Abstract: Exemplary embodiments provide a scripting language, method and system for delivering platform-independent dynamically interpreted and rendered interactive content, and for measuring the degree and nature of user interaction therewith.

Abstract: Implementations disclosed herein relate to generating an advertisement message. In one embodiment, a processor generates an advertisement message that includes an offer and a method for accepting the offer. An acceptance to the offer in the generated advertisement message may be tracked to identify the potential customer accepting the offer.

Abstract: A social networking system predicts a user's top friends among the user's connections in a social networking system. A top friend prediction model receives static data and statistics related to the historical interactions of the connection and the user as input singles. The model may be trained using a training set of data associated with the connections of users, where users have explicitly indicated that other users are or are not their top (or “best” or “closest”) friends. The trained model outputs a score for each of a particular user's connections, and the score is used to predict whether the connection is a top friend of that user. Whether a user's connection is one of that user's top friends thus indicates a closeness of that relationship in the real world, which may differ from how likely the users are to interact with each other within the social networking system.

Abstract: Methods, systems, and computer readable media for of automatically rendering an advertisement element on an advertisement are disclosed. The method includes the steps of obtaining an advertisement element to be rendered on the advertisement, comparing the advertisement element to a set of stored markup records, determining which stored markup record is closest in at least one attribute to the advertisement element, rendering the advertisement element in accordance with the closest markup record, and displaying the rendered advertisement element on the advertisement.

Abstract: A platform and methodology facilitates the design, execution and tracking of Internet-based retail promotions by the merchant offering the promotion. An integrated set of promotion tools (collectively, a platform) are provided to merchants that allow the merchant to create virtually any type of promotion, with any restrictions, limitations and level of discount as determined by the merchant. The promotion is distributed using any specified distribution channel or channels to any desired segment of consumers. The consumers may then “purchase” the promotion or otherwise interact with the merchant either on line or in-store.

Abstract: An advertisement is dynamically generated using e.g. one or more computing devices. The generation of the advertisement includes generating a box configured to store information about a product to be included in the advertisement. The product is associated with a product identifier. A global unique identifier for the box is generated. A combination of the global unique identifier of the box with the product identifier of the product about which the box is configured to store information is stored as integration data. An ad elements data store is queried to retrieve a set of elements for the product. Each element in the set of elements was previously included in one or more different advertisements. The box is populated with an element of the set of elements for the product about which the box is configured to store information. The advertisement including the box is automatically generated.

Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.

Abstract: An advertising method that increases the effectiveness of a Single Display Layer promotion, and strengthens its impact on recipients, by combing the contents of the business promotion with entertainment & useful information. This combination is printed, painted or digitally placed on a ONE SINGLE DISPLAY LAYER (paper, carton, card, board, screen, spotlight etc.).

Abstract: Systems and methods for promoting user generation of content are disclosed. More particularly, embodiments of systems and methods to facilitate the generation of content by users are disclosed. Specifically, in one embodiment, in order to drive generation of desired content, the generation of content by a user may be linked to an opportunity to generate additional content (where the two types of content may be the same or different).

Abstract: A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

Abstract: Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

Abstract: Social networking systems allow users to initiate a deal associated with a provider. A user sends a deal proposal to the social networking system and provides information describing connections of the user that are potential participants of the deal. The social networking system may propose potential participants of the deal to the user. The social networking system determines whether the proposal is acceptable to the provider. The social networking system may send a request to the provider to determine whether the deal is acceptable to the provider. If the proposal is acceptable to the provider, information indicating acceptance of the proposal is sent to the user. If the proposal is not acceptable to the provider, a modified deal proposal may be sent to the user.

Abstract: Systems and methods for media-oriented product catalog creation are disclosed herein. Media content displayed or otherwise selected by a content consumer can be identified. Accordingly, products or services depicted by the media content can be compiled into a dynamic product catalog. The catalog can include a description of the products or services as well as associated contextual references to the media content, such as a screen capture or video clip that depicts one or more portions of the media content in which the product or service was featured.

Abstract: An apparatus, system, and method of developing a pitch through procurement of textual entries from a user through a series of questions and then compiling these textual entries in a specified manner to create a pitch. The pitch may be edited and revised by the user to create final form. The pitch may be revised, modified, or commented on by a second user. The pitch may then become part of a user profile on a computer network of users, some of whom may have also developed pitches.

Abstract: A system of incentive-based digital content and information sharing platform through social media includes a software platform which contains an application that is downloadable to an electronic device of a user, allowing users to receive digital content from a central backend system that is built as a SaaS platform, namely the Promotions Management Panel. The Promotions Management Panel is arranged for pushing a digital content to different users and inducing the user to share the digital content through the user's social network by providing an incentive to reward the user, which includes a promotions tab serving as the home-screen; a statistics tab showing the users who have downloaded the promotional software; a reports tab serving as a dashboard for providing and displaying statistical information of a particular piece of digital content; and a rewards tab for creating a reward.

Abstract: A plurality of pay-per-click listings is retrieved based on a search query. For each pay-per-click listing, a rank value is calculated that is based at least in part on a performance score and a maximum bid, thereby generating a calculated rank value. The plurality of pay-per-click listings is ordered based at least in part on the calculated rank value. A cost is determined associated with each of the plurality of pay-per-click listings.

Abstract: A data processing system includes a distributing device that distributes edited advertisement data and display terminal devices that display the edited advertisement data distributed to a first place in a predetermined territory. The display terminal devices are each provided with a first reader/writer configured to read out from and/or write in an IC card having stored memory identification data. The data processing system also includes a second reader/writer configured to read out from and/or write in an IC card. The data processing system also includes a hysteresis management device that manages hysteresis data HD1, HD2 from the first reader/writer, correlated with the memory identification data, and hysteresis data HD1 from the second reader/writer, correlated with the memory identification data. The data processing system further includes a hysteresis analysis device that correlates the hysteresis data HD1, HD2 for each of the memory identification data to generate analysis data.

Abstract: A device, system, and method are directed towards providing shopping information regarding an item over a network to a mobile device. A review of the item in at least one of a plurality of formats is received. A user is enabled to select at least a portion of the shopping information in one of a plurality of selectable formats based at least in part on a user input command at the mobile device. The review may is at least one selectable portion of the shopping information. A request for at least the portion of the shopping information for the item in a selected format is received from the mobile device associated with the user. Audio is at least one of the plurality of selectable formats. The requested portion of the shopping information in the selected format is provided to the mobile device, in response to the request.

Abstract: A method is presented for developing sales for promotional items. One or more educational videos are created for one or more promotional items. The educational videos are used as content on one or more web pages that provide information for the promotional items. The web pages are included on a website for the promotional items. Distributor contact information is received from a distributor. The distributor contact information is included on at least one of the web pages, such that a viewer of the website can contact the distributor.

Abstract: A processor-implemented method includes: acknowledging, using a first affiliator identifier obtained from content assigned the first affiliator identifier, an application from a user other than an owner of the content for the same type of content as the accessed content, an affiliator identifier being used to identify an affiliator for the purpose of providing affiliate service, embedding, in the content provided to the other user, a second affiliator identifier identifying the other user; providing the content assigned the second affiliator identifier to the other user; and identifying an affiliator owning the content assigned the first affiliator identifier, based on the first affiliator identifier.

Abstract: Information relating to a computer embedded object for sale can be found through a specification searching criteria derived from an identification code, configuration, and/or specification of the seller's computer embedded object. The computer embedded object can be a mobile device, an accessory of mobile device, a mobile subscription plan, or a vehicle. The identification code can be used to identify the seller's computer embedded object, configuration, and/or specification. The information may be automatically updated using the configuration of the computer embedded object and can be provided to a group of potential buyers to view and to complete sales transactions.

Abstract: A system for automatically preparing customized replies in response to communications from a plurality of clients. To facilitate automation and tracking, each original communication to the client (or each original response from the client) is tagged with a unique label, and replies to client responses are each correspondingly labeled. The system provides individualized replies to each of a variety of response options that a client might exercise in response to a received communication, whether an original communication or a reply to a previous response. The system is applicable to mass marketing communications, and is particularly well suited to the generation of personalized replies to each and every one of a multitude (tens of thousands and up to millions) of communications from clients. The system is also capable of continuing to generate replies to follow-up responses from clients and to thereby maintain an ongoing “conversation” until the client makes a purchase decision, or no longer responds.

Abstract: A computer readable medium, a file server, and a method for outcome-based. mapping provide a marketing blueprint for aligning marketing activities to quantifiable business outcomes. In one form, the computer readable medium includes instructions that, when executed by a processor, cause the processor to generate a graphical user interface including text, a plurality of user-selectable options, and text input fields. The graphical user interface prompts a user through a process of defining a business outcome-based marketing program. The instructions, when executed, also cause the processor to receive user input corresponding to the graphical user interface defining quantifiable business outcomes and associated marketing tasks, and to map the associated marketing tasks to the quantifiable business outcomes to produce a marketing blueprint.

Abstract: The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.

Abstract: A method for creation, selection, distribution and selective publication of data on remote terminals includes cyclic and asynchronous execution of sequences of different operational steps including a local loop for creation of packages of exclusive contents for each remote terminal, making subsets of a database, and storing the packages in dedicated areas of a temporary memory. A local loop periodically updates the content packages, recognizing older items with respect to corresponding elements residing in the database. Each remote terminal has a remote loop for periodical updating of an image of the exclusive package resident on the local server, with access to the dedicated area of the temporary memory resident on the local server, and retrieval of the package content elements updated by the local updating loop. Each remote terminal has a continuous operating loop, adapted to make the contents available to multiple users, according to modes defined by user commands.

Abstract: A method of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet is provided. The method includes, during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed; saving the information at a first database that is coupled to the user interface; obtaining the element for marketing of the type indicated; and causing the display of the element for marketing at the second website when the first website is activated with respect to the internet. The element for marketing includes at least one of a banner ad concerning the first website and a link to the first website.

Abstract: A Flash advertisement is provided, and access to sensitive data associated with the Flash advertisement is restricted. First library code is stored at a first security domain, the first library code to control playback of the Flash advertisement; and second library code is stored at a second security domain, the second library code to access the sensitive data. An application at a third security domain is permitted to access the first library code, and only code residing at the first security domain is permitted to access the second library code.

Abstract: The subject disclosure pertains to systems and methods for providing an improved user interface for mobile devices. Data and services available through the mobile device can be represented as a set of tiles maintained in a display space. The tiles provide a snapshot of the current state of content available through the mobile device without requiring any interaction by the user. The tiles and display space are customizable and can be dynamically updated to display content to a user. In addition, tiles can provide functionality, including simple tasks to a user without requiring the user to navigate away from the tile display space. Tiles can also provide quick access to start software applications. Tiles can be organized in the display space by the user or the tiles can be automatically grouped based upon associated metadata.

Abstract: The present invention is directed to systems and methods for creating a program for delivery to a client in a video time shifting architecture. The system of the present comprises an advertisement selection system (ADS) operative to select one or more advertisements and transmit one or more identifiers that uniquely identify the selected advertisements and an advertisement management system (AMS) operative to generate a playlist that identifies content. The playlist includes a user requested time shifted program and the one or more selected advertisements. A video server is operative to interpret the playlist and deliver the content to the user.

Abstract: A system and method for presenting a skippable pre-roll interactive advertisement (e.g., a pre-roll video). The interactive advertisement is configured to be presented in advance of content requested by a user and convey a brand message to a user while at the same time providing the user with an associated type-in challenge (i.e., a challenge or question relating to the pre-roll advertisement) which, if answered appropriately, allows the user to skip or bypass the pre-roll advertisement and advance to the desired content. The user response to the interactive advertisement may be collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.

Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.

Abstract: A system and method for creating shareable Internet-based advertisements includes an administration console receiving data related to an Internet-based advertisement, and configuring an overlay to provide on top of the Internet-based advertisement. A database operatively connected to the administration console stores data and code related to the overlay and the Internet-based advertisement. A share tag is applied to the Internet-based advertisement. Upon activation of the share tag, a share tag server retrieves the stored data and code and displays the overlay on the Internet-based advertisement as an expanded share tag. Upon activation of a share feature on the expanded share tag, the share tag server provides, to a desired social media network server, the stored data needed to display the Internet-based advertisement on the user's social media network page. The Internet-based advertisement is displayed on the user's social media network page, and may be further shared by others.

Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget for serving ads and endorsements to certain media content. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Abstract: In one embodiment, a method of designing a social media campaign is provided. The method comprises steps of sourcing data from one of multiple social media channels and at least one database, performing social media indexing and benchmarking on sourced data to determine a social media index and performing campaign analytics on the social media index for designing the social media campaign.

Abstract: An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement, and may comprise a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block. The traffic block parameters may comprise: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block is provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not passed.

Abstract: A method and system for modifying original television ads to generate snippet-modified ads utilizes a snippet ad engine to automatically incorporate the snippet ad. A snippet ad may include content from the television program being interrupted by the original ad. The snippet ad engine may receive descriptor files for the original ad and the snippet ad, including parameters describing when and how the snippet ad is to be incorporated. The snippet ad engine may use digital video editing techniques to generate the snippet-modified ad, which may be output to an ad inserter/splicer for insertion into a digital television data stream.

Abstract: An advertisement sales and management system comprising data storage means, data retrieval means, data processing means, database means, and a number of workstations, performing the tasks of: entering advertisement orders, entering advertisement associated-data, and entering customer associated-data. The database means and the data processing means storing and managing data relating to customers, an advertisement order comprising data related to a group of related advertisements including: a medium in which the advertisement is published, schedules defining insertions, contents of advertisements, and presentation elements of respective advertisement.

Abstract: A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user's handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Abstract: A method comprising: storing raw data relating to a carbon footprint of a media format; receiving a media plan for planning a media campaign, the media plan specifying the media format together with additional information relating to the media format; performing a calculation associated with the media format, the calculation using the additional information and the raw data related to the media format, the calculation generating a carbon index which indicates the carbon footprint associated with implementing the media format in the media plan. The present invention also relates to a corresponding apparatus and computer program.

Abstract: A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Abstract: Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo check-in process is performed for a user located within a geographic check-in zone which results in a photo advertisement that is utilized as a photo check-in for the user. In another embodiment, a photo advertisement is posted as a status update for a user via a social networking service. In another embodiment, photo advertisements are created by users and stored for subsequent use in serving ad requests.

Abstract: A system and method of creating and generating marketing campaigns is provided. The system and method may include generating a plurality of customizable marketing campaign components. One or more marketing campaign components may be selected, such as by a user, for insertion into the marketing campaign and, in some examples, the marketing campaign components may be predefined or preconfigured and/or may be customizable by a user. Upon selection of the desired marketing campaign component(s), the marketing campaign system may generate the marketing campaign based on the selected components for use, for instance, as a web-based advertisement or marketing promotion.

Abstract: A system for selecting electronic advertisements from an advertisement pool to match the surrounding content is disclosed. To select advertisements, the system takes an approach to content match that focuses on capturing subtler linguistic associations between the surrounding content and the content of the advertisement. The system of the present invention implements this goal by means of simple and efficient semantic association measures dealing with lexical collocations such as conventional multi-word expressions like “big brother” or “strong tea”. The semantic association measures are used as features for training a machine learning model. In one embodiment, a ranking SVM (Support Vector Machines) trained to identify advertisements relevant to a particular context. The trained machine learning model can then be used to rank advertisements for a particular context by supplying the machine learning model with the semantic association measures for the advertisements and the surrounding context.

Abstract: A device including a processor and a memory, the processor operating software performing a method of providing content to a device, the method including the steps of receiving an input from a sending device, gathering information pertaining to the sending device or a receiving device, searching a storage unit for content related to the information and the input, generating a message based on the content returned from the storage unit, incorporating the message into the input, transmitting the input including the message to the receiving device.

Abstract: A method and system for generating multimedia advertisement is disclosed. In an embodiment, a method for generating multimedia advertisement is disclosed. The method comprising accessing user selected files, accessing an information file, processing user selected image files or video files using the information file, processing user selected audio files using the information file, and generating a multimedia advertisement file.

Abstract: A method, apparatus, system, and computer program product provide the ability to deliver an advertisement. Customization attributes for displaying billboard advertisements are defined. Each billboard advertisement comprises an advertisement for media content. A user requests access to a website and the server computer transmits the website that includes or provides access to the advertisements. Based on the customization attributes, a first billboard advertisement is primarily displayed without occlusion and remaining billboard advertisements are displayed partially occluded by the first billboard advertisement.

Abstract: A method and system for placing an excitable icon in or next to a screen Internet advertisement offering users the ability to print information related to the advertised product or service, which could consist of, but is not limited to, a marketing brochure or coupon. The method and system performs these tasks without noticeably altering the appearance of the web page on which the screen Internet advertisement and button are placed, opening a new browser window for the information to be displayed or redirecting the browser to the advertiser's web page.

Abstract: A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.

Abstract: A method on a server for creating and managing video for use as advertising over a communications network can be provided. The method can include providing a graphical user interface (GUI) to a user over the communications network and receiving, via the GUI, descriptive information pertaining to the user's business, at least one image pertaining to the user's business and video preferences of the user. The method can further include generating a profile for the user's business and a video, both of which are based on data which was received via the GUI and indexing the profile and the video based on the descriptive information. The method can further include providing a second GUI to consumers over the communications network, wherein the second GUI allows consumers to search for the profile and the video based on search parameters and allows consumers to view the profile and the video.

Abstract: An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.