Abstract: Systems and methods of dynamically presenting a website. The system includes a storage medium and a server. The storage medium includes data adapted for presentation on a first website. The server includes computer executable instructions configured to receive initial preference data and build a preference profile based on the initial preference data. The server also includes computer executable instructions configured to retrieve select first data from the storage medium based on the preference profile, structure a presentation of the first website based on the select first data; and provide targeted queries or prompts based on the first data.

Abstract: A method for making a targeted offer to an audience of a population of entities (e.g., social network). The method involves retrieving, from one or more databases, a first set of information including activities and characteristics attributable to a first plurality of entities; generating a plurality of interaction associations based on at least one of selected activities criteria and selected characteristics criteria from the first set of information; and conveying to a third party one or more interaction associations to enable the third party to identify a second set of information including activities and characteristics attributable to a second plurality of entities. The second set of information has matching activities and characteristics to the activities and characteristics of the interaction associations.

Abstract: The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content.

Abstract: Embodiments of methods, systems and apparatuses for a content broker assisting distribution of content, are disclosed. One method includes obtaining, by one or more content distribution servers, at least one of user device parameter information or storage element parameter information of a user device and one or more storage elements associated with the user device, and assisting, by the one or more content distribution servers, at least one content provider in preloading at least a portion of a content onto at least one of the one or more storage elements associated with the user device based on the at least one of the user device parameter information or the storage element parameter information.

Abstract: A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience.

Abstract: This invention provides an information distribution system comprising an image data processing device (11), a server (12), and a portable telephone unit (15 having image data acquisition means for acquiring image data with a destination address attached thereto and display means for displaying the image data, wherein the image data is distributed from the image data processing device (11) to the portable telephone unit (15), and advertisement information based on user information is extracted from an advertisement information storage unit (29) and appended to image/text data by an advertisement information appending unit (30) provided in the server 12.

Abstract: Situational recommendations in heterogeneous system environment are described herein. An event is received, where the event represents an interaction between an agent and a first resource from a number of resources available at the heterogeneous system environment. At least one impacted situation of a number of situations is determined based on the event. At least one operator from a number of operators is determined to apply on the at least one impacted situation. The at least one operator updates the at least one impacted situation. Recommendation of a second resource from the number of resources is generated based on the updated situation.

Abstract: A system 10 which receives content and which displays and communicates the content to an individual 100 according to certain rules.

Abstract: Embodiments for providing intelligent location-based signage services are generally described herein. An intelligent signage device may include a proximity module arranged to receive a notification that a personal device is within an area of the intelligent signage device. The signage may also include a transceiver arranged to establish a connection from the intelligent signage device to the personal device and receive user data from the personal device via the connection. An offer-customization module of the digital signal may be arranged to determine a set of display options based on the user data, a member of the set of display options corresponding to an offer for a product and a presentation module of the digital signage may be arranged to display the member of the set of display options on the intelligent signage device.

Abstract: Exemplary embodiments of the present disclosure utilize identifiable information regarding hardware and/or software components of a client computing device to identify advertisements the end user of the client computing device is likely to find relevant and of interest. A computer-implemented method according to one exemplary embodiment of the present disclosure comprises receiving, by a computer system, information regarding a client computing device; accessing a database in communication with the computer system, the database storing a plurality of advertisements promoting a respective plurality of software applications; selecting, from the database, an advertisement from the plurality of advertisements based on the received information regarding the client device; and providing the selected advertisement to the client computing device for display using an advertising management software application operating on the client device.

Abstract: A method and system for receiving digital artifacts from a management server. The method includes sending a request for a digital artifact from a mobile application to the management server for display within a specific mobile application generated screen, receiving the digital artifact from the management server, and displaying the digital artifact with the specific mobile application generated screen.

Abstract: Providing information to an occupant of a vehicle. At least some of the illustrative embodiments are methods including: identifying an occupant of a vehicle, the identifying creates an indicia of occupant identity; determining an identity of the vehicle, the determining creates an indicia of vehicle identity; tracking location of the vehicle when occupied by the occupant; and providing information to the occupant, the information selected based on the indicia of occupant identity, the indicia of vehicle identity, and/or the locations of vehicle when occupied by the occupant.

Abstract: A method of providing particular account configurations to a user of a mobile device based on a predetermined account configuration offering between a mobile device manufacturer and a third-party service provider based on a code stored on the mobile device. During the out-of-box experience (OOBE) when the user is initially configuring the mobile device, the third-party provider receives user information, a code, and a mobile device identification number. The third-party service provider confirms that the mobile device is eligible for the particular account configuration by using the code and mobile device identification number. Once account configuration eligibility is confirmed, the third-party service provider associates the particular account configuration with either an existing user account or with a new user account established during the OOBE.

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract: A system, method and apparatus is disclosed for pushing coupons and marketing materials via mobile device application to consumers during buying decisions (as they shop), during the purchasing decision (marketing at the point decision); at or immediately before checkout of a retail outlet (confirming price accuracy and efficiently checking out the consumer The mobile device application can also collect purchasing information for future marketing and coupon offers related to the consumer's purchasing selections.

Abstract: A student information and directed advertising system which allows users and merchants to utilize appropriate student, school and other data for marketing, safety and other communications.

Abstract: A system and method for promoting media in an online distribution platform includes accessing one of a plurality of gaming applications provided on an online distribution platform with a client device over a network, wherein the content of each of the plurality of gaming applications includes metadata corresponding to media provided by the online distribution platform. The system and method further includes displaying information related to the media being promoted on during the gaming application gameplay and allowing a user to purchase and download and/or stream the media being promoted.

Abstract: Technologies related to acceleration benefit estimation are generally described. In some examples, data centers may identify applications that may benefit from Programmable Hardware Accelerators (PHAs), and test the identified applications by running accelerated versions thereof, i.e., versions that use one or more identified PHAs, and comparing performance of the accelerated versions to reference versions, i.e., versions that do not use the one or more identified PHAs. Data centers may report comparison results may be reported to data center customers to encourage customer adoption of PHAs.

Abstract: A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion.

Abstract: An information distribution system including an image data processing device, a server, and a portable telephone unit having an image data acquisition unit that acquires image data with a destination address attached thereto and a display unit that displays the image data. The image data is distributed from the image data processing device to the portable telephone unit, and advertisement information based on user information is extracted from an advertisement information storage unit and appended to image/text data by an advertisement information appending unit provided in the server.

Abstract: The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.

Abstract: A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

Abstract: A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a offline purchase datum; (b) presenting to the first and second sponsor data corresponding to (1) the offline purchase datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with the offline purchase datum characteristic, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Abstract: Systems and methods for mapping identifiers are provided. Activity logs illustrate activities and/or events associated with a plurality of identifiers. The identifiers may be registered identifiers, unregistered identifiers, or a combination thereof. When at least two identifiers share a linking attribute, the at least two identifiers may be mapped to one another, along with information associated therewith (if any) such as a user profile. Each subsequent line of an activity line may also be mapped to the identifiers of the initial single line when a linking attribute or an overlapping identifier is present. A number of identifiers associated with each other may be increased by mapping identifiers and, thus, a targeted audience for a customized advertisement may, in turn, be increased.

Abstract: A system for cause-based marketing including an interface to communicate with registered merchants, causes and users, a memory to store data associated with activities of the registered merchants, causes and users, and at least one processor coupled to said interface and said memory, said at least one processor configured to: facilitate each registered user to associate with one or more of the registered causes; facilitate each registered user to view offers of donation from registered merchants to the causes with which the user is associated; record transactional data evidencing a registered user's transaction with an offering merchant; facilitate a user to allocate a donation resulting from a transaction with an offering merchant amongst the causes with which the user is associated; compile donation amounts allocated to each registered cause; and facilitate transfer of the compiled donation amounts from the registered merchants to the registered causes.

Abstract: A Value Proposition System (VPS) is incorporated into a financial institution's information systems, and acts as a central repository for value propositions that are available from the institution, such as account groups, discounts for minimum balance or transaction volumes, and the like. The VPS uses a data store to collect data relating to those value propositions customers have purchased or enrolled in. The data store is regularly updated by communicating information with other bank systems. This enables the VPS to evaluate value propositions to determine whether customers are qualified for the benefit of a value proposition, or alternatively have lost entitlement to those benefits.

Abstract: Disclosed are systems and methods that gather information in levels of various categories about the “likes” of a user of a social site and, by assigning a weight factor to each level of category of “likes”, a “match” score for the user is calculated. The calculation of “match” scores can be performed for a plurality of users to obtain a set of users who are potential customers of a marketing campaign. The set of users whose “likes” are evaluated can be compared to the “target” of an advertising campaign to generate potential customers for that campaign; this serves to improve the conversion rate for the advertising campaign. Alternatively, the “like” profiles can be used to analyze the advertising campaign portfolio of an entity and provide recommendations as to those advertising campaigns likely to be of interest to a particular set of users, based on calculated “like” profiles.

Abstract: Apparatus and method for providing a marketing service are described. In one embodiment, a computer-readable storage medium includes: (1) a preferences module that is configured to collect a set of preferences of a user; (2) a monitoring module that is configured to monitor a web site based on the set of preferences so as to identify relevant content; and (3) a notification module that is configured to generate a message alerting the user of the relevant content.

Abstract: This application discloses, among other things, techniques for assessing Digital Body Language, which may aggregate structured and unstructured data from multiple sources, automatically abstracting data into easy-to-use 360-degree graphic representations of individuals, groups, events and communities called “Personas.” Personas may be analyzed to identify “demand signals,” which may indicate real-time intent and interest for specific brands, products and services. When demand signals arise, marketers may be empowered to authentically engage with these individuals and prospect clusters by delivering personalized offers via their preferred digital channels. Through a better understanding of consumer purchase intent, marketers may be enabled to initiate more timely and relevant interactions, which may result in improved revenue conversion and return-on-investment (ROI).

Abstract: In general, the invention relates to methods and systems that record the location of a user and determine the corresponding physical named location (e.g. business location) visited by the user. The system further provides suggested or recommended destinations and targeted content, which may include advertisements, to the user. A network includes a server programmed with a database of location information, a database of user information, payment account information, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The system determines the physical named location (e.g. business location) visited by the user and stores the information in a location history including specific businesses visited by the user. The system further provides suggested or recommended businesses of interest, and may also additionally provide advertisements, based on the user's current location and location history.

Abstract: An anonymous information system (AIS) maintains privacy for internet users by separating personally identifiable information (PII) and user browser history. The AIS may receive a hashed email address from a publisher website. The AIS system may double hash the email address and discard the hashed email address received from the publisher. The double hashed email address is decoupled from user PII and may be used for tracking the number of unique email addresses provided by the publisher website. The AIS system also may associate the hashed email address with a consumer file. The AIS may hash an entity identifier associated with the consumer file to create a non-reversible anonymous identifier (anonymous ID). The anonymous ID may be associated with segment information in the consumer file that does not contain PII about the user. The AIS may send customized information to users based on the segment information.

Abstract: Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information.

Abstract: A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented method comprises logging content consumed by a first group of users. The content is categorized into a set of topics. The set of topics are mapped to a plurality of users in a trade zone. Based on profile matching and according to a topic of an advertisement campaign, a second group of users are identified from the plurality of users.

Abstract: A customer acquisition system for targeting potential customers may comprise: a non-transitory data storage device having one or more databases embodied therein; a data transmission device; and a processor operatively coupled to the non-transitory data storage device and the data transmission device, wherein the processor is communicatively coupled with an on-site user device positioned at a merchant and configured to interact with a user via a customer interface apparatus, wherein the processor receives, via said on-site user device, user visit data reflecting the user's activities with the merchant during a visit, wherein the processor is configured to access an offer database stored to the non-transitory data storage device, the offer database comprising a plurality of offers, wherein the processor uses said user visit data to identify one or more of said plurality of offers to be sent to the user for consideration, and wherein the processor communicates said one or more of said plurality of offers to said

Abstract: There are provided systems and methods for allocation of digital media over communication networks. A bidding platform for digital advertising manages multichannel buying of digital media using impression-level decisioning based on multiple parameters and data sources. When a request for an ad is received from a publisher or other supply side entity, such as an ad exchange or supply side platform, an expected value of the advertisement impression to each advertiser is calculated, in some cases, in real time, on behalf of the advertiser using media-buying rules. An ad having a highest expected value is selected, and the bidding platform responds to the ad request with a bid and the selected ad, and serves the winning ad if bid response wins the publisher side auction, resulting in an ad impression for the winning ad. User interactions with the ad are recorded and leveraged to optimize further the media buying rules.

Abstract: Embodiments of the invention are directed to systems, methods and computer program products for communicating messages to one or more customers associated with a federated network of retailers. Embodiments determine that one or more customers associated with the federated network of retailers are in proximity to a retailer physical location associated with a retailer that is a member of the network; and present an offer to one or more of the federated network customers in proximity to the retailer. In some embodiments, determining comprises recognizing a mobile device is associated with a customer of at least one retailer that is a member of the federated network of retailers. Some embodiments determine that a customer in proximity to the location is not a customer of the retailer associated with the location and is a customer associated with the network of retailers; and present the offer is based on the determination.

Abstract: A media device is configured to identify an indicia of user interest in at least one media content attribute. At least one segment of an item of media content that is associated with the indicia of interest is identified. An item of derivative content that includes the at least one segment is generated.

Abstract: A system for interactive selection and display of digital contents at a viewer's interest includes a server, at least one digital signage device and at least one terminal device. The at least one digital signage device includes a player in communication with the server and a display device in communication with the player. The at least one terminal device is in communication with the at least one player. The terminal device is configured to acquire a playlist of digital contents from the player, automatically generate a structured menu of selection from the playlist, select a digital content of interest from the structured menu of selection, and instruct the player to play the selected digital content. The player plays the selected digital content accordingly.

Abstract: Systems, methods, and articles of manufacture provide for enhanced messaging services such as customized and/or dynamic communication channel selection.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.

Abstract: A method and apparatus for using remote monitoring of customer equipment to generate product sales offers includes an equipment database storing parametric data information related to the operating parameters of the equipment and a product database storing product information related to a plurality of devices and service offered by the service company performing the monitoring. The product information includes limits that are compared with values of the parametric data information in an offer generator to generate a sales offer when the value and the limit have a predetermined relationship. The offer is transmitted to the customer on a web page, by regular mail or e-mail, or by a sales staff of the service company.

Abstract: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails.

Abstract: The disclosed embodiments include methods, systems, and articles of manufacture for providing advertising services. In one embodiment, a system is provided for receiving a user registration request, identifying advertisements in content presented at client devices of the user during a first time period, providing alternative advertisements to the client devices in substantially real-time to replace the identified advertisements, receiving user financial data indicating purchases of the user during the first time period, associating user purchases with the alternative advertisements provided during the first time period based on the user's financial data, and determining an efficacy score one or more of the alternative advertisements based on the association.

Abstract: Systems and methods offer deal platforms based on timely purchasing trends for specific consumers and immediate availability of financial resources to specific consumers. One method presents a combined promotional and financing offer to a potential purchaser. Another method offers predicted goods and/or services for a potential purchaser. Another method provides a personal loan for purchases from specific providers. Another method presents a consumer-specific deal portal to a potential consumer. Additional methods are also described.

Abstract: A method for distributing an offer to a consumer based on redemption history includes: storing consumer profiles, each including a consumer identifier and offer redemption data; receiving redeemed offers associated with a consumer identification, the offers associated with offer categories; identifying a specific profile, wherein the consumer identifier of the profile corresponds to the consumer identification; storing, in the offer redemption data of the specific profile, the redeemed offers; generating a behavioral profile for the specific profile based on the corresponding offer redemption data, wherein the behavioral profile includes a propensity to redeem an offer for each offer category; and transmitting an offer to a consumer associated with the specific profile, based on an offer category associated with the offer and the propensity to redeem an offer for that offer category associated with the consumer.

Abstract: The present disclosure discloses an example method and apparatus for displaying promotion information. Multiple preferences and a respective weight of each preference of a user at a client terminal that visits a current page are obtained. A respectively assigned number of display locations for each preference is calculated based on the respective weight of each preference and a number of display locations at the current page. Respective promotion information corresponding to a respective reference is obtained. Promotion information is displayed at the display locations of the current page according to the respectively assigned number of display locations for each preference. The present techniques improve diversity of results in the direction technology.

Abstract: A system for distributing sample goods. The system may issue redeeming coupons, exchangeable for sample goods, using electronic coupon technology, and provide the redeeming coupons to customers' mobile terminals, thereby efficiently distributing the sample goods.

Abstract: Methods, systems, and computer program products for implementing personalized dissemination of information are provided. A method includes receiving personal information elements for a subject, and applying business rules to the personal information elements, data elements designated for publication by a source of the data elements, and a database of information strings. The information strings include words and phrases that are commonly recognized across a populace. In response to application of the business rules, the method also includes selecting one or more of the data elements from the source, one or more of the personal information elements, and an information string from the database of information strings. The method further includes constructing a contextually relevant output string that is relevant to the subject. The output string includes portions of the selected information string, data elements, and personal information elements.

Abstract: A marketing method for apparel shopping that provides a potential customer via a wireless device, the ability to choose a desired piece of clothing for purchase. The piece of clothing is embedded with a unique infrared thread. The thread, when read by a wireless device, provides a unique brand like SKU. This information is compared with data in a cloud databases. This provides data containing images, specifications, pricing, and retail distribution areas to the potential customer.

Abstract: An embodiment of the present invention automatically detects when a user is in a state of vacillation based on user on-line behavior, records relevant parameters regarding the vacillation event, and then responds accordingly. This response may include providing relevant and/or targeted information that can be used by the user to help remove the indecision. The response may also or alternatively include providing third-party businesses, such as retailers, marketers, and advertisers, with information about vacillation events and associated behaviors for a single user or groups of users so that such businesses can identify potential markets/customers or directly engage similar users to facilitate the decision-making process.