Abstract: Example methods, systems and tangible machine readable instructions to match a representative with a commercial property are disclosed herein. An example method for matching a representative with a commercial property includes comparing one or more of neurological or physiological response data from a panelist exposed to the property or a facsimile of the property to a plurality of representative attributes to determine a plurality of compatibility scores. Each of the representative attributes corresponds to a respective candidate representative. The example method also includes selecting the candidate representative having a highest one of the compatibility scores to represent the property.

Abstract: Systems, methods, and computer program products for automating local content are described. In some implementations, an ad manager and a business table can be provided by a backend system. The business table can store, for example, user information, user account information including billing information, campaign related information and advertisement data associated with one or more local business advertisers as well as geo-targeting information. Based on the information stored in the business table, the ad manager can tailor a specific online advertising campaign on behalf of a local business advertiser. Where new or updated information is found, the ad manager can initiate campaign management updates to one or more business ad listings associated with the local business advertiser.

Abstract: A system generates a product promotion dynamically personalized to a customer in a retail store. The customer is identified with a device coupled to a computer processor. A product interest device, also coupled to the processor detects the customer's interest in a product. Transaction history data and current promotion data is retrieved from online storage media. The system determines the profitability of the customer, the profitability of the product, and the business intention at that point in time. Along with the transaction history data and current promotion data the system creates a promotion for the customer and presents the promotion on a digital media display.

Abstract: A profit redistribution device, profit redistribution method, program storage medium, profit redistribution system, content providing device, content providing method, program storage media, and content providing system are disclosed. Profits redistribution processing is performed according to the accumulated points proportionate to the number of times the content with a commercial video is provided to a client PC 4. Thus, a fair profit redistribution can be easily performed. A preset content with a commercial video is provided to a user when requested from the client PC 4, and it is possible to surely provide advertisement information without the user being aware of the commercial.

Abstract: Embodiments of the present invention are generally related to a system for creating digital media in social venues and methods thereof. More specifically, embodiments of the present invention relate to a system for allowing patrons of a social venue to create collectible digital media, accessible to the patrons through a global computer network, and enable an administrator thereof to derive revenue streams therefrom. In one embodiment of the present invention, a method of for creating digital media in social venues comprises providing a digital media creation device for creating digital media, the digital media creation device having a base, a camera and an interactive screen; allowing a user to engage the digital media creation device to create the digital media, the digital media comprising multimedia content acquired from the camera and at least one advertisement; and enabling the user to retrieve a copy of the digital media.

Abstract: In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.

Abstract: A cross-service development and distribution system for presenting a creative brief to a user comprises at least one instance of a server based fan machine, the fan machine comprising a database structure and an interface between the database structure and a social network platform, at least one instance of a server based agency machine, the agency machine comprising a database structure and an interface between the agency machine database structure and the fan machine database structure, and a partner dashboard, the partner dashboard comprising a database structure and an interface between the partner dashboard database structure and the fan machine database structure and an interface between the partner dashboard database structure and the agency machine database structure. Accordance with some aspects the interface between the partner dashboard database structure and the fan machine database structure is initiated through the fan machine by an authorization command from the agency machine.

Abstract: Methods, apparatuses and systems for providing one or more advertisements on a printout of a print job are provided. The advertisements are selected based on dynamic selection criteria.

Abstract: Attribute data regarding an entity, such as a business entity, are identified. Thereafter, one or more creative templates are selected based on the attribute data related to the entity. Creatives for the entity are then generated from the creative templates and the entity attribute data.

Abstract: A method for websites to be transformed and repurposed into other forms of design, use, and functions for other purposes, to benefit the original websites, website purposes, and owners of websites. A user would first speak or type into a computer. The GUI is a website campaign manager located on/at a website URL. A user creates a campaign and submits their website URL. The system then information form the website or uses that entered by a user. A data processor module, running on a computer or equivalent machine, assembles the extracted information. The system provides a language selection option where the final product can be created using one or more languages and then published, publically or privately, printed, and submitted for creation. A website campaign or advertisement is created along with a complementary website search software application, which can later be edited.

Abstract: A system to facilitate royalty tracking is provided. The system includes at least one tag to identify a portion of a creative work. A distribution component tracks the portion of the creative work and a crediting component reports usage of the creative work when the portion is detected in a larger body of work.

Abstract: A method and system for automatically generating a self-updating naturally-reading narrative product summary including assertions about a selected product. In one embodiment, the system and method includes evaluating an existing narrative product summary, comparing an existing attribute name, attribute value, attribute unit, and assertion model, respectively, to a current attribute name, attribute value, attribute unit, and assertion model to determine if one of the comparisons shows a change. The system and method further determines a new attribute associated with the selected product, selects an alternative product, retrieves a new assertion model with assertions that describe the selected product and identify an alternative product in a natural manner.

Abstract: An advertisement optimization approach is presented, which utilizes multivariate testing to correlate characteristics of an advertisement to favorable responses received from an environment to which the advertisement was provided. As one example, a text based webpage advertisement may be tested to optimize a variety of different characteristics of the advertisement for response metrics such as click-through rate and conversion rate. Additional approaches are described, whereby advertisements may be tested and optimized across a plurality of different media formats, including both electronic and non-electronic media.

Abstract: A device for generating audiovisual display signals, including a first input terminal receiving content signals representative of an audiovisual event, the signals including insertion points indicating the output of an advertisement, a second input terminal receiving ad signals representative of an advertisement, a first buffer storing the ad signals, and a processor converting the content signals into display signals of the event and converting ad signals stored in the first buffer into display signals of an advertisement upon detection of an insertion point.

Abstract: One or more text blocks, one or more images, and one or more contextual advertisements related to the text blocks are input into a mixed-content page layout model. One or more pages are generated by the mixed-content page layout model such that the text blocks, the images, and the contextual advertisements are displayed on the pages. For each contextual advertisement, a dynamic weight to a particular text block is determined. The mixed-content page layout model uses the dynamic weight for a contextual advertisement in determining where the advertisement is displayed within the pages in relation to the particular text block.

Abstract: A method for achieving uninterrupted interactivity for user watching a video yet clicking on an advertisement is provided. A method for delayed interactivity is provided herein. Delayed interactivity is implemented in the form of delayed insertions. When a user clicks on an object in hypervideo, presentation of or any action on the related information is deferred rather than played immediately. Delayed interactivity also is implemented in the form of video bookmarks. When a user clicks on an actual advertisement, related information is stored, i.e., bookmarked, along with video content. In this way, the user can pursue the related information at a later time and at the user's convenience.

Abstract: An advertisement generating system comprises a database of advertisement templates and a controller operable to: a. access the database to correlate product related data with the advertisement template to selectively retrieve one or more advertisement templates associated with the product, b. output at least partially completed advertisement. The advertisement generating system may comprise a client device such as a point of sale or a service point device, e.g. a weighing scale.

Abstract: Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. A disclosed method includes receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule. The method further includes reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. Furthermore, the method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns.

Abstract: A method for marketing and system for marketing are disclosed. In one embodiment, a method for marketing a product includes identifying the product at a mobile device associated with a user, and generating a message indicative of an endorsement of the product by the user, the generating being performed at least in part by way of the mobile device. The method further includes causing, by way of the mobile device, a sending of the message to at least one receiving device associated with at least one personal social contact of the user. Due to the causing, a seller of the product is also notified that the sending of the message has occurred.

Abstract: A computer-assisted method of preparing video and audio content for playback at a plurality of facilities. The method includes transferring the content from a central network computer to at least one remote playback system located in each of the facilities. The method also includes generating, using the central network computer, at least one playlist for each of the facilities, the playlist for determining an order of playback of the content and transferring each of the playlists from the central network computer to the playback system in each of the facilities.

Abstract: A system and method are disclosed for distribution of advertisements between communication devices. The system and method provides for accounting and distribution of incentives related to distribution of the advertisements. The system further provides for association of testimonials from advertising recipients related to the advertisement and for distribution of the testimonials to communication devices. A bi-directional selection between subscribers and advertisers using the system is created whereby both advertisers and subscribers agree to participate in the distribution of advertisements and testimonials.

Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.

Abstract: A method, a system and a module method of creating enhanced banners, each comprising content and functionality of an original ad banner (e.g. rich media file) and a calling application enabling users to initiate a call with an advertiser, associated with the original and enhanced banners. The system, module and method may enable integrating the original code and content of said original banner with the calling application; and creating a new enhanced banner, which is a new RMF enabling the combined operative functioning and content of the calling application and the banner, where the new created enhanced banner enables a user to initiate a call between the advertiser and the user by operating the calling application in the enhanced banner.

Abstract: The present solution described herein provides systems and methods to coordinate and control the lighting of areas of a display unit in manner desired based on the type, brand and other characteristics of the product presented for display via the display unit. A lighting control system may control the characteristics of light emanating from one or more light sources to cause a reaction or visual effect from light reactive material of the product or display unit. In some cases, the lighting control system may control the characteristics of light emanating from one or more light sources based on signals from detectors, such as sensing any state or condition of the ambient environment.

Abstract: Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI to recommend to an advertiser ad words for purchase. Advertisers pay search engines for placement of their advertising along side results in the search results page, when a given word or phrase appears in a user's search query. The described systems and methods enable automated selection of related and discriminating terms, identifying keywords that increase the ratio of ads clicked-through to money spent on keyword buying. In another aspect, the systems and methods described herein employ OCI to generate content for web pages. OCI may be used to determine content that when added to a web page improves the rank of that page in a search engine.

Abstract: A method and system for managing ad campaign data. According to one embodiment, an application receives a request to store data associated with an ad campaign, and responsive to the request, stores one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.

Abstract: Media content is received from at least one external device that is coupled to a set-top box. Subscriber channel content is generated based on the media content. The subscriber channel content is transferred to a cable network to produce a subscriber cable channel.

Abstract: Various embodiments relate to a communications system and related method of advertising available bandwidth capacities of leased links. After leasing a link to an operator device, a provider or operator may monitor the available capacity of the leased link and generate an advertising frame when the actual available capacity is below the defined leased capacity of the link. The advertising frame may be an L2 Ethernet frame in a form similar to the routing protocol used in the communications network to avoid additional strain and complexity in the network due to additional protocols for traffic engineering. After propagating the new information throughout the network using the advertising frame operator devices may redirect or shape their traffic of data in response to the updated available capacity on the leased link.

Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Abstract: A method and apparatus are disclosed to implement digital out-of-home advertisements. The method includes logging in an advertisement system. The method also includes starting an advertisement campaign. In addition, the method includes searching for locations where advertisements can be shown. The method further includes selecting and purchasing advertisement space. Furthermore, the method includes creating an advertisement from ad templates, and uploading and submitting the advertisement to an appropriate advertising network for display. In addition, the method includes managing information related to the advertisement campaign, and proof of play.

Abstract: Embodiments discussed herein relate to creating and managing competitive campaigns for advertisement spaces on a web page. Competitive campaigns may take several forms, including boosting bids for advertisements to try an match the competitor's advertisement bids in an online auction, dynamically replacing the entity's advertisement being shown, or out-and-out refusing to show an advertisement whenever the competitor's advertisement is also shown.

Abstract: Combinatorial advertisements are provided based on textual advertisements and rich media advertisements. A textual advertisement and rich media advertisement are identified as matching. Based on identifying the textual advertisement and rich media advertisement as matching, a combinatorial advertisement is generated. The combinatorial advertisement includes a text portion derived from text from the textual advertisement. Additionally, the combinatorial advertisement includes a rich media portion derived from rich media from the rich media advertisement.

Abstract: A method for using a workflow server to provide targeted advertisements recommended by users of workflow software includes: receiving, at a server from a user completing a workflow, information corresponding to a step in the workflow and an advertiser, the advertiser recommended by the user in connection with the step in the workflow; identifying, by the server, an advertisement corresponding to the recommended advertiser; and transmitting, from the server to a second client, a markup language page corresponding to the step in the workflow, the markup language page including the identified advertisement. Corresponding systems are also described.

Abstract: At least one virtual users in a virtual world can be identified, wherein the at least one virtual user is within a viewable distance of at least one advertisement display point. A distance dependent advertising plan can be created for the advertisement display point that varies based on the distance between the virtual user and the at least one advertisement display point. The advertisement plan can contain different advertising content items for presenting within the advertisement display point. Different ones of the different advertising content items are presented in accordance with the advertisement plan when the virtual user is at different distances from the at least one advertisement display point. The different advertising content items can be displayed at the advertising display point in the virtual world based on the advertising plan.

Abstract: Automatic generation of bid phrases for online advertising comprising storing a computer code representation of a landing page for use with a language model and a translation model (with a parallel corpus) to produce a set of candidate bid phrases that probabilistically correspond to the landing page, and/or to web search phrases. Operations include extracting a set of raw candidate bid phrases from a landing page, generating a set of translated candidate bid phrases using a parallel corpus in conjunction with the raw candidate bid phrases. In order to score and/or reduce the number of candidate bid phrases, a translation table is used to capture the probability that a bid phrase from the raw bid phrases is generated from a bid phrase from the set of translated candidate bid phrases. Scoring and ranking operations reduce the translated candidate bid phrases to just those most relevant to the landing page inputs.

Abstract: A system and method for automatically targeting Web-based advertisements is described. Advertisements are identified relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service. The advertisements are scored according to match between the query and the characteristics of the identified advertisements. At least some of the advertisements are provided as Web-based content.

Abstract: An advertisement system for broadcasting an advertisement includes a data generating device for generating the advertisement, a display device coupled to the data generating device for outputting the advertisement, an infrared detector for detecting variations of infrared signals within a specific range from the display device, to generate a detection result, and a control unit for control the data generating device according to the detection result.

Abstract: Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions.

Abstract: The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles. and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer.

Abstract: Methods are provided for determining a customized voice to be used for an audio advertisement. Text of an advertisement is received, and it is determined that audio is to be generated from the text of the advertisement, and that the audio is to comprise a customized voice. The customized voice is selected by the advertiser. The audio is generated from the text of the advertisement, and the text, audio, and indications that the advertisement is voice-enabled and that a customized voice is to be used in association with the audio are stored in an advertisement storage. When a request is received for advertisements, at least one advertisement is communicated for presentation to the user, such that the text is visually presented to the user and audio comprising the customized voice is audibly presented to the user.

Abstract: An online video advertising platform and marketplace. The present invention enables sellers to enhance the way they market products by providing them with a platform that uses location, images, product information, and Internet video. Because images and text are static and videos are dynamic, a seller can better represent their product and receive a better price and quicker sale as a result of the dynamic presentation. The marketplace uses both a database and “cloud computing” file storage system. So when a new user is created, there is both an entry in the database, and file structure with the username or other unique identifier in the file system. The database then stores pointers to these files. All listings are tied to a central product (listing) Id (PID). Videos can be searched for by both video and product related metrics. Videos file themselves are tagged with product metadata.

Abstract: The demand aggregation system includes deal room sponsored by a third party host. The third party host facilitates commercial transactions between a plurality of buyers and at least one seller. In exchange for sponsorship of such a deal room, the third party host can receive an incentive such as a percentage of sales, seller discount or the like. Furthermore, mechanisms are provided to aid discovery of sellers and/or offers that can be included in a group buying event for a buying group. The buying group receives a greater discount as the total purchase amount in the group buying event increases.

Abstract: Embodiments of the invention include apparatuses, methods, and computer-program products that provide for a unique bank-based advertising system. In one embodiment, the bank-based advertising system receives an authentication request from a user. The system then compares information received with the authentication request to authentication information stored in a memory system to determine that the user is a customer of the bank and has access to a financial account maintained by a bank. The system then provides the user with access to a bank-based advertising system based at least partially on the determination that user is a customer of the bank and has access to the financial account. The system then allows the user to use the bank-based communication system to create an advertisement on behalf of an owner of the financial account for which the user was authenticated. The system then presents the advertisement through one or more banking outlets.

Abstract: A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.

Abstract: A content delivery server includes: a content DB for storing content information containing the content; and a goods sales history DB for storing goods sales history information indicating sales history of the goods. In the case where a content view request specifying the content is received, the content delivery server creates goods related information relating to the goods that appear in the specified content using the goods sales history information; creates a content view screen including the created goods related information and the content specified by the content view request; and transmits the created content view screen to a user terminal that carries out the content view request.

Abstract: A system for serving localized advertisements generates browser code operable by a browser to cause the browser to display a web page of information that includes an advertisement. The displayed advertisement includes a graphical indicator that indicates that the advertisement is associated with an interface for conveying additional information associated with the advertisement. The advertisement and the additional information are submitted during an advertisement submission time. The browser code is also operable by the browser to cause the browser to detect a selection of the graphical indicator and display the interface along with the information displayed on the web page in response to the selection of the graphical indicator.

Abstract: A system for generating advertisements includes a communication interface to obtain a user entry for creating an advertisement. A data memory is coupled with the communication interface. The data memory stores the user entry. A processor is coupled with the data memory. In accordance with the user entry, the processor generates an advertisement, where the advertisement is made available for immediate display to a public.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for an advertising account management interface are disclosed. The interface allows a user to define a number of variables and to specify multiple values for each of the variables. The interface also allows the user to create one or more advertising account entry templates (e.g., campaign template, ad group template, advertisement template, and keyword template) by specifying invariable advertising parameters for some input fields of the templates and variable advertising parameters for other input fields of the templates. When the user elects to generate the account entries based on an account entry template, the template is processed to generate multiple unique value combinations defined by the variables used in the template. Each of the unique value combinations corresponds to an account entry generated based on the template the variable values in the unique value combination.

Abstract: A display banner containing current and dynamically varying information is realized by a method for generating a display of a banner image, wherein the banner image occupies at least a portion of the video display. A file including certain instructions is used to define static and dynamic elements of the banner image. As the instructions from the file are executed to begin composing the banner image for display, a current content for each dynamic element is determined and the related dynamic element is updated accordingly. The static elements and the updated dynamic elements are then assembled into the current banner image for display. In this way, embodiments of the present invention are able to dynamically create banner images with current information just in time for their display.

Abstract: A system for automatically preparing customized replies in response to communications from a plurality of clients. To facilitate automation and tracking, each original communication to the client (or each original response from the client) is tagged with a unique label, and replies to client responses are each correspondingly labeled. The system provides individualized replies to each of a variety of response options that a client might exercise in response to a received communication, whether an original communication or a reply to a previous response. The system is applicable to mass marketing communications, and is particularly well suited to the generation of personalized replies to each and every one of a multitude (tens of thousands and up to millions) of communications from clients. The system is also capable of continuing to generate replies to follow-up responses from clients and to thereby maintain an ongoing “conversation” until the client makes a purchase decision, or no longer responds.