Abstract: Systems, methods, and computer-readable media are disclosed for augmenting real-time bidding data with proprietary data. One method includes: receiving, at a server over an electronic communications network from a real-time impression bidder, a bid request or a request to augment a bid request with proprietary data; accessing, by the server from an internal database, proprietary data of a data augmenting service based on a user identifier of the bid request; determining, by the server, proprietary data to include in an augmented bid request based on at least one of the received bid request and the user identifier; formatting, by the server, the augmented bid request into a standardized, augmented bid request; and transmitting, by the server over the electronic communications network, the standardized, augmented bid request to the real-time impression bidder.

Abstract: A system, method and device for detecting keystroke entries in a field entered by keyboard in connection with an online transaction that may be fraudulent or erroneous. A score can be assigned to a keystroke based upon its distance from another keystroke. The scores of keystrokes in a string can be summed to obtain a string score. The string score can be normalized by dividing the string score by the number of keystrokes summed to obtain the normalized string score. A risk of fraud or error can be determined based upon the value of the normalized string score in comparison to a predetermined value.

Abstract: Various aspects described herein are directed to different techniques for enabling ad server systems to dynamically determine minimum floor prices for individual incoming impressions, in which the determination of the minimum floor value for a given incoming impression may be based upon the value(s) of specifically identified impression parameters associated with that particular impression. Additional aspects are directed to various feedback techniques for measuring the effectiveness of the various Entity-based and/or Segment-based floors, and for dynamically adjusting various floor computation parameter values based on measured floor metrics and heuristics.

Abstract: Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided.

Abstract: A method and system for tracking potentially fraudulent activities associated with one or more web sites is disclosed. In an example embodiment, the system includes a server communicatively coupled to a database. The database stores first data identifying a first spoof site, and a first identifier for a first document from the first spoof site. The identifier is based on a first content of the first document. The server receives second data identifying candidate site, retrieves a second document from the candidate site, and generates a second identifier for the second document based on a second content of the second document. The server also compares the second identifier to the first identifier. In response to determining, based on the comparing of the second identifier the first identifier, that a source of the first document is the same as a source of the second document, the server identifies the candidate site as a second spoof site.

Abstract: Systems and methods are disclosed for dynamically providing content to a user. The disclosed embodiments include generating a recommendation matrix based on event data received from a client. In certain embodiments, the client may be configured to generate event data associated with the client or a user associated with the client. The disclosed embodiments may also include generating an offer score matrix based on the recommendation matrix and the event data. In certain aspects, the offer score matrix may include score values associated with a set of offers to be provided to the user. The disclosed embodiments may identify a first offer from the set of offers based on the score values for the offers and provide an identification of the first offer. The disclosed embodiments may also receive content associated with the first offer for display on the client.

Abstract: Techniques for conducting transactions with one-time passwords are described herein. These techniques may include receiving a request to conduct a transaction, as well as a one-time password and an identifier linked with a payment instrument. The identifier may or may not identify the linked payment instrument. In both instances, a transaction processing service may compare the received one-time password with a one-time password stored at or accessible by the transaction processing service. If the passwords match, the service may approve the transaction. Otherwise, the service may decline the transaction or implement one or more additional authorization procedures.

Abstract: Techniques for managing a marketing campaign of a marketer are described. In an example, the marketing campaign uses multiple marketing channels. Attribution of each marketing channel to a user conversion is estimated. Usage of a marketing channel within the marketing campaign is set according to the respective attribution. A marketing channel attribution model is selected from candidate marketing channel attribution models and is applied to estimate the attributions. The selection is based on the accuracy of each of the models associated with estimating the attributions given a set of parameters. To evaluate the accuracy, user journeys are simulated given the set of parameters. True attributions of each marketing channel are determined from the simulation. Each of the marketing channel attribution models is also applied to the simulation to generate estimated attributions. The true and estimated attributions are compared to derive the accuracies.

Abstract: Coupons are electronically delivered by a coupon generating subsystem to a plurality of mobile devices via gaming sessions experienced on the mobile devices. A memory of the coupon generating subsystem stores a set of rules associated with delivery of the coupons from the coupon generating subsystem to the mobile devices, wherein the set of rules include a payout table that determines the value of coupons that are delivered. A gaming session is initiated on one of the mobile devices when the mobile device is within a broadcast range of the coupon generating subsystem. The gaming session uses a random number generator and a central processing unit of the coupon generating subsystem to generate a result for the game of chance using the payout table in the memory. The result determines the value of a coupon to be electronically delivered via the coupon generating subsystem to the mobile device.

Abstract: A method for identifying and distributing offers includes: storing account profiles, each profile including data related to a transaction account including an account identifier and a plurality of transaction data entries, each including transaction data; receiving an offer request from a consumer entity, the request including a specific account identifier and geographic location; identifying a specific account profile that includes the specific account identifier; identifying offer parameters, the parameters being based on the geographic location and the transaction data included in the identified specific account profile; transmitting the offer parameters to a merchant entity; receiving offer data for a plurality of offers from the merchant entity based on the offer parameters; identifying a specific offer based on the offer data for the specific offer and the transaction data included in the specific account profile; and transmitting the offer data for the identified specific offer to the consumer entity.

Abstract: A computing apparatus configured to generate trigger records for a transaction handler to identify authorization requests that satisfy the conditions specified in the trigger records, identify communication preferences of the users associated with the identified authorization requests, and use the communication preferences to target real-time messages at the users in parallel with the transaction handler providing responses to the respective authorization requests.

Abstract: The present invention relates to an apparatus and method for providing a virtual advertisement, and more particularly to an apparatus and method that can determine the size of a virtual advertisement image to be inserted into a moving image while taking into account the size of an advertising region included in the moving image, that can select an appropriate virtual advertisement image based on the determined size of the virtual advertisement image, and that can measure the objective exposure level of a virtual indirect advertisement and calculate advertising expenses based on the measured objective exposure level. Furthermore, there are provided an apparatus and method that select a virtual advertisement image to be inserted into an advertising region while taking into account the size of a virtual advertising region that varies depending on the angle of a camera or the posture of a virtual advertisement object.

Abstract: A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.

Abstract: Systems and methods for providing rewards to a user are provided. Providing rewards to the user may include receiving transaction data associated with a user's purchase, determining a merchant and a category associated with the transaction data, and assigning the transaction data to a merchant icon or a badge icon in a graphical user interface. The merchant icon or the badge icon may comprise a progress bar that indicates the user's progress in reaching a milestone associated with the icon. Based on the transaction data, a number of loyalty points of a number of transaction points may be assigned to the merchant icon or the badge icon, respectively. Further, based on whether a total number of loyalty points exceeds a first threshold or a total number of transaction points exceeds a second threshold, a reward may be generated to the user when the first or second threshold is exceeded.

Abstract: In some examples, context information is determined. The context information is associated with a user and based on information of a communication device associated with the user. The context information is obfuscated based on a user information, such privacy policy, user profile, user preferences, user activity, and/or any combination of the aforementioned, associated with the user. In other examples, the context information is determined based on a user location and/or user information.

Abstract: A method, system, GUI, apparatus, and computer readable media for enabling a customer to access to an unpublished media file uploaded by an artist are provided. An artist's profile may be hosted on, for example, a web site, SMS/MMS gateway, and a WAP site. A previously unpublished media file may be received from the artist based on a publish option of listed unpublished media content and may be uploaded to the user profile. The unpublished media file may be associated with the artist's account. A request to access the media file may be received from a customer. An account associated with the customer may be updated to indicate their requested access to the media file. The customer may then be enabled to access the media file. The user's account may be updated to indicate the transaction.

Abstract: A method includes making, at a user device, a determination to transition to a standby mode. The method includes sending a message from the user device to a network device in response to the determination. The method includes receiving, in response to the message, an advertising stream at the user device from the network device. The method includes processing the advertising stream at the user device to generate advertising content. The method also includes sending the advertising content to a display device.

Abstract: Systems and methods are disclosed for traffic filtration by content providers. One method includes receiving a content request from a device of a user; determining whether one or more container tags are associated with requested content; determining, prior to responding to the content request, whether the content request is by a user based on the content request and the one or more container tags; generating, prior to responding to the content request, an ad request based on the content request and the one or more container tags; determining, prior to responding to the content request, an ad request recipient based on the generated ad request and the one or more container tags; transmitting the ad request to the determined ad request recipient; and transmitting, over the electronic network to the device, a response to the content request when the content request is determined to be by a user.

Abstract: A system for incentivization of communications, comprising an incentivization engine and an auction service, and a method for using such a system for providing incentivization of user communications and user competition for incentives.

Abstract: A first processor-accessible memory device system and a second processor-accessible memory device system of a self-regulating transaction system may each store a respective local copy of one or more transaction ledgers that record transactions. A first data processing device system may be configured to generate a transaction information block associated with a particular market channel, store it in the local copy of a transaction ledger associated with the particular market channel stored in the first processor-accessible memory device system, and transmit it to a second data processing device system over a communications network for storage in the local copy of the transaction ledger associated with the particular market channel stored in the second processor-accessible memory device system.