Abstract: A method including the steps of generating, using one or more processors, a first statistical model fitted to first data related to in-store purchases resulting from economic browses made by known visitors to an online website, generating, using one or more processors, a bias correction to the first statistical model based on comparison between observed behavior of all unknown visitors to the online website and observed behavior of all known visitors to the online website, applying, using one or more processors, the generated bias correction to the first statistical model so as to obtain a second statistical model fitted to second data related to in-store purchases resulting from economic browses made by unknown visitors to the online website, and calculating, using one or more processors, a total monetary amount resulting from the in-store purchases made by the known and unknown visitors based on the first and second data.

Abstract: Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.

Abstract: The present invention discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited tor the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. The invention allows classified ad to be turned into web advertisements. In addition, affiliated content web sites gather and record information about the visitors to their sites. This information is used to display relevant ads to the web site visitors.

Abstract: A method of operation of a transaction collection system includes: initializing a sniff daemon on the POS terminal; determining a sales transaction on the POS terminal; recording a transaction document of the sales transaction on a memory of the POS terminal; collecting the transaction document from the memory with the sniff daemon; and providing the transaction document for interpretation on an external system.

Abstract: Dynamically changing targeted advertising content is dispatched wirelessly in real time via a cellular network from a remote web portal to a plurality of vehicles, and ads are displayed on a digital display mounted in a rear window of the vehicles. Vehicles communicate wirelessly to the web portal their geographic location, and cameras are used to record the effect of the ads on viewers in following vehicles. Ads are changed based upon criteria established by advertisers, changing vehicle geographic locations, and changing conditions such as areas, times of day, traffic on roads, and profiles of viewers.

Abstract: The present invention generally relates to a marketing strategy to measure the impact of internet advertisements on users who utilize social media networks. The social media networks choose to release only a certain amount of data such as the number of visits to a particular webpage within the social media network, the number of users who like the particular webpage, etc. With an advertisement, it is hoped that the number of users who visit or like the particular webpage will increase. The effectiveness of the advertisement is measured based upon the actual increase in the number of users who visit or like the webpage compared to the expected increase in the number of users in absence of the advertisement. The expected increase in the number of users is calculated based upon historical trends for the webpage in question.

Abstract: A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether.

Abstract: Embodiments of the present disclosure may include a computer-implemented method that may include generating a user account associated with a particular user and assigning an engagement value to the user account based upon, at least in part, the user's actions with one or more merchants. The method may further include identifying at least one trackable purchase event and an advertising campaign parameter and analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event.

Abstract: Embodiments herein may include a computer-implemented method that may include generating, using one or more computing devices, a plurality of user accounts, each associated with a particular user, the plurality of user accounts associated with a crowd-funding website. The method may further include allowing, via a graphical user interface associated with at least one of the plurality of user accounts, the particular user to determine what personal information to disclose to one or more merchants. The method may also include assigning an initial engagement value to each user account based upon, at least in part, each user's actions with one or more merchants and identifying at least one trackable purchase event associated with each user account. The method may also include adjusting the initial engagement value based upon a level of personal information disclosed to the one or more merchants and the at least one trackable purchase event.

Abstract: Embodiments herein may include a computer-implemented method that may include generating, using one or more computing devices, a plurality of user accounts, each associated with a particular user and assigning an initial engagement value to each user account based upon, at least in part, each user's actions with one or more merchants. The method may further include identifying at least one trackable purchase event associated with each user account and adjusting the initial engagement value based upon an advertising parameter set by an advertiser. The method may also include allowing each of the plurality of user accounts to direct at least one portion of the revenue generated from the at least one trackable purchase event to at least one beneficiary of the user account, wherein the at least one beneficiary includes one or more entities selected by the particular user associated with each of the plurality of user accounts.

Abstract: Embodiments of the present disclosure may include a computer-implemented method that may include generating, using one or more computing devices, a user account associated with a particular user and assigning an initial engagement value to the user account based upon, at least in part, the user's actions with one or more merchants. The method may also include identifying at least one trackable purchase event and an advertising campaign parameter and adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event. The method may further include receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value.

Abstract: Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.

Abstract: A method for measuring the effectiveness of an advertisement includes: storing, in a database, a plurality of consumer data entries, each being associated with a consumer and wherein each includes at least a plurality of characteristics and activity data; identifying a subset of the plurality of characteristics; encrypting, by a processor the subset of characteristics for each consumer data entry using a one-way encryption; transmitting, by a transmitter, the one-way encryption; receiving, by a receiver, advertising data entries, each being associated with a consumer and wherein each includes at least the encrypted subset of characteristics and a segment indicator; identifying a subset of consumer data entries that correspond to the advertising data entries based on the encrypted subset of characteristics; and analyzing the activity data for each consumer data entry in the subset to measure the effectiveness of an advertisement based on the corresponding segment indicators.

Abstract: Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity.

Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.

Abstract: Methods, systems, and apparatus, including computer program products, in which one or more webpages are identified based on one or more signals associated with an advertisement, a content of each of the webpages, and a property associated with the advertisement, and a performance measure is determined for the advertisement for each of the webpages. An auction score is calculated for the advertisement for each of the webpages based on the performance measure and a bid associated with the advertisement.

Abstract: A computer-implemented method comprising receiving a first current location associated with a user device, causing to be presented at the user device a first content item associated with a destination location that is different from the first current location, recording the fact that the first content item was presented at the user device, receiving a second current location associated with the user device, determining whether the second current location corresponds to the destination location, responding to a determination that the second current location corresponds to the destination location by causing to be presented at the user device a second content item associated with the destination location, and recording the fact that the second content item was presented at the user device.

Abstract: A consumer interface device (“CID”) implemented in a retail store provides an interactive in-store shopping experience. In particular, the CID may be used to track in-store sales. The CID may be mounted on a shelf in a retail store and may include a microprocessor, a touchscreen, a digital storage medium, and a networking device. The CID may track the success of particular in-store advertisements or product content with regard to particular consumers or types of consumers; provide in-store navigation to products; enable purchases via a network; and target an individual consumer or group of consumers with product content specifically directed to the respective consumers or groups of consumers.

Abstract: A user carries a wireless telecommunications terminal, such as a cell phone, smart phone, tablet, and the like. The wireless telecommunications terminal—alone or in conjunction with the wireless telecommunications infrastructure—records the movement of the user. In other words, the wireless terminal records when and where the user has been. This information is uploaded to a database in well-known fashion. The database contains similar information for many other users. In some embodiments, of the present invention, the wireless terminal is assigned an anonymous user ID that can be reconciled with a specific user if that user then calls in using the wireless terminal.

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract: The present invention relates generally to arranging for free or discounted transportation to an advertiser's business location. More specifically, the invention involves automatically comparing the cost of transportation and the potential profit from a completed transaction using a number of real-time calculations. For example, the calculation may consider various factors including a consumer's current location, the consumer's most likely route and form of transportation (such as train, personal car, taxi, rental car, or shared vehicle), the consumer's daily agenda, the price competing advertisers are willing to pay for the customer to be delivered to alternate locations, and other costs. In this regard, the customer's obstacles to entering a business location are reduced while routing and cost calculations are automatically handled based on the demand for the advertiser's goods and potential profit margins.

Abstract: A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign is provided. The method includes causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign.

Abstract: Systems and methods for providing online promotions integrated with social network-based platforms are disclosed. Promotion details such as rules, offered prizes, incentives and descriptions, survey questions, display banners, terms and conditions, privacy policy, and social networks to integrate the promotion with, are provided by the sponsoring organization to a server. The server generates a custom promotion application and/or widget for integrating with the organization's social network webpage and/or webpages external to social networks. A participant enters the promotion through these webpages or other links and lists friends in the social network to receive an invitation to enter the promotion. Viral features are used to deliver messages to members of the one or more social network-based platforms so as to further spread the word about the organization's promotion.

Abstract: In general, techniques for using short range communication, such as near-field communication (NFC), to redirect the communication of a computing device to receive digital items selected at a kiosk may include receiving, by a computing device and from a kiosk computing device via a first communication pathway comprising short-range wireless communication, a device identifier associated with the kiosk computing device, wherein the kiosk computing device is operable to receive a selection of a digital item. The techniques may further include sending, by the computing device, a request for access to the digital item based at least in part on the device identifier associated with the kiosk computing device. The techniques may further include receiving, by the computing device via a second communication pathway, access to the digital item based at least in part on the device identifier.

Abstract: The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.

Abstract: In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created based on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.

Abstract: Described herein are systems, services, and methods for identifying a message for sharing with a number of members of an organization, distributing, to each member of the number of members, an offer to share the message, receiving, responsive to the offer to share, from at least a portion of the number of members, a respective authorization to share the message via a networking community, and causing issuance of the message via the networking community on behalf of each member of the portion of the number of members. After causing issuance of the message, an indication of one or more engagements with the message may be received, and collected information regarding the one or more engagements may be stored. The collected information may be used in preparing a report including the collected information regarding the one or more engagements, and providing the report for review by the organization.

Abstract: A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may evaluate traffic based on multiple agent actions in order to detect bogus agent actions. The agent actions may be generic agent actions that are applicable to substantially all network sites. The facility may characterize the quality of an agent's interaction with the network site based on whether one or more of the multiple agent actions occurred during the agent's interaction. The facility may generate non-binary generic and custom scores, classifying traffic as fraudulent if its custom score is substantially higher than its generic score. The facility may characterize the quality of traffic to a network site based on dual algorithms. A first algorithm may be applied to traffic that is statistically significant, while a second algorithm may be applied to traffic that is not statistically significant.

Abstract: The present application is related to systems and methods for enabling information providers to influence a position for a search listing within a search result list generated by an Internet search engine. The systems and methods may provide accounts for the network information providers. Each account may contain a search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing to influence the position for a search listing within a corresponding search result list. The systems and methods may send a notification to an external destination upon occurrence of a predetermined event, such as the change of position in the search listing.

Abstract: The technology disclosed relates to connecting a user's location via a location mediation server with indications of interest in products and product groups and in real time. An application executing on a user's mobile computing device supplies a location. The location mediation server works with the application, using various allocations of effort, to match current locations to sales environments that set the product(s) of interest and, in some implementations, to product exemplars outside sales environments.

Abstract: Systems and methods for facilitating retail inventory management, marketing, shopping, research, and data gathering operations via a unified application framework are described. These systems may provide an integrated shopping experience such that users are exposed to relevant product information, promotion information, and merchant information through a single application and via a unified framework. A customer device as described may be configured to interface over a network with one or more network devices to access information on retailers, product offerings, coupons, rebates, loyalty rewards, other purchase incentives, and/or the like. Some examples further include a back office interface accessible by suppliers, retailers, manufacturers and/or the like.

Abstract: An information processing apparatus includes a customer guiding information management unit configured to obtain a content ID used to identify an application introduction source site and an individual identification ID used to identify a user terminal which has accessed the introduction source site and manage the content ID and the individual identification ID as customer guiding information, and a result measurement unit configured to obtain information including an individual identification ID of a user terminal which has downloaded an application, compare the information with the customer guiding information managed by the customer guiding information management unit, and measure a result of the introduction source site identified by the content ID included in the customer guiding information.

Abstract: A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment.

Abstract: A system constructed using one or more of the techniques described includes a collective set of data structures, information tools, and computational and machine methods useful to store, append, interact with, retrieve, process, and present data and information in a fashion that enables associations to be made between the entities and longitudinal purchase data to ascertain the effectiveness of advertising, promotions, or both.

Abstract: Computerized techniques are disclosed for automatically converting buy data from advertising agencies into a common format for storage in a database. The commonly formatted buy data can be automatically analyzed to assess advertising agency performance in executing advertising plans on behalf of their client companies. The buy data can be representative of original buys, final buys, and/or actual buys.

Abstract: Promotion systems and related methods are disclosed. In one embodiment, a system includes: at least one computing device configured to manage a promotion for an organization by performing actions including: providing the promotion to a user, the promotion including: an enticement to purchase a product or a service at a local location of the organization; and a unique identifier for the user and the promotion; tracking whether the user utilizes the promotion to purchase the product or the service at the local location; and providing data about the purchase of the product or the service to the organization in response to the user executing the purchase, the data about the purchase of the product including data about the promotion, data about the user, and data about the local location.

Abstract: An interpersonal electronic advertising system is described. The system is configured to enable an ad suggester to create and send an interpersonal ad for a product or service to an ad recipient. The interpersonal ad can lead to a purchase of the product or the service by the ad recipient and in response the system can compensate the ad suggester. In particular embodiments, the system can be configured to output one or more interpersonal ads to an ad recipient at any one time. The amount of ads that can be output at a time can be limited to a particular number where a number of available interpersonal ads is greater than the particular number. The system can be configured to rank the available interpersonal ads and output the better ranking interpersonal ads first.

Abstract: A campaign offer system provides an offer with the use of a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. An advertiser creates an offer campaign with details of the offer campaign stored in the database. The details include at least one of, offer distribution rules and offer redemption rules.

Abstract: Disclosed are computer-implemented methods and systems for advertisement of products or services within electronic games, such as brain fitness games, games of skill, or development games. In general, these methods and systems enable incorporation of advertisement images or videos as a background and/or as a major subject of the electronic games. In an example, the method may comprise receiving a user request to initiate the electronic game for a user, providing a graphical interface of the electronic game, and providing, within the graphical interface, one or more graphical objects representing the product. The graphical objects may constitute at least one subject of the electronic game or be a background image or video.

Abstract: Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

Abstract: A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed.

Abstract: An electronic transaction incentive and commission distribution system, and the method based on the system, for receiving point-of-sale transaction data used in managing purchase transaction data and the electronic distribution of purchase commissions from a supplier to a marketing firm for the sale of the supplier's products to a recipient. The system also includes donors providing donations for the purchase of the supplier's products by the recipient.

Abstract: A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.

Abstract: Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.

Abstract: Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data.

Abstract: Disclosed herein is a method is provided for managing campaign effectiveness by a merchant. The method comprising: initiating a campaign by one or more merchants, accessing transaction data from one or more financial institutions, extracting metadata associated with the transaction data in accordance with at least one rule, analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants, analyzing the transaction data associated with the campaign and the one or more merchants and providing information associated with the campaign to the merchant.

Abstract: An ad network includes a fraud detection service to detect click-frauds. The ad network utilizes an ad campaign to primarily detect click-frauds. Using the fraud detection service, the ad network tracks a user's click independent of the click tracking performed by the ad network's API. In one embodiment, the ad network causes a click by a user on the advertisement to cause a landing page to be generated. This landing page is operated by the ad network and allows the ad network to register logistics related to the landing that results from the user's click. This information related to the landing cannot be altered by the publisher. By utilizing various statistical analyses of the two user counts of each publisher with that of the other publishers that are also monitored using the fraud detection service, the fraudulent publishers can be identified.

Abstract: A mobile wallet system providing contextual services to a consumer is described, comprising a mobile wallet on a mobile device associated with the consumer, a payment platform for processing payment transactions by the mobile wallet, a digital content service platform for providing digital content services to the mobile wallet, and an analytics platform for controlling the digital content services provided to the mobile wallet based on collected consumer data.

Abstract: A system for advertising real estate includes providing a signboard located at a property that includes a property identification code; mobile device application software provided on a mobile device including a user interface facilitating registration and optionally other application software configuration options, the mobile device application software and user interface including provisions for entry of the property identification code; and a database hosted on a remote server(s) associated with the mobile device application software including real estate information on the property corresponding to the property identification code. Entry of the property identification code into the mobile device application software provided on the mobile device results in the transfer of the real estate information corresponding to the property identification code to the mobile device.

Abstract: An integrated system for displaying items and for promotional communication is described comprising at least one stand module (10) for items, having in turn one or more support means (18) designed to contain and/or to support the products (36) to be displayed, and at least one screen (12) and/or one panel able to visualize a series of static or dynamic advertising messages. The system has at least one electronic device for acquiring dynamic images (14), able to detect a series of information relating to the people that are within a predefined distance from the stand module (10) for items, at least one device for automatically identifying items (38; 40), able to detect and identify how many and which products (36) are present on the stand module (10), as well as a central processing unit (16) operatively connected.