Abstract: The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear program solver allocates creatives to advertising slots according to an optimizing function designed to maximize revenue for the site. The linear program solver takes as input a set of creatives, creative performance data, constraints, and slot identifiers. The output of the linear program solver is an optimized schedule not violative of any of the input constraints.

Abstract: A portfolio management system includes a method that uses multi-dimensional analysis to create a user group based on whatever characteristics the manager desires that would be the subject of a messaging campaign and that tracks user actions as a result of the messaging campaign. The method includes creating a user data set through multi-dimension analysis to define a user target base. Based on the data set, a messaging campaign is developed and one or various communication channels are selected to run the messaging campaign. A message campaign runs to target the user data set. Information is tracked from user actions after running the message campaign. Analysis of the tracked information can be generated into a report and can be used to create additional user data and messaging campaigns.

Abstract: System and method for managing distribution of content such as television programs to portable multi-media devices which are capable of using such content and communicating includes a broadcast management system arranged to manage delivery of content from content sources to the devices, an account management system arranged to manage requests for use of the content from the devices and manage communications to and from the devices, and a processing system coupled to the account management system and arranged to analyze requests to use content relative to information about users of the devices in order to determine whether delivery of the content to the users can be offset against a preallocated amount of resource usage. If so, a message is delivered to that user's device and the device presents the message to the user as a condition for use of the content.

Abstract: Systems, computer-readable media, and methods for suggesting intents and bids for the suggested intents to a user are provided. The user may have an advertising campaign that includes one or more words. An advertisement system is configured to suggest intents and bids for intents. The intents are represented by a bundle of keywords. The advertisement system suggests bundles having similar intents to the one or more words associated with the user. A graphical user interface displays the bundles and allows the user to modify the keywords and bids. The graphical user interface is also updated with statistics associated with the bundles or keywords in the bundle.

Abstract: Methods and systems for an online promotion driven engagement network are disclosed. In one aspect, information that is received from entrants and consumers upon entry in a promotion is stored in a database. The entrants and consumers are provided access information for generating a profile that includes the stored information. Based on the stored information and additional information provided by the entrants and consumers, online relationship recommendations are generated and communicated to the entrants and consumers. The relationship recommendations can include relationships with other entrants and consumers and/or with advertisers, sponsors, or online communities.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: This disclosure relates to systems for aggregating and communicating media data, which may include advertising-related data and web site data. In various embodiments, the system includes a display showing the respective bounce rates associated with web site traffic received from multiple different traffic sources. The system may also indicate how many users (for example, from one or more particular traffic sources) execute one or more desired actions during their visit to the web site. This may allow an advertiser to quickly assess the performance of each component of an advertising campaign, and to modify the campaign to increase its effectiveness and to reduce the overall cost of the advertising campaign by discontinuing or modifying ineffective components of the campaign.

Abstract: The present invention relates to an auction for an advertisement that can be used for streaming of digital contents, and more specifically, to an auction for an advertisement that can be used for streaming of digital contents that can maximize the economic profit of a contents provider by maximizing the use of an advertisement. In particular, the present invention relates to a system and a method for conducting an advertisement auction considering popularity ranking of contents, specific contents, profile of users. The present invention enables a contents provider to use the characteristics of on-line contents to conduct the advertisement auction, thereby maximizing the economic profits, and building a foundation for maintaining a business that provides contents for free or at cost.

Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.

Abstract: Various embodiments of methods, systems, and computer programs are disclosed for providing advertisements in a conference user interface. One embodiment is a method comprising: a conferencing system establishing a conference between a plurality of participants via a corresponding computing device connected to the conferencing system via a communication network; presenting a conference user interface to the computing devices, the conference user interface displaying each of the participants as a unique participant object in a virtual location; an online advertising platform selecting advertisement data from one or more advertisers; providing the selected advertisement data to the conferencing system; and displaying the advertisement data with an associated advertisement object in the virtual location during the conference.

Abstract: A system and method for scaling causal lift is disclosed. Randomized experimental study data and observational data related to an advertising campaign is obtained. Response lift data from the randomized experimental study data and response lift data from the observational data are determined using regression discontinuity analysis. A model which includes an estimated response rate that corresponds to the randomized experimental study is created from the observational data using regression discontinuity analysis.

Abstract: This disclosure concerns methods of measuring lift in a marketing program that resides on a shopping device. The method includes identifying a test group as those shoppers who received a coupon for a unit on a shopping device based on at least one of a historical trait or a real time trait and identifying a control group as shoppers not using the shopping device that would have gotten the coupon for the unit based on at least one of a historical trait or a real time trait had they used the shopping device, wherein the control group and the test group shopped in the same timeframe in the same location of the same store and share the at least one historical trait or real time trait. The net incremental sales of units between the test and control groups is calculated.

Abstract: A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.

Abstract: Techniques for tracking and limiting electronic offers are provided. Identifiers are generated and linked to an electronic offer as the offer is propagated threw a network or propagated over disparate networks. Each identifier associated with a unique recipient receiving the offer. Metrics are gathered for the offer's propagation and a distribution policy is dynamically enforced as each new recipient attempts to access the offer.

Abstract: Methods and apparatus provide for an event tracker assigns a unique application identifier to represent a relationship between a media publisher and a client application that receives media content from the media publisher. The media publisher organizes the media content according to a media orchestration descriptor. The media orchestration descriptor identifies each segment of the media content and indicating relationships among the segments to define a presentation of the segments of the media content. The event tracker further associates an audit policy with the media orchestration descriptor where the audit policy is defined by the media publisher and received by the client application. The audit policy is applied to the client application in order to locally track events that occur with respect to the presentation of the media publisher's media content via the client application.

Abstract: Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined. The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement.

Abstract: A method of selectively providing an aggregated trend obtained from at least a subset of a plurality of individual trends. The method comprises deciding whether to provide the aggregated trend by determining whether an individual trend in at least the subset of the plurality of individual trends can be at least partially identified from the aggregated trend.

Abstract: Systems and methods for data brokering, and more specifically, data brokering regarding a data provider's search-related activities, are described. In at least some implementations, a method in accordance with the present disclosure includes facilitating an arrangement between a data provider and a data consumer regarding one or more data-provider-related search activities, providing a data product to the data consumer in accordance with the arrangement, the data product including information regarding the one or more data-provider-related search activities, providing a consideration to the data provider in accordance with the arrangement, and receiving a second consideration from the data consumer in accordance with the arrangement.

Abstract: A system is provided. The system comprises a processor, a memory coupled to the processor, and an application stored in the memory. When executed by the processor, the application receives a plurality of first messages from a first plurality of handsets, each of the first messages indicating that one of the first plurality of handsets has installed a first ID, wherein the first ID is associated with a first ID provider, receives a second message from the first ID provider, the second message indicating that new content associated with the first ID is available, and in response to the second message, transmits a plurality of third messages, each of the third messages directed to one of the first plurality of handsets, indicating that new content associated with the first ID is available.

Abstract: A merchandising system and method for tracking user interaction with electronic items of merchandise on display in a retail store are provided. For example, the method includes obtaining identifying information from an electronic item of merchandise on display and detecting user interaction with the electronic item of merchandise. The method further includes tracking information relating to the detected user interaction with the electronic item of merchandise.

Abstract: The present disclosure relates generally to proximity-based advertising and marketing systems, and more particularly to methods and systems for the creation, syndication, and distribution of advertising and marketing content to consumer mobile devices based at least in part on a physical, geo-location or proximity of the mobile devices. In particular, the present disclosure relates to systems and methods for distributing mobile content items to mobile devices of system subscribers, such mobile content items generally being targeted to a particular subscriber based on the subscriber's profile information.

Abstract: The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear program solver allocates creatives to advertising slots according to an optimizing function designed to maximize revenue for the site. The linear program solver takes as input a set of creatives, creative performance data, constraints, and slot identifiers. The output of the linear program solver is an optimized schedule not violative of any of the input constraints.

Abstract: The instant invention is a method of organizing and displaying independent social club and social club events through a social network environment in which social club links and social club events are stored, organized, displayed and linked in such a manner that an individual may investigate a social club and join if desired or a member from one club may investigate and access another social club or another social club event for participation.

Abstract: The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions.

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract: The present invention relates to a customizable computer-enabled system, software for the improvement of contact to sales conversion ratios of leads from incoming contacts in response to public advertisement, and methods of use therefor, and more specifically to a fully integrated customizable platform with an automated lead follow-up module, a module for the customization of lead cards and other service cards, a call broadcast interface, a customized evaluation system associated with the information processed by the other modules, and display dashboards for easy display to an administrator of return on investment data.

Abstract: A system for mobile devices that facilitates the creation and dissemination of interactive media to a plurality of mobile devices and PCs/laptops that comprise a client component. The interactive media may comprise of a list of products and services that are for sale and the user can select one or more for purchase. It may also comprise a list of real estate entries with associated user interest solicitation and the user can indicate his interest in one or more of the entries. The server can help the user make an appointment to view the corresponding real estate properties.

Abstract: A method of improving a traffic pattern through web page nodes of a website is provided, including selecting web page nodes. The traffic pattern includes a sequence of nodes. Each node represents a first page having a link to a second page in a subsequent node. A visitor to a node prior to a conversion node either navigates to a subsequent node or fails to progress to a subsequent node. The method also includes, for each web page, identifying display elements on the web page node that are associated with a decreased probability that the user progresses through the traffic pattern to a subsequent web page node in the predetermined traffic pattern, determining a metric representing an impact on a conversion attributable to the display elements, ranking the plurality of web page nodes based on the metrics for each web page node.

Abstract: A system for providing content to consumers includes a public display; a database configured to store the content; and a central processing element configured to concurrently receive parallel user input from a plurality of users and present content from the database on the public display relevant to each user's input.

Abstract: A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.

Abstract: A method for predicting specific mobile users for targeting advertisements, the said method comprising: selecting at least one subset of mobile users subscribing to number of mobile services; creating and initializing subscribers attribute list and subscriber prediction table, based on their demographic details; monitoring the response & behavioral pattern of the mobile users of the subset based on the advertisements sent randomly throughout the day; populating the attribute list and prediction table based on the response information received from the mobile users; formulating a prediction-delivery matrix to identify the preferences of the mobile users for serving advertisements based on the populated attribute list & prediction table; generating a preference information of the mobile users of the subset based on the formulated matrix; extrapolating the generated preference information to the rest of the mobile user subscribers; and mining the mobile users data based on the extrapolated preference inf

Abstract: A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

Abstract: Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in.

Abstract: Analysis of mental states is performed in order to project sales. Projections may be based on effectiveness of an advertisement, a product, or a service. Effectiveness may be based on various objectives including entertainment, education, awareness, persuasion, startling, and drive to action. Data, including facial information and physiological information, is captured for an individual viewer or group of viewers. In some embodiments, demographics information is also collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize sales projections.

Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.

Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Abstract: An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Abstract: The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.

Abstract: Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module.

Abstract: Server systems and methods to provide targeted advertising use tracking of digital content. The digital content may include real estate content. Responsive to digital content being presented on a client computing platform, information related to browsing activity on the client computing platform is gathered. Digital content (and/or attributes thereof) are associated with either individual ones of the (real estate) search servers through which the digital content is presented, or individual ones of the content providers of the pertinent digital content, or both. Content providers of digital content are compensated based on revenue that is generated through processing and/or analysis of the associations between users and the digital content that has been presented to them.

Abstract: A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.

Abstract: A social networking system captures performance metrics of an offer by selecting a whisper code to include in an offer when presenting the offer to users of the social networking system. The social networking system receives information for providing its users with an offer for redemption at a merchant establishment. The social networking system also receives a set of rules for selecting a whisper code to go with the offer. The rules may be based on any context for which the advertiser or merchant may want to track performance of the offer. When presenting the offer, the social networking system selects a whisper code using those rules. This tracking using different whisper codes enables the merchant to understand the performance of the offer campaign based on the context in which the social networking system presents the offers to its users.

Abstract: A computerized system and method for displaying content to a plurality of users via a communications network, and for quantifying interactions between the users and the digital content utilizes a first computer program stored in a memory of a computer accessible to a user. A program module in the computer program causes the computer to confirm access of the digital content by the user, and to quantify a plurality of interactions between the user and the digital content. Data representative of the interactions are stored and/or uploaded via the communications network to a database. A second computer program is stored in the memory of a computer accessible to an entity authorized to access the data in the database. The second computer program may include an accounting module for creating an account record which reflects a charge to the accessing entity which varies based on the data in the database.

Abstract: Aspects of the present invention pertains to a system and method for targeted intelligent data gathering from web based applications through the use of mobile computing means devices. Such data is used to compile an interest profile for each mobile user, and further build an interest graph of a community of mobile users. The interest graph can further be used, but not limited to, personalization, curated experiences, as well as targeting of advertisements and commercial offers.

Abstract: A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device.

Abstract: To provide a technique for maintaining high efficiency of advertisement images. In response to a request for a banner advertisement data set from a terminal device, a second banner distribution server device selects a banner advertisement data set at distribution frequencies that are determined in advance, and distributes the selected banner advertisement data set to the terminal device. For the first distribution term, the second banner distribution server device determines distribution frequencies so that each attribute of each component comprising a banner advertisement image is contained in distributed banner advertisement images at an equal rate. In the second and later distribution terms, banner advertisement data sets that had CTRs equal to or greater than a baseline-CTR in the previous distribution term are continuously distributed.

Abstract: Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for providing data related to conversion paths. In one aspect, a plurality of conversion paths are received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A priority sorted list of dimensions is received and dimensional data is selected from each user interaction based on the sort list of dimensions. Each conversion path is converted into a dimensional path, and each dimensional path includes dimensional elements that corresponds to user interactions of the conversion path. Each dimensional element comprises the selected dimensional data from the corresponding user interaction. The plurality of dimensional paths are aggregated together based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements. Reports can be generated using the aggregated dimensional data.

Abstract: The present invention relates to a method for managing advertisements and a mobile communication terminal for the same, which uses the position information of the mobile communication to provide a searcher with a contest arrangement among multiple advertising items related to the searcher's current position, so as to arouse the searcher's interest, apply benefits to the searcher and the advertiser according to the contest ranking, and induce the searcher to make return visits and the advertiser to participate in bids.