet does not overlie the tab member. The label may include a laminate cover overlying the upper surface of the leaflet and including a laminate tab portion overlying the exposed portion of the tab member.

Abstract: A coupon manager is provided including a front end, back end and a central processor for facilitating the processing and settlement of coupons. The coupons are received from customers at the front end which may include a cashier register. The cashier scans a bar code on the coupons and the scanned information may be supplied to the back end. The received coupons are delivered to the back end for imaging and processing. The back end determines whether the coupons are valid. Valid coupons are destroyed and sent to a destruction bin, and invalid coupons may be sent to one of a number of other bins. The processed information is forwarded to the central processor which collates the information from a number of stores and reports the information to manufacturers for settlement. The present invention also provides a booklet having a listing of discounted items identifiable by a single bar code.

Abstract: Advertising materials are provided for cooperative promotions. The materials consist of a set of coupons and a promotional piece or flare. Each coupon includes a back face with award structure information printed thereon and a front face with product advertising printed thereon. Each coupon entitles its purchaser to a substantial discount on a product, which discount exceeds the purchase price of the coupon. Multiple break-open windows are formed in the coupon and are movable between closed and open positions respectively concealing and revealing outcome-determining indicia. The indicia comprise symbol combinations and identify respective coupons as either losers or winners entitled to pre-determined awards. A cooperative promotional method utilizing the advertising materials is also disclosed.

Abstract: The present invention relates to a method for labeling food products or packaging thereof, wherein a graphical representation such as a bar graph allows visual comparison and evaluation of levels of nutitionally important food product components. In addition of the relative length or height of columns of a bar graph, graded progression in color intensity or transitions from one color to another may be used to show various levels of a food product component. Standard columns may also be used to show acceptable levels by reference to an external standard. An axis to the graphical representation may also provide numerical data in relation to the levels of food product components.

Abstract: A booklet is provided which is easily formed in the in-line finishing process part of a web printing press operation having a plurality of sheets or layers, each sheet or layer having multiple removable portions positioned about a central portion used to attach the layers or sheets to one another. The removable portions of the booklet are particularly useful as coupons, advertising material or the like. The booklet may be attached to a newspaper, magazine, catalog or the like by extending the outer edge of one of the removable portions so such outer edge can be attached to the newspaper, magazine, or the like. The booklet may also be removable from the newspaper, magazine, catalog or the like by placing perforations between the attachable extension and the outer removable portion. Also provided is a method of making the inventive booklet.

Abstract: A web or sheet product is provided which is coated on at least a portion of its surface with a bond-enabling material for adhering toner particles on the surface of the sheet. The sheet product can be used as a mailer or confidential form which is sealed using toner particles as the adhesive. The bond-enabling material may be a polymer which is coated on the sheet as a liquid and then cured to form a film on the surface of the sheet. The bond-enabling material is resistant to melting or degrading when exposed to temperatures used for fusing toner particles, and additionally may act as a tie coat to enhance the adhesion of toner particles to the surface of the sheet. The bond-enabling material may be coated on the peripheral edges of the sheet, and toner particles are printed over the bond-enabling material on the peripheral edges of the sheet. The sheet is folded and sealed by the application of heat and pressure to the edges of the sheet.

Abstract: A book and the like in a visual media such as in movies, theaters, television, Internet, Intranet and other proprietary networks, broadband delivery system, and the like is advertised by analyzing a content of a book; selecting at least one portion of the book, and staging a scene which represents content of the selected portion of the book.

Abstract: A sheet construction has side-by-side first and second panels separated from one another by a fold line. In a single pass through a printer or copier normal-orientation (first) indicia is printed on the first panel and reverse-orientation (second) indicia is printed on the second panel on the same (first) face of the sheet construction as the normal-orientation indicia. The second panel, but not the first panel, has a backlit film construction such that the reverse-orientation indicia shows through the second panel clearly as normal-orientation (second) indicia on the opposite (second) face. The sheet construction is then folded on the fold line to form a printed half-fold card. Thereby, the first face of the second panel (which has the normal-orientation (second) indicia) defines the front cover of the printed card and the second face of the first panel (which has the normal-orientation (first) indicia) defines the inside of the printed card.

Abstract: A shipment form is provided including a face sheet, a liner ply, a reusable adhesive laminate, and a laminating adhesive. The face sheet defines first and second major faces and includes printed indicia on the first major face. The printed indicia being arranged to indicate an attempted delivery. The reusable adhesive laminate includes a reusable adhesive and a removable ply. The reusable adhesive and the removable ply are configured such that the reusable adhesive retains its properties of adhesion following removal of the removable ply therefrom. The laminating adhesive is interposed between the liner ply and the face sheet so as to secure the liner ply to the second major face of the face sheet. The laminating adhesive is further interposed between the reusable adhesive laminate and the face sheet so as to secure the reusable adhesive laminate to the second major face of the face sheet.

Abstract: This invention relates to a two-part token and to a method of using same for business purposes.

Abstract: An advertising or promotional brochure is disclosed that is to be mailed in conjunction with a magazine or periodical. The brochure may include high-quality, glossy photographs, and be personalized with text and/or images that relate specifically to the magazine subscriber. In addition, the brochure may include coupons for sales discounts, bank promotional checks, and other promotions that may be redeemed by the magazine subscriber. The brochure may be embodied as a multi-page pamphlet and may have an appearance and cover similar to the magazine to which it is attached.

Abstract: A flexible magnetic insert for a magazine or a periodical is provided which may be bound directly into the magazine or periodical and which provides a plurality of individual magnetized advertisements or coupons that can be removed and placed upon a metal surface such as a refrigerator or file cabinet. The magnetized sheet includes advertising, informational or decorative indicia on both its top and bottom sides. The sheet is perforated so that the individualized advertisements or coupons can be easily separated. The present invention provides an improved means for distributing magnetized advertisements and coupons.

Abstract: The present invention discloses a magazine booklet being used primarily as an advertising and promotional vehicle at the same time contains information such as news, TV, and movie guides, sports, entertainment and the like. Said magazine booklet comprises an elongated body having a plurality of attached pages wherein each page is divided into three parts, the middle portion thereof being allotted for said information while the opposing top and bottom portions are allotted for advertisements, promotions and the like.

Abstract: A brochure assembly is provided. The brochure assembly includes a primary brochure formed from a unitary sheet of a foldable material such as a high quality paper board material having a glossy finish and printed with selected textural and graphic indicia. The sheet of material that forms the primary brochure includes front and rear panels that are hingedly connected to one another along a fold line. The front and rear panels each include an inner face and an outer face. A product information patch is removably attached to one of the panels and preferably to the outer face of the rear panel. The product information patch includes a base label secured to the primary brochure, a folded product information sheet positioned centrally on the base label and an overlaminate secured over the folded product information sheet and the base label.

Abstract: An advertising or promotional brochure is disclosed that is to be mailed in conjunction with a magazine or periodical. The brochure may include high-quality, glossy photographs, and be personalized with text and/or images that relate specifically to the magazine subscriber. In addition, the brochure may include coupons for sales discounts, bank promotional checks, and other promotions that may be redeemed by the magazine subscriber. The brochure may be embodied as a multi-page pamphlet and may have an appearance and cover similar to the magazine to which it is attached.

Abstract: The invention refers to a advertising and marketing coupon used in the field of the commerce with products and services. The advertising and marketing coupon is made of a base coupon [1], a plurality of detachable affixed tickets[D′] and a detachable affixed universal ticket [E′] all made of a material suitable to be imprinted. The front side of the base coupon [1] comprises: an identification zone [A] where the denomination [A ZONE or A], the identification number of the coupon [COUPON NO. . . .

Abstract: A closed carrier card for packaging a strip of sampler packettes for fluid or volatile cosmetic, beauty, or toiletry products is constructed in a manner suitable for insertion in periodical literature distributable through the U.S. Postal Service and which meets the criteria to be classified under the subscription rate. The closed carrier card is formed by sealing a cover card piece over a portion of a main card piece. The main card has a perforated margin which can be bound within the pages of the periodical literature. A one-way zipper is formed across the cover card piece for exposing a strip of sampler units sealed between the main card piece and the cover card piece. The sampler strip is permanently affixed between the two card pieces at a position such that when the zipper is opened, each of the sampler units become accessible for testing of the product.