Abstract: A method for encoding or decoding digital data, a data dissemination device and a data managing device are provided. The method for encoding digital data includes the following steps. A digital data is received. A sign data is encoded into the digital data through a linear combination operation to obtain an encoded digital data, wherein the size of the digital data is not changed after the encoding process. The encoded digital data is disseminated.

Abstract: Example online payment systems and methods are described. In one implementation, a method generates a list of a plurality of candidate items that can be associated to a base item to form a plurality of bundles. The method also displays the list of candidate items to the user in a ranked order.

Abstract: A platform for providing real-time promotions determines a customer interested in a product or service. The platform identifies customer information associated with the customer, as well as a set of products of interest to the customer. The platform identifies a supplier or advertiser associated with each of the products and receives promotion bids from one or more of the suppliers or advertisers. The platform generates a score for each of the received promotion bids, selects at least one of the promotion bids for transmission to the mobile device, and transmits the selected at least one promotion bids to the mobile device. The platform tracks customer behavior associated with the at least one promotion bids and provides the tracked behavior information back to the suppliers or advertisers.

Abstract: A computer implemented method for creating a page including content includes the steps of inserting, with a computing device, one or more placeholders in the page, requesting, with a computing device, parameters, receiving, with a computing device, meta data in response to the step of requesting parameters, creating, with a computing device, frames in the page based on the meta data at positions corresponding to the placeholders, requesting, with a computing device, content, receiving, with a computing device, content in response to the request for content, and placing the content in the frames for display on a display device.

Abstract: An instant messaging system may be used to allow an auxiliary account to log in and manage an online shop of a primary account user. The primary account user creates an online shop in an online shop server, and associates itself with one or more auxiliary accounts in an instant messaging system. Upon authorization by primary account user to allow an auxiliary account to manage the online shop, the system records an authorization relation between the auxiliary account and the primary account. The authorization relation may be recorded in the instant messaging system. Based on the recorded authorization relation, the system allows a user of the authorized auxiliary account to manage the online shop system through the instant messaging system. An instant messaging server serving for this purpose is also disclosed.

Abstract: A method for call-tracking, call-tracking systems, an HTTP proxy server computer program, web server hosts, web server computer programs and computer program products are disclosed. The method comprises the following steps: forwarding a request for a web page; receiving a reply message comprising a second telephone number; retrieving and storing a first telephone number, the second telephone number, a time associated with the forwarding of the reply message, and a service provider indicator; receiving a trigger message comprising two telephone numbers; determining whether the two telephone numbers correspond to the first telephone number and the second telephone number; and, if the two telephone numbers correspond, determining, based on a time difference, whether the call has been made within a predetermined time or predetermined time interval; and, if the call has been made within the predetermined time or predetermined time interval, store information related to the call.

Abstract: In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.

Abstract: A popularity score or rating may be provided for a third-party content item. The popularity score may be compared with an average score of similar genre third-party content items to determine a relationship of the popularity score relative to the average score of similar genre third-party content items. A popularity or other visual indicator may be provided proximate to the third-party content item to provide a visual indication of the relationship. The popularity indicator may include a bar or a plurality of symbols in some implementations.

Abstract: A social analytic system may identify the social signals associated with a brand, campaign, or any other topic. The social analytic system may generate a vocabulary associated with the brand, campaign, or topic based terms used in the associated social signals. The vocabulary may be used for generating social media analytics and identifying social media events, such as marketing campaigns. In one example, a vocabulary may be compared with vocabularies associated with different constituents to identify the positive and negative terms in the vocabulary.

Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

Abstract: A social analytic system may identify the social signals associated with a brand, campaign, or any other topic. The social analytic system may generate a vocabulary associated with the brand, campaign, or topic based terms used in the associated social signals. The vocabulary may be used for generating social media analytics and identifying social media events, such as marketing campaigns. In one example, a vocabulary may be compared with vocabularies associated with different constituents to identify the positive and negative terms in the vocabulary.

Abstract: Tools and techniques are provided to assist detection of invalid clicks in website activity data. A system calculates or otherwise obtains a historic click quality characterization based on historic web analytics data. The system then identifies a click quality anomaly in the website activity data, namely, a departure from the historic click quality characterization. The identified anomalies may then be used to help guide searches for invalid clicks.

Abstract: An advertising attribution system determines an attribution value for a set of advertising modalities associated with a conversion event. The modalities each provided an advertisement to a user who performed the conversion event. A conversion value associated with each of a plurality of modality subsets is determined representing the value to the advertiser of providing advertisements by the modalities in each modality subset. Based on the conversion value of each modality subset, a marginal value for each modality is determined for the set of modalities associated with the conversion event.

Abstract: Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged.

Abstract: The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content.

Abstract: A system for facilitating a bi-directional communication between a business provider and a business recipient, that allows a business provider to provide a targeted and profiled business recipient with information that is tailored specifically for that business recipient in an effort to solicit that business recipient's business. Conversely, the system facilitates a bi-directional communication between a business recipient and a business provider that allows a business recipient to request information from a targeted and profiled business provider that is tailored specifically for that business recipient, in an effort to obtain the business recipient's business.

Abstract: The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user.

Abstract: Systems and methods for using a digital image in a social networking system may use digital image to identify a physical entity. Information about the identified physical entity may be provided to an electronic display for review by a user. The user may perform a social networking action with the identified physical entity or a website associated with the physical entity. Social networking actions may include rating or commenting about the physical entity or the associated website via a social networking system. Social networking actions may also include sharing information about the physical entity or associated website with another user via the social networking system.

Abstract: A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.

Abstract: Provided is a computer-implemented method that includes obtaining a user location dataset indicative of a location visited by a user, the user location dataset being based at least in part on a location signal received from a mobile computing device associated with the user, determining that the location visited corresponds to a geographic location of a place of interest, determining, using a computer, a visit count corresponding to the location dataset, adjusting a visit count for the place of interest to include the visit count corresponding to the location dataset, and storing the adjusted visit count for the place of interest in a visitation rate datastore.

Abstract: A system for obtaining metrics for online advertising uses multiple sources of user data, including panel data, social networking system data, and user data from other online service providers. An advertising impression system notifies each data source when an advertising impression occurs for an advertising campaign. The user data sources identify users corresponding to the impression by referencing a look-up table that matches a user ID at the advertising impression system with the user ID of users at the user data source. Each user data source generates a demographics report based on the user data known to that user data source. The user data sources transmit the demographics reports to a data aggregator, which determines estimated viewing statistics based on the various user data sources without revealing personally identifiable information from the user data sources.

Abstract: Providing an end-to-end citizen engagement, in one aspect, may comprise obtaining data of multiple disintegrated sources from one or more of communication and social computing channels via one or more adapters. Data refactoring and management, integration and process orchestration of the data according to a data model as data attributes of the data model may be provided. One or more analytics may be performed based on the data attributes stored according to the data model and input specified to the one or more analytics. One or more results computed by performing the one or more analytics may be provided. One or more application logics supporting one or more front-end applications may be produced. One or more front-end applications for automated sensing of user activities and sensor-based personal assistant capability may be provided.

Abstract: Audience commonality metrics for characterizing the relationship between networked media channels based on audience overlap of identified visitor entities and their related media consumption histories. Audience commonality metrics may be scalars or multi-dimensional metrics and may take into account and/or be used in conjunction with data related to on- or off-network media channels, on- or off-network activities, sociographics and/or demographics. The current invention may be used in the design of networked advertising campaigns, identification of new or unusual market segments and/or valuation of media buys. A system according to the current invention comprises access to a configuration, an input for receiving audience commonality data, an audience commonality metrics engine and an output for providing calculated audience commonality metrics.

Abstract: A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion.

Abstract: The invention provides a system and method for determining affective response following exposure to audio and/or visual content items, such as ads. In the system of the invention, one or more presentation devices are used to present the audio and/or visual content items to one or more individuals. A monitoring apparatus monitors a level of neural stimulation the superior temporal sulcus (STS) of an individual during exposure of the individual to the audio and/or visual content items, and generates data indicative of the level of stimulation of the STS in the individual. A CPU processes the data generated by the monitoring apparatus from one or more individuals to calculate one or more memorability scores of each of the one or more content items presented to the individual.

Abstract: Disclosed is an improved approach for performing opportunity association and attribution analysis. An advanced rules framework is provided to automatically infer associations between a set of marketing data and a set of sales data, allowing advanced revenue funnel analytics to be performed to measure marketing campaigns.

Abstract: Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.

Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

Abstract: A system and method redacts information from messages, and especially messages of an email campaign. The system receives a plurality of campaign reports, each campaign report including campaign data associated with the email campaign. The system redacts information from the campaign data, such as personal information of one or more recipients of the email campaign.

Abstract: A business object model, which reflects data that is used during a given business transaction, is utilized to generate interfaces. This business object model facilitates commercial transactions by providing consistent interfaces that are suitable for use across industries, across businesses, and across different departments within a business during a business transaction. In some operations, software creates, updates, or otherwise processes information related to a campaign business object.

Abstract: Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. Each selected content may be published to the channel at least twice, where a portion of the selected content may be initially published based on a contextual recommendation corresponding to a first outcome and later republished based on another contextual recommendation corresponding to the second outcome, and a separate portion of the selected content may be initially published based on the other contextual recommendation corresponding to the second outcome and later republished based on the contextual recommendation corresponding to the first outcome. A preferred outcome for the test may be determined based on user actions associated with the published selected content.

Abstract: A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system.

Abstract: A system includes a processor configured to receive an advertisement. The processor is also configured to present the advertisement to a vehicle occupant. The processor is further configured to visually record an occupant response during the course of the advertisement presentation using a vehicle camera. The processor is additionally configured to analyze the visually recorded response to gauge a user reaction to the advertisement and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement.

Abstract: Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.

Abstract: A method of determining the audio level of a network partner media player, wherein, when media playing on a terminal media player running on a terminal originates from an external media source, the method comprises obtaining activity information from the terminal, obtaining activity information from the terminal media player, obtaining activity information from an external source media player associated with the external media source, and analysing the activity information from the terminal, the activity information from the terminal media player, the activity information from the external media source media player, whereby the audio level of the network partner media player is determined.

Abstract: Methods and apparatus to determine efficiencies of media delivery across platforms are disclosed. An example method includes obtaining a first effectiveness metric for a first platform, obtaining a first reach of the first platform with respect for a target group of audience members, and calculating a first performance metric based on the first effectiveness metric and the first reach.

Abstract: Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.

Abstract: A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed.

Abstract: Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model.

Abstract: A system and method for improving marketing services in a social networking environment are provided. A processor creates and stores data record sections from input data, each having associated metadata associating them with at least one community and at least one associated data record section. Associated data record sections are assembled, and service data records including pages incorporating the input data are generated and stored. A service data record request is received from a device with associated metadata. The processor confirms the request is from a member of the at least one community and the service data record includes only data record sections associated with the at least one community, and responsively transmits the requested service data record to the device to display the pages on the device. A response from the device corresponding to interaction with the series of pages is received and recorded at the memory.

Abstract: Methods and apparatus to measure exposure to mobile advertisements are disclosed. An example apparatus includes a panelist database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; an advertising vehicle database containing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, the second vehicle to display a first advertisement; and credit logic to determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data.

Abstract: Systems and methods for the semantic modeling of advertising creatives included in targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, an advertising creative generation device includes a processor, an advertising creative generation application, at least one semantic model and performance data, wherein the an advertising creative generation application configures the processor to obtain a set of existing advertising creatives, where at least one of the existing advertising creatives comprises an existing concept, identify at least one existing advertising strategy pattern, determine performance data for the at least one existing advertising strategy pattern based on the performance data, identify at least one performance pattern based on the performance data for the at least one existing advertising strategy pattern, and generate at least one recommended advertising strategy.

Abstract: A method of determining whether media displayed on a web page in a web browser is visible comprising: determining whether the web page comprises at least one frame; and if the web page comprises at least one frame, using information relating to the activity of the media player to determine whether the media is visible.

Abstract: Determining whether a commercial transaction has taken place may include a) collecting percipient behavior information from a mobile communication device associated with a percipient, wherein the percipient behavior information is related to behavior of the percipient; b) determining a correlation between the percipient behavior information and transaction behavior information associated with a predetermined commercial transaction; and c) determining from the correlation a confidence level for whether the predetermined commercial transaction has taken place.

Abstract: Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.

Abstract: Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams.

Abstract: Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams.

Abstract: Relating resources expended by a securities research entity to revenue received by a financial services firm including the securities research entity. A computer system may receive account revenue data indicative of revenue received by the financial services firm from a first customer investment account for at least securities trade execution by the financial services firm for the first customer investment account. The computer system may also receive expense data indicative of expenses incurred by the securities research entity on behalf of the first customer investment account. The computer system may determine a market condition-adjusted elasticity for the first customer investment account.

Abstract: A system for implementing a loyalty program includes a personal terminal, an interaction terminal, and a loyalty module. The personal terminal may be associated with a user. The interaction terminal may be associated with a product or service. The interaction terminal and the personal terminal may be operable to establish a communication when in proximity of each other. The loyalty module may be operable to provide a benefit to the user in response to the communication. The benefit may be provided without regard to whether the user obtained or purchased the product or service.