Abstract: In the case of a multi-layered label for adhesively affixing to containers, reading information on the top sheet (4) and on intermediate sheets (3) can be facilitated by not only the top sheet (4) having a tear-open perforation (7) at its adhesively bonded right-hand edge region (5), but also top sheet (4) and intermediate sheet (3) having in the left-hand adhesively bonded edge region (8) tear-off perforations (13; 14) by which the sheets (3; 4) can be detached.

Abstract: A label construction formed of a first bottom panel with an adhesive backing for affixation to a pharmaceutical container and ad second series of panels in the form of a folded leaflet. The first panel contains product identifying indicia thereon as well as an indicated area for the pharmaceutical or chemical manufacturer to place statutory information relating to lot number and expiration date. A second panel is separated from the first panel by a transverse fold line. The second panel contains substantially the same label indicia without the indicated area for the statutory information. A plurality of further panels which contain printed instructional information are attached to the second panel and folded together between the first and second panels. The second and successive panels are separated from the first panel by the consumer along a tear line situated between the first and second panels and become a folded literature leaflet.

Abstract: A preferred embodiment of the present invention is directed to a question and answer game for stimulating interest in commercial publications. The question and answer game includes a news periodical having a plurality of sections. At least one question is formed integral with the news periodical. The question is formulated such that the answer is found in an actual article appearing in the news periodical. An answer form is also integral with the news periodical. The answer form includes a first section for recording the answer to the at least one question appearing in the news periodical. The answer form further includes a second section for recording the location where the answer was found.

Abstract: A package for a product sample or the like that is suitable for insertion into newspaper publications with standard automatic insertion machinery. The package has a substantially smooth flat outer wrapper without unsecured edges that can tear during handling and/or jam the automatic insertion machinery. The package avoids the need to size and align the product sample for coincidence with an aperture in the outer wrapper. Finally, the package provides the maximum uninterrupted surface area for graphic and print advertising.

Abstract: A response form processing system (22) is provided which allows for the processing of response forms (10) which comprise a group code (20), questions (12) and (14), response prompts (16) and response blocks (18). The system (22) comprises a response scanner (28) which is coupled to a processor (26). The processor (26) receives information from the group code (20) which identifies which questions are present on a particular response form (10) and comprises information as to the format of a particular form. The processor (26) then receives the scanned responses from the response scanner (28). The processor (26) organizes and tabulates the responses and is capable of producing reports comprising the information received from the response forms (10).

Abstract: A scent sampler construction comprising a panel having two oppositely facing folds that divide the panel into first, second, and third segments arranged in a generally z-shaped configuration with one side of the second segment overlapping a portion of one side of the first segment in face to face relation, and the other side of the second segment overlapping a portion of one side of the third segment in face to face relation. There is releasable adhesive between the facing sides of the second and the third segments, to releasably secure the outer and intermediate segments together in face-to-face relation. There is a burstable encapsulated scent sample between the facing portions of the second and the third segments so that the separation of the facing portions of the second and third segments releases the sample scent.

Abstract: A promotional device for advertising and for causing a consumer to place a telephone call to an advertiser includes a plastic card with a tone generator for generating tones for dialing a telephone, the tone generator being affixed to and preferably encapsulated within the card. The tone generator has its own battery power source and a ceramic speaker. A pressure sensitive switch actuable by finger pressure controls the tone generation and the card proximate the switch is deformable to permit switch actuation.

Abstract: The present invention relates to a system whereby a consumer, and in particular a patient, may make a request that information with respect to a drug be transmitted to him or her. In accordance with the present invention, a doctor may provide a patient with an information request post card. The information request post card may, in one aspect, for example, have a first information correlation component and a second postal destination component. The first component may comprise a plurality or correlation groups, each correlation group comprising a said identification symbol and an associated check-off section for being marked so as to designate the said identification symbol, and a consumer identification section for the insertion of postal information of a consumer.

Abstract: A coupon document enables a user to reveal one of two coupons in a manner which causes the other coupon to be destroyed. The document comprises first and second panels held together along their outer peripheral edges by releasable glue. Each panel has a hidden inner side on which coupon indicia is imprinted. Each panel includes a pull strip which, when pulled off, destroys the coupon indicia on the respective panel while enabling the coupon indicia on the other panel to be revealed.

Abstract: A sample of a cosmetic, such as a color, or a fragrance, is enclosed in a retaining cavity contained in a sampler. The sampler includes a base ply with a closure ply affixed to one side to cover a hole punched through the base ply to define the retaining cavity. A film ply is adhesively affixed to the other side of the base ply, also covering the punched hole, to thereby enclose the cosmetic in the retaining cavity. To use the sampler, the film ply is removed exposing the cosmetic.In a preferred embodiment, the sampler is made by punching a hole through a laminate formed of a base ply lying between a base ply adhesive and backing ply on one side and a liner adhesive and a liner ply on the other. The liner ply is removed and a closure ply affixed to the liner ply adhesive to form a retaining cavity. A cosmetic is then placed in the cavity. The backing ply is then removed, along with any residual cosmetic, and replaced by affixing a film ply to the base ply adhesive.

Abstract: A flexible, sample-containing, multi-compartment packet has printed material attached for distribution through the mail. At least two compartments of the packet are separated by a sealed zone and form a spine when said packet is folded. Folded, printed material is attached to the spine of the packet. After the printed material is attached to the packet, it is distributed through the mail. The packet is tough and made of rugged material so that it will not rupture or burst when mailed.

Abstract: An improved note pad having a stack of paper sheets with an advertising structure bound on the top surface thereof in such a manner that such structure may be folded back away from the top sheet to allow all of the sheet to be used and to expose a message on the underside of the structure. In one form of the invention a business card is used as the advertising structure and is bound to the pad face down on the top sheet and foldable away therefrom. In another form of the invention a telephone directory card is bound into the pad on top of the stack. In still another form of the invention a transparent pocket, such as a card case, is bound to the pad as the advertising structure and one or more business cards or other advertising cards may be inserted into the pocket which may be visible and read on both sides of the pocket.

Abstract: A magazine is provided with an insert which can be utilized as a return mailer. The insert can be stapled or glued in place when the plies of the magazine are assembled together and includes a multi-ply portion in another part of the magazine. The multi-ply portion has a pocket which contains one or more inserts and has a flap which can close over the pocket so that, when removed, the multi-ply portion can be used as a return mailer.

Abstract: This display advertisement qualifies for second-class postal rates because it is all one piece of paper when bound into a publication, when mailed, and when received by a recipient of the publication. Yet it is capable of operation by the recipient to display two or more different images. One area of the sheet forms a slidable-panel portion for motion, eventually, within (or behind) other portions; this slidable-panel portion is folded over to lie within (or behind) the other portions, and connected to the other portions by a perforated tab. The tab initially restrains the slidable-panel portion against actually sliding. The recipient breaks the tab to free the slidable-panel portion, making it actually slidable; and then moves the tab to slide the slidable panel. Preferably the other portions of the sheet are folded and glued to form a flat tube that is tipped (or otherwise bound) into the publication. Parts of images--including photos, lettering, etc.

Abstract: A retail coupon document contains two paper coupons which are hidden from a coupon user, the coupons being for different values. The user selects and pulls one of two intersecting pull strips, thereby revealing one of the coupons and destroying the other, depending upon which pull strip is selected. The pull strips are formed by perforated division lines which are so arranged that each pull strip passes through one of the coupons, whereby the revealed (non-destroyed) coupon will possess perforations of one of the pull strips. The pull strips are oriented parallel to a longer dimension of each coupon and parallel to the grain of the paper.

Abstract: A couponing system by which a consumer selects one of two coupons, hidden from the consumer, by pulling one of two, non-intersection zipper pulls which shears, destroys and renders invalid the non-selected coupon, while keeping intact the selected coupon.

Abstract: An adhesive label is disclosed having a folded leaflet, coupon, or the like disposed between a base sheet and a cover sheet. The cover sheet is wider than the folded leaflet, having side edges peelably adhered to the base sheet. The cover sheet has at least one end edge extending outwardly beyond the ends of the sides edges so as to form tabs which are readily grasped for peeling away the cover sheet for access to the cover sheet. The label is disclosed in circular and rectangular embodiments. The end areas of the cover sheet side edges may be tapered to reduce the possibility of tearing the cover sheet.

Abstract: Packaging for product samples and the like that is suitable for insertion into newspaper publications with standard automatic insertion machinery and provides nonbulging product sample protection when inserted into a newspaper publication to prevent "footballing" of newspaper stacks.

Abstract: A method, apparatus and product therefrom for making a high retention direct mail promotional booklet which includes printing a continuous web on both faces thereof with first indicia suited for recipient retention and second indicia suited for promotion, slitting the webs longitudinally to provide a plurality of webs one of which is wider than the other, combining the webs with one side edge aligned while gluing the same and subjecting the webs to static electricity, thereafter folding the webs a plurality of times to provide a booklet containing at least 16 pages.

Abstract: A couponing system by which a consumer selects one of two coupons, hidden from the consumer, by pulling one of two zipper pulls which shears, destroys and renders invalid the non-selected coupon, while keeping intact the selected coupon.

Abstract: An advertising insert piece is designed for presenting a detachable postcard forming part of a second sheet connected to a first sheet. The second sheet is of reduced size relative to the first sheet to which it is connected. The second sheet includes a single line of weakness dividing the second sheet into a detachable postcard portion and a non-detachable portion adhered to said first sheet. Indicia are printed on at least a portion of each side of the first and second sheets, the first and second sheets being preferably adhesively joined at opposing non-indicia bearing surfaces.

Abstract: A retail coupon document contains two coupons which are hidden from a coupon user, the coupons being for different values. The user selects and pulls one of two intersecting pull strips, thereby revealing one of the coupons and destroying the other, depending upon which pull strip is selected. The pull strips are formed by perforated division lines which are so arranged that a downstream portion of each pull strip passes through one of the coupons. Thus, the revealed (non-destroyed) coupon will possess such downstream perforations. The perforated lines are configured such that each pull strip is less resistant to being pulled off in an upstream portion thereof than in a downstream portion thereof. This ensures that the revealed coupon will not be unduly weakened by the presence of perforations therein.

Abstract: A coupon document includes top and bottom paper panels releasably secured together around their peripheral edges. An exposed outer side of the top panel has first and second intersecting perforation lines. A hidden inner side of the bottom panel has first and second overlapping coupons imprinted thereon in a general L-shape such that the document can be folded and torn along either of the perforation lines to reveal one of the coupons and destroy the other coupon. The bottom panel is free of intersecting perforation lines which could weaken the revealed coupon.

Abstract: The advertising sampler provides a transfer layer material which is removable by finger tip and spreadable on the skin. The sampler includes a paper stock having printing thereon referring to the transfer layer sample. An oil-impervious barrier layer is located between the transfer layer and the paper stock to prevent bleed-through, and a removable protective covering sheet is positionable over the transfer layer to protect the transfer layer.

Abstract: A coupon storage device kit has a blank adapted to be folded into a storage bin, a plurality of divider sheets defining divider cards adapted to fit in the assembled bin to separate the space in the bin into individual compartments and a plurality of coupons adapted to be placed, by the consumer, into the individual compartments. The blank, divider sheets and coupons are wrapped and held together by plastic wrap. Each divider card has first and second visible fields. A generic product descriptor is printed in the first field of each divider card. A brand-name advertisement is printed in the second field of each divider card. The brand name product belongs to the class of the generic product, the descriptor which is printed on the same divider as, or a divider near, the advertisement of said brand-name product.

Abstract: A couponing system by which a consumer selects one of two coupons, hidden from the consumer, by pulling one of two zipper pulls which shears, destroys and renders invalid the non-selected coupon, while keeping intact the selected coupon.

Abstract: A fragrance-releasing insert for a magazine, book or the like comprises a leaf having four at least partially overlapping sheets. At least an adjacent two of the sheets including the first and second sheets are substantially cut through to define a first portion of a removable unit, and at least an adjacent two of the sheets including the second and third sheets are at least partially cut through to define a second portion of the removable unit. The sheets of the second portion are of one-piece integral construction with corresponding ones of the sheets of the first portion so that the first and second portions are removable from the remainder of the leaf as the removable unit.

Abstract: A flat paper sheet advertising sampler has a base panel with a thin readily removable rub-off transfer layer, a spacer panel overlying the base panel and having an access opening in registry with the transfer layer, and a moveable cover panel hingedly connected along a common edge with the base panel which overlies the spacer panel and its access openings when the cover panel is in a closed position.

Abstract: A compact information brochure for use by a traveller having a cover and at least one page. The cover sheet is folded to define front and rear cover portions. The rear cover portion and has a face with defined regions for receiving address information along with postage, message information, and photographic images. The page is attached internally to the cover sheet and contains map indicia and corresponding map information along with other defined regions for receiving user provided information.

Abstract: A response form processing system (22) is provided which allows for the processing of response forms (10) which comprise a group code (20), questions (12) and (14), response prompts (16) and response blocks (18). The system (22) comprises a group code reader (24) and a response scanner (28) which are coupled to a processor (26). The processor (26) receives information from the group code reader (24) which identifies which questions are present on a particular response form (10). The processor (26) then receives the scanned responses from the response scanner (28). The processor (26) organizes and tabulates the responses and is capable of producing reports comprising the information received from the response forms (10).

Abstract: A board game and method of playing and designing the game which emulates business property manipulation and retail sales wherein the business properties involved are tailored to fit a specific area of interest or region through the expedient of using preselected groups of playing cards representing business properties such as franchises and the method of tailoring the game to contemporary life by selling to businesses, the advertising advantage of being represented in the game as a business which is one of the integral elements in the play of the game, which, for the players includes the goal of winning prize coupons for merchandise or services to be provided by the participating businesses.

Abstract: A novel buying guide means detachably secured to a newspaper or magazine insert is provided. The multi-page buying guide includes check list with indicators to note and organize an inventory of shopping items and coupons from the accompanying newspaper or insert. Redeemable coupons for use in conjunction with the buying guide are provided in the accompanying insert. The buying guide further includes pouch means within the guide for coupons representing products indicated on the guide. Indicators are printed adjacent selected products to notify the buyer that coupons related to particular items on the checklist are located in the accompanying insert.

Abstract: Improved promotional coupons provided with a plurality of illustrations covered by irreversibly removable concealment layer for identifying a number of objects, one of which is selected by a recipient of a coupon. The objects are a number of competing objects and uncovering one of the illustrations effects a choice of one of the competing products. Each illustration uncovered reveals a hidden redemption value. The coupon cannot be redeemed if more than one of the competing objects is selected.

Abstract: A packaging bag is provided which is particularly adapted for insertion into a publication which is folded in its final form, the packaging bag comprising two sealed envelopes attached to each other along one margin of the envelopes and separated from each other by a fastening area.

Abstract: A bulk mail card is separable into two portions along a perforation line. One of the portions is configured as an index card having necked apertures for storage in a rail type card file. The index card carries stored reference information relating to an advertiser. The remaining portion serves as a direct response medium such as a return mail card, discount coupon or redemption coupon.

Abstract: An improved index card for use in conjunction with a rotary card file or the like includes means for displaying a business card. Slots, flaps, or adhesives may be used to secure the card to the index card. In one embodiment, the index card includes a frame which is folded over the business card to give a framed finished appearance. In some cases, the business card is removably secured to the index card, while in others, the business card is permanently secured to the index card.

Abstract: An earring package comprising a flexible sheet having a plurality of connected but readily detachable ornamental portions, said ornamental portions aesthetically differing from each other except that there are identical pairs of each different design, said sheet further having a mounting portion to which a pair of earring findings are releaseably connected, whereby a person may detach a pair of identical ornamental portions from said sheet, and after separating the earring findings from their mounting, may assemble an ornamental portion to each finding to provide a pair of finished earrings.

Abstract: A greeting card is an article of manufacture comprising a piece of card stock having a message imprinted thereon. The message is uniquely appropriate for being sent or given by one person (or a plurality of persons) to another person who is related to the sender(s) in a professional or business way. The message may be split into a plurality of parts, so that the recipient does not see the entirety of the message at once. The message may be a play on words.

Abstract: A pad of bank checks in which the check pad comprises multiple logos containing advertising coupons which are designed to be perforated for easy removal, and a series of bank checks each with a rotating advertising logo and/or slogan matching the sequential representation of the coupons.

Abstract: A relatively flat packet for distributing thin layers of material, which provide a substantial recess so as to limit the possibility of contact with surfaces that could impair the integrity of the layer of material enclosed in the packet item from smearing and abrasion.

Abstract: A booklet having pages devoted to presentation of calendar days and pages for notational information mounted by repositionable adhesive.

Abstract: A binder for a telephone directory or the like has a spine and top and bottom covers adapted to overlie the top and bottom faces of the directory. The binder is attached to the directory and the improvement resides in one or more auxiliary sheets, each folded in accordion fashion and carried by the binder inside the top cover so as to lie, in folded mode between the binder top cover and the directory top face. When the binder is open, the sheets can be unfolded to extend outwardly to present an area several times that of any page in the directory and is thus adapted to carry indicia in addition to the listings in the directory. The sheet or sheets are carried by a channel element attached to the inside of one of the binder covers.

Abstract: A photo check is provided in which a photograph of a person is disposed upon a check to make quick identification of the person authorized to sign the check. A photograph dispensing device is also provided for adhering a photograph of the person onto the check.

Abstract: An advertising device formed of sheet material having a first and second portion, one of which includes a predetermined visual indicia formed thereon, and the other portion having a non-visible or latent image or indicia formed therein; whereby the latter is rendered visible by coating the latent image with a developing ink. This disclosure further contemplates a developing device for developing the latent or non-visible image or indicia, which includes a support arranged to receive the sheet of material so that the portion having non-visible or latent image is predeterminedly positioned at a developing station formed on the support adjacent to a source of a developing ink supply formed thereon.

Abstract: Combined visting card and brochure folded from a single sheet into the size and shape of a visting card and held in that condition by glued together tabs. A panel of that sheet printed with contact information can be separated along perforated lines form the remainder of the sheet which is imprinted with legible matter and illustrations descriptive of goods or services.

Abstract: A cosmetic sampler comprises a first panel. A spreadable solid material overlies a portion of the first panel. A transparent panel overlies the first panel and includes a bubble portion overlying at least a portion of the material. A second panel overlies the first and transparent panels. The second panel is substantially opaque and includes a first window through which the bubble portion extends so that the underlying cosmetic material may be viewed.

Abstract: A multiple retail coupon and a means for using it to identify and persuade a user of a competitive product to convert to a sponsoring manufacturer's product is disclosed. In particular, an upper sheet is adhered to a lower sheet, the upper sheet having a center section and division lines defining at least one pair of rectangular sections. End sections of each of the rectangular sections correspond to the center section. Cooperating printed matter is provided on an inner face of the lower sheet so that a consumer selecting one of the rectangles will ascertain a value of the sponsor's product which is redeemable. A consumer of a competitor's product will receive a higher value than a consumer of a sponsor's product to persuade the competitive consumer to convert to the desired product.

Abstract: A sunshield is made of a shading material having a predetermined value per unit area. The sunshield is divided into a sunshield proper or main body and a predetermined portion adjacent that main body corresponding in location to a certain component of the motor vehicle inside and in the vicinity of the window, in terms of a positioning of the sunshield in that window. The sunshield is scored between the main body and that predetermined portion, and a redeemable value being greater in terms of unit area than the value per unit area first mentioned herein is imparted to that predetermined portion. A combination of printed matter and structure may be employed for that purpose.

Abstract: A consumer product coupon storage device comprises a coupon storage bin and a plurality of dividers adapted to fit in the bin to separate the space in the bin into individual compartments. Each divider has first and second visible fields. A generic product descriptor is printed in the first field of each divider. A brand-name product advertisement is printed in the second field of each divider. The brand-name product belongs to the class of the generic product, the descriptor which is printed on the same divider as, or a divider near, the advertisement of said brand-name product. In use, the coupons are placed in the compartments sorted by generic product.

Abstract: A booklet is provided with a front cover having attached on the inside portion a conventional book of postage stamps. The pages of the booklet are perforated near the center of the booklet and the pages contain merchandise discount coupons for use by an individual who has purchased the booklet at less than the face value of the postage stamps contained in the postage stamp book attached to the cover.