Abstract: A contact lens package includes a first package layer and a second package layer joined to the first package layer at an edge of the first package layer. The first package layer and the second package layer collectively define, at least in part, a cavity and a contact lens is disposed within the cavity. A visual trigger is depicted on either the first package layer or the second package layer, and the visual trigger is identifiable by a mobile device to be associated with an executable file.

Abstract: Embodiments for communicating and displaying collections of image and video clip content with an opt-out interstitial are described. In one example embodiment, a device receives interface information about a group of content collections from a server computer system. When a user inputs a selection of a first content collection, the device displays images and video clips in a sequence defined by the content collection. Each piece of content is displayed for less than a threshold display time. When the device finishes playing the first content collection, the device presents an opt-out interstitial. Additional content collections generated from content submitted by other client devices can be received from the server computer system, and are presented based on a response input, or a lack of response input, to the opt-out interstitial. Some embodiments include content collections generated by the server computer system, as well as advertising elements presented between content collections.

Abstract: Techniques for using a machine-learned model to personalize content item density. In one technique, an entity that is associated with a content request is identified. Multiple sets of content items are identified that includes content items of different types. A first position of a first slot is determined in a content item feed that comprises multiple slots. A second position of a previous content item is determined, in the content item feed, that is of a first type. A difference between the first position and the second position is determined. Based on the difference, a gap sensitivity value that is associated with the entity and is different than the difference is determined. Based on the gap sensitivity value, a content item from the multiple sets of content items is selected and inserted into the first slot. The content item feed is transmitted to a computing device to be presented thereon.

Abstract: A song may be matched with information in a song categorization database so that one or more categories associated with the song are identified. Specifically, a method and system for associating one or more advertising categories with a song includes receiving a set of child categories and receiving a wordnet graph. Synsets from the wordnet graph are assigned to function as activators for one or more categories. Next, a set of parent categories relative to the child categories are received. One or more scores are assigned to the parent categories based on their relationships to the child categories. Synsets from a work, such as a song lyric, are compared to the wordnet graph. Relevant child categories are identified based on synsets which match one or more activators. Matching activators are found by using only hypernym relationships between a synset from a work and an activator.

Abstract: A computer system for providing digital advertiser referrals comprising a third party referral provider operable to maintain a store of digital referral objects, each digital referral object associated with an advertiser for referral to a consumer. The third party referral provider being further operable to engage with a consumer while the consumer is accessing digital content on a publisher site subscribing to the third party referral provider by way of a computer presentation interface, such that once the consumer has engaged with the third party referral provider, the third party referral provider is operable to refer one or more of the advertisers to the consumer through presentation of an associated digital referral object on the presentation interface.

Abstract: Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An application programming interface is provided for the web page to access the advertising code, the application programming interface allowing the advertising code to be updated such that updated advertising code is automatically provided to the web page without changing source code that the web page uses to accesses the advertising code. A request for advertising code is received from the web page using the application programming interface. The advertising code is determined to be a most recently updated version of advertising code stored by the computing device. A response to the request can be generated using the advertising code. The response can be transmitted to the web page.

Abstract: Systems and methods for batch multiplexing a plurality of transactions are provided. A system may include a machine-learning (“ML”) based engine configured to receive instructions to execute a first transaction, derive a plurality of sets of delay parameters for the first transaction, and display the sets of delay parameters on a graphical user interface (“GUI”) associated with a sender of the instructions. The engine may be configured to receive a selection of a set of delay parameters, and, based on the selection, append the first transaction to one of a plurality of pending transaction queues. The engine may be further configured to, within a maximum time window, combine the transactions in the pending transaction queue to create a single multiplexed transaction, and execute the multiplexed transaction. The engine may also be configured to demultiplex the multiplexed transaction after it is executed.

Abstract: A method, apparatus, and computer program product are disclosed that improve the efficiency and speed with which promotions can be generated. The method includes creating a promotion builder document, wherein the promotion builder document comprises a set of data elements guiding assembly of a promotion. The method further includes storing the promotion builder document in a memory connected to a computer network, and authorizing, by a processor, one or more remote users to access, via the computer network, the promotion builder document. The method further includes modifying the promotion builder document in response to instructions from at least one of the one or more remote users and assembling the promotion based on the promotion builder document. A corresponding apparatus and computer program product are described herein.

Abstract: Systems and methods for the efficient generation and testing of promotions within a load to card environment are provided. A load-to-card abstraction layer collects store, user and offer data. The test promotions are then generated to span a design space of an offer. The user base is segmented and the test promotions are applied. The promotions include an offer, and the ability to load the offer for later redemption (load-to-card). Redemption and load rates are measured, and can be used individually, or in combination, to gauge consumer engagement with the promotion. Promotions with low consumer engagement may be discontinued, until only optimally performing promotions are remaining.

Abstract: Methods and apparatus for generating intelligent offers with base prices are provided. In one embodiment, a promotion generator receives a current product base price, and also receives or calculates a remaining promotional program budget, a remaining promotional program duration, and a minimum discounted price for the product using the current product base price and any available previous base price data for the promoted product, creating or updating a predictive model of future product base prices.

Abstract: A method includes determining, by a controller, characteristics of a hosting digital composition, wherein the digital composition hosts a digital advertisement. The method also includes dynamically modifying at least one characteristic of the digital advertisement based at least on the determined characteristics of the hosting digital composition to create a modified digital advertisement. The modifying the at least one characteristic of the digital advertisement configures the digital advertisement to be visually and/or semantically integrated within the hosting digital composition. The method also includes displaying the modified digital advertisement within the hosting digital composition.

Abstract: Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.

Abstract: A server device determines a first item number by specifying a first object correlated with an item number of items defined in a game and determines a change value by specifying a second object correlated with the change value for changing the first item number. The server device changes the first item number to a second item number on the basis of the determined first item number and the determined change value and gives a reward on the basis of the second item number.

Abstract: Embodiments of the present disclosure provide methods, systems, and computer-readable media for: tracking a location of a mobile asset configured to propagate through space, and associated with content to be transmitted to a device within a region defined by the location of the mobile asset as the mobile asset propagates through the space; defining the region surrounding the mobile asset that follows the mobile asset it propagates through the space; receiving an indication that the device is within the region defined by the location of the mobile asset; transmitting the content associated with the mobile asset to the device, wherein transmitting the content comprises confirming at least one of: a first condition defining an environment around the device, a second condition defining a path from the mobile asset to a destination; and a third condition identifying a plurality of brand assets within the region of the mobile asset.

Abstract: Systems and methods are described herein for resolving advertisement placement conflicts. Specifically, a number of parameters may be entered into a system in order to distribute advertisements into advertisement slots. In many instances, a combination of these parameters causes a conflict in the system where all the parameters cannot be applied in order to place advertisements into advertisement slots. The conflict may be resolved by using an advertisement assignment model to determine which parameters may be relaxed in order to arrive at an optimal solution that violates a smallest number of parameters having the least priority. When such a solution is found, the advertisement assignment model may be modified and advertisements may be placed into advertisement slots based on the modified advertisement assignment model.

Abstract: A method of managing use of a digital billboard. The method comprises determining, by an analysis application executing on a computer system, a plurality of mobile viewsheds for each of a plurality of mobile communication devices, where a mobile viewshed comprises a location, a speed, a direction of travel of the mobile communication device, accessing demographic and profile information of a subscriber associated with the device, determining an arcscore for each of the mobile viewsheds that intersect a static viewshed of the digital billboard based in part on the speed of the mobile viewshed and the angular alignment of the direction of travel of the mobile viewshed with an orientation of the static viewshed of the digital billboard, and rotating content presentation on the digital billboard at a rate determined in part based on the arcscores and based on the average traffic speed.

Abstract: A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated with a page format of a website; analyzing one or more inputs to create merged data; generating a respective rank of the advertisements of the sponsored product using a conversion probability; adjusting the respective rank the one or more advertisements of the sponsored product as a function of the merged data; automatically designating one of the one or more advertisements of the sponsored product that is ranked higher than other advertisements to be positioned closest to a predefined portion of a webpage; and sending instructions to display the one of the one or more advertisements closest to the predefined portion of the webpage of the website. Other embodiments are disclosed.

Abstract: Online advertisers may demand compliance with certain standards for the content of emails and other digital content with which its advertisements may be associated. Emails may contain control objects directing users to a web page showing content related to oil change coupons. However, in some systems, methods, and processes, a small variable proportion of users may instead be directed to a different sequence of pages to conduct a compliance check on the contents of the email received by the user. The compliance check sequence of pages may offer the user an incentive to forward the email to a specified email address for subsequent compliance review. Delivery of an incentive may be conditioned on successful receipt of the forwarded email.

Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.

Abstract: A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface.