Abstract: A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.

Abstract: Systems and methods provide for dynamic generation of media content at the point that content is served. The system and method work within the bounds of simple, existing, open protocols and the media files served are playable by standard media playback clients. The method is driven by a request for media content from a client specifying an edit list. The server opens one or more source files and selects portions of one or more files to transmit based on edit list instructions, and sequentially writes those portions to an output for serving to the client. The server sorts the selected portions of one or more source media files, combines the selected portions to form a combined media shot, and serves the combined media shot to the client. The method allows for various modifications of the content before serving.

Abstract: The present invention relates to methods and systems for providing interactive audience participation at live entertainment events. The method includes providing audience members with an interactive device that presents a promotional message and includes a user interface, broadcasting audio programming to the audience member through the interactive device, querying the audience members, wherein answers to the querying may be entered by the audience member via the user interface of the interactive device, transmitting the answers to a central processor, storing the answers as audience data, processing the audience data into results, storing the results of the processing of the audience data and broadcasting the results of the processing of the audience data.

Abstract: By using the location information of a wireless communication terminal, an advertising information display method, etc. is provided to display on a display, highly useful advertising information, that is, advertising information of an advertising information transmission source, which is located at a location that is close to the location at which the user of the wireless communication terminal is present.

Abstract: Described techniques enable a particular user to automatically share a piece of content with a group of users. To share the content, the particular user navigates to a Website or the like to identify the desired piece of content. The particular user then chooses to share the piece of content by actuating a button, an icon, or the like displayed within the content (e.g., Web content) or displayed within the browser's toolbar. In some embodiments, the users with whom the piece of content is then shared each include the particular user within a contact list. This document also describes techniques capable of enabling the particular user to allow a third party to select and share a piece of content. In some instances, the piece of content comprises an advertisement. This piece of content may be shared with a group of users that include the particular user as a contact.

Abstract: A navigation server and the like capable of improving determination accuracy of advertisement effectiveness is provided. According to a navigation system of the present invention, it is determined whether or not one or a plurality of time in which a position of a navigation device 200 (an user or a vehicle 2) at each time satisfies “a first condition” in relationship with a position of a business operator satisfies “a second condition” in relationship with a temporal factor with respect to business transaction of the business operator. Thereafter, according to the determination result, an interest level of the user with respect to the business operator and the like is evaluated as “a third index value”.

Abstract: A system and method for creation and management of Promotional Campaigns which specify items of EPC that are distributed to Mobile Users. The systems and methods involving networked distribution and redemption of such content.

Abstract: A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Abstract: A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify a number of rules for bidding on keywords used in Internet advertising campaigns. The bid automation engine may be part of, or interface with, a web analytics tool and/or a bid management system to provide user-defined strategies for bidding on keywords. Accordingly, a user or business entity may set up a customized bidding strategy for keywords by building sets of bidding rules.

Abstract: Methods, systems, and apparatus, including computer program products, in which a first telephone number is associated with a second telephone number, and a web-based advertisement is served for an advertiser that includes the first telephone number. A call placed to the first telephone number is received, and the call is routed to the second telephone number based on the association of the second telephone number with the first telephone number. A determination as to whether a call-through event in response to receiving the call placed to the first telephone number has occurred, and an advertiser associated with the second telephone number is charged a cost-per-call amount if the call-through event is determined to have occurred.

Abstract: Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like Level 1 ADMs may be interactive or not.

Abstract: Methods of detecting, and providing a notification of, the existence of misinformation using usage patterns of a network service enable an organization to respond to the misinformation. The method includes establishing common usage patterns of the network service, identifying an irregular usage pattern, determining that the irregular usage pattern was caused by misinformation, and responding to the misinformation.

Abstract: A method and apparatus allows owners of electronic signs, such as retailers, real estate owners, other space owners, and content providers, such as advertisers, entertainment producers, event promoters, visual artists, and the general community to participate in an open content network, in which electronic signs are universally uniquely identified and then added to a network in a distributed fashion, after which content is selectively downloaded to the electronic signs. The times at which the content is presented are determined collaboratively by the owners of the electronic signs and the content providers. A mechanism that verifies whether the content is actually presented on the electronic signs is also disclosed.

Abstract: A method and system for providing the centralized collection of click-through traffic information. The method includes receiving a DNS query for a domain name at a third party auditing service from a requesting computing resource. The domain name is configured to include click-through information as a subdomain, and wherein a URL associated with the domain name provides content. The click-through information is parsed from the domain name without establishing a connection between said third party auditing server and any web server providing the content. An IP address for the web server associated with the domain name is sent to the requesting computing resource.

Abstract: A method including providing content for purchasing and viewing by users, wherein the purchasing includes buying or renting content; performing real-time tracking pertaining to the purchasing and the viewing of content by the users based on the providing; generating real-time tracking information based on the performing, wherein the real-time tracking information identifies a content purchased by the user and a user device used by the user to view the content; automatically creating a content promotion or a campaign ad based on the real-time tracking information; and automatically providing the content promotion or the campaign ad to the users.

Abstract: An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Abstract: A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user.

Abstract: In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time, then unallocating the telephone number.

Abstract: In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created based on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.

Abstract: The present invention discloses a network communication system that includes a network processing center for receiving and converting an electronic or electro-magnetically transmissible data/content into a physically deliverable object and/or network transmissible content data files for carrying out a hybrid delivery of the data/content by a physical delivery process and/or a network electro-magnetic delivery process to a recipient or an ECRMA. The delivery status of the electronic content and the post-delivery activities are tracked by a variety of mechanisms and the information obtained from the tracking is send back to the content-sender.

Abstract: Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.

Abstract: Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores.

Abstract: Methods and systems for determining a price for an advertising placement. One method includes setting a desired placement location for an advertising placement; determining a predicted number of views at the desired placement location for the advertising placement using a views model; determining a predicted cost at the desired placement location for the advertising placement using a cost model, the cost model using the predicted number of views determined by the views model as input; and outputting a price for the advertising placement based on at least one of the predicted number of views and the predicted cost at the desired placement location.

Abstract: A system and method for determination of advertisement effectiveness is presented. The method can comprise obtaining records for domain elements, for each domain element, developing a model and populating the model based on the obtained records, for a record of a first domain element of the plurality of domain elements, searching a second domain element for another record matching the record of the one domain element, when a match is found, correlating a time stamp in the record with a time stamp in the other record and when correlated, determining a confidence level indicating the advertisement effectiveness. In one aspect, determining a confidence level further comprises searching a third domain element, obtaining a search result, and incorporating the search result in the confidence level. In one aspect, searching a third domain element further comprises performing a secondary search.

Abstract: A system and method for providing an advertising effect report are provided. The method for providing an advertising effect report may include measuring an advertising effect of a search advertisement, storing an advertisement management history for the search advertisement, and providing the advertising effect in association with the advertisement management history.

Abstract: Techniques are provided for use in online advertising, such as sponsored search advertising. Information may be obtained that includes historical online advertising information including information relating to conversion rates associated with bid amounts or bid amount ranges, as well as a proposed advertiser bid amount or bid amount range. Based at least in part on obtained information, a forecasted or predicted conversion rate or conversion rate range associated with the proposed bid amount or bid amount range is determined, and associated reporting is provided to the advertiser, which may include click equivalent information associated with a bidding-related standard or benchmark.

Abstract: Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.

Abstract: The claimed invention relates to a system and computer implemented method for quantitatively measuring effectiveness of a marketing campaign or marketing strategy execution. The client device accesses the server over a communications network to define targeted customer segments based on the marketing campaign or a specific set of marketing objectives and to define a quantifiable outcome or payoff for each targeted customer segment of the client, thereby linking the performance of client's marketing campaign or objectives to the quantifiable outcome for each targeted customer segment. The server generates behavior paths for each targeted customer segment on a client website for effective measurement of adherence of a website visitor/customer to the behavior paths leading to the quantifiable outcome. The rules engine calculates a path score to determine whether the customer adheres to or diverges from a preferred behavior path established for the customer's targeted customer segment.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.

Abstract: A method is disclosed for enhancing the predictability, scalability and cost effectiveness of online advertising with voice over IP connectivity and event tracking technologies. A service provider maintains a list of merchants who have offered to pay for customer VoIP calls to their establishment. The service provider maintains a real time connection with this merchant list and renders an advertisement in a distinguishing way in real time. A potential customer who views this advertisement on a web page may establish a VoIP call session with a merchant by selecting a free click-to-call link on the web page. When the customer places the call, the service provider pays for the call. Merchants in turn pay the service provider for displaying the ads that generated the calls on a price per call, price per impression or fixed fee basis.

Abstract: The claimed subject matter provides a method for testing on-line advertising. An exemplary method comprises determining a need for test for an advertising campaign based on performance of the advertising campaign. The exemplary method also includes determining whether the need for test exceeds a predetermined threshold. Additionally, the exemplary method includes allocating a test impression to a buy control placement of the advertising campaign based on the need for test.

Abstract: The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information.

Abstract: A computer-implemented method, advertising network, and computer readable medium for measuring ad performance metrics after user-initiated sharing activity at a website. The method commences by receiving an original internet ad, the original internet ad for hosting within a website (e.g. a social networking website), then recoding the original internet ad (also for hosting within a website) wherein the recoded sharable internet ad comprises ad sharing and instrumentation code for capturing, tracking and later reporting various user-initiated sharing activities by measuring online events using the ad sharing and instrumentation code (i.e. the online events being in response to user-initiated sharing activity) without requiring any explicit action to be provided by the website operator. In some cases, the measured event occurs in the form of expanding an ad, clicking a request to share, printing a coupon, or performing an online conversion action. The ad can comprise any forms of internet media.

Abstract: Techniques are provided that include utilization of correlation techniques in online advertising. Methods are provided in which, for top-performing articles and advertisements, for example, correlation scores are computed, which provide a quantitative measure relating to performance. An aggregate correlation index may be computed, and individual correlation scores may be determined in relation to the correlation index. In determining positioning of scored articles and advertisements to be displayed on a Web page, preference may be given, as at least one factor in the determination, to position an article adjacent or proximate to an advertisement if they have similar correlation scores.

Abstract: The present invention provides techniques for use of advertisements, including advertisements which may be termed “life-vertisements” or applitisements. Life-vertisements can include brand advertising advertisements for user-initiated use with or within software-based or online applications. User interaction with or usage of a life-vertisement may be tracked over time and multiple interactions, sometimes over evolving use or over multiple applications. The tracked information may be used in assessing performance of the life-vertisement, such as in assessing favorable branding value or brand engagement value associated with the life-vertisement or its usage.

Abstract: Site optimizer is a tool that enables A/B testing of merchandising offers for your online store to help you determine which offers work best on your storefront. A/B testing compares multiple offers simultaneously to randomly selected groups of shoppers. The A/B testing approach provides a unique and effective way to optimize online store performance because it is metrics-driven, objective, and more efficient than other site optimization techniques.

Abstract: Computer-implemented systems and methods for determining promotion prices for a plurality of items. A system and method can be configured to receive electronic data about items for a promotion event and to receive electronic data about vehicles for a promotion event. An optimizer, which is implemented on a data processor, includes or has access to an optimization formulation for determining optimal promotion prices for the items and for determining assignments of the vehicles to the items for promoting the items during the promotion event.

Abstract: An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.

Abstract: Advertisement management techniques are described. In one or more implementations, a plurality of identifiers are collected of advertisements communicated to respective ones of a plurality of mobile communication devices, each identifier exposed by a respective mobile communication device at a physical location of a merchant. A monetary amount is calculated to be provided to a service that was involved in providing the one or more advertisements to the mobile communication device.

Abstract: Example methods, systems and tangible machine readable instructions to match a representative with a commercial property are disclosed herein. An example method for matching a representative with a commercial property includes comparing one or more of neurological or physiological response data from a panelist exposed to the property or a facsimile of the property to a plurality of representative attributes to determine a plurality of compatibility scores. Each of the representative attributes corresponds to a respective candidate representative. The example method also includes selecting the candidate representative having a highest one of the compatibility scores to represent the property.

Abstract: Computer-readable media and a computer system for correcting bid estimates that are calculated from stored data encompassing an incumbent customer's participation in a keyword auction are provided. Initially, input criteria is received, which includes customer-history data and a candidate position, within a ranking of incumbent customers competing to display an advertisement, that is attractive to the incumbent customer. A corrected rank model of the competing incumbent customers' ranking is generated, which effectively discounts the stored data related to the incumbent content provider. The corrected rank model is utilized to predict an adjusted average position of the incumbent content provider, within the ranking of the competing incumbent customers, without physically extracting stored data associated therewith. A corrected price model that ignores the influence of the incumbent customer's participation in the advertising auction is then constructed.

Abstract: In accordance with the invention, embodiments of an ad placement device are described. The ad placement engine calculates a probability parameter that is indicative of a user's likelihood of making a purchase in response to a mobile advertisement. The probability parameter is calculated based on a variety of parameters.

Abstract: A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call.

Abstract: A method for managing online advertising placements includes associating a plurality of textual metadata tags with at least one advertising placement, and generating a bid recommendation for the at least one advertising placement associated with the plurality of textual metadata tags.

Abstract: Systems, techniques and methods for tracking a browser session path and content providing for the reconstruction of the full path and content of a browser session. Techniques for observing, recording, storing and analyzing the total path and content of Internet browser sessions on a device as they relate to consumer/user activity for use in reporting and predicting marketing trends and understanding behavior are disclosed. The system observes, records, stores and analyzes: activity within a browser session, activity within all browser sessions on a device, activity of a user or group of users over time, session activity without invasive efforts and/or invasive codes and/or use of potential privacy invading codes/cookies on a user's computer.

Abstract: A method for distribution of information includes displaying a sequence of promotional images at known, respective display times on a display terminal facing customers at a point of sale. Sales of different products at respective sale times are recorded on a sales terminal at the point of sale. A relationship between the sales times of at least one of the products and the display times of at least one of the promotional images is measured. Responsively to the relationship, a change is made in the sequence of the promotional images that are displayed on the display terminal.

Abstract: An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.

Abstract: Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications.

Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

Abstract: Among other disclosed subject matter, a computer-implemented method for modifying an estimate value includes determining a first estimate value based on a plurality of values relating to a first entity. The method includes determining a second estimate value for at least one second entity identified as a peer of the first entity. The method includes modifying the first estimate value using the second estimate value.