Abstract: The invention is a computer-aided method of optimizing advertisements and content by grouping viewers into scientific segments, optimizing an advertisement and pieces of content by scientific segments, selecting an advertisement or content to display to a scientific segment, and creating a scientific targeted advertisement or piece of content.

Abstract: A computer system, computer program, and related methods product for selecting one or more targeted advertisements to be displayed along with a set of search results. In general, a computer system and database storage system store one or more campaigns associated with a set of documents and at least one advertisement. The computer system is programmed with an ad targeting module to: identify all campaigns that have at least one document relating to a search result set; analyze the search results set to calculate at least one intersection score between the search result set and at least one of the one or more campaigns; select a matching campaign from the one or more campaigns based on the at least one intersection score, select at least one advertisement from the matching campaign; and cause the at least one advertisement selected from the matching campaign to be displayed with the search result set.

Abstract: This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates.

Abstract: A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.

Abstract: Advertising pricing based on campaign goal progress and/or achievement. Surveys conducted during campaign initiation can determine baseline statistics for goals. Periodic surveys during and after the campaign can be used to measure progress toward a goal and/or whether the goal has been achieved. Pricing of the campaign can be tied to goal progress and/or achievement. In one implementation, lift in brand awareness among an audience can be a campaign goal that is measured. Survey results are integrated into an ad server for running display ads on a publisher website and the advertiser only pays for percentage point lifts in reader awareness.

Abstract: A server exchanges information between one or more wireless devices to complete a transaction. The server receives second device identifier information from a first wireless device using a wide area network. The second device identifier information was previously provided to the first wireless device using short range wireless communication. The server then uses the second device identifier information to determine additional information concerning an entity or object located in proximity to the second device, and then the server delivers information to the first wireless device based at least in part upon both (a) the second device identifier and (b) a current step in a multiple step process for an ongoing electronic commerce transaction.

Abstract: System, method, computer program and computer program product automate and optimize process of placing advertising campaigns on available inventory. When visitor loads one of publisher's web pages, system will be queried for advertisement that should be shown. System periodically analyzes performance data to determine optimal allocations. When queried, identifies advertiser campaign and advertisement to be shown. Results of that visitor encounter are logged or recorded for future analysis. Determination of campaign placements may advantageously be a two-phase process. First, campaign is efficiently tested on the inventory most likely to produce good results. The testing module dynamically adapts, adjusting the amount of testing on different channels until a sufficient determination of the creative performance on different channels can be made. The second phase is the resource allocation. Campaign performance data and contractual constraints are formulated as a network problem.

Abstract: A system is described for measuring web traffic relating to an offline advertising campaign. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an offline advertising campaign of an advertiser, a time period, a set of users and web traffic data. The processor may identify the offline advertising campaign, and the period of time the offline advertising campaign was available to a set of users. The processor may measure the web traffic related to the offline advertising campaign of the users during the time period.

Abstract: Systems and methods in which advertisers can be assured that target audience members for whom advertising messages are intended both receive the advertising messages, and consume the ads while paying sufficient attention to them. The system and methods can be used to present at least one ad for consumption by a target audience member at a computerized device, to detect at least one condition associated with the consumption of the ad at the computerized device, and to block or at least partially inhibit audience member access to at least one item of value associated with on-line content at the computerized device based on the condition associated with the consumption of the ad.

Abstract: Various embodiments provide techniques for determining a value share of a mobile transaction for one or more entities associated with the mobile transaction. Examples of mobile transactions include purchases of content such as applications, games, video, audio, graphics, and so on. In one or more embodiments, value share rules can be created and reconfigured. The value share rules specify a share of a transaction value (e.g., a percentage of revenue generated from a purchase of content) that an entity involved in a particular mobile transaction is credited with. In one example scenario, a user of a mobile device purchases an application for the mobile device. A value share rule can be applied to the application purchase amount to determine a share of the application purchase amount that is to be credited to a mobile operator that provides service for the mobile device.

Abstract: The potential validity of complaints, including those relating to intellectual property rights, may be automatically determined. In one implementation, whether a complaint is determined to be valid is based on a history of complaints of the complaining party.

Abstract: Methods and systems are provided for click through rate prediction and advertisement selection in online advertising. Methods are provided in which output information from a feature-based machine learning model is utilized. The output information includes predicted click through rate information. The output information is used to form a matrix. The matrix is modeled using a latent variable model. Machine learning techniques can be used in determining values for unfilled cells of one or more model matrices. The latent variable model can be used in determining predicted click through rate information, and in advertisement selection in connection with serving opportunities.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving first information as to completion of at least a first conversion and a second conversion by a user, grouping the received first information into at least one sequence of events, receiving second information as to which conversions are to be included in a report, and a time frame with respect to completion of the conversions, extracting information from the at least one sequence of events that is pertinent to the received second information, and providing the extracted information in the form of a report.

Abstract: A server exchanges information between one or more wireless devices. The server receives second device identifier information from a first wireless device using a wide area wireless network The second device identifier information was previously provided to the first wireless device via short range wireless communication. The server then uses the second device identifier information to determine additional information concerning an entity or object located in proximity to the second device, and then delivers information to the first wireless device or the second wireless device based at least in part upon the second device identifier and feedback ratings relevant to an entity associated with either the first wireless device or the second device identifier.

Abstract: A method and system are provided for comparing an effect of an audio-visual ad on Internet searches. In one example, the method includes receiving a keyword search related to the audio-visual ad and storing the keyword search in a keyword search database, extracting ad related keywords from digitized text of the audio-visual ad and storing the ad related keywords in an ad keyword database, comparing the ad keyword database to the keyword search database, wherein the comparing includes determining an ad effectiveness rank of the audio-visual ad, and storing the ad effectiveness rank of the audio-visual ad in an ad effectiveness database.

Abstract: Methods, devices, and systems are described for bumping a mobile device, such as a smart phone, against a fixed poster board display at a store to initiate a download of coupons, advertisements, or other benefits to the mobile device. Products can be rated by a user's up/down bump or other bump patterns. Using accelerometer-based inertial measurements, multiple users can control multiple mouse cursors on a large display with their mobile devices in order to select information to be downloaded to their mobile devices. The multiple users can bump the display in order to select their items simultaneously.

Abstract: A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected performance is less than the performance threshold. Spend information of the ad so served is analyzed to determine if a target amount (budget) is expected to be overspent or underspent. If the former, the performance threshold is increased (and/or the ad performance value is decreased). If the later, the performance threshold is decreased (and/or the ad performance value is increased).

Abstract: Methods and systems in search marketing which permit advertisers to provide advertisements to a search engine, as well as bids associated with the advertisements themselves, are provided. Advertisements are selected for presentation when they are determined to be relevant and payment for presentation is due only upon the conditions of the bid being met. If desired, advertisers may be permitted to provide, in addition to an advertisement, one or more destination pages associated with selection of the advertisement. In this case, relevance can be determined not only on the basis of the content of the advertisement itself, but also on the content of the destination page(s).

Abstract: Methods and apparatus for providing a multimedia service are provided. A first request message is transmitted from the device to a rights issuer requesting a first right object required to execute an advertisement. A first request response message having the first right object is transmitted from the rights issuer to the device. The advertisement is executed at the device using the first right object. A report message having an advertisement consumption specification is transmitted from the device based on execution of the advertisement. A report response message having an advertisement consumption certificate is received at the device. A second request message is transmitted from the device to the rights issuer requesting a second right object required to execute the content. A second request response message having the second right object is transmitted from the rights issuer to the device, when the second request message includes the advertisement consumption certificate.

Abstract: A system and process for improving product recommendations for a first user includes receiving a request for one or more product recommendations for a first user, each product recommendation being associated with any one of a plurality of retailers, receiving a plurality of recommendation sets from one or more automated product recommendation systems, wherein the plurality of recommendation sets are generated using different selection models and using ensemble learning to select one or more most relevant product recommendation sets from the plurality of product recommendation sets.

Abstract: In some implementations, techniques are described for customer lead generation and fulfillment through viewer participation in television, cellular or mobile telephone, and Internet-enabled computer or computing device platforms. Participation television may be leveraged to identify potential consumers and advertising leads may be selected for the potential consumers. An exchange of information related to an advertisement, offer, or gift may be facilitated between an advertiser and a participant in a participation television segment.

Abstract: Methods and apparatus are provided for presenting personalized information to consumers in a retail environment. A personalized price is determined for at least one product that is in physical proximity to the customer. The physical proximity may be determined, for example, by evaluating identifiers, such as RFID tags, associated with each customer and product. A personalized message can be also presented to a customer regarding at least one product that is in physical proximity to the customer. The personalized message can provide, for example, dietary or safety information relevant to the customer and at least one product in the proximity of the customer. The personalized information may be determined based on one or more personalized message rules.

Abstract: Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.

Abstract: Promotional items can be geocached at desired locations as part of a geocaching promotion in which geocachers attempt to locate the promotional items using clues, solving puzzles, or otherwise obtaining GPS coordinates and other information used to determine the geolocation of the geocached promotional items. Some or all of the information needed to identify the geolocation can be encoded into an electronic format and delivered directly to mobile devices including GPS receivers via radio broadcasts or the Internet. GPS coordinates can also be pre-loaded into mobile devices awarded to particular geocachers. Additionally, tracking devices can be attached to the promotional items to permit evaluation of the marketing effort.

Abstract: A transaction-based content management system for a digital signage network displays a piece of content until a predetermined level of transactions occurs.

Abstract: Determining the impact or influence of targeting data on the success of an advertisement may be useful for improving targeting and evaluating third party targeting data. Advertising may be more effective when it is properly targeted based on the audience viewing the advertisement. Identifying the audience and determining information about that audience are part of the targeting process. Audience information or targeting data may be provided by third party data providers that can be used by publishers and/or advertisers to improve targeting. Utilizing a model for assessing the value provided by targeting data may be effective when multiple variables are considered to properly attribute advertisement success to the targeting data.

Abstract: In one embodiment, a method includes accessing metric values for one or more online advertising spaces for placing one or more online advertisements; generating a first user variable subgroup and a second user variable subgroup from a user variable group; deriving first metric values for the first user variable subgroup; deriving second metric values for the second user variable subgroup; for each of the online advertising metrics, using a particular statistical model to calculate a statistical score based on the first and second metric values with respect to the online advertising metric and the first and second user variable subgroups; performing a split test on the first user variable subgroup and the second user variable subgroup; and splitting the user variable group into two separate user variable groups if the first and second variable subgroups pass the split test.

Abstract: A system and method are provided for detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants. Information common to all members in the new group of participants is determined using profiles associated with each member in the new group of participants. Advertising content associated with the common information is determined and provided to each participant in the new group.

Abstract: One or more systems, processes, and models are provided to determine the effectiveness of different elements of an advertising campaign. Using the one or more systems, processes, and models, advertising effectiveness metrics are determined that indicate the relative effectiveness of the different elements of the campaign. A model may be generated by the system using information about the manner in which consumers are exposed to advertisements. The information, for example, can include a history of exposures to advertisements in the campaign that occur before a user submits input, such as a survey response. In addition, the information also can include a history of exposures to advertisements in the campaign that occur after the user submits input, such as a survey response. As a result, the effectiveness can be distributed across multiple exposures experienced by consumers rather than a single exposure.

Abstract: A system making use of video games and data communications external to video games is used to provide advertisements, prizes and other benefits to gamers. The prizes relate to either of real world products and services as well as content for use within the video game environment. During a video game session an advertisement is provided to the gamer. When the gamer interacts with the advertisement the video game software acts to facilitate a transaction between the gamer and the advertiser.

Abstract: A method is disclosed for sending targeted advertising data, the method including monitoring in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device, calculating product interest correlation scores in a plurality of advertising categories for an SSO subscriber advertising profile based on the monitoring SSO subscriber event data, selecting advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile, selecting a format to deliver the selected advertising data to a third SSO subscriber end user device and sending the targeted advertising data to the third SSO subscriber end user device. A system and a computer program are disclosed for performing the method. A data structure is disclosed for providing an interrelationship between a processor and data structure data.

Abstract: A marketing campaign collects data for page counts, sessions, orders, and revenue. Four kinds of campaigns are addressed: direct, deferred, site link tracking, and deferred site link tracking. A particular page visit in an end-user session “qualifies” for a campaign if it satisfies the configured conditions for the campaign; that is, if the target universal resource locator (URL) of the page is the landing page of the campaign, the referrer URL is the referrer page of the campaign, or the page tag contains the configured string for the campaign. The data is processed through a set of heuristics identified by marketing experts as the most likely paths to a sale, and exclusivity is assigned to the type of campaign with the highest priority.

Abstract: Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan.

Abstract: A novel approach enables an event-based framework for evaluating a media instance based on key events of the media instance. First, physiological responses are derived and aggregated from the physiological data of viewers of the media instance. The key events in the media instance can then be identified, wherein such key events drive and determine the viewers' responses to the media instance. Causal relationship between the viewers' responses to the key events and their surveyed feelings about the media instance can further be established to identify why and what might have caused the viewers to feel the way they do.

Abstract: A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer's interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer's associated computer system based on one or more of the viewer's monitored interactions.

Abstract: User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.

Abstract: In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

Abstract: In embodiments of the present invention, improved capabilities are described for creating and using Synthetic User Identifiers within an advertising analytic platform for the purpose of targeting the placement of advertising within an available channel based at least in part on Synthetic User Identifier information.

Abstract: Consumer, merchant, and transactional data from a closed loop network and external sources may be leveraged to increase demand of a merchant's inventory during normally low-demand periods. Extensive data mining is used to determine the excess merchant inventory and demand patterns at different times and different locations for merchants and groups of merchants. Similar data mining is used to analyze cardmember demand patterns to identify the cardmember preferences regarding when and where they which to purchase goods and/or services. Cardmembers may also be grouped based on their demand patterns. Using pricing as a lever, cardholders with specific preferences are targeted to shift the demand from peak periods and locations to non-peak periods and locations, and to increase the non-peak demand by location as well as time period. Higher precision may be obtained using product level transaction data from point-of-sale terminals used by merchants wherever applicable.

Abstract: An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.

Abstract: An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

Abstract: Method, system, and programs for providing adaptive application searching are disclosed. An application search request relevant to a user is received. First information associated with the user and second information associated with a plurality of applications is obtained. At least one application of the plurality of applications is identified as of interest based on the application search request, the first information, and the second information. The at least one application is provided in response to the application search request.

Abstract: A customer relationship management system wirelessly detects presence and identity of a customer when the customer enters a business establishment. The system captures a visit pattern of the customer based on communication from the wireless device. A relevant marketing message for the customer is determined based on the customer's presence, visit pattern, identity, and location. The marketing message is delivered directly to a wireless device carried to the customer upon a subsequent entry of the customer to the business establishment. Responses of the customer (e.g., purchasing patterns, etc.) are stored for subsequent use in presenting relevant offers.

Abstract: The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.

Abstract: A method and system for measuring interest in a product. A processor operating on a server receives an identifier associated with a mobile computing device. The processor determines a location of the mobile computing device within a marketing environment and associates the location of the mobile computing device with a location of a product. The processor obtains interaction data indicative of an engagement of the mobile computing device with the product and determines a measure of interest in the product using the interaction data. Alternatively, data indicating an interaction of the mobile computing device with a product are received by the processor. The product location, which is known, is used to determine the location of the mobile computing device.

Abstract: Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device.

Abstract: The impact of placing an ad on a web page may be tested before the ad is deployed on the web page. In one example, an entity submits the ad to be tested to a portal, and the ad is stored. A test manager then schedules tests of the ads on test machines. The ad may be tested by having the test machines retrieve the web page on which the ad is to be tested. If an ad is delivered with the page, that ad may be replaced with the test ad and also with a null ad that is designed to have little or no impact on the page. Performance metrics may be measured for the page with the test ad, and also for the page with the null ad. The delta between the performance metrics of the page with the test ad and the page with the null ad constitutes the impact of the ad on the page.

Abstract: A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently.

Abstract: The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.

Abstract: The present invention provides techniques that include providing a unified metric for use in advertising campaign performance measurement and evaluation. An advertising campaign may include many aspects, such as portions associated with particular channels and service-providers. Different metrics may be used in measuring performance for particular channels, such as impressions, conversions, etc. Techniques are provided that translate performance of an overall campaign, as well as performance of particular aspects, into terms using a single unified metric measure. Unified metric measures can be used to easily compare campaigns and channels, whether of the same advertiser or against competitors campaigns.