Abstract: A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

Abstract: A computerized method and system for keeping popular advertisements active are provided. Example embodiments may include identifying one or more expiring online content from a plurality of online contents. A popularity of the one or more expiring online content may be determined; and an expiration date of the one or more expiring online content may be extended based on the popularity.

Abstract: A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach.

Abstract: Embodiments described herein can be employed in a social media analytics platform to monitor which data has been acquired for entities from online sites at which entities may maintain an account, including social media platforms by continually moderating, coordinating or scheduling requests for data retrieval across the online sites to substantially maximize the data pulled from each site, and the freshness of that data, given any imposed rate limits associated with those online sites without slowing or idling the social media analytics platform. This results in increased efficiencies in time and expense and a simultaneous reduction in the number of errors received from the online sites, as the analytics platform can spread out requests over time and fully utilize parallel update processes in a way that respects the rate limiting while still improving freshness of data given that rate limiting.

Abstract: A method and apparatus for engaging consumers in the performance of predetermined action. The method comprises the steps determining performance of a predetermined action, providing feedback related to the determined performance of the predetermined action, and broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback. An incentive be provided based upon performance of the predetermined action, or upon broadcasting. The predetermined action may include eating a candy or other edible item. The feedback may include material related to an advertising campaign, or otherwise related to the candy or edible item.

Abstract: Techniques and mechanisms described herein facilitate adaptive fuzzy fallback stratified sampling. According to various embodiments, an actual or estimated minimum vertex cover of a feature dependency graph representing a dataset may be determined. The dataset may include a plurality of feature vectors and a plurality of features. Each feature vector may include a plurality of feature values that correspond with the features. The feature dependency graph may represent a plurality of conditional dependencies between the features. The minimum vertex cover may designate a subset of the features for strata selection. The feature vectors may be partitioned into a plurality of strata based on the designated subset of features. Each stratum may include one or more of the feature vectors. Each feature vector may be assigned to a corresponding stratum based on the values of the designated subset of features for the feature vector.

Abstract: In one exemplary embodiment, eye-tracking data may be collected from a user while the user is viewing a visual sensory stimulus. If the eye-tracking data includes an eye motion pattern exceeding a predetermined threshold, then the eye-tracking data may be used to identify a visual element within the user's field of view. In addition to the visual element, attributes and context information related to the sensory experience may be determined. Information related to the sensory experience may be stored in a repository for purposes of aiding the user's recollection of the visual element at a future time.

Abstract: A method for tracking abandonment rates. A client computer may send a first message to a server requesting a content unit to be incorporated into a web page. The client computer may receive, from the server computer, the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the server. After delivering the deliverable content, the client computer may send a second message to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed.

Abstract: A platform comprising an enterprise application, a mobile application and a server application configured for attractions to deliver timely marketing, advertising and promotions messages to targeted individuals.

Abstract: The present application presents an improved approach for dynamically generating tracking links. In some embodiments, the present invention allows for the defining of tracking link templates allowing a user to specify parameters usable by a tracking service. One or more post parameters and one or more custom parameters may be defined. SRM posts may then be created by a user through an SRM interface, and a tracking URL be automatically created by reading in the post parameters and one or more user-inputted custom parameters.

Abstract: A system and method for collaborative marketing with online brand engagement advertising is provided and includes receiving specification data for brand engagement advertising campaigns from a sponsor. The specification data includes data indicating a brand engagement advertising activity and a group incentive. A server stores the specification data and provides access to the specification data to users. The server receives a selection of a designated brand engagement advertising campaign and monitors performance of the brand engagement advertising activities. The server generates a notification of a group incentive for a group of users based on the monitored performance of the designated brand engagement advertising activities associated with the designated brand engagement advertising campaign.

Abstract: Embodiments of the disclosed invention include a system and a method for providing location-based services to consumers of a shopping facility. In one embodiment, a consumer creates a user account, user profile, and registers one or mobile devices. The system monitors for the presence of the registered mobile devices within one or more shopping facilities. The system transmits advertising material corresponding to the user created profile to a detected registered mobile device in response to the registered mobile device being within a specified range of a store associated with the user created profile.

Abstract: A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.

Abstract: The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one implementation, an advertisement associated with a product or service may be provided for presentation to a user. A natural language utterance of the user may be received. The natural language utterance may be interpreted based on the advertisement and, responsive to the existence of a pronoun in the natural language utterance, a determination of whether the pronoun refers to one or more of the product or service or a provider of the product or service may be effectuated.

Abstract: Techniques for predicting success rates for online search terms based on offline advertising are described herein. The techniques enable marketers to determine appropriate values for online search terms based on their predicted success rates. By so doing, marketers may decide whether to pay online search engines for preferences of their website in response to a search using these online search terms.

Abstract: Disclosed are an information storage medium storing metadata for providing additional content during a broadcast program, the metadata including information indicating whether to insert second additional content instead of first additional content, which is underlying additional content of the broadcast program, and a locator of the second additional content, a method of providing additional content by using the same, and a digital broadcast reception apparatus.

Abstract: A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device.

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Abstract: The present invention relates to the measurement of human activities through video, particularly in retail environments. A method for measuring retail display effectiveness in accordance with an embodiment of the present invention includes: detecting a moving object in a field of view of an imaging device, the imaging device obtaining image data of a product display; tracking the object in the field of view of the imaging device to obtain a track; and obtaining statistics for the track with regard to the product display.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

Abstract: Advertisement quality measures (e.g., predicted click through rates) are modified in accordance with a user's preferences with respect to domains to which the advertisements relate.

Abstract: A system and method for providing a personalized advertisement for a good or service for display to a user is described. The system includes a communications device operated by the user; a virtual person database comprising information about the user; and a search engine useful for finding advertisements of interest to the user and generating personalized advertisements for display on the communications device.

Abstract: A system and method that allows for dynamic conversion path exploration. Users can explore all their conversion paths and narrow events they want to investigate by prepending or appending events to the analysis view. In addition, users segment the neighboring events by one of the event dimensions (e.g., source, medium, campaign, keyword).

Abstract: One embodiment is an enhanced power supply including electronic power supply circuitry within a housing. The enhanced power supply further includes one or more sockets operatively associated with the housing providing for the connection of an external apparatus to the enhanced power supply such that the external apparatus may communicate data or another signal through the connection to an output cable. The output cable may to be connected to a device such that both power and at least one signal will be provided to the device through the output cable. Systems featuring an enhanced power supply and methods of providing power and one or more other signals to a device with a reduced number of cables are also disclosed.

Abstract: A campaign management system, including tracking interfaces for enabling third parties to provide consumer media-related tracking data, a tracking database, coupled with the tracking interfaces, for storing and managing data received via the tracking interfaces, a campaign generator for generating campaigns, including content interfaces to content management systems, a generation tool for identifying content for use in a campaign via the content interfaces, and for defining a campaign in terms of the identified content, and a rule tool for defining rules for campaigns in terms of tracking data, a campaign database, coupled with the campaign generator, for storing campaigns that have been generated, a rules database, coupled with the campaign generator, for storing and managing rules governing distribution of campaigns, and a campaign distributor, coupled with the campaign database, the rules database and the tracking database, for distributing campaigns in the campaign database to client media devices in acco

Abstract: An augmented reality device may consist of at least a controller, memory, and at least one screen. The augmented reality device can be configured to display an augmented reality digital content only when a user is oriented a physical location where the augmented reality digital content is anchored. The augmented reality device may be configured with at least one network adapter that wirelessly connects to a remote server where the augmented reality digital advertising content is stored.

Abstract: A method of determining the effectiveness of marketing content comprising the steps of recording user access to items of marketing content. Recording customer transactions, and for each transaction, identifying previous access to items of marketing content by the same customer. Assigning a value to each of the identified accessed items of marketing content, the assigned value being derived from the value of the transaction. Then combining the values assigned to each accessed item of marketing content by the different transactions to provide a customer score for that item, and deriving a performance score for each item of marketing content from the customer score for that item and the recorded user access for that item.

Abstract: Disclosed are methods, circuits, apparatuses, systems and associated computer executable code for providing dynamic customer engagement. According to some embodiments, an engagement code generator translates one or more engagement rules, including targeting conditions and corresponding triggered actions, into dynamic engagement code, which may be self-executing and may be locally cached, including a rule engine corresponding to the translated one or more engagement rules. Once instanced or running on a customer browser, the code and rule engine provide for dynamic customer interaction.

Abstract: A method, computer system and non-transitory computer readable storage medium for updating attributes data of a plurality of media events; indexing a plurality of key performance indicators for a plurality of group keys using the attributes data; generating at least one predictive score associated with each group key based on the indexed data from a report table in the database that includes the indexed data and based on a plurality of predetermined rules; automatically adjusting the applied predictive score in real-time from the previously indexed all combinations based on the updated user input in the configuration module; applying the at least one predictive scores associated with the group keys to a plurality of thresholds; and providing the at least one media transaction recommendation for the group keys based on the applied threshold values and based on the automatically adjusting.

Abstract: The disclosure discloses a method and a system for measuring a web advertising effect based on a multiple-contact attribution model. The method comprises: collecting user access information and purchase transformation information of a website, and uploading the user access information and purchase transformation information to a server side; cleaning data for the user access information and the purchase transformation information on a server side; calculating contact contribution value data and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into OLAP database, and aggregating data. The method and the system can help an advertiser to understand actual web advertising effect from a number of perspectives to accurately measure underestimated or overestimated channel value in conventional methods, thereby providing the most accurate data support for optimizing web advertising and improving rate of return on investment.

Abstract: Providing targeted content to a surfer by determining which content object of a group of content objects, will be best suited for presentation in association with a link on a requested web page. Content objects may include the text, topic, font, color or other attribute of an external or internal advertisement, as well as the specific design of the object, an image, the design of the page in which the object is presented, etc. Selection of a content object can be based on predictive information that is associated with the request (i.e. day and time of receipt, IP address of request, etc.) or historical information about the surfer.

Abstract: An approach is provided for determining performance of location-based displays. The coincidences computational platform may process and/or facilitate a processing of at least one data stream associated with at least one device to cause, at least in part, an extraction of one or more data sets. Then, the content platform may determine one or more arbitrary events data sets from among the one or more data sets based, at least in part, on a coincident occurrence of casual and non-causal events of the one or more arbitrary events data sets with at least on location-based display. Lastly, the content platform may determine one or more information placement parameters for the at least one location-based display based, at least in part, on the one or more arbitrary events data sets.

Abstract: A method is described for rewarding a viewer of a broadcast program in exchange for the viewer proving his presence at the time that certain program content is being broadcast. The method involves the use of running an application in a television environment, said application displaying a graphic inviting the viewer to intervene in some manner and to subsequently log the viewer's intervention, thereby documenting his viewing activity. The method further allows for the convenient and mobile reporting of the status of a log of the viewer's viewing activity. Finally, the method allows for the convenient and flexible redemption of accrued credit, as documented in the viewing log, against goods and/or services.

Abstract: Within a network-based system, an entity may be identified by an identifier of the entity. An audio generation machine may be configured to generate an audio piece that represents the entity, and the audio generation machine may generate the audio piece based on the identifier of the entity. Hence, the audio piece generated by the audio generation machine may be representative of the entity, and playback of the audio piece may identify the entity, reference the entity, highlight the entity, suggest the entity, or otherwise call the entity to mind (e.g., for one or more listeners of the audio piece). Thus, the generated audio piece may function as an audio-based avatar of the entity (e.g., a representative of the entity within a virtual world). Furthermore, the audio piece may be shared (e.g., in a social networking context or a social shopping context).

Abstract: Technologies described herein relate to estimating engagement of a person with respect to content being presented to the person. A sensor outputs a stream of data relating to the person as the person is consuming the content. At least one feature is extracted from the stream of data, and a level of engagement of the person is estimated based at least in part upon the at least one feature. A computing function is performed based upon the estimated level of engagement of the person.

Abstract: A social media content management system coupled to a social media network includes database files and execution instructions to assemble, manage and transmit social media content. The database files store a feed content file, a social content management file, and management tables including a schedule file and an export content file. Execution instructions include a feed channel content system for receiving and storing feed content items in the feed content file. A selection subsystem is used for selecting and storing export content as social media posts in the social content management file. A scheduling subsystem enables a user to create and store schedules, to select a schedule and to merge the selected schedule with the stored content in the management file to form the export content file. An export system transmits the stored content as social media content posts to the social media network according to the selected schedule.

Abstract: A computer implemented method and apparatus for testing in-product marketing content. The method comprise defining a plurality of populations for a user base of a software application using a plurality of population identifiers, wherein a population identifier of the plurality of population identifiers is generated by the software application and identifies a population of the plurality of populations; associating at least one in-product message with each defined population in the plurality of populations; and supplying the in-product messages to the software application having a population identifier within a range of population identifiers that define the population.

Abstract: A user may utilize a communication device, e.g., a wireless phone, mobile device or personal digital assistant (PDA), to contact an information/call center where an operator provides personalized information and communications services to the user in accordance with the invention. Such services may include, e.g., private directory and calendar data synchronization, identity pre-validation, etc. To personalize the services, at least one profile record associated with the user which may specify, among others, the devices used by the user to communicate with the information/call center, and preferred information/call center to which an information assistance call is routed. Accordingly, services and service features provided to the user may be tailored for use with the specified devices. Security measures may also be instituted in the profile record to restrict use of certain services and service features.

Abstract: A method, apparatus, and system for effecting targeted access to users of network connected appliances, and providing a measurement of the affect of such access, is described. A second entity supplies targeted consumer attributes of network connected appliance users who may have a heightened interest in a product or service of the second entity, a message promoting such product or service, and message impact criteria, to a first entity. The first entity communicates the message from the second entity to the appliance users without compromising the security and privacy of the appliance users. Measurements of the affect of such message, based on the message impact criteria and collected consumer data communicated from the appliance users' network connected appliances to the first entity, are communicated to the second entity.

Abstract: A method and system for centralized serving and verification of an advertising campaign are provided. The method includes generating a script based on at least verification parameters for the advertising campaign; generating a single tag programmed to initiate both serving and verification of an advertisement of the advertising campaign, wherein an instance of the single tag is embedded in each webpage selected to display an advertisement of the advertising campaign; upon reception of a call from a webpage selected to display an advertisement, selecting an advertisement to be placed in the webpage; and inserting a script to the advertisement, wherein the script causing the placement and verification of the advertisement in the web page, wherein the call is triggered by the instance of the single tag.

Abstract: Methods and apparatus to collect distributed user information for media impressions is disclosed. An example method includes receiving an encrypted identifier and media impression information collected from a mobile device, sending the encrypted identifier to a database proprietor associated with collection of mobile device presence information at a merchant location, receiving user information associated with the encrypted identifier from the first database proprietor, and associating at least one of the merchant location or the user information with the media impression information.

Abstract: Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign.

Abstract: Certain embodiments of the invention may be found in a method and system for an e-commerce promotions platform for administering e-commerce promotions, such as sweepstakes, contests, giveaways, and/or instant wins.

Abstract: A computer-implemented method for providing decision support for marketing of online advertising includes creating bid records using information parsed from real-time bidding (RTB) event data for a targeted ad impression. The bid records identify a plurality of advertisers defined as a brand, which include both winning and non-winning bidders. The bid records are analyzed to determine a demand from the brand for ad impressions in the publisher inventory other than the targeted ad impression. Demand analysis includes brand metrics segmentation and user-to-segment association of brand metrics, the results of which support direct sale of publisher inventory similar to the targeted ad impression to non-winning bidders.

Abstract: Systems and methods for displaying advertisements on a portable device that utilizes an Activity-based operating system are described. The method includes receiving an indication that an Activity is being transitioned away from, and determining whether or not the Activity is finishing. Upon determining that the Activity is finishing, the method includes causing an advertisement display routine to be executed immediately, otherwise submitting the advertisement display routine into a processing queue to be executed subsequently. The advertisement display routine displays the advertisement only upon determining that the state of the Activity and the state of the portable device are characterized by one or more predetermined conditions.

Abstract: The present invention is a system, data access management utility and a method of generating links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The present invention may track community programs, as well as both online and offline customer transactions between participants that make use of the incentive. The present invention may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between participants utilizing a participant identifier, and said data may be stored in a data storage area. All data in the data storage area may be utilized by logic tool, which may provide information, such as details of consumer behaviour and analytic reporting.

Abstract: Methods and systems are provided for determining the impact of an advertisement based on the number of times keywords are used by a user before and after the user viewed the advertisement. In some embodiments, control circuitry receives first communication data before the media asset is viewed and determines a number of times keywords are included in the first communication data. The control circuitry further receives second communication data after the media asset is viewed and determines a number of times keywords are included in the second communication data. The control circuitry then determines the impact of the media asset on the user of a user device based on the difference in the number of times the keywords are included in the first and the second communication data.

Abstract: A computer system for providing digital advertiser referrals comprising a third party referral provider operable to maintain a store of digital referral objects, each digital referral object associated with an advertiser for referral to a consumer. The third party referral provider being further operable to engage with a consumer while the consumer is accessing digital content on a publisher site subscribing to the third party referral provider by way of a computer presentation interface, such that once the consumer has engaged with the third party referral provider, the third party referral provider is operable to refer one or more of the advertisers to the consumer through presentation of an associated digital referral object on the presentation interface.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a content item. In one aspect, a method includes receiving a content item request. A set of candidate content items that are eligible to be provided in response to the content item request is identified. A performance measure is predicted for each candidate content item based at least in part on a loss function that specifies an economic cost of incorrectly predicting the performance measure for the candidate content item. The loss function can be based in part on a distribution of competing bid values for a set of previous content item impressions. A candidate content item can be selected for presentation based on the predicted performance measure for the candidate content items. The selected candidate content item is provided in response to the content item request.

Abstract: One or more techniques and/or systems are provided for generating a promotional form and/or for maintaining a promotional activity catalog. For example, a promotional activity catalog comprising one or more promotional activities may be exposed to an advertiser entity (e.g., a restaurant business). A set of promotional activities selected from the promotional activity catalog may be identified (e.g., a coupon activity, a reserve table activity, a view slideshow activity, etc.). A promotional form, such as an interactive user interface, comprising promotional activity interfaces for the set of promotional activities may be generated. Monetization schemes may be associated with such promotional activity interfaces. In this way, the promotional form may comprise various promotional activities and/or monetization schemes. The promotional form may be presented to users to promote the advertiser entity (e.g.