Abstract: A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.

Abstract: Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described.

Abstract: A method for accelerating the sale of a property includes providing a seller with a warranty on some or all of the seller's foreclosed and bank owned properties. The method then bills the seller for the warranty when the property is sold.

Abstract: A system and method are provided for publishing certain advertising information on-line. Presence indicators are incorporated into merchant advertisements published online. The presence indicators are preferably active hyper-links that are configured to allow a consumer to send a request to a merchant for initiation of a 2-way real time communications session. The system provides for adding one of a pool of merchant representatives to an opened communications session with the consumer. Advertisements may be selectively published or withheld from publication based upon the availability status of an associated merchant.

Abstract: A system and method for automatically creating an image. In one non-limiting embodiment, the image is created for an advertisement that may be targeted to an individual. The method includes identifying image input parameters that the image will be based on, such as a particular product to display, a specific viewer of the image, etc. The method selects image elements from a database of image elements, such as backgrounds, messages, animation, etc., based on the image parameters. The method then creates the image using the image elements where the design and creation of the image is subject to certain rules and constraints that must be followed, such as font size, color schemes, etc.

Abstract: A system and method provides an advertiser access to a plurality of utilities that allow users to electronically manage trip items in a trip itinerary. An interactive tool allows the advertiser to create an advertisement related to the trip items. An identification of utilities in the plurality of utilities in which the advertisement will appear is received from the advertiser. The advertisement is inserted in the identified utilities.

Abstract: A server runs a software program controlling a system and is connected to the Internet to communicate with one or more advertising agencies. A client of the agencies has a home location with a server connected to the Internet for communication with the server and the agencies. The client can have branches that are connected to the Internet for communication with the server and the Client Home and, in some circumstances, with the agencies. Also connected to the Internet are Media parties representing any and all types of advertising display parties such as radio, television, print, billboard, etc. The media parties also could be brokers that place the advertising with various media outlets.

Abstract: An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted according to abstraction rules to conform to campaign requirements for each of the publishers.

Abstract: The invention relates to self service advertising method, which comprises: (a) displaying a web page in a normal mode, wherein the page comprises content and active advertisements that are displayed in specific advertising spaces within the web page; (b) providing the same web page in an advertiser mode, wherein the page is displayed with the same content and content placement as in said normal mode, while those advertising spaces that are offered for future advertising are shown without their active advertisements and in their exact same placement in the document as in said normal mode, and wherein each advertising space comprises at least a link for guiding an advertiser to a process for self placing an advertisement within said advertising space; and (c) a predefined virtual button or link within said web page in both said normal and advertiser modes for effecting switching between said normal and advertiser modes.

Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game.

Abstract: A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.

Abstract: The present invention is directed to a full-page video interstitial advertisement. The interstitial advertisement offers advertisers a high quality, full screen video distribution opportunity for a set period of time, such as a 15 second spot, however the duration of the video may vary depending on the content of the video or the configuration of the webpage. A session manager controls the exposure of the interstitial advertisement to the user, to prevent the user from experiencing too frequent interstitial advertisements during a web session. The interstitial advertisement includes a fuse for displaying the playing progress of the video. The use of sound is preferred as part of the interstitial advertisement since it is important for the delivery of the media value of the advertisement. The interstitial advertisement spans the entire web browser screen, overlaid on top of the current web page using a transparency layer.

Abstract: Methods and systems for enhanced advertising display and consumer purchase requests in an interactive environment are disclosed. According to one embodiment, a computer-implemented method, comprises providing wrap code to a first entity connected to an electronic commerce network. A gadget is provided to the first entity. A request for content from a second entity connected to the electronic commerce network is received when the second entity activates the gadget. The content is transmitted to the second entity.

Abstract: A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various exemplary identifier markup schemes indicative of a location or topic or category of an alterable media content component may be implemented to enable selective audio, visual, and audio/video content alteration.

Abstract: An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page.

Abstract: The subject matter disclosed herein relates to systems and methods for providing image projection and entertainment.

Abstract: The present invention provides a website monetization system on a central computer, the website monetization system comprising a web page creation tool, a website hosting tool, an advertising tool, a content provision tool, a monetization tool, and a franchisee payment tool. The central server comprises a central website on a particular interest; a website creation tool operative to provide web page development tools to a franchise administrator system for generating a franchise website on the particular interest as it pertains to a target region, the web page development tools including an advertising tool for adding an advertisement of an advertiser associated with the target region into the franchise website, and a franchisee payment tool for providing a franchise payment to a party associated with the central website.

Abstract: The interactive knowledge sales market database is organized into four cooperating peer systems. The database system includes an advertisement broadcast system, for catering to individual creativity and innovation via user-customizable formatting and creation of advertisements, a distribution implementation system for distributing the advertisement to a market community, a member interaction system for providing a virtual, online marketplace to the users, and an economic exchange system that accounts for all exchanges in the market community via electronic fund transactions. All systems are linked to a common market database, which has a tiered software architecture for directly supporting the four systems and providing a market exchange of innovation insights, outlooks, ideas, tips, and thought to Internet users utilizing the interactive knowledge sales market database.

Abstract: A computer implemented method and system for transforming multiple data sources into information displayed on multiple websites and stored in a computer readable medium. One described method includes inputting two or more keywords in a computer readable medium, creating two or more data feeds based on said keywords or a combination of thereof from one or more data sources, displaying said data feeds in two or more modules located on one at least two websites; and updating said modules using said data feeds and input from users interacting with one or more of said websites.

Abstract: A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Abstract: A system and method for providing ad content may include a processor configured to, for rendering ad content during a rendering of a user-requested content: receive from a first provider a first link to a second provider; access the second provider via the first link; in response, obtain a program component from the second provider, the program component, when loaded, configured to access the second provider to obtain a portion of the ad content; and subsequently receive a second link from the first provider, and/or use a second link provided by the first provided, for obtaining additional ad content. The processor may receive a failover link together with the first link for use in case of a failure which may occur during an attempt to obtain ad content from the second provider. The failover link may link back to the first provider.

Abstract: Systems, methods and apparatus facilitating the display of advertisements in a software application in general, but more particularly in a computer program permitting people to write, edit or view digital documents, hereafter referred to as “Document Templates Software”. Advertisements shown to users can be targeted based on user profile and document properties. In one embodiment, a Document Templates Software can embed an office suite application (such as Microsoft Office, Corel WordPerfect Office or OpenOffice.org). In a second embodiment, the Document Templates Software can also function as a stand-alone application that incorporates a built-in document editor module. In a third embodiment, the Document Templates Software can be a plug-in to an office suite application. Finally, in a fourth embodiment, an office suite application could comprise a built-in Document Templates Software module or feature.