Abstract: A method and system for demonstrating a software application to a user is provided. The system comprises an application management platform that communicates with an electronic device of the user over a communication network. The application management platform provides an advertisement notification to the user via the electronic device. On performing an action on the advertisement notification by the user, a connection is established between the electronic device and the application management platform. The application management platform streams audiovisual content of the software application to the electronic device and captures user inputs from the electronic device. The user inputs comprise motions performed by the user on the streamed audiovisual content. The application management platform thereby provides the demonstration of a full version of the software application to the user.

Abstract: A user may utilize a communication device, e.g., a wireless phone, mobile device or personal digital assistant (PDA), to contact an information/call center where an operator provides personalized information and communications services to the user in accordance with the invention. Such services may include, e.g., private directory and calendar data synchronization, identity pre-validation, etc. To personalize the services, at least one profile record associated with the user which may specify, among others, the devices used by the user to communicate with the information/call center, and preferred information/call center to which an information assistance call is routed. Accordingly, services and service features provided to the user may be tailored for use with the specified devices. Security measures may also be instituted in the profile record to restrict use of certain services and service features.

Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.

Abstract: Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.

Abstract: A method includes receiving advertisement information and at least one advertisement asset; receiving placement information describing each placement from a plurality of placements; selecting a selected placement from the plurality of placements using the advertisement information and the placement information, and creating a placement specific advertisement using the advertisement asset, the advertisement information, and the placement information.

Abstract: Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.

Abstract: A method for determining and delivering relevant campaign information from remote data sources in real-time or near real-time. Such a method includes obtaining data from a plurality of remote data sources on a network, processing the data from the remote data sources to determine relevant campaign information for a user, wherein the step of processing the data comprises categorizing the data based upon the type of data, filtering the data based on the one or more communication flows subscribed to by the user, and correlating the data. The method also includes delivering the processed data associated with the one or more communication flows to the user.

Abstract: A system and method are provided for augmenting information on business directory databases and communicating with businesses is disclosed. Using the enriched business directory database and Web mining technology, customized email message are sent inviting businesses to enter their enriched business information into the directory or even subscribe to other paid services provided by the directory service.

Abstract: A method to enable transactions between a customer and a vendor that is facilitated by an e-commerce system, including generating an advertisement email campaign template and a list of target recipients; parsing the list of target recipients. Generating enhanced mailto hyperlinks that include a generic mailto hyperlink and an email client specific mailto hyperlink. Generating email advertisement messages based on the advertisement email campaign template, wherein each of the email advertisement messages includes at least one enhanced mailto hyperlinks, and wherein only one of the generic mailto hyperlinks or email client specific hyperlink can be displayed when the email advertisement message is opened. Transmitting the plurality of email advertisement messages to the list of target recipients.

Abstract: The presentation of advertisements to a client device is disclosed. An advertisement delivery request with one or more targeting option parameters and a device type identifier corresponding to an output display configuration is received from an agent module embedded within content being rendered on the client device. A one of the advertisements is retrieved based on matching the targeting option parameters to each targeting option value assigned to the advertisement. The target option value corresponds to one of a plurality of targeting specificity levels along a breadth continuum, each of which may be associated with a definition applicable to the content. The retrieved one of the advertisements may include a plurality of variants, each of which are configured for a different output display configuration. One of the variants is transmitted to the client device, and corresponds to the output display configuration specified in the device type identifier.

Abstract: A software and/or hardware facility that identifies keywords in a message received by a mobile device and provides advertising and contextual services to the mobile device based on a keyword selection by a user. The facility analyzes a received message to identify keywords in the message. The keywords are identified based on user-specific information that is maintained on the mobile device. The message is displayed to the user with the identified keywords highlighted to the user. When the user selects a keyword, the facility identifies one or more advertisements that are targeted to a user in a manner that takes into account user-specific information. The facility also identifies one or more contexts that are related to the keyword. The facility displays the identified advertisements and contexts to the user. If the user selects an advertisement or context, relevant services are called to deliver responsive content to the user.

Abstract: A system and process for improving product recommendations for a first user includes receiving a request for one or more product recommendations for a first user, each product recommendation being associated with any one of a plurality of retailers, receiving a plurality of recommendation sets from one or more automated product recommendation systems, wherein the plurality of recommendation sets are generated using different selection models and using ensemble learning to select one or more most relevant product recommendation sets from the plurality of product recommendation sets.

Abstract: A system and method for crowd based content delivery. A crowd of users may be associated with an electronic billboard. A profile may be generated for the crowd. A digital content item may be selected based on the crowd profile. The digital content item may be presented by the electronic billboard. Other embodiments are described and claimed.

Abstract: An apparatus for advertising includes a focal direction module that uses cameras to determine a direction of focus of attention of a plurality of persons by determining a direction of the head of each person located in a vicinity of a plurality of products. A focus extrapolation module extrapolates the direction of focus for each person. A product focus module determines, for each product, a number of persons that have a direction of focus on the product. The determination is based on the extrapolated direction of focus for each person. A ranking module ranks each product based on the number of persons with a direction of focus on a product. A advertising module displays an advertisement in view of at least a portion of the plurality of persons, and the content of the advertisement is based on a ranking by the ranking module.

Abstract: A targeted advertising method is presented here. The method receives, at a targeted advertising management system, an incident report for a user. The incident report indicates an event occurrence that involves the user. The method continues by obtaining advertisement blackout criteria based on the event occurrence, and communicating the advertisement blackout criteria to a presentation device associated with the user.

Abstract: A system and method that receives, over a network (e.g., from a client device), an audio clip associated with a portion of a media program, determines, based on the audio clip, that the media program is a specific media program, determines a product associated with a segment of the specific media program, determines a keyword associated with the product, submits the keyword to an advertisement platform for use in a keyword auction, receives an advertisement from the advertisement platform, and communicates the advertisement to a client device at a predetermined time.

Abstract: A method for providing real-time advertisements includes using one or more cameras to determine a direction of focus of attention of a plurality of persons by determining a direction of the head of each person of the plurality of persons located in a vicinity of a plurality of products. The method includes extrapolating the direction of focus for each person of the plurality of persons and determining, for each product of the plurality of products, a number of persons of the plurality of persons that have a direction of focus on the product where the determination is based on the extrapolated direction of focus for each person. The method includes ranking each product based on the number of persons with a direction of focus on a product of the plurality of products and displaying an advertisement where content of the advertisement is based on the ranking of each product.

Abstract: A system and method for targeted delivery of promotional messages from a sender to a receiver are disclosed. The system includes a website providing access to a plurality of promotional messages, and comprises a web-based user interface enabling the sender to create a set of promotional targeting records. A promotional targeting record comprises the sender's communication identifier, a targeted destination's communication identifier, and a selected promotional message. The created promotional targeting records are stored in a database.

Abstract: A relevance index correction apparatus includes an attribute information obtainer, a relevance index generator, and a specific relevance index calculator. The attribute information obtainer obtains, in response to selection of a specific piece of advertisement information that is to be posted on a web page, attribute information related to the specific piece of advertisement information. The relevance index generator generates an apparent relevance index and a mean relevance index. The apparent relevance index indicates an apparent degree of relevance of the attribute information with respect to the specific piece of advertisement information. The mean relevance index indicates a mean degree of relevance of the attribute information with respect to all of a plurality of pieces of advertisement information.

Abstract: Systems and methods are provided for assisting merchants in making their advertising and information content available to a wide array of users who do not subscribe to the merchant's newsletters or participate in the merchant's advertising promotions.

Abstract: In example embodiments, a system and method for providing advertising consistency is provided. In example embodiments, identifying information for a primary advertisement that is presented on a primary device is received. A secondary advertisement that is consistent with the primary advertisement is determined. The secondary advertisement is to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device. The secondary advertisement is provided to the secondary device.

Abstract: Systems and methods for associating data with advertisements include storing a relationship between a first user and a second user in a memory, receiving an identification of user data from a first user of a website, assigning interest data for the second user based on the identified user data from the first user, associating the interest data with advertisements provided by an advertiser, and providing display data representing the advertisements associated with the interest data to the second user.

Abstract: A method includes receiving message data at a server from a first remote device. The message data is associated with a message to a second remote device and includes text. The method includes parsing the message data to identify information associated with an advertisement of an advertisement campaign. The advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message. The method includes generating an audio file based on the message data, the advertisement text, and the pre-recorded audio message, and sending the audio file from the server to the second remote device.

Abstract: The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.

Abstract: A method for encoding or decoding digital data, a data dissemination device and a data managing device are provided. The method for encoding digital data includes the following steps. A digital data is received. A sign data is encoded into the digital data through a linear combination operation to obtain an encoded digital data, wherein the size of the digital data is not changed after the encoding process. The encoded digital data is disseminated.

Abstract: The subject matter to discloses a method comprising receiving image tags from a computer device, wherein the image tags describe an image on a website, wherein the image tags comprise textual words; matching the image tags to a plurality of advertisements stored in a computerized memory; determining an advertisement of the plurality of advertisements that matches at least one image tag of the image tags; inserting the advertisement into an advertisement spot on the website.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: A method, system, and computer program product are disclosed for selecting an advertisement for play on a specified device for one or more users. Each of the users has a defined relationship with the specified device, and has an information description stored on a mobile communications device. In one embodiment, the method comprises transmitting the respective information description of each of one or more users from the user's communications device to a provider server. The server analyzes one or more information descriptions to identify an advertisement for playing on the specified device. The specified device, in one embodiment, is a television. In an embodiment, advertisements are displayed based on common purchase profiles and common purchase plans among different people. The purchase plans may be sent to the television when the users are in a defined area or come within a given distance of the television.

Abstract: A system for serving advertisements determines the frequency of occurrence for each parameter of a plurality of parameters associated with a plurality of search queries. The plurality of parameters are associated with one or more advertisements. The system stores at least some parameters to a first storage based on the frequency of occurrence of the parameters. The system stores the other parameters to a second storage that has a higher latency than the first storage. When serving advertisements, the system ranks advertisements for delivery based on the parameters stored in the first storage device and the second storage.

Abstract: Disclosed is a method and system to process data collected from different sources to generate target list of entities. The system comprises plurality of modules comprising integration module, data filtering module, privacy regulation module, analytical module and campaign execution module. Integration module integrates source databases to collect and store data in base data layer. Data filtering module pulls data and filter data to store informative data in data store. Privacy regulation module filters sensitive data to prepare informative data by applying privacy technique. Analytical module analyzes informative data and generates analytical score. Campaign execution module generates target list of entities by processing informative data with analytical score based on user's request. User accesses informative data and analytical score through user interface wherein sensitive data associated with entity is hidden.

Abstract: A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device.

Abstract: Methods, devices, and systems are described for bumping a mobile device, such as a smart phone, against a fixed poster board display at a store to initiate a download of coupons, advertisements, or other benefits to the mobile device. Products can be rated by a user's up/down bump or other bump patterns. Using accelerometer-based inertial measurements, multiple users can control multiple mouse cursors on a large display with their mobile devices in order to select information to be downloaded to their mobile devices. The multiple users can bump the display in order to select their items simultaneously.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Abstract: Methods and systems for managing distribution and retrieval of data (for example advertising content and viewing statistics) and insertion of control logic (for example display of advertising content) into pre-existing mobile applications. In some arrangements the method includes analyzing the pre-existing application in the context of the target platform and the desired placement of new content, and instrumenting the application to support the addition of the new content. The instrumenting process can include modification of the application to support one or more of features selected from a group comprising user identification, usage tracking, bi-directional communication with an advertising server, and displaying advertising content. The analysis and instrumenting process can be applied in a just-in-time fashion during application download. In some arrangements, a portal application can be provided to reside on the mobile device for managing communications with an advertising server.

Abstract: A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

Abstract: Methods, systems and apparatuses for authenticating a user of a mobile device are disclosed. One method includes tracking a plurality of locations of the mobile device, tracking motion behavior of the mobile device, and generating a user profile for the user over a period of time based on the tracked plurality of locations and the tracked motion behavior. A present user of the mobile device is authenticated based on a comparison of the user profile with a present user profile of the present user, wherein the present user profile comprises recent location information of the mobile device and recent motion behavior of the mobile device.

Abstract: One embodiment of the invention provides a method of publishing campaign metadata from a database to a plurality of channel systems, the method includes: querying the database to select campaign metadata ready for publishing to a target channel system; selecting the target channel system from a plurality of channel systems based on an target indicating attribute of the campaign metadata; determining whether the target channel system has a SOAP enabled webservice API or whether the target channel system only accepts HTTP posts; if the target channel system has a SOAP enabled webservice API, packaging the campaign metadata as an XML message object; if the target channel system only accepts HTTP posts, packaging the campaign metadata as an HTML request; and transferring the packaged campaign metadata to the target channel system.

Abstract: It is presented a method for invoking an application service in response to a tag reading by a mobile terminal. The method comprises the steps of: receiving an input message, the input message comprising data being associated with a tag read by the mobile terminal using local communication, the input message further comprising a recipient identifier linked to the mobile terminal; determining, using a plurality of parameters associated with the tag reading, a plurality of matching application servers, wherein conditions of a tag reading subscription for each of the matching application servers matches the plurality of parameters; and sending an invocation message to each of the matching application servers to invoke a respective application service of each of the matching application servers, the invocation message comprising the recipient identifier enabling each of the application services to send content to the user equipment and the tag data.

Abstract: A method for performing an action in association with media, the media including audio and video, the method including streaming a first media to a first user device; receiving a set of comments for the first media from the first user device, each comment associated with a timecode of the first media; extracting a comment parameter from the set of comments; selecting an advertisement based on the comment parameter; streaming the first media and the set of comments to a second user device in response to receipt of a request for the first media; and facilitating advertisement presentation on the second user device in association with the first media.

Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Abstract: A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.

Abstract: Techniques are provided in which advertisements are presented to a user via access to electronic reading content. A first set of information is obtained regarding electronic reading content evidenced as being accessed by the user. A second set of information is obtained pertaining to a particular user. Using both sets of information, advertising targeting parameters are generated to target the user with one or more advertisements by inserting the advertisements within Based at least in part on the targeting parameters, the user is targeted with at least one advertisement via inserting the advertisement within the electronic reading content.

Abstract: Advertisement assets may be selected based on the capabilities of the device used to display or execute the advertisements. The capabilities of a device may be determined by a client bridge of an advertisement delivery system. The client bridge may analyze the capabilities and determine a set of advertisements that are compatible with the capabilities. The advertisement delivery system may select advertisements to maximize the advertisement yield within the bounds of the device capabilities.

Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

Abstract: A system and method is provided for providing targeted advertising to a user of a printer assembly having at least one printer device and having data communication capabilities. The printer assembly may include a grid which includes a plurality of printers that share resources and workloads. The aggregator server includes a processor for receiving and storing ad generation criteria from at least one advertiser, receiving target information from at least one printer assembly, and executing a series of programmable instructions. The instructions provide for matching the received target information with stored ad generation criteria, generating ads when a match is found, and delivering ads to the printer assembly for output to a user. Delivery or use of the ad may be verified. Charges may be levied on the advertiser for verified ads and the printer assembly may be credited accordingly, e.g., for subsidizing operating costs associated with the printer assembly.

Abstract: Syndication data feed items, corresponding to hosted content, are provided to a user program. A resource locator to hosted content to which a syndication data feed item corresponds is processed, including adjusting the resource locator to associate the resource locator with an intervention service with regard to the syndication data feed item. The processed syndication data feed items are provided to the user program. In addition, requests are processed to view hosted content corresponding to syndication data feed items. An intervention service receives a request from a user program to view hosted content to which a syndication data feed item corresponds, including a resource locator to the host that has been adjusted in the syndication data feed item to associate the resource locator with an intervention service. Intervention processing is performed, including causing interaction with the host of the requested content such that the host content is caused to be displayed at a user location.

Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.

Abstract: Systems and methods for implementing a do-not-profile program for online advertising participants. An advertisement serving system receives a first request for an advertisement to be served to a device of a user, wherein the first request comprises an advertisement call to a compliant domain. The advertisement serving system provides to the user device based on the first request (i) a first advertisement and (ii) information associated with the first advertisement for storage local to the user device. A second request for an advertisement to be served to the user device is received, wherein the second request comprises an advertisement call to the compliant domain and the information associated with the first advertisement, and a second advertisement to serve to the user device is determined based on the information. Other information uniquely identifying the user or the user device is not stored by the advertisement serving system.

Abstract: A method and system for receiving digital artifacts from a management server. The method includes sending a request for a digital artifact from a mobile application to the management server for display within a specific mobile application generated screen, receiving the digital artifact from the management server, and displaying the digital artifact with the specific mobile application generated screen.

Abstract: Method and system of inserting commercials or program within content feeds. The commercials may be inserted in an optimized manner on a host device so as to permit device level commercial insertion. Instructions or other information may be pre-loaded for a number of insertion opportunities so that processing demands on the host device at the time of insertion can be limited.