Abstract: A computing platform enables the reliable delivery of message data (e.g., virtual airtime credits) into the accounts of mobile device users. The computing platform facilitates a large network of integrations (communication channels) with mobile network operators and reseller, preferably via a statistically-based message routing technique that uses a continuously updated estimate of the probability that a particular request over each integration will succeed. Requests are then routed over an integration picked using this information; if the request fails, the attempt is then retried using another integration until either it succeeds or the system believes the request will never succeed. The success or failure of each request is also used to update the probability estimate, preferably continuously, so that the system adjusts automatically as the reliability of each integration changes over time.

Abstract: Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser's objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser's engagement rule. If the advertiser's objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

Abstract: Systems, methods, and computer-readable media are disclosed for optimizing selection of television advertising inventory. In one embodiment, a method may include receiving a set of available ad inventory from a traffic system server, where the set of available ad inventory is received from a hardware component in communication with the traffic system server. The method may include identifying a futuremost ad in the ad inventory representing an end of the first future time period, receiving a traffic system schedule indicative of planned television programming and historical television programming by the traffic system server, and determining that a correlation between a previous traffic system schedule portion selected from the historical television programming and the planned television programming meets an inventory prediction threshold.

Abstract: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

Abstract: Methods, systems and computer program products for predicting breakout artists and media content. Web content is scraped to identify web pages that include the name of an artist or media item and clusters the web pages into one or more headlines. The number of headlines for the artist or media item that occurred during a first time period and the number of content consumers who played the artist or media item during the first time period and during a second time period are counted. A breakout value is, in turn, calculated for the artist or media item using the number of headlines over the first time period, the number of content consumers during the first time period and the number of content consumers during the second time period.

Abstract: A system and method for personalizing cross session diversity is disclosed. The system receives a member opportunity request. In response, the system generates a list of members in response to the received member opportunity request, wherein the list of members is determined based on member profile data stored at a social networking system. For each member in the generated list of members, the system generates a profile value score based on the stored member profile data. The system ranks the members of the generated list at least in part based on the generated profile value scores. The system then selects one or more members in the list of members based on the ranking of members in the generated list.

Abstract: Techniques for optimizing a guided edit process for editing a member profile page are described. According to various embodiments, incomplete member profile fields in a member profile associated with member of an online social networking service are identified. Profile completion score weight values associated with the incomplete member profile fields in the member profile are then determined. Thereafter, the incomplete member profile fields in the member profile are ranked, based on the profile completion score weight values associated with each of the incomplete member profile fields. A list of one or more of the highest ranked incomplete member profile fields are then displayed, together with a prompt recommending the member to complete the identified incomplete member profile fields.

Abstract: A third party company (also referred to as an ad server) provides an advertiser with computer code to place on the advertiser's web pages. The web page's code is configured to provide the ad server read and write access to an advertiser's first party cookie on a user's web browser. A user interacts with an ad on a mobile application or third party web page. Based on the user's interaction with the ad a URL containing a web address and ad instance information are sent to the user's web browser. The user's landing page associated with the URL contains code for retrieving the ad instance information and storing it in a first party cookie. When the user navigates to a purchasing page and purchases a product, the code contained in the purchasing page retrieves the ad instance information from the first party cookie and sends it to the ad server.

Abstract: A datacenter server information handling system topology is determined from Bluetooth Low Energy beacon signals communicated with a mobile information handling system that provides multiple ranges temporally related as the mobile information handling system moves through the datacenter. Server information handling system positions are determined and mapped relative to each other and also relative to position information detected in the datacenter, such as with a camera or accelerometer disposed in the mobile information handling system.

Abstract: An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.

Abstract: Systems and methods are provided for discovering advertisements on publisher web pages and for identifying placement pathways by which discovered advertisements have been placed on the publisher web pages. An advertisement tracking and discovery system may use multiple web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes times associated with each request made by the web crawler application. The system may use the gathered advertisement data and the times associated with each request to determine the placement pathways by which discovered advertisements have been placed. Each placement pathway may include one or more advertising channels or combinations of advertising channels. The system may accumulate and aggregate advertising data associated with the advertisements and the placement pathways and display the aggregated advertising data to a customer.

Abstract: Methods and systems for predicting and responding to customer needs using local positioning technology are presented. In some embodiments, a customer assistance computing platform may receive one or more attributes associated with a beacon signal received by a customer computing device and an identifier associated with the customer computing device. Subsequently, the computing platform may determine an identity of a customer using the customer computing device. The computing platform then may determine a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal. Thereafter, the computing platform may determine one or more predicted needs of the customer. Then, the computing platform may generate a notification based on the predicted needs of the customer and may send the notification to the customer computing device.

Abstract: Systems and methods are provided for determining in real-time geographic areas having a threshold level of content consumption and deploying dynamic geo-fences to contain these geographic areas. These dynamic geo-fences provide a means for timing message notifications in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user's device relative to a threshold level of content consumption area. As mobile device users may be more likely to launch a client application in a place where other users are currently consuming content, a general message notification sent to the user's device located in a dynamic geo-fence created based on real-time content consumption, may increase the likelihood that the user will launch the client application and thereby, allow targeted content to be delivered to the user's mobile device.

Abstract: A technique is provided to determine whether a region within a web page is viewable to a user through a browser window. Often, browsers will only show part of a web page at given time, creating a difficulty in establishing whether a region of the web page, which may be an advertisement for example, is in view. This is addressed by providing one or more test features within the region, rendering the web page, monitoring a behavioral characteristic of the test features and determining whether the region is in view based on the monitored behavioral characteristic, wherein the behavioral characteristic varies according to whether the test feature is currently being displayed. One example of a behavioral characteristic is a frame progression rate. Browsers will typically redraw elements of a web page at a higher rate if they are currently in view through the browser window, and this characteristic can therefore be used to determine whether the test feature, and thus the region, is in view.

Abstract: The present invention relates to a system and method of effective physical data aggregation and its logical analytics by way of utilizing socially interacting and networking platforms to create meaningful association and relevancy between the captured physical data. The physical data associated by social networking platforms results in creation of reduced data set for analytics and requires low processing requirements for application usage.

Abstract: A protocol converter includes a processor configured to receive a request for content from a client system. The processor is further configured to determine if the protocol converter is currently receiving the content through the multicast session, and join the multicast session if the protocol converter is not currently receiving the content. Additionally, the processor is configured to receive the content as an end point of the multicast session, format the content for communication to the client system, and provide content to the client system in a communication separate from the multicast session. Receiving the content as an end point of the multicast session can include terminating the application layer protocol used by the multicast session. Additionally, formatting the content can include re-encapsulating the content as hypertext transport protocol (HTTP) with an appropriate content-type.

Abstract: Systems and methods for managing information about content transmission are disclosed. In some implementations, a first mobile device communicates with a second mobile device, via a short-range radio of the first mobile device, to either send or receive a content item. The first mobile device tags the content item with a tag. The tag identifies the second mobile device. The first mobile device transmits to a server, via an additional radio of the first mobile device, data identifying the content and the second mobile device. The additional radio is different from the short-range radio. The data is transmitted to the server for analyzing short-range radio transmissions between mobile devices.

Abstract: A user-level file system interfacing with at least one user application for a transparent view with a file system module implemented in a kernel subsystem and a user storage client module implemented in a user-level file system to access and synchronize at least a resource stored within a storage media device, and translating a request, from the user application, to access the resource to the user-level file system for the transparent view. The user-level storage client module receives the request to access the resource from the user application for the transparent view. A storage prediction service retrieves the request to access the resource from the user-level storage client module for the transparent view. The network storage service receives the request to access the resource from the user-level storage client module. The user application is provided with access to the transparent view of requested resource stored within the storage media device.

Abstract: A technique for tracking advertisement efficacy using consumer transactions is disclosed. An information tracking agent maintains and stores information related to users identified by a unique identifier. A user is presented with an online/offline advertisement. An information tracking agent records and stores the advertisement transaction. When a user performs a transaction for purchase of goods or service that are the subject of the advertisement, the information tracking agent identifies the user with the unique identifier and the matching agent matches the user transaction with the displayed advertisement. The system automatically tracks the effectiveness of the advertisements displayed to users without requiring consumer action, beyond the purchase/transaction, in response to the displayed advertisement. In another embodiment, the system automatically tracks user location with a GPS and dynamically displays advertisements on billboards connected to the information tracking agent.

Abstract: A method for determining a condition under which a sign has been viewed includes receiving a uniform resource locator from a user endpoint device, where the uniform resource locator is embedded in a machine-readable code displayed on the sign, and extracting information from the uniform resource locator, where the information describes the condition under which the sign was viewed by a user of the user endpoint device. A method for transmitting information describing a condition under which a sign is currently viewable includes generating the information describing the condition under which the sign is currently viewable and inserting the information in a uniform resource locator, where the uniform resource locator is embedded in a machine-readable code displayed on the sign.

Abstract: Methods and systems are provided that can include value-based quasi-proportional allocation of combinations of online content items, such as online advertisements, for potential serving on Web pages. Combinations may be assembled and valued. A highest valued or otherwise qualified subset of combinations may be identified for serving. Combinations of the highest valued subset may be allocated for serving, and served, in accordance with a value-based quasi-proportional allocation scheme.

Abstract: This present patent builds on 61/494,133 by providing specifics on the advertiser/marketer interface, advertisement feedback and reports on the advertising campaign effectiveness. The marketer interface allows the advertiser/marketer to set up an advertising campaign, link data to their 4P key words/phrases and generate reports to show the effectiveness of their advertising efforts.

Abstract: A content distribution system includes a content storage part that stores at least information, which corresponds to a subarea inside a specific area as content, a sales volume information-acquiring part that acquire sales volume information, a sales volume information storage part that stores the sales volume information, a distribution request-receiving part that receives a distribution request for a content, a distribution permission-determining part that determines whether a distribution of a content is permitted, a content-selecting part that selects the content to be distributed to the mobile electronic device, a content-distributing part that distributes the selected content, a distribution performance storage part, and a contribution point-calculating part that calculates a contribution point of the content distribution service.

Abstract: A method for adjusting pricing for advertisements of non-guaranteed delivery (“NDG”) advertising auctions includes retrieving dwell time information for users that engage advertisements streamed to the users in a display content stream. The method aggregates the advertisements into different groups according to display context (such as advertisement category, viewing device, product in which the advertisement is streamed, etc.) and computes short-click ratios of advertisements in each group based on a short-click threshold assigned to the group and the user dwell time information for the group. The method further determines average dwell time by users on advertisements in respective groups. The method adjusts pricing of the advertisements of a group for NGD bidding based on the short-click ratio and average dwell time of the group, to favor groups having higher dwell times and lower short-click ratios. Prices may be dynamically adjusted across different contexts based on user engagement information.

Abstract: To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.

Abstract: A method for disabling and re-enabling third-party advertisements is disclosed. An Internet accessible “virtual world” or interactive on-line community can have its advertisements disabled by the entering and subsequent validation of a registration code that is associated with a toy into a website, once validated, displaying a virtual representation of the toy on the website, providing virtual world content so that the virtual representation of the toy is caused to interact with the virtual world content and the toy virtual representations of other users, displaying advertisement on the website in a first mode and allowing customization of the virtual world content including the disabling of advertisements in a second mode. In a similar manner the third party advertisements can be re-enabled.

Abstract: A system and method for presenting advertising is implemented by an advertisement server having a database of products organized in a hierarchy of themes, an interface module web server configured to analyze content of a web page to identify one or more themes of the web page, and a user terminal configured to access the web page and configured for presenting advertisements from the database that have themes matching the web page themes.

Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.

Abstract: Provided are systems and methods for determining a multilocation predicted click-through rate (pCTR) for advertisements. The multilocation pCTR may be used to select and rank advertisements for advertisement auctions presented to potential advertisers. The multilocation pCTR may be based on a set of locations and probabilities for an estimation of a user's location, such by internet protocol (IP) address geolocation. The multilocation pCTR for an advertisement and a location set may then be determined from the single location pCTR for each location of the location set and the probability associated with each location.

Abstract: The field of the invention relates to systems and methods for operation of a call tracking service, and more particularly to systems and methods that provide a call tracking service that does not require landing pages operated by the advertisers and still provide granular visibility into the actual ad impressions. In a preferred embodiment, the system includes a call tracking server system, a webserver, an advertiser system coupled to a public network and accessible to one or more users. The call tracking server system includes a database that stores user profile data associated with the one or more users.

Abstract: Prescreened credit card offers, such as offers for credit cards that a particular potential borrower is likely to be granted upon completion of a full application, are ranked based on expected values of respective prescreened offers. The expected value of a prescreened credit card offer may represent an expected monetary value to one or more referrers involved in providing the prescreened offer to the borrower. Thus, the referrer may present a highest ranked credit card offer to a potential borrower first in order to increase the likelihood that borrower applies for the credit card offer with the highest expected value to the referrer. Depending on the embodiment, the expected value of a credit card offer may be based on a combination of a bounty associated with the offer, a click-through-rate for the offer, and/or a conversion rate for the offer, for example.

Abstract: A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content.

Abstract: A system and process are provided for a cloud based conversion tracking due to multimedia content files, including advertisements, where the multimedia content provider is not required to modify the provider's website to achieve the conversion tracking, which occurred by the user at client side clicking on a multimedia content file and causing an action considered as a conversion by the provider of the multimedia content.

Abstract: Methods and systems are disclosed regarding an enterprise management platform that may manage a business' daily activities. The platform may generate a communication based on a first set of preferences of an administrative user and an advertisement based on a second set of preferences of administrative user. The platform may transmit the advertisement based on the second set and the communication based on the first set via one or more social media platforms. Further, the platform may receive an indication that a customer user has visited the web page and has activated a remarketing code. The platform may also determine the occurrence of an event selected by an administrative user to trigger a communications process. The platform may then generate a communication based on the determination and preferences of an administrative user. Further, the platform may transmit the communication via direct messaging of one or more social media platforms.

Abstract: To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

Abstract: A method, apparatus and computer program product are provided for facilitating a marketing interlock between businesses. Two or more businesses may enter into a co-marketing campaign in which a sponsoring entity funds an advertisement of a sponsored entity on a third party advertising system, such as a search engine. Marketing content of the sponsoring entity is inserted on the website of the sponsored entity. Traffic originating on the third party advertising system may therefore first be driven to the sponsored entity's website, and subsequently to the sponsoring entity's website, thereby achieving a mutually beneficial co-marketing relationship. Marketing relationships among complimentary businesses based on provided service and location may also be facilitated according to the methods provided.

Abstract: A system and method for creating a marketplace on a computing system that allows advertisers to bid for different modes of engagement with consumers that show an interest in the goods or services offered by the advertisers. If the consumer engages with the advertiser via one of the engagement modes, the advertiser is charged the bid amount pertaining to that mode subject to certain modifications of the bid amount. One of the modifications to the bid amount is based on a performance index that is calculated by the system. The performance index attempts to estimate the present value of engagement opportunities provided to the advertiser based on historical conversion information associated with prior engagement opportunities that were provided by a publisher. Once calculated, the performance index is used to adjust the bid amount to arrive at the actual price to be paid by the advertiser for the corresponding engagement.

Abstract: A computer-implemented method and system for enabling the automated selection of keywords for rapid keyword portfolio expansion are disclosed. Various embodiments are operable to normalize a plurality of keywords received from a source, filter the normalized plurality of keywords against one or more keyword filtration lists, produce site-specific variants of the filtered plurality of keywords, associate at least one level of dimension data with each of the plurality of keywords, and store the processed plurality of keywords and dimension data in a keyword database.

Abstract: An information processing system includes an image acquisition unit that acquires a captured image corresponding to a field of view of a user. The information processing system includes an advertisement detection unit that detects an advertisement viewed by the user from the captured image. The information processing system includes a storage unit that stores therein information of the detected advertisement in association with the user.

Abstract: Activity on computing devices may be tracked based on identifiers such as IP addresses. However, tracking systems may not be informed of which IP addresses uniquely identify end user computing devices, and which IP addresses are instead shared by multiple end user computing devices. Embodiments of the present disclosure provide systems, methods, and/or computer-readable media that store instructions for assigning quality scores to tracked identifiers, which may then be used to determine which identifiers are useful for tracking purposes and which are not.

Abstract: The present invention relates to a method and device for controlling charging in a mobile communication system. The method for controlling charging in a mobile communication system is characterized by comprising the steps of: generating, by a service provider, a sponsor coupon to transmit to a terminal when a sponsor service request transmitted from the terminal is received; receiving, by the terminal, the sponsor coupon to transmit to an operator; setting, by the operator, a filtering and charging rule for sponsor traffic by using the sponsor coupon, and notifying the terminal; requesting, by the terminal, the sponsor service to the service provider again, and receiving a sponsor traffic service from the service provider; and charging, by the operator, the service provider for the sponsor traffic.

Abstract: A method and system to determine a category score of a social network member is described. An example system comprises a sample selector, a weight value module, a storing module, an access module, and a category score module. The sample selector selects a random sample of member profiles from the profiles maintained by an on-line social network system. The weight value module obtains respective weight values associated with various phrases present in the random sample of member profiles. The access module accesses a member profile and the weighted phrases associated with a certain category. The category score module determines a category score for the member profile based on a presence of one or more phrases from the plurality of weighted phrases in the member profile.

Abstract: A system may generate a view area based on a field of view of an advertising unit, a sight distance from the advertising unit and a view direction associated with the advertising unit; identify a set of road segments that fall within the view area of the advertising unit; and associate the advertising unit as being viewable to mobile subscribers of a network service provider traversing the identified set of road segments. The system may further receive a request for a report including information regarding an audience available to the advertising unit over a period of time; query a data warehouse for aggregate subscriber data associated with locations of the set of road segments over the period of time; and generate the report regarding the audience for the ad unit over the period of time based on the retrieved aggregate subscriber data.

Abstract: A system for multichannel marketing includes a redirect link that takes the place of an ordinary link to a landing page in an advertisement or interest page. A consumer activating the link is redirected momentarily to a server maintained by a marketing services provider. A cookie on the consumer's device is used to link data about this consumer to other data about the consumer that is maintained by the marketing services provider. The consumer data is held in an area where no personally identifiable information (PII) is maintained. The system allows a marketer to better track multichannel marketing efforts and to analyze the results of multichannel marketing without comprising the privacy of consumers.

Abstract: A service providing apparatus includes a plan receiving unit, a calculating unit, and a service providing unit. The plan receiving unit receives plan information indicating a plan of content planned by a content creator. The calculating unit calculates the number of predicted views that is a predicted value of the number of times at which the content is viewed by a user. The service providing unit presents the number of predicted views calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content.

Abstract: Systems and methods for generating advertising conversions based on a physical location of an end user computing device are provided. An advertisement is presented using an end user computing device, and an ad impression record is generated. The location of the end user computing device is then monitored and compared to a geofence associated with the advertisement. The location may be monitored by the end user computing device itself or by a tracking system. Once the geofence area is entered and any other conditions associated with the geofence are satisfied, an ad conversion record is generated.

Abstract: Systems and methods for launching an advertised application to perform an intent are provided. An advertisement for an application is created, and an intent (such as playing indicated media) is associated with the advertisement. Upon interacting with the advertisement on an end user computing device, the application is launched and passed the intent for processing, if the application is installed on the end user computing device. If the application is not installed on the end user computing device, the application is downloaded and installed on the end user computing device, and the intent is provided to the application upon the first execution of the application for processing.

Abstract: Described are computer-based systems, computer-implemented methods, and non-transitory computer-readable media for improving the targeting of advertising in a publishing platform by utilizing payment card transaction data in concert with publisher data.

Abstract: Systems and methods are provided for determining which users of an application are particularly influential, and for compensating acquisition of the influential users accordingly. User influence is determined by tracking user interactions, and by determining a number of unique interactions and duplicate interactions to generate a social influence score for the users. Credit is provided to one or more parties attributed with acquiring the user, and the amount of credit is based on the social influence score for the user.