Abstract: A computer-implemented method is described for receiving at a computer identification of a product or service that is to be the subject of a video presentation, generating at the computer step-by-step guidance to a user specific to the subject of the video presentation on what to say in the video presentation, when to say it and how to record the subject of the video presentation, providing the step-by-step guidance from the computer to the user, receiving the video presentation at the computer and editing the video presentation at the computer. In some embodiments, the presentation is automatically processed to enhance it by combining it with additional audiovisual material, to compress it, to format it for Internet or broadcast delivery, and/or to route it for Internet or broadcast delivery. Computer apparatus for performing these steps is also described.

Abstract: A method, a system and a module method of creating enhanced banners, each comprising content and functionality of an original ad banner (e.g. rich media file) and a calling application enabling users to initiate a call with an advertiser, associated with the original and enhanced banners. The system, module and method may enable integrating the original code and content of said original banner with the calling application; and creating a new enhanced banner, which is a new RMF enabling the combined operative functioning and content of the calling application and the banner, where the new created enhanced banner enables a user to initiate a call between the advertiser and the user by operating the calling application in the enhanced banner.

Abstract: A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members.

Abstract: A system is provided for controlling initialization of an online advertising campaign. The system includes a sensor configured to determine current performance of the online advertising campaign and a memory for storing performance information obtained by the sensor, a set of campaign initialization controller instructions, a campaign volume model, and a network average time-of-day pattern. The system also includes an estimator configured to predict future campaign performance based on the performance information obtained by the sensor, the campaign volume model, and the network average time-of-day pattern. The system also includes an initialization controller configured to generate a bid allocation control signal and generate a bid price control signal based on the future campaign performance predicted by the estimator, according to the instructions stored in the memory. A method for controlling initialization of an online advertising campaign is also provided.

Abstract: A method and system are disclosed which provide additional revenue stream to a client while providing training multimedia to a plurality of end users associated with the client. The method comprises comparing a client profile to a plurality of advertisements, selecting an advertisement from the plurality of advertisements based on the client profile, combining the selected advertisement with the training multimedia to create a combined multimedia, and delivering the combined multimedia to a selected one of the plurality of end users.

Abstract: A method for creating a stylized online advertisement for sponsored search web pages using a stylized catch phrase. An advertiser is presented an interface for composing the advertisement wherein the interface for composing includes capturing the text of a catch phrase together with a description of a style or styles to be applied to the catch phrase. Applying the styles results in creating a stylized catch phrase which is then subjected to tests and/or editorial reviews, resulting in approving the stylized catch phrase for use in the context of the online advertisement. The stylized advertisement is composited together with search results, and the composite is then transmitted, thus delivering the stylized online advertisement impression. The tests and editorial reviews include tests and previews for managing how the stylized advertisement will look when rendered on different screens (e.g. a large computer monitor, a small monitor a smart phone or other device).

Abstract: A method and system for franchisees to author, produce, and/or distribute preapproved marketing materials are disclosed. In some aspects, a franchisor can install various data relating to a franchise into a system. The data can comprise content and rules for preapproved promotion. The data can also include information relating to franchisees such franchisee locations, marketing and/or demographic information relating to customers, and/or other characteristic information. With the system, a franchisee can select a form and/or media for a preapproved promotion that can be limited using predetermined rules. In various embodiments, a franchisor can input specifications for preapproved promotion products and can authorize preselected franchisees to author a preapproved promotion and/or distribute media in the promotion to preapproved market recipients. The scope of content and/or distribution can depend on the franchisee, on a geographic and/or demographic limitation, and/or on various other parameters.

Abstract: Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

Abstract: An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Abstract: Systems and methods directed to online media advertising are provided. Through the use of the present invention, one may more effectively use competitive analysis, build a media plan, generate a creative piece from the scratch for an advertising campaign, purchase media across multiple publishers and track the campaign through a single web-based platform. The system being a computer system having a memory, a processor, input/output devices, a system bus operatively coupling the computer system components, a plan module adapted to receive one or more user-defined campaign criteria from a user and prepare a media plan satisfying the user-defined campaign criteria, and a purchase module adapted to receive one or more inputs from the user and automatically create one or more media booking orders based on the inputs.

Abstract: A method and system are provided for effectively utilizing the empty-spaces that form on web-pages. The empty space on a web-page is measured and the space is filled with either new content or new advertisements. New content is either inserted or hidden content is made visible to reduce empty space. Empty space is also reduced by hiding items in columns other than where the empty space has formed. Reducing empty space by showing more advertisements helps web-portals and online publishers generate more revenue from their traffic. In addition, reducing empty space improves the aesthetic presentation of a web-page.

Abstract: A method for using a workflow server to provide targeted advertisements recommended by users of workflow software includes: receiving, at a server from a user completing a workflow, information corresponding to a step in the workflow and an advertiser, the advertiser recommended by the user in connection with the step in the workflow; identifying, by the server, an advertisement corresponding to the recommended advertiser; and transmitting, from the server to a second client, a markup language page corresponding to the step in the workflow, the markup language page including the identified advertisement. Corresponding systems are also described.

Abstract: A method and apparatus are provided for automatically preparing a client communication pertaining to a financial product for a client, wherein the client communication is for combined use with a corresponding host vehicle. The method comprises providing a format for the client communication wherein the communication format includes a variable portion; inputting into a computer-accessible storage medium variable information other than a client identification; inputting into the storage medium decision information; and using the decision information to select a subset of the variable information for inclusion in a variable portion of the client communication corresponding to the variable portion of the client communication format.

Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.

Abstract: An apparatus and method are provided which use client information from a client to automatically select and present financial products appropriate for the client. The apparatus according to one aspect of the invention comprises an input device for inputting client information relevant to a need by the client for the financial products, for inputting information about the financial products, for inputting ancillary data which excludes the client information and the financial products information, and for inputting decision criteria pertaining to selection from among the financial products. The apparatus still further includes decision making logic circuitry for using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products. It further includes an output device for preparing a client communication which identifies the subset of the financial products.

Abstract: Methods and systems for creating an interactive advertisement in a web browser environment are disclosed. The method includes the following: choosing a template for the advertisement from a set of standard templates; uploading an image or video file in one of several formats or customizing text content of the advertisement; customizing information collection panes in the advertisement; customizing a thank you message; and specifying an action that the advertisement should take upon completion. The system includes the following modules: a template module including standard templates based on industry-standard ad sizes; an upload module for uploading an image or video file in one of several formats; a text module for customizing text content of the advertisement; a layout module for customizing information collection panes; a thank you module for customizing a thank you message; and an action module for specifying an action that the advertisement should take upon completion.

Abstract: A user may use a financial card to make a purchase at a merchant. An institution system may receive and analyze transaction data associated with the purchase. The institution system may send a notice to the user asking if the user would like insurance coverage for the item(s) pertaining to the purchase. The notice may request the user send a photo of the item(s) or documentation pertaining to the item(s) to the institution system.

Abstract: A system for advertising to an end user in a computer network is provided. The system includes a server configured to transmit instructions to a client application to display an advertisement and a call-to-action for a reward in proximity to each other. The system is further configured to receive a response to the call-to-action for a reward from the user, and to transmit instructions to the client application to display an indication of a reward. A reward log database is provided in communication with the server. The reward log database is configured for logging the response to the call-to-action for a reward from the user. Methods for advertising and conveying a message, and a client application program product are also provided.

Abstract: A method of networking real estate agents and advertisers of products and services of interest to home buyers, with an illustrative embodiment including the steps of an independent intermediary identifying, possibly by computerized social networking, real estate agents willing to utilize promotional paper for hard-copies of real estate listings; contracts obligate the real estate agents to use or permit placement of the promotional paper; the intermediary identifies advertisers and executes contracts with them; the promotional paper is printed with a layout of advertisements and real estate listing data on opposing sides; the promotional paper is given to the real estate agents or placed by the intermediary; and the promotional paper is distributed to consumers. The method can be highly automated and executed with computers or other processors. Although one embodiment is configured for the residential real estate trade channel, others may relate to commercial real estate.

Abstract: A method and apparatus for managing classes and keywords and retrieving advertisements in a mobile station (110) is disclosed. A classifier (120) analyzes the user-consumed content being sent, received, or simply accessed locally by an application running on the mobile station and extracts key-phrases from the user-consumed content and classifies the key-phrases using the stored classes and keywords and fetches an advertisement from its local advertisement database (135) based on the class:keyword. When there is no relevant class, keyword, or advertisement found for the key-phrase, the classifier (120) updates a learning database (123) with the key-phrase. Then, upon receiving a trigger from an attribute unit (155), an association engine (150) reads the learning database (123) and extracts any stored key-phrases from the learning database (123). Based on the key-phrases, the association engine (150) requests the network (190) to provide data such as class, keywords, and advertisements.

Abstract: There is provided a system and method for generating display advertisements from search based keyword advertisements. The system includes a keyword generation unit for generating one or more advertising keywords from a received category profile defining a classification hierarchy, for use in selecting one or more candidate advertisement messages from a plurality of advertisement messages, an advertisement selection unit for receiving one or more candidate advertisement messages comprising a text message selected from the plurality of advertisement messages and selecting one advertisement message from the one or more received candidate advertisement messages based upon one or more characteristics associated with the received one or more candidate advertisement messages and a creative advertisement assembly unit for generating an advertisement image based on the text advertisement of the selected one advertisement message for display in network based content.

Abstract: A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.

Abstract: A method and system for scheduling and distributing advertisements and other content to a network of out-of-home digital displays via a network is disclosed. The system includes a server for partitioning inventory, creating bookings, assigning content, and generating scheduling data for the display of content on a network of displays. The server may include a review and modification module that permits users to review and change the scheduling data so that inventory is used to its maximum commercial advantage. The server may send content and scheduling data to the various displays in the network. The displays may display the content according to the rules or criteria set forth in the scheduling data.

Abstract: A user may use a financial card to make a purchase at a merchant. An institution system may receive and analyze transaction data associated with the purchase. The institution system may send a notice to the user asking if the user would like insurance coverage for the item(s) pertaining to the purchase. The notice may request the user send a photo of the item(s) or documentation pertaining to the item(s) to the institution system.

Abstract: A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Abstract: The present solution described herein provides systems and methods to coordinate and control the lighting of areas of a display unit in manner desired based on the type, brand and other characteristics of the product presented for display via the display unit. A lighting control system may control the characteristics of light emanating from one or more light sources to cause a reaction or visual effect from light reactive material of the product or display unit. In some cases, the lighting control system may control the characteristics of light emanating from one or more light sources based on signals from detectors, such as sensing any state or condition of the ambient environment.

Abstract: A user may use a financial card to make a purchase at a merchant. An institution system may receive and analyze transaction data associated with the purchase. The institution system may send a notice to the user asking if the user would like insurance coverage for the item(s) pertaining to the purchase. The notice may request the user send a photo of the item(s) or documentation pertaining to the item(s) to the institution system.

Abstract: An asset management engine, system and method. The engine, system and method may include a vault including at least one asset, an administration display including a plurality of DLLs for controlling interrelations of the at least one asset to at least one field, and an asset classification module including at least one table, wherein the at least one table includes a plurality of simultaneously viewable ones of the at least one fields, wherein at least two of the fields include a unique category of ones of the at least one asset, and wherein ones of the unique category are accessible only to select users indicated via said administration display. A campaign delivery service that delivers campaigns created by ones of the select users and integrating ones of the at least one asset from ones of the category that are accessible to the creating ones of the select users may also be included.

Abstract: A layout of unit images UP output for display may be modified by a layout operation through an input device 802. In addition, upon modification of the layout of the unit images UP, an actual work load is calculated corresponding to the modification of layout, and then output to be displayed. Accordingly, for an exemplary case of structural modification of a unit system used at a shop, a new layout of the frame units therefore may readily and preliminarily be examined, and also work load of the modification of layout may preliminarily and readily be confirmed. A data processing device, configured to assist efficient structural modification of the unit system formed based on an arbitrary combination of a plurality of types of unit components, is provided.

Abstract: A system and method synchronize delivery of messages in multiple communications channels by generating mailing information regarding a first message to be delivered through a first communications channel to a customer. The mailing information includes an identifier of the first message and is embedded into an intelligent mail barcode. The first message is then tracked using the mailing information by scanning the intelligent mail barcode to obtain tracking information. Based on the tracking information, the system and method coordinate delivery of a second message the content of which is related to the first message through a second communications channel to a group of people including the customer. Delivery of the first message through the first communications channel and delivery of the second message through the second communications channel is synchronized.

Abstract: Systems and methods for content (e.g., advertisements) delivery. An initial advertisement received by a user can include instructions for requesting a secondary advertisement. A user can follow the instructions to respond to the initial advertisement. A response to the initial advertisement can include a device identification. A secondary advertisement addressed to the device identification can be provided responsive to receiving a response from the user to the initial advertisement.

Abstract: A creative campaign placement engine for placing at least one creative campaign is described. The engine includes a vault, which includes a plurality of assets correspondent to one or more endorsers, a trigger assessment, where the trigger assessment monitors for occurrence of one or more offline triggers, and a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by the trigger assessment, where the modification includes a variation in at least one of the plurality of assets.

Abstract: A widget composition engine is described. The engine includes a vault, which includes a plurality of media assets associated with different brand categories, a plurality of rule assets, associated with the vault and governing use of ones of the plurality of media assets and ones of the media assets returned responsive to searches in accordance with the different brand categories, and at least one widget template associated with the vault, where ones of the plurality of media assets are placed into the at least one widget template to form the widget, in accordance with the governance by ones of the plurality of rule assets.

Abstract: An apparatus, system and method for generating endorsed advertisements with editorial content is disclosed. The system may include an endorsements database including endorsements associated with endorsers; a news database including news stories associated with endorsers; a recommendation engine configured to match at least one endorsement from the endorsement database and at least one news story from the news database with at least one advertisement template, the matched news story and endorsement both pertaining to the same endorser; and an integration engine configured to integrate the matched endorsement, the news story, and the advertisement template to generate an advertisement, the generated advertisement including a first link associated with the content of the advertisement template that when selected redirects a web browser to a website of the advertiser and a second link associated with the news story that when selected redirects a web browser to a website presenting the news story.

Abstract: Embodiments of systems, methods, and software applications, which are configured to manage marketing templates that are to be used in e-mail marketing campaigns, are described in the present disclosure. According to one embodiment, among many, a computer readable medium is configured to store instructions that are executable by a processing device. The computer readable medium includes logic adapted to enable a user to create a marketing template and logic adapted to enable the user to publish the marketing template on one or more social networks. The computer readable medium also includes logic adapted to enable the user to incorporate the marketing template into an e-mail marketing campaign. Furthermore, the computer readable medium comprises logic that is adapted to track statistics related to recipients' responses to the e-mail marketing campaign.

Abstract: An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Abstract: An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one available placement, and a delivery engine that integrates the available placement with the matched media assets from the vault.

Abstract: An endorsed advertising engine, system and method, including at least one vault stored in at least one computerized memory location, said at least one vault comprising media assets, wherein at least one of the media assets is directly related to at least one charitable institution, a recommendation engine including at least one database that matches the charitable at least one media asset from the vault with at least one requested creative, and a delivery engine that at least partially electronically prepares for integration and/or integrates the requested creative with the matched, charitable at least one media asset from the vault.

Abstract: A computer-implemented method executes a function of a software application that includes a plurality of functions. Respective functions of the plurality of functions correspond to respective commands of a plurality of commands associated with the software application. In the method, a respective command of the plurality of commands is received.

Abstract: A method and apparatus are provided for automatically preparing a client communication pertaining to a financial product for a client, wherein the client communication is for combined use with a corresponding host vehicle. The method comprises providing a format for the client communication wherein the communication format includes a variable portion; inputting into a computer-accessible storage medium variable information other than a client identification; inputting into the storage medium decision information; and using the decision information to select a subset of the variable information for inclusion in a variable portion of the client communication corresponding to the variable portion of the client communication format.

Abstract: The present invention includes at least a creative composition engine, system and method. The creative composition engine includes at least one vault having media assets, wherein the media assets include at least one avatar and at least one environment for placement of the at least one avatar, and a receiver for receiving at least one request for a creative. The request for creative may include a composition request for the at least one avatar, and a request for at least one other of the media assets. The at least one avatar may be a composed creative responsive to the at least one request for a creative, and wherein the composed creative further includes the at least one other of the media assets.

Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.

Abstract: The present disclosure describes systems and methods for media-independent processing of advertisement publication information. Some illustrative embodiments include a data processing system including a server computer that includes a data storage device, the data storage device including an advertiser database that includes a source advertisement, and a media outlet database that includes a media outlet record. The server computer is capable of providing the media outlet record for selection by a user. The server computer is further capable of reformatting the source advertisement according to one or more constraints associated with the media outlet record selected by the user.

Abstract: Methods and systems are provided for automatically creating large numbers of aggregate creative forms, in accordance with corresponding definitions, each aggregate creative form containing one or more groupings of zero or more subcreatives. The aggregate creative definition may comprise a template, software program or data file. Rotation is provided at two levels: the subcreatives may change within the aggregate creative forms and the aggregate creative as a whole may share a page location with other advertisements. Constraints may be applied to control which subcreatives appear concurrently. Aggregate creative definitions are reusable, subcreatives may be targeted narrowly or generally, and formatting considerations are applied. Methods and systems are provided for serving aggregate creatives over the Internet which take advantage of the benefits and features of the Internet to deliver those creatives in accordance with the capabilities of a standard advertising system.

Abstract: The method enables a user to see how a selected product or how a plurality of selected products look in an immersive three-dimensional scene that resembles an actual or real property to be constructed or updated, or the relevant portions thereof. Since the images of the scene are displayed immersively, the user can view the scene from any vantage point and at any angle just as if the user were walking around the actual property. The user can thus obtain a realistic impression of how the new or changed property will look and the approximate cost of the improvement without first constructing a new structure or implementing changes to an existing structure. This enables the user to view many different possible options in order to decide which option is most desired. The user can feel confident that corresponding changes made to the real property be pleasing to the user.

Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.

Abstract: Described is a technology that uses the unused (free) space (that is not occupied by text of a text message) to encode metadata into the text message. The metadata may correspond to an advertisement, a sender's mood, a sender's location, and the like. The inclusion of an advertisement can help reduce the user's cost, while the inclusion of other types of data can reduce the number of messages that need to be sent, without requiring typing in the information. The receiving device processes the metadata to determine an action to take, such as to display an advertisement identified in the metadata, along with the text. The advertisement content may have been previously downloaded in anticipation of its later display.

Abstract: Methods, systems and articles having machine-readable instructions can be implemented to manage advertising content using a computing device, for example, by retrieving a page of content from a network, the retrieved page including at least some advertising content, presenting the retrieved page of content to the user of the computing device, receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved, saving the identified portion of advertising content, receiving user input via the user interface identifying some or all of the saved advertising content to share with another user, and causing the identified saved advertising content to be shared with the other user.

Abstract: A system for delivering coupons containing barcodes to a mobile device such as a mobile phone is disclosed. A message processor means (106) generates message data comprising a coupon. A message optimizer means (116) generates an optimized message responsive to the message data and the capabilities of the mobile device (124). Preferably the capabilities of the mobile device comprise device attribute associated with a mobile device type, and are stored in a database means (110). The optimized message is transmitted to the mobile device. For basic mobile devices, simple text message including barcode number and associated text will be delivered. Otherwise, subject to the mobile device supporting the required display dimensions and color depth, a barcode image, picture, and/or multimedia content will be delivered.